The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Freedom Is Electric
Agency: 750mph / London + WCRS / London + Outsider / London
Client: EON Category: Craft - Sound Design / Single
Dream Makers
Agency: 750mph / London + Wieden+Kennedy / London + Time Based Arts / London
Client: Honda Category: Craft - Sound Design / Single
smart - Wounds of the city
Agency: BBDO GmbH / Berlin
Client: Daimler AG / smart Category: Craft - Sound Design / Single
Fighting Fire with Fire
Agency: BBDO / New York + Here Be Dragons / Los Angeles
Client: GE Category: Craft - Sound Design / Single
Intel - Champion Sound
Agency: brother / Los Angeles + Agency Inside / San Francisco
Client: Intel Category: Craft - Sound Design / Single
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Craft - Writing / Single
The S Word
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Craft - Writing / Single
Alexa Loses her Voice
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon Category: Craft - Writing / Single
Notes
Agency: BBDO / Toronto + Skin & Bones / Toronto
Client: Take Note Category: Craft - Use of Music / Original Music - Single or Campaign
Be Indie
Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client: Indiefin Category: Craft - Use of Music / Original Music - Single or Campaign
MailShrimp - Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp Category: Craft - Use of Music / Original Music - Single or Campaign
Eatkarus
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + NHB Video GmbH / Hamburg + Supreme Music / Hamburg
Client: EDEKA ZENTRALE AG & Co. KG Category: Craft - Use of Music / Original Music - Single or Campaign
Dove - Look How Far We've Come
Agency: Ogilvy & Mather / Toronto
Client: Unilever Category: Craft - Use of Music / Original Music - Single or Campaign
Why Can't We Get Along
Agency: SpecialGuest / New York + rag and bone films / New York + 1st Ave Machine / New York
Client: rag and bone new york Category: Craft - Use of Music / Original Music - Single or Campaign
I'm With The Banned
Agency: Spotify In-House / New York
Client: Spotify Category: Craft - Use of Music / Original Music - Single or Campaign
Why Not Zero
Agency: Wieden+Kennedy / New York + Titmouse / New York
Client: Jordan Brand Category: Craft - Use of Music / Original Music - Single or Campaign
Lost Panda
Agency: Alt.vfx / Brisbane + Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / Los Angeles
Client: Tile Category: Craft - Visual Effects / Single
One Night
Agency: Framestore / New York + BBH / London + Park Pictures / New York + Whitehouse Post / London
Client: The Absolut Company Category: Craft - Visual Effects / Single
Protect Like A Mother
Agency: McCann / New York + Framestore / New York + Cut + Run / New York
Client: Lysol Category: Craft - Visual Effects / Single
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft - Innovation in Moving Image Craft / Audio
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Craft - Editing / Single
The Last Viper
Agency: J. Walter Thompson, / Atlanta
Client: Pennzoil Category: Craft - Editing / Single
AboveTheNoise
Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client: Beats By Dre Category: Craft - Editing / Single
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Editing / Single
Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica
Client: Apple Category: Craft - Editing / Single
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Craft - Editing / Single
Nespresso "Comin' Home"
Agency: Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica
Client: McCann Category: Craft - Editing / Single
Be Indie
Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client: Indiefin Category: Craft - Editing / Single
Silverado "Then and Now"
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Craft - Editing / Single
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client: SickKids Foundation Category: Craft - Editing / Single
The Truth is Hard to Find - Tyler Hicks
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Craft - Editing / Single
The Truth is Hard to Find - Daniel Berehulak
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Craft - Editing / Single
The Truth is Hard to Find - Bryan Denton
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Craft - Editing / Single
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Craft - Editing / Single
Equal Love
Agency: Final Cut / London + BBH / London + Somesuch / London + MPC / London
Client: Absolut Category: Craft - Editing / Single
Anthony Joshua | Made To Move
Agency: Final Cut / London + Grey / London + Smuggler / London + MPC / London
Client: Lucozade Sport Category: Craft - Editing / Single
Good Odds
Agency: Final Cut / Los Angeles + Somesuch / London + Saatchi & Saatchi / Los Angeles + DENTSU INC. / Tokyo
Client: Toyota Category: Craft - Editing / Single
Rat's Tale
Agency: Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington
Client: NZ Transport Agency Category: Craft - Editing / Single
Moments
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Craft - Editing / Single
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global Category: Craft - Editing / Single
Lost Panda
Agency: Alt.vfx / Brisbane + Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / Los Angeles
Client: Tile Category: Craft - Animation / Single
Invention of Together
Agency: BUCK / Los Angeles
Client: Tinder Category: Craft - Animation / Single
Paddington and the Christmas Visitor
Agency: Grey / London + Framestore / London + Rattling Stick / London
Client: Marks & Spencer Category: Craft - Animation / Single
Heathrow 'Love at First Flight'
Agency: Havas / London
Client: Heathrow Airport Category: Craft - Animation / Single
High Voltage. About Stoned Birds and Flying Cats.
Agency: Jung von Matt / Hamburg + Sehsucht / Hamburg
Client: EnBW AG Category: Craft - Animation / Single
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Craft - Animation / Single
Joy Story: Joy & Heron
Agency: Passion Pictures / Melbourne + 180.ai Inc. / Beijing
Client: JD.com Category: Craft - Animation / Single
Unlike Any
Agency: Droga5 / New York + Agile Films / London
Client: Under Armour Category: Craft - Writing / Campaign
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Craft - Innovation in Moving Image Craft / Visual
Award:
2018 Moving Image Craft Merit Award
Agency:
750mph / London + WCRS / London + Outsider / London
Client:
EON
Title:
Freedom Is Electric
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI180132M
Award:
2018 Moving Image Craft Merit Award
Agency:
750mph / London + Wieden+Kennedy / London + Time Based Arts / London
Client:
Honda
Title:
Dream Makers
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI180133M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO GmbH / Berlin
Client:
Daimler AG / smart
Title:
smart - Wounds of the city
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI180134M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + Here Be Dragons / Los Angeles
Client:
GE
Title:
Fighting Fire with Fire
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI180135M
Award:
2018 Moving Image Craft Merit Award
Agency:
brother / Los Angeles + Agency Inside / San Francisco
Client:
Intel
Title:
Intel - Champion Sound
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI180136M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + Smuggler
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Craft - Writing / Single
Annual ID:
OS_MI18080M
Award:
2018 Moving Image Craft Merit Award
Agency:
FCB Canada / Toronto
Client:
Canadian Down Syndrome Society
Title:
The S Word
Category:
Craft - Writing / Single
Annual ID:
OS_MI18081M
Award:
2018 Moving Image Craft Merit Award
Agency:
Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client:
Amazon
Title:
Alexa Loses her Voice
Category:
Craft - Writing / Single
Annual ID:
OS_MI18082M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / Toronto + Skin & Bones / Toronto
Client:
Take Note
Title:
Notes
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180137M
Award:
2018 Moving Image Craft Merit Award
Agency:
Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client:
Indiefin
Title:
Be Indie
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180138M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + PHD / New York
Client:
MailChimp
Title:
MailShrimp - Did You Mean MailChimp?
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180139M
Award:
2018 Moving Image Craft Merit Award
Agency:
Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + NHB Video GmbH / Hamburg + Supreme Music / Hamburg
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Eatkarus
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180140M
Award:
2018 Moving Image Craft Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever
Title:
Dove - Look How Far We've Come
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180141M
Award:
2018 Moving Image Craft Merit Award
Agency:
SpecialGuest / New York + rag and bone films / New York + 1st Ave Machine / New York
Client:
rag and bone new york
Title:
Why Can't We Get Along
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180142M
Award:
2018 Moving Image Craft Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
I'm With The Banned
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180143M
Award:
2018 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / New York + Titmouse / New York
Client:
Jordan Brand
Title:
Why Not Zero
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180144M
Award:
2018 Moving Image Craft Merit Award
Agency:
Alt.vfx / Brisbane + Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / Los Angeles
Client:
Tile
Title:
Lost Panda
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI180129M
Award:
2018 Moving Image Craft Merit Award
Agency:
Framestore / New York + BBH / London + Park Pictures / New York + Whitehouse Post / London
Client:
The Absolut Company
Title:
One Night
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI180130M
Award:
2018 Moving Image Craft Merit Award
Agency:
McCann / New York + Framestore / New York + Cut + Run / New York
Client:
Lysol
Title:
Protect Like A Mother
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI180131M
Award:
2018 Moving Image Craft Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Nosferatu
Category:
Craft - Innovation in Moving Image Craft / Audio
Annual ID:
OS_MI180154M
Award:
2018 Moving Image Craft Merit Award
Agency:
Herezie Group / Paris
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Craft - Editing / Single
Annual ID:
OS_MI180100M
Award:
2018 Moving Image Craft Merit Award
Agency:
J. Walter Thompson, / Atlanta
Client:
Pennzoil
Title:
The Last Viper
Category:
Craft - Editing / Single
Annual ID:
OS_MI180101M
Award:
2018 Moving Image Craft Merit Award
Agency:
JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client:
Beats By Dre
Title:
AboveTheNoise
Category:
Craft - Editing / Single
Annual ID:
OS_MI180102M
Award:
2018 Moving Image Craft Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Appocalypse
Category:
Craft - Editing / Single
Annual ID:
OS_MI180103M
Award:
2018 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Furlined / Santa Monica
Client:
Apple
Title:
Barbers
Category:
Craft - Editing / Single
Annual ID:
OS_MI18084M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + The Corner Shop / New York
Client:
P&G
Title:
The Talk
Category:
Craft - Editing / Single
Annual ID:
OS_MI18085M
Award:
2018 Moving Image Craft Merit Award
Agency:
Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica
Client:
McCann
Title:
Nespresso "Comin' Home"
Category:
Craft - Editing / Single
Annual ID:
OS_MI18086M
Award:
2018 Moving Image Craft Merit Award
Agency:
Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client:
Indiefin
Title:
Be Indie
Category:
Craft - Editing / Single
Annual ID:
OS_MI18087M
Award:
2018 Moving Image Craft Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Silverado "Then and Now"
Category:
Craft - Editing / Single
Annual ID:
OS_MI18088M
Award:
2018 Moving Image Craft Merit Award
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Craft - Editing / Single
Annual ID:
OS_MI18089M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find - Tyler Hicks
Category:
Craft - Editing / Single
Annual ID:
OS_MI18090M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find - Daniel Berehulak
Category:
Craft - Editing / Single
Annual ID:
OS_MI18091M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find - Bryan Denton
Category:
Craft - Editing / Single
Annual ID:
OS_MI18092M
Award:
2018 Moving Image Craft Merit Award
Agency:
FCB West / San Francisco
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Craft - Editing / Single
Annual ID:
OS_MI18093M
Award:
2018 Moving Image Craft Merit Award
Agency:
Final Cut / London + BBH / London + Somesuch / London + MPC / London
Client:
Absolut
Title:
Equal Love
Category:
Craft - Editing / Single
Annual ID:
OS_MI18094M
Award:
2018 Moving Image Craft Merit Award
Agency:
Final Cut / London + Grey / London + Smuggler / London + MPC / London
Client:
Lucozade Sport
Title:
Anthony Joshua | Made To Move
Category:
Craft - Editing / Single
Annual ID:
OS_MI18095M
Award:
2018 Moving Image Craft Merit Award
Agency:
Final Cut / Los Angeles + Somesuch / London + Saatchi & Saatchi / Los Angeles + DENTSU INC. / Tokyo
Client:
Toyota
Title:
Good Odds
Category:
Craft - Editing / Single
Annual ID:
OS_MI18096M
Award:
2018 Moving Image Craft Merit Award
Agency:
Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington
Client:
NZ Transport Agency
Title:
Rat's Tale
Category:
Craft - Editing / Single
Annual ID:
OS_MI18097M
Award:
2018 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
Moments
Category:
Craft - Editing / Single
Annual ID:
OS_MI18098M
Award:
2018 Moving Image Craft Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Craft - Editing / Single
Annual ID:
OS_MI18099M
Award:
2018 Moving Image Craft Merit Award
Agency:
Alt.vfx / Brisbane + Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / Los Angeles
Client:
Tile
Title:
Lost Panda
Category:
Craft - Animation / Single
Annual ID:
OS_MI180121M
Award:
2018 Moving Image Craft Merit Award
Agency:
BUCK / Los Angeles
Client:
Tinder
Title:
Invention of Together
Category:
Craft - Animation / Single
Annual ID:
OS_MI180122M
Award:
2018 Moving Image Craft Merit Award
Agency:
Grey / London + Framestore / London + Rattling Stick / London
Client:
Marks & Spencer
Title:
Paddington and the Christmas Visitor
Category:
Craft - Animation / Single
Annual ID:
OS_MI180123M
Award:
2018 Moving Image Craft Merit Award
Agency:
Havas / London
Client:
Heathrow Airport
Title:
Heathrow 'Love at First Flight'
Category:
Craft - Animation / Single
Annual ID:
OS_MI180124M
Award:
2018 Moving Image Craft Merit Award
Agency:
Jung von Matt / Hamburg + Sehsucht / Hamburg
Client:
EnBW AG
Title:
High Voltage. About Stoned Birds and Flying Cats.
Category:
Craft - Animation / Single
Annual ID:
OS_MI180125M
Award:
2018 Moving Image Craft Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Craft - Animation / Single
Annual ID:
OS_MI180126M
Award:
2018 Moving Image Craft Merit Award
Agency:
Passion Pictures / Melbourne + 180.ai Inc. / Beijing
Client:
JD.com
Title:
Joy Story: Joy & Heron
Category:
Craft - Animation / Single
Annual ID:
OS_MI180127M
Award:
2018 Moving Image Craft Merit Award
Agency:
PHENOMENON / Los Angeles
Client:
Intuit
Title:
A Giant Story
Category:
Craft - Animation / Single
Annual ID:
OS_MI180128M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Agile Films / London
Client:
Under Armour
Title:
Unlike Any
Category:
Craft - Writing / Campaign
Annual ID:
OS_MI18083M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI180151M
