The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Ask For A Raise
Agency: R/GA / New York
Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
Ask For A Raise
Agency: R/GA / New York
Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
More Than A Game
Agency: adam&eveDDB / London
Client: FIFA Category: Influencer Marketing / Multi-Channel
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Influencer Marketing / Multi-Channel
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Influencer Marketing / Episodic
FACEBOOK LIVE STUNT
Agency: Choojai and Friends / Bangkok + The Film Factory / Bangkok
Client: ADVANCED WIRELESS NETWORK CO.,LTD. Category: Influencer Marketing / Single Channel
#MoreThanARefugee
Agency: Flying Object / London
Client: YouTube / International Rescue Committee Category: Influencer Marketing / Single Channel
Box of Greatness
Agency: BBDO / New York + EG+ Worldwide / New York
Client: Foot Locker Category: Influencer Marketing / Multi-Channel
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.
Agency: adam&eveDDB / New York + Helo / New York + Exile / New York
Client: Samsung Category: Influencer Marketing / Single Channel
Clean My Path Viral Video
Agency: Sublime Communications / Stamford
Client: Eureka Category: Influencer Marketing / Single Channel
Comedy Festival
Agency: Figliulo&Partners / New York
Client: Virgin Atlantic Airways Category: Influencer Marketing / Multi-Channel
#MyRealCareerLine
Agency: J. Walter Thompson / Hong Kong
Client: The Women's Foundation Limited Category: Influencer Marketing / Multi-Channel
Baywatch Slo-Mo Marathon
Agency: Droga5 / London + Smuggler / London
Client: Paramount Category: Influencer Marketing / Single Channel
Unlimited Apologies
Agency: McCann / Lima
Client: Entel Category: Influencer Marketing / Single Channel
SnapSkate
Agency: Ogilvy / Germany
Client: Coca-Cola GmbH Category: Influencer Marketing / Single Channel
Honda "Yearbooks" - Motivational Tweets
Agency: RPA / Santa Monica + Elastic / Santa Monica
Client: American Honda Motor Co., Inc. Category: Influencer Marketing / Single Channel
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLTD
Client: Bacardi Category: Influencer Marketing / Multi-Channel
Make Your Next Move
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace Category: Influencer Marketing / Multi-Channel
#Trainingfor2032
Agency: Ogilvy & Mather / Chicago
Client: Kimberly-Clark Category: Influencer Marketing / Multi-Channel
Skolors
Agency: F/Nazca Saatchi & Saatchi / São Paulo + Corazon Filmes / São Paulo + Raw Áudio / São Paulo
Client: Skol Category: Influencer Marketing / Episodic
#Trainingfor2032
Agency: Ogilvy & Mather / Chicago
Client: Kimberly-Clark Category: Influencer Marketing / Episodic
Award:
2018 Social Influencer Marketing Best of Discipline Pencil
Agency:
R/GA / New York
Client:
The Muse, Ladies Get Paid, PayScale, Reply.ai
Title:
Ask For A Raise
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18001G
Award:
2018 Social Influencer Marketing Gold Pencil
Agency:
R/GA / New York
Client:
The Muse, Ladies Get Paid, PayScale, Reply.ai
Title:
Ask For A Raise
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18001G
Award:
2018 Social Influencer Marketing Gold Pencil
Agency:
adam&eveDDB / London
Client:
FIFA
Title:
More Than A Game
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18006G
Award:
2018 Social Influencer Marketing Gold Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18007G
Award:
2018 Social Influencer Marketing Gold Pencil
Agency:
BBDO Paris / Boulogne Billancourt
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI18011G
Award:
2018 Social Influencer Marketing Silver Pencil
Agency:
Choojai and Friends / Bangkok + The Film Factory / Bangkok
Client:
ADVANCED WIRELESS NETWORK CO.,LTD.
Title:
FACEBOOK LIVE STUNT
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18002S
Award:
2018 Social Influencer Marketing Silver Pencil
Agency:
Flying Object / London
Client:
YouTube / International Rescue Committee
Title:
#MoreThanARefugee
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18003S
Award:
2018 Social Influencer Marketing Silver Pencil
Agency:
BBDO / New York + EG+ Worldwide / New York
Client:
Foot Locker
Title:
Box of Greatness
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18008S
Award:
2018 Social Influencer Marketing Bronze Pencil
Agency:
adam&eveDDB / New York + Helo / New York + Exile / New York
Client:
Samsung
Title:
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18004B
Award:
2018 Social Influencer Marketing Bronze Pencil
Agency:
Sublime Communications / Stamford
Client:
Eureka
Title:
Clean My Path Viral Video
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18005B
Award:
2018 Social Influencer Marketing Bronze Pencil
Agency:
Figliulo&Partners / New York
Client:
Virgin Atlantic Airways
Title:
Comedy Festival
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18009B
Award:
2018 Social Influencer Marketing Bronze Pencil
Agency:
J. Walter Thompson / Hong Kong
Client:
The Women's Foundation Limited
Title:
#MyRealCareerLine
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18010B
Award:
2018 Social Influencer Marketing Merit Award
Agency:
Droga5 / London + Smuggler / London
Client:
Paramount
Title:
Baywatch Slo-Mo Marathon
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18012M
Award:
2018 Social Influencer Marketing Merit Award
Agency:
McCann / Lima
Client:
Entel
Title:
Unlimited Apologies
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18013M
Award:
2018 Social Influencer Marketing Merit Award
Agency:
Ogilvy / Germany
Client:
Coca-Cola GmbH
Title:
SnapSkate
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18014M
Award:
2018 Social Influencer Marketing Merit Award
Agency:
RPA / Santa Monica + Elastic / Santa Monica
Client:
American Honda Motor Co., Inc.
Title:
Honda "Yearbooks" - Motivational Tweets
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18015M
Award:
2018 Social Influencer Marketing Merit Award
Agency:
BBDO / New York + PhantoscopicLTD
Client:
Bacardi
Title:
Music Liberates Music
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18016M
Award:
2018 Social Influencer Marketing Merit Award
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client:
Squarespace
Title:
Make Your Next Move
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18017M
Award:
2018 Social Influencer Marketing Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Kimberly-Clark
Title:
#Trainingfor2032
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18018M
Award:
2018 Social Influencer Marketing Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo + Corazon Filmes / São Paulo + Raw Áudio / São Paulo
Client:
Skol
Title:
Skolors
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI18019M