The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Experiential / Digital Installations
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID
Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Experiential / Digital Installations
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: Experiential / Digital Installations
Thermal Discount
Agency: Rethink
Client: Sports Experts Category: Experiential / Digital Installations
Mindsphere.io
Agency: Deutsch / New York
Client: Siemens Category: Craft / Dynamic Data Visualization
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper Category: Craft / Dynamic Data Visualization
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui Category: Craft / Dynamic Data Visualization
Course IQ
Agency: McCann / New York + MRM//McCann / New York
Client: Microsoft Category: Craft / Dynamic Data Visualization
R vs R
Agency: RPA / Santa Monica + Unit-9 / Los Angeles
Client: American Honda Motor Co., Inc. Category: Craft / Dynamic Data Visualization
Live Design
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Innovation in Interactive / Experiential
Destiny 2 Ghost Skill
Agency: AKQA / San Francisco
Client: Activision Category: Innovation in Interactive / Experiential
Gorillaz App
Agency: B-Reel / London
Client: Gorillaz Category: Innovation in Interactive / Experiential
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Innovation in Interactive / Experiential
DRAW and RELEASE
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + AID-DCC Inc. / Tokyo/Osaka + coconoe inc. / Okayama
Client: SAMSUNG ELECTRONICS Category: Innovation in Interactive / Experiential
Know You Again
Agency: F5 / Shanghai
Client: Baidu Category: Innovation in Interactive / Experiential
Safe Cap
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Innovation in Interactive / Experiential
ELI / Wearable English Teacher
Agency: Hakuhodo Inc. / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo
Client: Hakuhodo Incorporated Category: Innovation in Interactive / Experiential
Chatty Schoolbus
Agency: INNOCEAN / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul
Client: Hyundai Motor Group Category: Innovation in Interactive / Experiential
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John Category: Innovation in Interactive / Experiential
LET'S PLAY
Agency: ROSAPARK / PARIS + MERCI MICHEL / PARIS
Client: OUIGO Category: Craft / Art Direction
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Interactive Video
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi Category: Interactive Video
Stop The Horror
Agency: Cummins&Partners / Sydney + Cummins&Partners / Melbourne + History Will Be Kind / Sydney + Revolver/Will O’Rourke / Sydney
Client: Go Gentle Australia Category: Interactive Video
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Interactive Video
Feel It Still
Agency: Wieden+Kennedy / Portland
Client: Portugal. The Man Category: Interactive Video
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Writing
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Innovation in Interactive / Online
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi Category: Innovation in Interactive / Online
Speak To Go
Agency: Google Creative Lab / London + Jaume Sanchez / London
Client: Google Category: Innovation in Interactive / Online
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army Category: Innovation in Interactive / Online
Robocalls From Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Innovation in Interactive / Online
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Innovation in Interactive / Online
Expedia/Visit Britain: "The Only Place You Need to Go"
Agency: 180LA / Los Angeles + Friend / London + Unit 9 / Los Angeles
Client: Expedia Category: Websites / Utility
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Websites / Utility
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Websites
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Websites
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper Category: Websites
Forgetting Auschwitz, Remembering Auschwitz
Agency: Havas / Milan
Client: CDEC and Sons of Shoah Category: Websites
A Ghost Store
Agency: Watson Design Group, Inc. / Los Angeles + A24 / New York
Client: A24 Category: Websites
Award:
2018 Interactive Merit Award
Agency:
BBDO / New York + ObscuraDigital
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18068M
Award:
2018 Interactive Merit Award
Agency:
CONTRAPUNTO BBDO / MADRID
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18069M
Award:
2018 Interactive Merit Award
Agency:
Hindustan Petroleum Corporation Limited / Mumbai
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18070M
Award:
2018 Interactive Merit Award
Agency:
Rethink
Client:
Sports Experts
Title:
Thermal Discount
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18071M
Award:
2018 Interactive Merit Award
Agency:
Deutsch / New York
Client:
Siemens
Title:
Mindsphere.io
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18076M
Award:
2018 Interactive Merit Award
Agency:
FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18077M
Award:
2018 Interactive Merit Award
Agency:
GREY / SAO PAULO + GREY / LATAM + GREY / -
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18078M
Award:
2018 Interactive Merit Award
Agency:
McCann / New York + MRM//McCann / New York
Client:
Microsoft
Title:
Course IQ
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18079M
Award:
2018 Interactive Merit Award
Agency:
RPA / Santa Monica + Unit-9 / Los Angeles
Client:
American Honda Motor Co., Inc.
Title:
R vs R
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18080M
Award:
2018 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Live Design
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN180100M
Award:
2018 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Activision
Title:
Destiny 2 Ghost Skill
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18091M
Award:
2018 Interactive Merit Award
Agency:
B-Reel / London
Client:
Gorillaz
Title:
Gorillaz App
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18092M
Award:
2018 Interactive Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
The Invisible Car
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18093M
Award:
2018 Interactive Merit Award
Agency:
DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + AID-DCC Inc. / Tokyo/Osaka + coconoe inc. / Okayama
Client:
SAMSUNG ELECTRONICS
Title:
DRAW and RELEASE
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18094M
Award:
2018 Interactive Merit Award
Agency:
F5 / Shanghai
Client:
Baidu
Title:
Know You Again
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18095M
Award:
2018 Interactive Merit Award
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Safe Cap
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18096M
Award:
2018 Interactive Merit Award
Agency:
Hakuhodo Inc. / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo
Client:
Hakuhodo Incorporated
Title:
ELI / Wearable English Teacher
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18097M
Award:
2018 Interactive Merit Award
Agency:
INNOCEAN / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul
Client:
Hyundai Motor Group
Title:
Chatty Schoolbus
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18098M
Award:
2018 Interactive Merit Award
Agency:
Spinifex Group / Torrance
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18099M
Award:
2018 Interactive Merit Award
Agency:
ROSAPARK / PARIS + MERCI MICHEL / PARIS
Client:
OUIGO
Title:
LET'S PLAY
Category:
Craft / Art Direction
Annual ID:
OS_IN18081M
Award:
2018 Interactive Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
41 Steps
Category:
Craft / Art Direction
Annual ID:
OS_IN18082M
Award:
2018 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Nosferatu
Category:
Interactive Video
Annual ID:
OS_IN18056M
Award:
2018 Interactive Merit Award
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Interactive Video
Annual ID:
OS_IN18057M
Award:
2018 Interactive Merit Award
Agency:
BBDO / New York + NorthKingdom
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Interactive Video
Annual ID:
OS_IN18058M
Award:
2018 Interactive Merit Award
Agency:
Cummins&Partners / Sydney + Cummins&Partners / Melbourne + History Will Be Kind / Sydney + Revolver/Will O’Rourke / Sydney
Client:
Go Gentle Australia
Title:
Stop The Horror
Category:
Interactive Video
Annual ID:
OS_IN18059M
Award:
2018 Interactive Merit Award
Agency:
Ogilvy / Germany
Client:
Coca-Cola GmbH
Title:
SnapSkate
Category:
Interactive Video
Annual ID:
OS_IN18060M
Award:
2018 Interactive Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Interactive Video
Annual ID:
OS_IN18061M
Award:
2018 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
Warner Bros
Title:
Shadow of War
Category:
Interactive Video
Annual ID:
OS_IN18062M
Award:
2018 Interactive Merit Award
Agency:
Try / Oslo + Tangrystan / Oslo
Client:
Norwegian Red Cross
Title:
Fail
Category:
Interactive Video
Annual ID:
OS_IN18063M
Award:
2018 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Portugal. The Man
Title:
Feel It Still
Category:
Interactive Video
Annual ID:
OS_IN18064M
Award:
2018 Interactive Merit Award
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Writing
Annual ID:
OS_IN18083M
Award:
2018 Interactive Merit Award
Agency:
Dieste, Inc. / Dallas
Client:
The Wild Detectives
Title:
Litbaits
Category:
Craft / Writing
Annual ID:
OS_IN18084M
Award:
2018 Interactive Merit Award
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18085M
Award:
2018 Interactive Merit Award
Agency:
BBDO / New York + PhantoscopicLtd
Client:
Bacardi
Title:
Music Liberates Music
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18086M
Award:
2018 Interactive Merit Award
Agency:
Google Creative Lab / London + Jaume Sanchez / London
Client:
Google
Title:
Speak To Go
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18087M
Award:
2018 Interactive Merit Award
Agency:
McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18088M
Award:
2018 Interactive Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Team Gleason
Title:
Robocalls From Humans
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18089M
Award:
2018 Interactive Merit Award
Agency:
Rothco | Accenture Interactive / Dublin
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18090M
Award:
2018 Interactive Merit Award
Agency:
180LA / Los Angeles + Friend / London + Unit 9 / Los Angeles
Client:
Expedia
Title:
Expedia/Visit Britain: "The Only Place You Need to Go"
Category:
Websites / Utility
Annual ID:
OS_IN18048M
Award:
2018 Interactive Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Netsafe
Title:
Re:scam
Category:
Websites / Utility
Annual ID:
OS_IN18049M
Award:
2018 Interactive Merit Award
Agency:
Heat / San Francisco
Client:
THX
Title:
The Playable RFP Letter
Category:
Websites / Utility
Annual ID:
OS_IN18050M
Award:
2018 Interactive Merit Award
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Websites / Utility
Annual ID:
OS_IN18051M
Award:
2018 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Websites / Utility
Annual ID:
OS_IN18052M
Award:
2018 Interactive Merit Award
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Websites
Annual ID:
OS_IN18041M
Award:
2018 Interactive Merit Award
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Websites
Annual ID:
OS_IN18042M
Award:
2018 Interactive Merit Award
Agency:
FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Websites
Annual ID:
OS_IN18043M
Award:
2018 Interactive Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Be Internet Awesome
Category:
Websites
Annual ID:
OS_IN18044M
Award:
2018 Interactive Merit Award
Agency:
Havas / Milan
Client:
CDEC and Sons of Shoah
Title:
Forgetting Auschwitz, Remembering Auschwitz
Category:
Websites
Annual ID:
OS_IN18045M
Award:
2018 Interactive Merit Award
Agency:
ROSAPARK / PARIS + MERCI MICHEL / PARIS
Client:
OUIGO
Title:
LET'S PLAY
Category:
Websites
Annual ID:
OS_IN18046M
Award:
2018 Interactive Merit Award
Agency:
Watson Design Group, Inc. / Los Angeles + A24 / New York
Client:
A24
Title:
A Ghost Store
Category:
Websites
Annual ID:
OS_IN18047M