The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Ambient Media / Live Events
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Ambient Media / Live Events
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Craft / Use of Digital Technology - Single or Campaign
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Craft / Printing / Production - Single or Campaign
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Ambient Media / Experiential & Installations
The Voice of Art Agency: Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + In Press Brodeur Partners / São Paulo Client: IBM Category: Ambient Media / Experiential & Installations
The Last da Vinci Agency: Droga5 / New York + Chelsea Pictures / New York Client: Christie's Category: Digital / Social Media & Viral Marketing - Single
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Craft / Data-Driven Personalization - Single or Campaign
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Innovation in Direct
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction - Single or Campaign
The Humanium Metal Initiative Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Guerrilla Marketing

2018 Direct Marketing Silver Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Ambient Media / Live Events

OS_DI18011S

2018 Direct Marketing Silver Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Ambient Media / Live Events

OS_DI18012S

2018 Direct Marketing Silver Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Craft / Use of Digital Technology - Single or Campaign

OS_DI18031S

2018 Direct Marketing Silver Pencil

Akestam Holst / Stockholm

IKEA Sweden

IKEA Pee Ad

Craft / Printing / Production - Single or Campaign

OS_DI18029S

2018 Direct Marketing Silver Pencil

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Ambient Media / Experiential & Installations

OS_DI18006S

2018 Direct Marketing Silver Pencil

Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + In Press Brodeur Partners / São Paulo

IBM

The Voice of Art

Ambient Media / Experiential & Installations

OS_DI18007S

2018 Direct Marketing Silver Pencil

Droga5 / New York + Chelsea Pictures / New York

Christie's

The Last da Vinci

Digital / Social Media & Viral Marketing - Single

OS_DI18017S

2018 Direct Marketing Silver Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Craft / Data-Driven Personalization - Single or Campaign

OS_DI18032S

2018 Direct Marketing Silver Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi

Ministry of Public Health, Afghanistan

The Immunity Charm

Innovation in Direct

OS_DI18035S

2018 Direct Marketing Silver Pencil

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Craft / Art Direction - Single or Campaign

OS_DI18027S

2018 Direct Marketing Silver Pencil

Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm

IM Swedish Development Partner

The Humanium Metal Initiative

Guerrilla Marketing

OS_DI18025S

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