The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

THE TANGIBLE MANNER Agency: ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo Client: All Nippon Airways Category: Craft / Visual Effects / Animation
White Hats Wanted Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Gaming
HITOTOKI CLOCK Agency: DENTSU INC. / Tokyo + STRIPES, INC. / Tokyo Client: KING JIM CO., LTD. Category: Craft / Art Direction
Snaptivity Agency: R/GA / London + Snaptivity / London Client: Snaptivity Category: Innovation in Interactive / Experiential
Autonomous Broadcast Network Agency: R/GA / New York Client: ShotTracker/KeeMotion Category: Innovation in Interactive / Experiential
Orizon, Predictive Real Estate Agency: Artefact / Paris Client: Greenpeace Category: Websites
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Websites
CeBIT 2017 Opening Ceremony | Japan Show Act Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo Client: Japanese Government Category: Craft / Dynamic Data Visualization
Local Selects Agency: CP+B / Los Angeles + Plus Productions / Santa Monica Client: PayPal Category: Websites / Utility
Rotten Apples Agency: Zambezi / Culver City Client: Rotten Apples Category: Websites / Utility
Uk'shona Kwelanga - a WhatsApp Drama series Agency: King James Group / Cape Town Client: Sanlam Category: Innovation in Interactive / Online
Visit Britain Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue Client: Expedia Category: Interactive Video
Irresistibly pointless trueview ads Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Interactive Video
Sea Hero Quest - Virtual Reality Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London Client: Deutsche Telekom Category: Experiential / Virtual Reality (VR)
Elton John - Farewell Yellow Brick Road Global Launch Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Experiential / Virtual Reality (VR)

2018 Interactive Bronze Pencil

ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo

All Nippon Airways

THE TANGIBLE MANNER

Craft / Visual Effects / Animation

OS_IN18023B

2018 Interactive Bronze Pencil

McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York

U.S. Army

White Hats Wanted

Gaming

OS_IN18021B

2018 Interactive Bronze Pencil

DENTSU INC. / Tokyo + STRIPES, INC. / Tokyo

KING JIM CO., LTD.

HITOTOKI CLOCK

Craft / Art Direction

OS_IN18031B

2018 Interactive Bronze Pencil

R/GA / London + Snaptivity / London

Snaptivity

Snaptivity

Innovation in Interactive / Experiential

OS_IN18038B

2018 Interactive Bronze Pencil

R/GA / New York

ShotTracker/KeeMotion

Autonomous Broadcast Network

Innovation in Interactive / Experiential

OS_IN18039B

2018 Interactive Bronze Pencil

Artefact / Paris

Greenpeace

Orizon, Predictive Real Estate

Websites

OS_IN18003B

2018 Interactive Bronze Pencil

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Websites

OS_IN18004B

2018 Interactive Bronze Pencil

DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo

Japanese Government

CeBIT 2017 Opening Ceremony | Japan Show Act

Craft / Dynamic Data Visualization

OS_IN18029B

2018 Interactive Bronze Pencil

CP+B / Los Angeles + Plus Productions / Santa Monica

PayPal

Local Selects

Websites / Utility

OS_IN18007B

2018 Interactive Bronze Pencil

Zambezi / Culver City

Rotten Apples

Rotten Apples

Websites / Utility

OS_IN18008B

2018 Interactive Bronze Pencil

King James Group / Cape Town

Sanlam

Uk'shona Kwelanga - a WhatsApp Drama series

Innovation in Interactive / Online

OS_IN18035B

2018 Interactive Bronze Pencil

180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue

Expedia

Visit Britain

Interactive Video

OS_IN18012B

2018 Interactive Bronze Pencil

Akestam Holst / Stockholm

IKEA Sweden

Irresistibly pointless trueview ads

Interactive Video

OS_IN18013B

2018 Interactive Bronze Pencil

Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London

Deutsche Telekom

Sea Hero Quest - Virtual Reality

Experiential / Virtual Reality (VR)

OS_IN18016B

2018 Interactive Bronze Pencil

Spinifex Group / Torrance

Sir Elton John

Elton John - Farewell Yellow Brick Road Global Launch

Experiential / Virtual Reality (VR)

OS_IN18017B

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