The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Events & Experiential
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Events & Experiential
Black Supermarket Agency: Carrefour / Paris Client: Carrefour Category: Events & Experiential
A Day Without Whopper Agency: DAVID / Buenos Aires + LANDIA / Buenos Aires Client: Burger King Category: Events & Experiential
Bullying Jr. Agency: DAVID / Miami + Smuggler / LA Client: Burger King Category: Events & Experiential
This Is Our Ice Agency: ICF Olson / Minneapolis Client: Minnesota Wild Category: Events & Experiential
Robocalls from Humans Agency: Ogilvy & Mather / Chicago Client: Team Gleason Category: Events & Experiential
Huggies - Behind the Door Agency: Ogilvy & Mather / Toronto Client: Kimberly Clark Category: Events & Experiential
Broken Crayons Agency: Republica / Miami + Trator Filmes / Sao Paulo Client: Amigos for Kids Category: Events & Experiential
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Media Relations
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Media Relations
Olympic Moms Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: P&G Masterbrands Category: Media Relations
Costa Nica Agency: J. Walter Thompson Costa Rica / SJO CR Client: Teletica Category: Media Relations
BVG x adidas – The Ticket-Shoe Agency: Jung von Matt AG / Hamburg Client: Berliner Verkehrsbetriebe (BVG) Category: Media Relations
The Gene Project Agency: adam&eveDDB / London Client: Marmite Category: Integrated Campaign
Trash Isles Agency: AMVBBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Integrated Campaign
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London + Ketchum / London Client: Essity Libresse Bodyform Category: Integrated Campaign
The IKEA Human Catalogue Agency: BBH / Singapore Client: IKEA Category: Integrated Campaign
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Integrated Campaign
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Integrated Campaign
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Integrated Campaign
Image_Hack Agency: Mindshare / Copenhagen Client: Dove Denmark Category: Integrated Campaign
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Integrated Campaign
Search Agency: We Are Unlimited / Chicago + DDB / New York Client: McDonald's Corporation Category: Integrated Campaign
Probably TEDx Agency: Happiness / an FCB alliance / Brussels Client: Carlsberg Global Category: Innovation in Public Relations
BVG x adidas – The Ticket-Shoe Agency: Jung von Matt AG / Hamburg Client: Berliner Verkehrsbetriebe (BVG) Category: Innovation in Public Relations
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Innovation in Public Relations
Potatoes On Mars Agency: Memac Ogilvy / Dubai Client: International Potato Center Category: Innovation in Public Relations

2018 Public Relations Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Events & Experiential

OS_PR18040M

2018 Public Relations Merit Award

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Events & Experiential

OS_PR18041M

2018 Public Relations Merit Award

Carrefour / Paris

Carrefour

Black Supermarket

Events & Experiential

OS_PR18042M

2018 Public Relations Merit Award

DAVID / Buenos Aires + LANDIA / Buenos Aires

Burger King

A Day Without Whopper

Events & Experiential

OS_PR18043M

2018 Public Relations Merit Award

DAVID / Miami + Smuggler / LA

Burger King

Bullying Jr.

Events & Experiential

OS_PR18044M

2018 Public Relations Merit Award

ICF Olson / Minneapolis

Minnesota Wild

This Is Our Ice

Events & Experiential

OS_PR18045M

2018 Public Relations Merit Award

Ogilvy & Mather / Chicago

Team Gleason

Robocalls from Humans

Events & Experiential

OS_PR18046M

2018 Public Relations Merit Award

Ogilvy & Mather / Toronto

Kimberly Clark

Huggies - Behind the Door

Events & Experiential

OS_PR18047M

2018 Public Relations Merit Award

Republica / Miami + Trator Filmes / Sao Paulo

Amigos for Kids

Broken Crayons

Events & Experiential

OS_PR18048M

2018 Public Relations Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Media Relations

OS_PR18035M

2018 Public Relations Merit Award

BBDO / New York + The Corner Shop / New York

P&G

The Talk

Media Relations

OS_PR18036M

2018 Public Relations Merit Award

GREY / SAO PAULO + GREY / LATAM + GREY / -

P&G Masterbrands

Olympic Moms

Media Relations

OS_PR18037M

2018 Public Relations Merit Award

J. Walter Thompson Costa Rica / SJO CR

Teletica

Costa Nica

Media Relations

OS_PR18038M

2018 Public Relations Merit Award

Jung von Matt AG / Hamburg

Berliner Verkehrsbetriebe (BVG)

BVG x adidas – The Ticket-Shoe

Media Relations

OS_PR18039M

2018 Public Relations Merit Award

adam&eveDDB / London

Marmite

The Gene Project

Integrated Campaign

OS_PR18064M

2018 Public Relations Merit Award

AMVBBDO / London + LADbible / London

LADbible & Plastic Ocean

Trash Isles

Integrated Campaign

OS_PR18065M

2018 Public Relations Merit Award

AMVBBDO / London + Somesuch & Co / London + Ketchum / London

Essity Libresse Bodyform

#Blood Normal

Integrated Campaign

OS_PR18066M

2018 Public Relations Merit Award

BBH / Singapore

IKEA

The IKEA Human Catalogue

Integrated Campaign

OS_PR18067M

2018 Public Relations Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Integrated Campaign

OS_PR18068M

2018 Public Relations Merit Award

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Integrated Campaign

OS_PR18069M

2018 Public Relations Merit Award

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Integrated Campaign

OS_PR18070M

2018 Public Relations Merit Award

Mindshare / Copenhagen

Dove Denmark

Image_Hack

Integrated Campaign

OS_PR18071M

2018 Public Relations Merit Award

Saatchi & Saatchi / New York

Procter & Gamble - Tide

It's a Tide Ad Campaign

Integrated Campaign

OS_PR18072M

2018 Public Relations Merit Award

We Are Unlimited / Chicago + DDB / New York

McDonald's Corporation

Search

Integrated Campaign

OS_PR18073M

2018 Public Relations Merit Award

Happiness / an FCB alliance / Brussels

Carlsberg Global

Probably TEDx

Innovation in Public Relations

OS_PR18074M

2018 Public Relations Merit Award

Jung von Matt AG / Hamburg

Berliner Verkehrsbetriebe (BVG)

BVG x adidas – The Ticket-Shoe

Innovation in Public Relations

OS_PR18075M

2018 Public Relations Merit Award

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Innovation in Public Relations

OS_PR18076M

2018 Public Relations Merit Award

Memac Ogilvy / Dubai

International Potato Center

Potatoes On Mars

Innovation in Public Relations

OS_PR18077M

Follow Us