The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
Public Relations
- All
- Branded Entertainment
- CMO Pencil
- Cross-Platform
- Cultural Driver
- Design
- Direct Marketing
- Film
- Health, Wellness & Pharma
- Intellectual Property
- Interactive
- Mobile
- Moving Image Craft
- Penta Pencil
- Print & Outdoor
- Public Relations
- Radio
- Responsive Environments
- Social Influencer Marketing
- Social Media
- UX / UI
Award
Agency
Client
Title
Category
Annual ID

Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean Category: Innovation in Public Relations


#ForceofNature: Women Finding Freedom Outdoors
Agency: Edelman / Seattle
Client: REI Category: Brand Voice


Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Events & Experiential


Anything But Sorry
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Community Building


USPS - Operation Santa
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Media Relations


Orizon, Predictive Real Estate
Agency: Artefact / Paris
Client: Greenpeace Category: Innovation in Public Relations


USPS - Operation Santa
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Innovation in Public Relations


#NuggsforCarter
Agency: Ketchum / Atlanta + VML / Kansas City
Client: Wendy's Category: Real-Time Response / Activity / Proactive Communications


One Chicago
Agency: Ogilvy & Mather / Chicago
Client: City of Chicago Category: Real-Time Response / Activity / Proactive Communications


One Chicago
Agency: Ogilvy & Mather / Chicago
Client: City of Chicago Category: Reputation Management


Coverage Coalition
Agency: Barton F. Graf / New York
Client: Coverage Coalition Category: Real-Time Response / Activity / Crisis Communications


Flash Drives For Freedom
Agency: BUENA / Portland + Human Rights Foundation / New York
Client: Human Rights Foundation Category: Events & Experiential


58 Soul Riders
Agency: MRM//McCann / Madrid + Garaje Films / Madrid
Client: Ministerio del Interior (Ministry of Interior) Category: Events & Experiential


Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Community Building


2minuteshowersongs
Agency: King James Group / Cape Town
Client: Sanlam Category: Real-Time Response / Activity / Proactive Communications


#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London + Ketchum / London
Client: Essity Libresse Bodyform Category: Brand Voice


Test Kitchen by Taco Bell
Agency: Deutsch / Los Angeles + Steelhead / Los Angeles
Client: Taco Bell Category: Events & Experiential


Prescribed to Death
Agency: Ketchum / New York/Chicago/DC + Energy BBDO / Chicago
Client: National Safety Council Category: Events & Experiential


The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Events & Experiential


#LIFEINHEL
Agency: TBWA\ / Helsinki + KLOK / Helsinki
Client: Finavia Category: Events & Experiential


7-Second Resumes
Agency: 22squared / Tampa, Atlanta
Client: Ad Council/Grads of Life Category: Integrated Campaign


#ForceofNature: Women Finding Freedom Outdoors
Agency: Edelman / Seattle
Client: REI Category: Integrated Campaign


Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Community Building


Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Media Relations


The World's Most Eligible Bachelor
Agency: Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town
Client: Ol Pejeta Conservancy Category: Innovation in Public Relations


IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA Category: Real-Time Response / Activity / Proactive Communications


Swear Like a Mother
Agency: CP+B / Boulder + Hungry Man / New York
Client: Kraft Heinz Category: Brand Voice


Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global Category: Brand Voice


A statement for tolerance
Agency: loved gmbh / Hamburg
Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Brand Voice


AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne + Ogilvy PR Australia / Melbourne
Client: AAMI Category: Brand Voice


In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Events & Experiential


A Day Without Whopper
Agency: DAVID / Buenos Aires + LANDIA / Buenos Aires
Client: Burger King Category: Events & Experiential


Bullying Jr.
Agency: DAVID / Miami + Smuggler / LA
Client: Burger King Category: Events & Experiential


This Is Our Ice
Agency: ICF Olson / Minneapolis
Client: Minnesota Wild Category: Events & Experiential


Robocalls from Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Events & Experiential


Huggies - Behind the Door
Agency: Ogilvy & Mather / Toronto
Client: Kimberly Clark Category: Events & Experiential


Broken Crayons
Agency: Republica / Miami + Trator Filmes / Sao Paulo
Client: Amigos for Kids Category: Events & Experiential


Award:
2018 Public Relations Gold Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Myer
Title:
Give Registry
Category:
Integrated Campaign
Annual ID:
OS_PR18029G

Award:
2018 Public Relations Green Pencil
Agency:
AMV BBDO / London + LADbible / London
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Innovation in Public Relations
Annual ID:
OS_PR18000V

Award:
2018 Public Relations Gold Pencil
Agency:
Edelman / Seattle
Client:
REI
Title:
#ForceofNature: Women Finding Freedom Outdoors
Category:
Brand Voice
Annual ID:
OS_PR18018G

Award:
2018 Public Relations Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
City of Chicago
Title:
One Chicago
Category:
Brand Voice
Annual ID:
OS_PR18019G

Award:
2018 Public Relations Gold Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Events & Experiential
Annual ID:
OS_PR18005G

Award:
2018 Public Relations Gold Pencil
Agency:
FCB Canada / Toronto
Client:
Canadian Down Syndrome Society
Title:
Anything But Sorry
Category:
Community Building
Annual ID:
OS_PR18013G

Award:
2018 Public Relations Gold Pencil
Agency:
MRM//McCann / New York
Client:
United States Postal Service
Title:
USPS - Operation Santa
Category:
Media Relations
Annual ID:
OS_PR18001G

Award:
2018 Public Relations Gold Pencil
Agency:
Artefact / Paris
Client:
Greenpeace
Title:
Orizon, Predictive Real Estate
Category:
Innovation in Public Relations
Annual ID:
OS_PR18032G

Award:
2018 Public Relations Gold Pencil
Agency:
MRM//McCann / New York
Client:
United States Postal Service
Title:
USPS - Operation Santa
Category:
Innovation in Public Relations
Annual ID:
OS_PR18033G

Award:
2018 Public Relations Gold Pencil
Agency:
Ketchum / Atlanta + VML / Kansas City
Client:
Wendy's
Title:
#NuggsforCarter
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR18025G

Award:
2018 Public Relations Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
City of Chicago
Title:
One Chicago
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR18026G

Award:
2018 Public Relations Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
City of Chicago
Title:
One Chicago
Category:
Reputation Management
Annual ID:
OS_PR18022G

Award:
2018 Public Relations Gold Pencil
Agency:
Barton F. Graf / New York
Client:
Coverage Coalition
Title:
Coverage Coalition
Category:
Real-Time Response / Activity / Crisis Communications
Annual ID:
OS_PR18024G

Award:
2018 Public Relations Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Airbnb
Title:
Until We All Belong
Category:
Brand Voice
Annual ID:
OS_PR18020S

Award:
2018 Public Relations Silver Pencil
Agency:
BUENA / Portland + Human Rights Foundation / New York
Client:
Human Rights Foundation
Title:
Flash Drives For Freedom
Category:
Events & Experiential
Annual ID:
OS_PR18006S

Award:
2018 Public Relations Silver Pencil
Agency:
MRM//McCann / Madrid + Garaje Films / Madrid
Client:
Ministerio del Interior (Ministry of Interior)
Title:
58 Soul Riders
Category:
Events & Experiential
Annual ID:
OS_PR18007S

Award:
2018 Public Relations Silver Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Fans of Love
Category:
Events & Experiential
Annual ID:
OS_PR18008S

Award:
2018 Public Relations Silver Pencil
Agency:
ICF Olson / Minneapolis
Client:
Minnesota Wild
Title:
This Is Our Ice
Category:
Community Building
Annual ID:
OS_PR18014S

Award:
2018 Public Relations Silver Pencil
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Community Building
Annual ID:
OS_PR18015S

Award:
2018 Public Relations Silver Pencil
Agency:
Mother / New York
Client:
Mother
Title:
The Pregnancy Pause
Category:
Community Building
Annual ID:
OS_PR18016S

Award:
2018 Public Relations Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Myer
Title:
Give Registry
Category:
Media Relations
Annual ID:
OS_PR18002S

Award:
2018 Public Relations Silver Pencil
Agency:
Weber Shandwick / New York
Client:
Mattel Barbie
Title:
Ticket to Play
Category:
Media Relations
Annual ID:
OS_PR18003S

Award:
2018 Public Relations Silver Pencil
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
2minuteshowersongs
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR18027S

Award:
2018 Public Relations Bronze Pencil
Agency:
AMV BBDO / London + Somesuch & Co / London + Ketchum / London
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Brand Voice
Annual ID:
OS_PR18021B

Award:
2018 Public Relations Bronze Pencil
Agency:
Deutsch / Los Angeles + Steelhead / Los Angeles
Client:
Taco Bell
Title:
Test Kitchen by Taco Bell
Category:
Events & Experiential
Annual ID:
OS_PR18009B

Award:
2018 Public Relations Bronze Pencil
Agency:
Ketchum / New York/Chicago/DC + Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Events & Experiential
Annual ID:
OS_PR18010B

Award:
2018 Public Relations Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Events & Experiential
Annual ID:
OS_PR18011B

Award:
2018 Public Relations Bronze Pencil
Agency:
TBWA\ / Helsinki + KLOK / Helsinki
Client:
Finavia
Title:
#LIFEINHEL
Category:
Events & Experiential
Annual ID:
OS_PR18012B

Award:
2018 Public Relations Bronze Pencil
Agency:
22squared / Tampa, Atlanta
Client:
Ad Council/Grads of Life
Title:
7-Second Resumes
Category:
Integrated Campaign
Annual ID:
OS_PR18030B

Award:
2018 Public Relations Bronze Pencil
Agency:
Edelman / Seattle
Client:
REI
Title:
#ForceofNature: Women Finding Freedom Outdoors
Category:
Integrated Campaign
Annual ID:
OS_PR18031B

Award:
2018 Public Relations Bronze Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Community Building
Annual ID:
OS_PR18017B

Award:
2018 Public Relations Bronze Pencil
Agency:
BBDO / New York + Smuggler
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Media Relations
Annual ID:
OS_PR18004B

Award:
2018 Public Relations Bronze Pencil
Agency:
Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town
Client:
Ol Pejeta Conservancy
Title:
The World's Most Eligible Bachelor
Category:
Innovation in Public Relations
Annual ID:
OS_PR18034B

Award:
2018 Public Relations Bronze Pencil
Agency:
ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client:
IKEA
Title:
IKEA´s response to Balenciaga
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR18028B

Award:
2018 Public Relations Bronze Pencil
Agency:
Figliulo&Partners / New York
Client:
CNN
Title:
Facts First
Category:
Reputation Management
Annual ID:
OS_PR18023B

Award:
2018 Public Relations Merit Award
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Brand Voice
Annual ID:
OS_PR18055M

Award:
2018 Public Relations Merit Award
Agency:
CP+B / Boulder + Hungry Man / New York
Client:
Kraft Heinz
Title:
Swear Like a Mother
Category:
Brand Voice
Annual ID:
OS_PR18056M

Award:
2018 Public Relations Merit Award
Agency:
Figliulo&Partners / New York
Client:
CNN
Title:
Facts First
Category:
Brand Voice
Annual ID:
OS_PR18057M

Award:
2018 Public Relations Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Brand Voice
Annual ID:
OS_PR18058M

Award:
2018 Public Relations Merit Award
Agency:
loved gmbh / Hamburg
Client:
ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Title:
A statement for tolerance
Category:
Brand Voice
Annual ID:
OS_PR18059M

Award:
2018 Public Relations Merit Award
Agency:
Ogilvy Australia / Melbourne + Ogilvy PR Australia / Melbourne
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Brand Voice
Annual ID:
OS_PR18060M

Award:
2018 Public Relations Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Events & Experiential
Annual ID:
OS_PR18040M

Award:
2018 Public Relations Merit Award
Agency:
BBDO / New York + ObscuraDigital
Client:
GE
Title:
Unseen Stars
Category:
Events & Experiential
Annual ID:
OS_PR18041M

Award:
2018 Public Relations Merit Award
Agency:
Carrefour / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Events & Experiential
Annual ID:
OS_PR18042M

Award:
2018 Public Relations Merit Award
Agency:
DAVID / Buenos Aires + LANDIA / Buenos Aires
Client:
Burger King
Title:
A Day Without Whopper
Category:
Events & Experiential
Annual ID:
OS_PR18043M

Award:
2018 Public Relations Merit Award
Agency:
DAVID / Miami + Smuggler / LA
Client:
Burger King
Title:
Bullying Jr.
Category:
Events & Experiential
Annual ID:
OS_PR18044M

Award:
2018 Public Relations Merit Award
Agency:
ICF Olson / Minneapolis
Client:
Minnesota Wild
Title:
This Is Our Ice
Category:
Events & Experiential
Annual ID:
OS_PR18045M

Award:
2018 Public Relations Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Team Gleason
Title:
Robocalls from Humans
Category:
Events & Experiential
Annual ID:
OS_PR18046M

Award:
2018 Public Relations Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Kimberly Clark
Title:
Huggies - Behind the Door
Category:
Events & Experiential
Annual ID:
OS_PR18047M
