The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Virtual Reality- The Hard Way Agency: Wieden+Kennedy / Portland Client: KFC Category: Internal Communications
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Brand Voice
Swear Like a Mother Agency: CP+B / Boulder + Hungry Man / New York Client: Kraft Heinz Category: Brand Voice
Facts First Agency: Figliulo&Partners / New York Client: CNN Category: Brand Voice
Probably TEDx Agency: Happiness / an FCB alliance / Brussels Client: Carlsberg Global Category: Brand Voice
A statement for tolerance Agency: loved gmbh / Hamburg Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Brand Voice
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne + Ogilvy PR Australia / Melbourne Client: AAMI Category: Brand Voice
The Gene Project Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Integrated Campaign
Trash Isles Agency: AMVBBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Integrated Campaign
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London + Ketchum / London Client: Essity Libresse Bodyform Category: Integrated Campaign
The IKEA Human Catalogue Agency: BBH / Singapore Client: IKEA Category: Integrated Campaign
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Integrated Campaign
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Integrated Campaign
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Integrated Campaign
Image_Hack Agency: Mindshare / Copenhagen Client: Dove Denmark Category: Integrated Campaign
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Integrated Campaign
Search Agency: We Are Unlimited / Chicago + DDB / New York Client: McDonald's Corporation Category: Integrated Campaign
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Community Building
Blind Passion Agency: NBS / Rio de Janeiro Client: Flamengo Category: Community Building
Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Community Building
Strawless Ocean Campaign Agency: POSSIBLE / Seattle + Lonely Whale Foundation / Calabasas Client: Lonely Whale Foundation Category: Community Building
The Bonnie Award Agency: CP+B / Boulder + Film Independent / Los Angeles Client: American Airlines Category: Real-Time Response / Activity / Proactive Communications
Earth: Shot on iPhone Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Real-Time Response / Activity / Proactive Communications
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Media Relations
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Media Relations
Olympic Moms Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: P&G Masterbrands Category: Media Relations
Costa Nica Agency: J. Walter Thompson Costa Rica / SJO CR Client: Teletica Category: Media Relations
BVG x adidas – The Ticket-Shoe Agency: Jung von Matt AG / Hamburg Client: Berliner Verkehrsbetriebe (BVG) Category: Media Relations

2018 Public Relations Merit Award

Wieden+Kennedy / Portland

KFC

Virtual Reality- The Hard Way

Internal Communications

OS_PR18054M

2018 Public Relations Merit Award

Akestam Holst / Stockholm

IKEA Sweden

IKEA Pee Ad

Brand Voice

OS_PR18055M

2018 Public Relations Merit Award

CP+B / Boulder + Hungry Man / New York

Kraft Heinz

Swear Like a Mother

Brand Voice

OS_PR18056M

2018 Public Relations Merit Award

Figliulo&Partners / New York

CNN

Facts First

Brand Voice

OS_PR18057M

2018 Public Relations Merit Award

Happiness / an FCB alliance / Brussels

Carlsberg Global

Probably TEDx

Brand Voice

OS_PR18058M

2018 Public Relations Merit Award

loved gmbh / Hamburg

ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG

A statement for tolerance

Brand Voice

OS_PR18059M

2018 Public Relations Merit Award

Ogilvy Australia / Melbourne + Ogilvy PR Australia / Melbourne

AAMI

AAMI SmartPlates

Brand Voice

OS_PR18060M

2018 Public Relations Merit Award

adam&eveDDB / London + Framestore / London

Marmite

The Gene Project

Integrated Campaign

OS_PR18064M

2018 Public Relations Merit Award

AMVBBDO / London + LADbible / London

LADbible & Plastic Ocean

Trash Isles

Integrated Campaign

OS_PR18065M

2018 Public Relations Merit Award

AMVBBDO / London + Somesuch & Co / London + Ketchum / London

Essity Libresse Bodyform

#Blood Normal

Integrated Campaign

OS_PR18066M

2018 Public Relations Merit Award

BBH / Singapore

IKEA

The IKEA Human Catalogue

Integrated Campaign

OS_PR18067M

2018 Public Relations Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Integrated Campaign

OS_PR18068M

2018 Public Relations Merit Award

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Integrated Campaign

OS_PR18069M

2018 Public Relations Merit Award

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Integrated Campaign

OS_PR18070M

2018 Public Relations Merit Award

Mindshare / Copenhagen

Dove Denmark

Image_Hack

Integrated Campaign

OS_PR18071M

2018 Public Relations Merit Award

Saatchi & Saatchi / New York

Procter & Gamble - Tide

It's a Tide Ad Campaign

Integrated Campaign

OS_PR18072M

2018 Public Relations Merit Award

We Are Unlimited / Chicago + DDB / New York

McDonald's Corporation

Search

Integrated Campaign

OS_PR18073M

2018 Public Relations Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Community Building

OS_PR18049M

2018 Public Relations Merit Award

NBS / Rio de Janeiro

Flamengo

Blind Passion

Community Building

OS_PR18050M

2018 Public Relations Merit Award

Ogilvy / New York

NewFest & NYC Pride

Type with Pride

Community Building

OS_PR18051M

2018 Public Relations Merit Award

POSSIBLE / Seattle + Lonely Whale Foundation / Calabasas

Lonely Whale Foundation

Strawless Ocean Campaign

Community Building

OS_PR18052M

2018 Public Relations Merit Award

CP+B / Boulder + Film Independent / Los Angeles

American Airlines

The Bonnie Award

Real-Time Response / Activity / Proactive Communications

OS_PR18062M

2018 Public Relations Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Earth: Shot on iPhone

Real-Time Response / Activity / Proactive Communications

OS_PR18063M

2018 Public Relations Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Media Relations

OS_PR18035M

2018 Public Relations Merit Award

BBDO / New York + The Corner Shop / New York

P&G

The Talk

Media Relations

OS_PR18036M

2018 Public Relations Merit Award

GREY / SAO PAULO + GREY / LATAM + GREY / -

P&G Masterbrands

Olympic Moms

Media Relations

OS_PR18037M

2018 Public Relations Merit Award

J. Walter Thompson Costa Rica / SJO CR

Teletica

Costa Nica

Media Relations

OS_PR18038M

2018 Public Relations Merit Award

Jung von Matt AG / Hamburg

Berliner Verkehrsbetriebe (BVG)

BVG x adidas – The Ticket-Shoe

Media Relations

OS_PR18039M

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