The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Live Design Agency: Wieden+Kennedy / Portland Client: Nike Category: Innovation in Interactive / Experiential
Destiny 2 Ghost Skill Agency: AKQA / San Francisco Client: Activision Category: Innovation in Interactive / Experiential
Gorillaz App Agency: B-Reel / London Client: Gorillaz Category: Innovation in Interactive / Experiential
The Invisible Car Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Innovation in Interactive / Experiential
DRAW and RELEASE Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + AID-DCC Inc. / Tokyo/Osaka + coconoe inc. / Okayama Client: SAMSUNG ELECTRONICS Category: Innovation in Interactive / Experiential
Know You Again Agency: F5 / Shanghai Client: Baidu Category: Innovation in Interactive / Experiential
Safe Cap Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Interactive / Experiential
ELI / Wearable English Teacher Agency: Hakuhodo Incorporated / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo Client: Hakuhodo Incorporated Category: Innovation in Interactive / Experiential
Chatty Schoolbus Agency: Innocean Worldwide / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul Client: Hyundai Motor Group Category: Innovation in Interactive / Experiential
Elton John - Farewell Yellow Brick Road Global Launch Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Innovation in Interactive / Experiential
White Hats Wanted Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Innovation in Interactive / Gaming
Cozmo Lost in Reddit Agency: W+K Lodge / Portland + Uncle Toad's Media Group / Los Angeles + Bent Image Lab / Portland + Joint Editorial / Portland Client: Anki Category: Innovation in Interactive / Gaming
Expedia/Visit Britain: "The Only Place You Need to Go" Agency: 180LA / Los Angeles + Friend / London + Unit 9 / Los Angeles Client: Expedia Category: Websites / Utility
Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Websites / Utility
The Playable RFP Letter Agency: Heat / San Francisco Client: THX Category: Websites / Utility
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Websites / Utility
Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Websites / Utility
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Websites
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Websites
The Corruption Converter Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo Client: Estadão Newspaper Category: Websites
Be Internet Awesome Agency: Google Brand Studio / San Francisco Client: Google Category: Websites
Forgetting Auschwitz, Remembering Auschwitz Agency: Havas / Milan Client: CDEC and Sons of Shoah Category: Websites
LET'S PLAY Agency: ROSAPARK / PARIS Client: OUIGO Category: Websites
A Ghost Store Agency: Watson Design Group, Inc. / Los Angeles + A24 / New York Client: A24 Category: Websites
Making the List Agency: CHE Proximity / Australia Client: LEGO Australia Category: Online Advertising / Banners
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Online Advertising / Banners
Adoptify Agency: SERVICEPLAN GERMANY / Munich Client: Tiertschutzverein Muenchen Category: Online Advertising / Banners
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Digital Installations
CHAMELEON Agency: CONTRAPUNTO BBDO / MADRID Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Experiential / Digital Installations
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: Experiential / Digital Installations
Thermal Discount Agency: Rethink / Toronto/Montreal/Vancouver Client: Sports Experts Category: Experiential / Digital Installations
Be Internet Awesome Agency: Google Brand Studio / San Francisco Client: Google Category: Gaming
Battle To The Beehive Agency: J. Walter Thompson New Zealand / Auckland Client: Vice New Zealand Limited Category: Gaming
EcoAlarm Agency: Wunderman BA / Buenos Aires Client: Fundación Banco de Bosques Category: Craft / Music / Sound
Samsung Gear VR Wonderland Agency: McKinney / New York + Cheil Worldwide / Seoul Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)
Visceral Reality Agency: J.Walter Thompson / Sao Paulo Client: Rede de Justiça Category: Experiential / Virtual Reality (VR)
Virtual Gridiron Agency: Momentum Worldwide / New York + Verizon Labs / New York Client: Verizon Category: Experiential / Virtual Reality (VR)
Mindsphere.io Agency: Deutsch / New York Client: Siemens Category: Craft / Dynamic Data Visualization
The Corruption Converter Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo Client: Estadão Newspaper Category: Craft / Dynamic Data Visualization
The Colour of Corruption Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: Reclame Aqui Category: Craft / Dynamic Data Visualization
Course IQ Agency: McCann / New York + MRM//McCann / New York Client: Microsoft Category: Craft / Dynamic Data Visualization
R vs R Agency: RPA / Santa Monica + Unit-9 / Los Angeles Client: American Honda Motor Co., Inc. Category: Craft / Dynamic Data Visualization
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Interactive Video
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Interactive Video
Snapchat Music Video Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Interactive Video
Stop The Horror Agency: Cummins&Partners / Sydney + Cummins&Partners / Melbourne + History Will Be Kind / Sydney + Revolver/Will O’Rourke / Sydney Client: Go Gentle Australia Category: Interactive Video
SnapSkate Agency: Ogilvy / Germany Client: Coca-Cola GmbH Category: Interactive Video
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Interactive Video
Shadow of War Agency: The Martin Agency / Richmond Client: Warner Bros Category: Interactive Video
Fail Agency: Try / Oslo + Tangrystan / Oslo Client: Norwegian Red Cross Category: Interactive Video

2018 Interactive Merit Award

Wieden+Kennedy / Portland

Nike

Live Design

Innovation in Interactive / Experiential

OS_IN180100M

2018 Interactive Merit Award

AKQA / San Francisco

Activision

Destiny 2 Ghost Skill

Innovation in Interactive / Experiential

OS_IN18091M

2018 Interactive Merit Award

B-Reel / London

Gorillaz

Gorillaz App

Innovation in Interactive / Experiential

OS_IN18092M

2018 Interactive Merit Award

Commonwealth//McCann / Detroit

Chevrolet

The Invisible Car

Innovation in Interactive / Experiential

OS_IN18093M

2018 Interactive Merit Award

DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + AID-DCC Inc. / Tokyo/Osaka + coconoe inc. / Okayama

SAMSUNG ELECTRONICS

DRAW and RELEASE

Innovation in Interactive / Experiential

OS_IN18094M

2018 Interactive Merit Award

F5 / Shanghai

Baidu

Know You Again

Innovation in Interactive / Experiential

OS_IN18095M

2018 Interactive Merit Award

GTB Brasil / São Paulo

Ford Motor Company

Safe Cap

Innovation in Interactive / Experiential

OS_IN18096M

2018 Interactive Merit Award

Hakuhodo Incorporated / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo

Hakuhodo Incorporated

ELI / Wearable English Teacher

Innovation in Interactive / Experiential

OS_IN18097M

2018 Interactive Merit Award

Innocean Worldwide / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul

Hyundai Motor Group

Chatty Schoolbus

Innovation in Interactive / Experiential

OS_IN18098M

2018 Interactive Merit Award

Spinifex Group / Torrance

Sir Elton John

Elton John - Farewell Yellow Brick Road Global Launch

Innovation in Interactive / Experiential

OS_IN18099M

2018 Interactive Merit Award

McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York

U.S. Army

White Hats Wanted

Innovation in Interactive / Gaming

OS_IN180101M

2018 Interactive Merit Award

W+K Lodge / Portland + Uncle Toad's Media Group / Los Angeles + Bent Image Lab / Portland + Joint Editorial / Portland

Anki

Cozmo Lost in Reddit

Innovation in Interactive / Gaming

OS_IN180102M

2018 Interactive Merit Award

180LA / Los Angeles + Friend / London + Unit 9 / Los Angeles

Expedia

Expedia/Visit Britain: "The Only Place You Need to Go"

Websites / Utility

OS_IN18048M

2018 Interactive Merit Award

DDB Group New Zealand / Auckland

Netsafe

Re:scam

Websites / Utility

OS_IN18049M

2018 Interactive Merit Award

Heat / San Francisco

THX

The Playable RFP Letter

Websites / Utility

OS_IN18050M

2018 Interactive Merit Award

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Websites / Utility

OS_IN18051M

2018 Interactive Merit Award

Ogilvy / New York

NewFest & NYC Pride

Type with Pride

Websites / Utility

OS_IN18052M

2018 Interactive Merit Award

CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney

Cochlear

The Hearing Test in Disguise

Websites

OS_IN18041M

2018 Interactive Merit Award

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Websites

OS_IN18042M

2018 Interactive Merit Award

FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo

Estadão Newspaper

The Corruption Converter

Websites

OS_IN18043M

2018 Interactive Merit Award

Google Brand Studio / San Francisco

Google

Be Internet Awesome

Websites

OS_IN18044M

2018 Interactive Merit Award

Havas / Milan

CDEC and Sons of Shoah

Forgetting Auschwitz, Remembering Auschwitz

Websites

OS_IN18045M

2018 Interactive Merit Award

ROSAPARK / PARIS

OUIGO

LET'S PLAY

Websites

OS_IN18046M

2018 Interactive Merit Award

Watson Design Group, Inc. / Los Angeles + A24 / New York

A24

A Ghost Store

Websites

OS_IN18047M

2018 Interactive Merit Award

CHE Proximity / Australia

LEGO Australia

Making the List

Online Advertising / Banners

OS_IN18053M

2018 Interactive Merit Award

Columbus / Melbourne + BWM Dentsu / Melbourne

Victorian Government

Bushfire Alert Ad

Online Advertising / Banners

OS_IN18054M

2018 Interactive Merit Award

SERVICEPLAN GERMANY / Munich

Tiertschutzverein Muenchen

Adoptify

Online Advertising / Banners

OS_IN18055M

2018 Interactive Merit Award

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Experiential / Digital Installations

OS_IN18068M

2018 Interactive Merit Award

CONTRAPUNTO BBDO / MADRID

MERCEDES-BENZ ESPAÑA, S.A. (SMART)

CHAMELEON

Experiential / Digital Installations

OS_IN18069M

2018 Interactive Merit Award

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

Experiential / Digital Installations

OS_IN18070M

2018 Interactive Merit Award

Rethink / Toronto/Montreal/Vancouver

Sports Experts

Thermal Discount

Experiential / Digital Installations

OS_IN18071M

2018 Interactive Merit Award

Google Brand Studio / San Francisco

Google

Be Internet Awesome

Gaming

OS_IN18072M

2018 Interactive Merit Award

J. Walter Thompson New Zealand / Auckland

Vice New Zealand Limited

Battle To The Beehive

Gaming

OS_IN18073M

2018 Interactive Merit Award

Wunderman BA / Buenos Aires

Fundación Banco de Bosques

EcoAlarm

Craft / Music / Sound

OS_IN18075M

2018 Interactive Merit Award

McKinney / New York + Cheil Worldwide / Seoul

Samsung Electronics

Samsung Gear VR Wonderland

Experiential / Virtual Reality (VR)

OS_IN18065M

2018 Interactive Merit Award

J.Walter Thompson / Sao Paulo

Rede de Justiça

Visceral Reality

Experiential / Virtual Reality (VR)

OS_IN18066M

2018 Interactive Merit Award

Momentum Worldwide / New York + Verizon Labs / New York

Verizon

Virtual Gridiron

Experiential / Virtual Reality (VR)

OS_IN18067M

2018 Interactive Merit Award

Deutsch / New York

Siemens

Mindsphere.io

Craft / Dynamic Data Visualization

OS_IN18076M

2018 Interactive Merit Award

FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo

Estadão Newspaper

The Corruption Converter

Craft / Dynamic Data Visualization

OS_IN18077M

2018 Interactive Merit Award

GREY / SAO PAULO + GREY / LATAM + GREY / -

Reclame Aqui

The Colour of Corruption

Craft / Dynamic Data Visualization

OS_IN18078M

2018 Interactive Merit Award

McCann / New York + MRM//McCann / New York

Microsoft

Course IQ

Craft / Dynamic Data Visualization

OS_IN18079M

2018 Interactive Merit Award

RPA / Santa Monica + Unit-9 / Los Angeles

American Honda Motor Co., Inc.

R vs R

Craft / Dynamic Data Visualization

OS_IN18080M

2018 Interactive Merit Award

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Interactive Video

OS_IN18056M

2018 Interactive Merit Award

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Interactive Video

OS_IN18057M

2018 Interactive Merit Award

BBDO / New York + NorthKingdom

Bacardi

Snapchat Music Video

Interactive Video

OS_IN18058M

2018 Interactive Merit Award

Cummins&Partners / Sydney + Cummins&Partners / Melbourne + History Will Be Kind / Sydney + Revolver/Will O’Rourke / Sydney

Go Gentle Australia

Stop The Horror

Interactive Video

OS_IN18059M

2018 Interactive Merit Award

Ogilvy / Germany

Coca-Cola GmbH

SnapSkate

Interactive Video

OS_IN18060M

2018 Interactive Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Interactive Video

OS_IN18061M

2018 Interactive Merit Award

The Martin Agency / Richmond

Warner Bros

Shadow of War

Interactive Video

OS_IN18062M

2018 Interactive Merit Award

Try / Oslo + Tangrystan / Oslo

Norwegian Red Cross

Fail

Interactive Video

OS_IN18063M

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