The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Live Design Agency: Wieden+Kennedy / Portland Client: Nike Category: Innovation in Interactive / Experiential
Destiny 2 Ghost Skill Agency: AKQA / San Francisco Client: Activision Category: Innovation in Interactive / Experiential
Gorillaz App Agency: B-Reel / London Client: Gorillaz Category: Innovation in Interactive / Experiential
The Invisible Car Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Innovation in Interactive / Experiential
DRAW and RELEASE Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + AID-DCC Inc. / Tokyo/Osaka + coconoe inc. / Okayama Client: SAMSUNG ELECTRONICS Category: Innovation in Interactive / Experiential
Know You Again Agency: F5 / Shanghai Client: Baidu Category: Innovation in Interactive / Experiential
Safe Cap Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Interactive / Experiential
ELI / Wearable English Teacher Agency: Hakuhodo Incorporated / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo Client: Hakuhodo Incorporated Category: Innovation in Interactive / Experiential
Chatty Schoolbus Agency: Innocean Worldwide / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul Client: Hyundai Motor Group Category: Innovation in Interactive / Experiential
Elton John - Farewell Yellow Brick Road Global Launch Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Innovation in Interactive / Experiential
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Digital Installations
CHAMELEON Agency: CONTRAPUNTO BBDO / MADRID Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Experiential / Digital Installations
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: Experiential / Digital Installations
Thermal Discount Agency: Rethink / Toronto/Montreal/Vancouver Client: Sports Experts Category: Experiential / Digital Installations
Expedia/Visit Britain: "The Only Place You Need to Go" Agency: 180LA / Los Angeles + Friend / London + Unit 9 / Los Angeles Client: Expedia Category: Websites / Utility
Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Websites / Utility
The Playable RFP Letter Agency: Heat / San Francisco Client: THX Category: Websites / Utility
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Websites / Utility
Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Websites / Utility
LET'S PLAY Agency: ROSAPARK / PARIS Client: OUIGO Category: Craft / Art Direction
41 Steps Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Craft / Art Direction
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Writing
Litbaits Agency: Dieste, Inc. / Dallas Client: The Wild Detectives Category: Craft / Writing
White Hats Wanted Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Innovation in Interactive / Gaming
Cozmo Lost in Reddit Agency: W+K Lodge / Portland + Uncle Toad's Media Group / Los Angeles + Bent Image Lab / Portland + Joint Editorial / Portland Client: Anki Category: Innovation in Interactive / Gaming
Making the List Agency: CHE Proximity / Australia Client: LEGO Australia Category: Online Advertising / Banners
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Online Advertising / Banners
Adoptify Agency: SERVICEPLAN GERMANY / Munich Client: Tiertschutzverein Muenchen Category: Online Advertising / Banners
Redefining Distance Agency: DENTSU INC. / Tokyo + ELEVENPLAY / Tokyo + Rhizomatiks Co., Ltd. / Tokyo + P.I.C.S. / Tokyo Client: NTT DOCOMO,INC. Category: Craft / Visual Effects / Animation
Be Internet Awesome Agency: Google Brand Studio / San Francisco Client: Google Category: Gaming
Battle To The Beehive Agency: J. Walter Thompson New Zealand / Auckland Client: Vice New Zealand Limited Category: Gaming
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Innovation in Interactive / Online
Music Liberates Music Agency: BBDO / New York + PhantoscopicLtd Client: Bacardi Category: Innovation in Interactive / Online
Speak To Go Agency: Google Creative Lab / London + Jaume Sanchez / London Client: Google Category: Innovation in Interactive / Online
White Hats Wanted Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Innovation in Interactive / Online
Robocalls From Humans Agency: Ogilvy & Mather / Chicago Client: Team Gleason Category: Innovation in Interactive / Online
JFK - Unsilenced Agency: Rothco | Accenture Interactive / Dublin Client: The Times/News UK and Ireland Category: Innovation in Interactive / Online
Mindsphere.io Agency: Deutsch / New York Client: Siemens Category: Craft / Dynamic Data Visualization
The Corruption Converter Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo Client: Estadão Newspaper Category: Craft / Dynamic Data Visualization
The Colour of Corruption Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: Reclame Aqui Category: Craft / Dynamic Data Visualization
Course IQ Agency: McCann / New York + MRM//McCann / New York Client: Microsoft Category: Craft / Dynamic Data Visualization
R vs R Agency: RPA / Santa Monica + Unit-9 / Los Angeles Client: American Honda Motor Co., Inc. Category: Craft / Dynamic Data Visualization
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Interactive Video
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Interactive Video
Snapchat Music Video Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Interactive Video
Stop The Horror Agency: Cummins&Partners / Sydney + Cummins&Partners / Melbourne + History Will Be Kind / Sydney + Revolver/Will O’Rourke / Sydney Client: Go Gentle Australia Category: Interactive Video
SnapSkate Agency: Ogilvy / Germany Client: Coca-Cola GmbH Category: Interactive Video
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Interactive Video
Shadow of War Agency: The Martin Agency / Richmond Client: Warner Bros Category: Interactive Video
Fail Agency: Try / Oslo + Tangrystan / Oslo Client: Norwegian Red Cross Category: Interactive Video

2018 Interactive Merit Award

Wieden+Kennedy / Portland

Nike

Live Design

Innovation in Interactive / Experiential

OS_IN180100M

2018 Interactive Merit Award

AKQA / San Francisco

Activision

Destiny 2 Ghost Skill

Innovation in Interactive / Experiential

OS_IN18091M

2018 Interactive Merit Award

B-Reel / London

Gorillaz

Gorillaz App

Innovation in Interactive / Experiential

OS_IN18092M

2018 Interactive Merit Award

Commonwealth//McCann / Detroit

Chevrolet

The Invisible Car

Innovation in Interactive / Experiential

OS_IN18093M

2018 Interactive Merit Award

DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + AID-DCC Inc. / Tokyo/Osaka + coconoe inc. / Okayama

SAMSUNG ELECTRONICS

DRAW and RELEASE

Innovation in Interactive / Experiential

OS_IN18094M

2018 Interactive Merit Award

F5 / Shanghai

Baidu

Know You Again

Innovation in Interactive / Experiential

OS_IN18095M

2018 Interactive Merit Award

GTB Brasil / São Paulo

Ford Motor Company

Safe Cap

Innovation in Interactive / Experiential

OS_IN18096M

2018 Interactive Merit Award

Hakuhodo Incorporated / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo

Hakuhodo Incorporated

ELI / Wearable English Teacher

Innovation in Interactive / Experiential

OS_IN18097M

2018 Interactive Merit Award

Innocean Worldwide / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul

Hyundai Motor Group

Chatty Schoolbus

Innovation in Interactive / Experiential

OS_IN18098M

2018 Interactive Merit Award

Spinifex Group / Torrance

Sir Elton John

Elton John - Farewell Yellow Brick Road Global Launch

Innovation in Interactive / Experiential

OS_IN18099M

2018 Interactive Merit Award

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Experiential / Digital Installations

OS_IN18068M

2018 Interactive Merit Award

CONTRAPUNTO BBDO / MADRID

MERCEDES-BENZ ESPAÑA, S.A. (SMART)

CHAMELEON

Experiential / Digital Installations

OS_IN18069M

2018 Interactive Merit Award

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

Experiential / Digital Installations

OS_IN18070M

2018 Interactive Merit Award

Rethink / Toronto/Montreal/Vancouver

Sports Experts

Thermal Discount

Experiential / Digital Installations

OS_IN18071M

2018 Interactive Merit Award

180LA / Los Angeles + Friend / London + Unit 9 / Los Angeles

Expedia

Expedia/Visit Britain: "The Only Place You Need to Go"

Websites / Utility

OS_IN18048M

2018 Interactive Merit Award

DDB Group New Zealand / Auckland

Netsafe

Re:scam

Websites / Utility

OS_IN18049M

2018 Interactive Merit Award

Heat / San Francisco

THX

The Playable RFP Letter

Websites / Utility

OS_IN18050M

2018 Interactive Merit Award

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Websites / Utility

OS_IN18051M

2018 Interactive Merit Award

Ogilvy / New York

NewFest & NYC Pride

Type with Pride

Websites / Utility

OS_IN18052M

2018 Interactive Merit Award

ROSAPARK / PARIS

OUIGO

LET'S PLAY

Craft / Art Direction

OS_IN18081M

2018 Interactive Merit Award

TBWA\Chiat\Day, / Los Angeles

Gatorade

41 Steps

Craft / Art Direction

OS_IN18082M

2018 Interactive Merit Award

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Craft / Writing

OS_IN18083M

2018 Interactive Merit Award

Dieste, Inc. / Dallas

The Wild Detectives

Litbaits

Craft / Writing

OS_IN18084M

2018 Interactive Merit Award

McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York

U.S. Army

White Hats Wanted

Innovation in Interactive / Gaming

OS_IN180101M

2018 Interactive Merit Award

W+K Lodge / Portland + Uncle Toad's Media Group / Los Angeles + Bent Image Lab / Portland + Joint Editorial / Portland

Anki

Cozmo Lost in Reddit

Innovation in Interactive / Gaming

OS_IN180102M

2018 Interactive Merit Award

CHE Proximity / Australia

LEGO Australia

Making the List

Online Advertising / Banners

OS_IN18053M

2018 Interactive Merit Award

Columbus / Melbourne + BWM Dentsu / Melbourne

Victorian Government

Bushfire Alert Ad

Online Advertising / Banners

OS_IN18054M

2018 Interactive Merit Award

SERVICEPLAN GERMANY / Munich

Tiertschutzverein Muenchen

Adoptify

Online Advertising / Banners

OS_IN18055M

2018 Interactive Merit Award

DENTSU INC. / Tokyo + ELEVENPLAY / Tokyo + Rhizomatiks Co., Ltd. / Tokyo + P.I.C.S. / Tokyo

NTT DOCOMO,INC.

Redefining Distance

Craft / Visual Effects / Animation

OS_IN18074M

2018 Interactive Merit Award

Google Brand Studio / San Francisco

Google

Be Internet Awesome

Gaming

OS_IN18072M

2018 Interactive Merit Award

J. Walter Thompson New Zealand / Auckland

Vice New Zealand Limited

Battle To The Beehive

Gaming

OS_IN18073M

2018 Interactive Merit Award

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Innovation in Interactive / Online

OS_IN18085M

2018 Interactive Merit Award

BBDO / New York + PhantoscopicLtd

Bacardi

Music Liberates Music

Innovation in Interactive / Online

OS_IN18086M

2018 Interactive Merit Award

Google Creative Lab / London + Jaume Sanchez / London

Google

Speak To Go

Innovation in Interactive / Online

OS_IN18087M

2018 Interactive Merit Award

McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York

U.S. Army

White Hats Wanted

Innovation in Interactive / Online

OS_IN18088M

2018 Interactive Merit Award

Ogilvy & Mather / Chicago

Team Gleason

Robocalls From Humans

Innovation in Interactive / Online

OS_IN18089M

2018 Interactive Merit Award

Rothco | Accenture Interactive / Dublin

The Times/News UK and Ireland

JFK - Unsilenced

Innovation in Interactive / Online

OS_IN18090M

2018 Interactive Merit Award

Deutsch / New York

Siemens

Mindsphere.io

Craft / Dynamic Data Visualization

OS_IN18076M

2018 Interactive Merit Award

FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo

Estadão Newspaper

The Corruption Converter

Craft / Dynamic Data Visualization

OS_IN18077M

2018 Interactive Merit Award

GREY / SAO PAULO + GREY / LATAM + GREY / -

Reclame Aqui

The Colour of Corruption

Craft / Dynamic Data Visualization

OS_IN18078M

2018 Interactive Merit Award

McCann / New York + MRM//McCann / New York

Microsoft

Course IQ

Craft / Dynamic Data Visualization

OS_IN18079M

2018 Interactive Merit Award

RPA / Santa Monica + Unit-9 / Los Angeles

American Honda Motor Co., Inc.

R vs R

Craft / Dynamic Data Visualization

OS_IN18080M

2018 Interactive Merit Award

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Interactive Video

OS_IN18056M

2018 Interactive Merit Award

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Interactive Video

OS_IN18057M

2018 Interactive Merit Award

BBDO / New York + NorthKingdom

Bacardi

Snapchat Music Video

Interactive Video

OS_IN18058M

2018 Interactive Merit Award

Cummins&Partners / Sydney + Cummins&Partners / Melbourne + History Will Be Kind / Sydney + Revolver/Will O’Rourke / Sydney

Go Gentle Australia

Stop The Horror

Interactive Video

OS_IN18059M

2018 Interactive Merit Award

Ogilvy / Germany

Coca-Cola GmbH

SnapSkate

Interactive Video

OS_IN18060M

2018 Interactive Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Interactive Video

OS_IN18061M

2018 Interactive Merit Award

The Martin Agency / Richmond

Warner Bros

Shadow of War

Interactive Video

OS_IN18062M

2018 Interactive Merit Award

Try / Oslo + Tangrystan / Oslo

Norwegian Red Cross

Fail

Interactive Video

OS_IN18063M

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