The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Ask For A Raise Agency: R/GA / New York Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
FACEBOOK LIVE STUNT Agency: Choojai and Friends / Bangkok + The Film Factory / Bangkok Client: ADVANCED WIRELESS NETWORK CO.,LTD. Category: Influencer Marketing / Single Channel
#MoreThanARefugee Agency: Flying Object / London Client: YouTube / International Rescue Committee Category: Influencer Marketing / Single Channel
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars. Agency: adam&eveDDB / New York + Helo / New York + Exile / New York Client: Samsung Category: Influencer Marketing / Single Channel
Clean My Path Viral Video Agency: Sublime Communications / Stamford Client: Eureka Category: Influencer Marketing / Single Channel
Stories from the other side of the world Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Influencer Marketing / Episodic
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Influencer Marketing / Multi-Channel
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Influencer Marketing / Multi-Channel
Box of Greatness Agency: BBDO / New York + EG+ Worldwide / New York Client: Foot Locker Category: Influencer Marketing / Multi-Channel
Comedy Festival Agency: Figliulo&Partners / New York Client: Virgin Atlantic Airways Category: Influencer Marketing / Multi-Channel
#MyRealCareerLine Agency: J. Walter Thompson / Hong Kong Client: The Women's Foundation Limited Category: Influencer Marketing / Multi-Channel
Baywatch Slo-Mo Marathon Agency: Droga5 / London + Smuggler / London Client: Paramount Category: Influencer Marketing / Single Channel
Unlimited Apologies Agency: McCann / Lima Client: Entel Category: Influencer Marketing / Single Channel
SnapSkate Agency: Ogilvy / Germany Client: Coca-Cola GmbH Category: Influencer Marketing / Single Channel
Honda "Yearbooks" - Motivational Tweets Agency: RPA / Santa Monica + Elastic / Santa Monica Client: American Honda Motor Co., Inc. Category: Influencer Marketing / Single Channel
Skolors Agency: F/Nazca Saatchi & Saatchi / São Paulo + Corazon Filmes / São Paulo + Raw Áudio / São Paulo Client: Skol Category: Influencer Marketing / Episodic
#Trainingfor2032 Agency: Ogilvy & Mather / Chicago Client: Kimberly-Clark Category: Influencer Marketing / Episodic
Music Liberates Music Agency: BBDO / New York + PhantoscopicLTD Client: Bacardi Category: Influencer Marketing / Multi-Channel
Make Your Next Move Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York Client: Squarespace Category: Influencer Marketing / Multi-Channel
#Trainingfor2032 Agency: Ogilvy & Mather / Chicago Client: Kimberly-Clark Category: Influencer Marketing / Multi-Channel

2018 Social Influencer Marketing Gold Pencil

R/GA / New York

The Muse, Ladies Get Paid, PayScale, Reply.ai

Ask For A Raise

Influencer Marketing / Single Channel

OS_SI18001G

2018 Social Influencer Marketing Silver Pencil

Choojai and Friends / Bangkok + The Film Factory / Bangkok

ADVANCED WIRELESS NETWORK CO.,LTD.

FACEBOOK LIVE STUNT

Influencer Marketing / Single Channel

OS_SI18002S

2018 Social Influencer Marketing Silver Pencil

Flying Object / London

YouTube / International Rescue Committee

#MoreThanARefugee

Influencer Marketing / Single Channel

OS_SI18003S

2018 Social Influencer Marketing Bronze Pencil

adam&eveDDB / New York + Helo / New York + Exile / New York

Samsung

Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.

Influencer Marketing / Single Channel

OS_SI18004B

2018 Social Influencer Marketing Bronze Pencil

Sublime Communications / Stamford

Eureka

Clean My Path Viral Video

Influencer Marketing / Single Channel

OS_SI18005B

2018 Social Influencer Marketing Gold Pencil

BBDO Paris / Boulogne Billancourt

CARE France

Stories from the other side of the world

Influencer Marketing / Episodic

OS_SI18011G

2018 Social Influencer Marketing Gold Pencil

adam&eveDDB / London

FIFA

More Than A Game

Influencer Marketing / Multi-Channel

OS_SI18006G

2018 Social Influencer Marketing Gold Pencil

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Influencer Marketing / Multi-Channel

OS_SI18007G

2018 Social Influencer Marketing Silver Pencil

BBDO / New York + EG+ Worldwide / New York

Foot Locker

Box of Greatness

Influencer Marketing / Multi-Channel

OS_SI18008S

2018 Social Influencer Marketing Bronze Pencil

Figliulo&Partners / New York

Virgin Atlantic Airways

Comedy Festival

Influencer Marketing / Multi-Channel

OS_SI18009B

2018 Social Influencer Marketing Bronze Pencil

J. Walter Thompson / Hong Kong

The Women's Foundation Limited

#MyRealCareerLine

Influencer Marketing / Multi-Channel

OS_SI18010B

2018 Social Influencer Marketing Merit Award

Droga5 / London + Smuggler / London

Paramount

Baywatch Slo-Mo Marathon

Influencer Marketing / Single Channel

OS_SI18012M

2018 Social Influencer Marketing Merit Award

McCann / Lima

Entel

Unlimited Apologies

Influencer Marketing / Single Channel

OS_SI18013M

2018 Social Influencer Marketing Merit Award

Ogilvy / Germany

Coca-Cola GmbH

SnapSkate

Influencer Marketing / Single Channel

OS_SI18014M

2018 Social Influencer Marketing Merit Award

RPA / Santa Monica + Elastic / Santa Monica

American Honda Motor Co., Inc.

Honda "Yearbooks" - Motivational Tweets

Influencer Marketing / Single Channel

OS_SI18015M

2018 Social Influencer Marketing Merit Award

F/Nazca Saatchi & Saatchi / São Paulo + Corazon Filmes / São Paulo + Raw Áudio / São Paulo

Skol

Skolors

Influencer Marketing / Episodic

OS_SI18019M

2018 Social Influencer Marketing Merit Award

Ogilvy & Mather / Chicago

Kimberly-Clark

#Trainingfor2032

Influencer Marketing / Episodic

OS_SI18020M

2018 Social Influencer Marketing Merit Award

BBDO / New York + PhantoscopicLTD

Bacardi

Music Liberates Music

Influencer Marketing / Multi-Channel

OS_SI18016M

2018 Social Influencer Marketing Merit Award

JohnXHannes / New York + Squarespace / New York + Smuggler / New York

Squarespace

Make Your Next Move

Influencer Marketing / Multi-Channel

OS_SI18017M

2018 Social Influencer Marketing Merit Award

Ogilvy & Mather / Chicago

Kimberly-Clark

#Trainingfor2032

Influencer Marketing / Multi-Channel

OS_SI18018M

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