The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
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Award
Agency
Client
Title
Category
Annual ID
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Integrated Campaign
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble - Tide Category: Integrated Campaign
Search
Agency: We Are Unlimited / Chicago + DDB / New York
Client: McDonald's Corporation Category: Integrated Campaign
The Bonnie Award
Agency: CP+B / Boulder + Film Independent / Los Angeles
Client: American Airlines Category: Real-Time Response / Activity / Proactive Communications
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Real-Time Response / Activity / Proactive Communications
My First Purchase Exhibit
Agency: McCann / New York
Client: Mastercard Category: Internal Communications
Virtual Reality- The Hard Way
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Internal Communications
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Events & Experiential
A Day Without Whopper
Agency: DAVID / Buenos Aires + LANDIA / Buenos Aires
Client: Burger King Category: Events & Experiential
Bullying Jr.
Agency: DAVID / Miami + Smuggler / LA
Client: Burger King Category: Events & Experiential
This Is Our Ice
Agency: ICF Olson / Minneapolis
Client: Minnesota Wild Category: Events & Experiential
Robocalls from Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Events & Experiential
Huggies - Behind the Door
Agency: Ogilvy & Mather / Toronto
Client: Kimberly Clark Category: Events & Experiential
Broken Crayons
Agency: Republica / Miami + Trator Filmes / Sao Paulo
Client: Amigos for Kids Category: Events & Experiential
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Media Relations
Olympic Moms
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: P&G Masterbrands Category: Media Relations
Costa Nica
Agency: J. Walter Thompson Costa Rica / SJO CR
Client: Teletica Category: Media Relations
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) Category: Media Relations
Swear Like a Mother
Agency: CP+B / Boulder + Hungry Man / New York
Client: Kraft Heinz Category: Brand Voice
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global Category: Brand Voice
A statement for tolerance
Agency: loved gmbh / Hamburg
Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Brand Voice
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne + Ogilvy PR / Melbourne
Client: AAMI Category: Brand Voice
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Reputation Management