The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming
The Colour of Corruption Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: Reclame Aqui Category: Websites / Utility
Elton John - Farewell Yellow Brick Road Global Launch Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Craft / Visual Effects / Animation
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Interactive / Online
NEIGHBORHOODS Agency: GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow Client: Sberbank of Russia Category: Online Advertising / Banners
More Than A Game Agency: adam&eveDDB / London + Factory / London + Smuggler / London + The Mill / London Client: FIFA Category: Innovation in Interactive / Gaming
More Than A Game Agency: adam&eveDDB / London + The Mill / London + Smuggler / London + Factory / London Client: FIFA Category: Gaming
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Innovation in Interactive / Experiential
Audi Enter Sandbox Agency: POL / OSLO + MediaMonks / Stockholm Client: Audi Category: Experiential / Virtual Reality (VR)
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Interactive Video
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Music / Sound
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft / Music / Sound
JFK - Unsilenced Agency: Rothco | Accenture Interactive / Dublin Client: The Times/News UK and Ireland Category: Craft / Music / Sound

2018 Interactive Gold Pencil

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Gaming

OS_IN18020G

2018 Interactive Gold Pencil

GREY / SAO PAULO + GREY / LATAM + GREY / -

Reclame Aqui

The Colour of Corruption

Websites / Utility

OS_IN18005G

2018 Interactive Gold Pencil

Spinifex Group / Torrance

Sir Elton John

Elton John - Farewell Yellow Brick Road Global Launch

Craft / Visual Effects / Animation

OS_IN18022G

2018 Interactive Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Innovation in Interactive / Online

OS_IN18032G

2018 Interactive Gold Pencil

GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow

Sberbank of Russia

NEIGHBORHOODS

Online Advertising / Banners

OS_IN18009G

2018 Interactive Gold Pencil

adam&eveDDB / London + Factory / London + Smuggler / London + The Mill / London

FIFA

More Than A Game

Innovation in Interactive / Gaming

OS_IN18040G

2018 Interactive Gold Pencil

adam&eveDDB / London + The Mill / London + Smuggler / London + Factory / London

FIFA

More Than A Game

Gaming

OS_IN18019G

2018 Interactive Gold Pencil

TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles

The Recording Academy

60th GRAMMYs - Play the City

Innovation in Interactive / Experiential

OS_IN18036G

2018 Interactive Gold Pencil

POL / OSLO + MediaMonks / Stockholm

Audi

Audi Enter Sandbox

Experiential / Virtual Reality (VR)

OS_IN18014G

2018 Interactive Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Interactive Video

OS_IN18011G

2018 Interactive Gold Pencil

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Craft / Music / Sound

OS_IN18024G

2018 Interactive Gold Pencil

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Craft / Music / Sound

OS_IN18025G

2018 Interactive Gold Pencil

Rothco | Accenture Interactive / Dublin

The Times/News UK and Ireland

JFK - Unsilenced

Craft / Music / Sound

OS_IN18026G

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