The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
TV Doctors - Even More Drama
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna Category: Film / Short Form
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client: SickKids Foundation Category: Film / Long Form
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Digital / Mobile
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Digital / Use of Technology
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Branded Content
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Branded Content
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client Category: Innovation in Health & Wellness
Open your eyes
Agency: Grey Germany / Duesseldorf
Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Print & Outdoor / Print - Campaign
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto
Client: SickKids Foundation Category: Cross-Platform / Integrated Branding
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Digital / Web
TV Doctors - Emergency
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna Category: Film / Short Form
SickKids VS - MomStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto
Client: SickKids Foundation Category: Film / Long Form
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Film / Long Form
Imaginary Friends Society - What's an MRI
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Film / Long Form
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto
Client: SickKids Foundation Category: Public Relations
Prescribed to Death
Agency: Ketchum / New York & Chicago + Energy BBDO / Chicago
Client: National Safety Council Category: Public Relations
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Experiential / Immersive / Events
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Product Design / Integrated Digital & Physical Product
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client Category: Product Design / Physical Product
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Film / Long Form
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Film / Long Form
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Branded Content
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Innovation in Health & Wellness
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Branding
Mark’s Story
Agency: McCann Health / London
Client: GSK Category: Direct Marketing / Print - Flat & Dimensional
KNOW YOU AGAIN
Agency: F5 / Shanghai
Client: Baidu Category: Product Design / Integrated Digital & Physical Product
Coverage Coalition
Agency: Barton F. Graf / New York
Client: Coverage Coalition Category: Digital / Social Media
Crash Test
Agency: DDB, / Paris + Stink Digital / Paris + Studio5 / Paris
Client: Sécurité Routière Category: Digital / Social Media
Probably the Dullest Content in History for the Least Active Kids in History.
Agency: FP7/DXB / Dubai + FP7/MENA / Dubai
Client: OMO Category: Digital / Social Media
Behind the Post
Agency: MALFOR GOOD / Los Angeles + Tool / Los Angeles
Client: One Love Foundation Category: Digital / Social Media
Don't Get Sextorted, Send a Naked Mole Rat
Agency: No Fixed Address / Toronto
Client: Canadian Centre for Child Protection Category: Digital / Social Media
Robocalls From Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Digital / Web
The Amanda Foundation Collection
Agency: The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance
Client: The Amanda Foundation Category: Digital / Web
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Print & Outdoor / Outdoor / Ambient - Single
ITBRA — THE WEARABLE THAT DETECTS CANCER
Agency: Area 23, An FCB Health Network Company / New York
Client: Cyrcadia Health Category: Product Design / Physical Product
Stress Causes Dandruff
Agency: MullenLowe / Singapore
Client: Unilever - Clear Category: Film / Short Form
The Drama in RA
Agency: Area 23, An FCB Health Network Company / New York + Lamano Estudios / Santiago
Client: GSK Category: Print & Outdoor / Outdoor / Ambient - Campaign
Clean Braille
Agency: Area 23, An FCB Health Network Company / New York
Client: LifeBuoy Category: Print & Outdoor / Outdoor / Ambient - Campaign
SickKids VS - All In
Agency: Cossette / Toronto + JK Reps / Toronto + ØMEN Design / Toronto
Client: SickKids Foundation Category: Print & Outdoor / Outdoor / Ambient - Campaign
Poosters
Agency: J.Walter Thompson / Sao Paulo
Client: Bayer Category: Print & Outdoor / Outdoor / Ambient - Campaign
One Breath
Agency: AMV BBDO / London + RSA Fims / London + Grand Central / London + MPC / London
Client: J & J Nicorette Category: Film / Long Form
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform Category: Film / Long Form
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Film / Long Form
Daughter and Mother
Agency: BBDO / New York + OPositive
Client: Cure Alzheimer's Fund Category: Film / Long Form
Thinly Veiled Metaphors
Agency: Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles
Client: Roman Category: Film / Long Form
SickKids VS - DadStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto
Client: SickKids Foundation Category: Film / Long Form
Following
Agency: DDB / Chicago + MJZ / Los Angeles + MPC / New York
Client: State Farm Category: Film / Long Form
Award:
2018 Health, Wellness & Pharma Best of Discipline Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client:
Ministry of Public Health, Afghanistan
Title:
Immunity Charm
Category:
Product Design / Physical Product
Annual ID:
OS_HW18006G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client:
Ministry of Public Health, Afghanistan
Title:
Immunity Charm
Category:
Product Design / Physical Product
Annual ID:
OS_HW18006G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
McCann / New York + MRM//McCann / New York
Client:
Cigna
Title:
TV Doctors - Even More Drama
Category:
Film / Short Form
Annual ID:
OS_HW18010G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Film / Long Form
Annual ID:
OS_HW18013G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Digital / Mobile
Annual ID:
OS_HW18020G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Digital / Use of Technology
Annual ID:
OS_HW18021G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Branded Content
Annual ID:
OS_HW18001G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
RPA / Santa Monica
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Branded Content
Annual ID:
OS_HW18002G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW18025G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Grey Germany / Duesseldorf
Client:
Terre des femmes - Menschenrechte für die Frau e.V.
Title:
Open your eyes
Category:
Print & Outdoor / Print - Campaign
Annual ID:
OS_HW18022G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Cross-Platform / Integrated Branding
Annual ID:
OS_HW18005G
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
RPA / Santa Monica
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Digital / Web
Annual ID:
OS_HW18019S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
McCann / New York + MRM//McCann / New York
Client:
Cigna
Title:
TV Doctors - Emergency
Category:
Film / Short Form
Annual ID:
OS_HW18011S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - MomStrong
Category:
Film / Long Form
Annual ID:
OS_HW18014S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
McCann Worldgroup / Bangkok
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Film / Long Form
Annual ID:
OS_HW18015S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
RPA / Santa Monica
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society - What's an MRI
Category:
Film / Long Form
Annual ID:
OS_HW18016S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Public Relations
Annual ID:
OS_HW18023S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
Ketchum / New York & Chicago + Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Public Relations
Annual ID:
OS_HW18024S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW18004S
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
RPA / Santa Monica
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Product Design / Integrated Digital & Physical Product
Annual ID:
OS_HW18008B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Product Design / Physical Product
Annual ID:
OS_HW18007B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
Cheil Greater China / Beijing
Client:
RC PHARMA
Title:
Butty&Belly
Category:
Film / Short Form
Annual ID:
OS_HW18012B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Film / Long Form
Annual ID:
OS_HW18017B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
Herezie Group / Paris
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Film / Long Form
Annual ID:
OS_HW18018B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
McCann Worldgroup / Bangkok
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Branded Content
Annual ID:
OS_HW18003B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW18026B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Branding
Annual ID:
OS_HW18009B
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / London
Client:
GSK
Title:
Mark’s Story
Category:
Direct Marketing / Print - Flat & Dimensional
Annual ID:
OS_HW18041M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
F5 / Shanghai
Client:
Baidu
Title:
KNOW YOU AGAIN
Category:
Product Design / Integrated Digital & Physical Product
Annual ID:
OS_HW18037M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Barton F. Graf / New York
Client:
Coverage Coalition
Title:
Coverage Coalition
Category:
Digital / Social Media
Annual ID:
OS_HW18058M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
DDB, / Paris + Stink Digital / Paris + Studio5 / Paris
Client:
Sécurité Routière
Title:
Crash Test
Category:
Digital / Social Media
Annual ID:
OS_HW18059M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
FP7/DXB / Dubai + FP7/MENA / Dubai
Client:
OMO
Title:
Probably the Dullest Content in History for the Least Active Kids in History.
Category:
Digital / Social Media
Annual ID:
OS_HW18060M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
MALFOR GOOD / Los Angeles + Tool / Los Angeles
Client:
One Love Foundation
Title:
Behind the Post
Category:
Digital / Social Media
Annual ID:
OS_HW18061M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
No Fixed Address / Toronto
Client:
Canadian Centre for Child Protection
Title:
Don't Get Sextorted, Send a Naked Mole Rat
Category:
Digital / Social Media
Annual ID:
OS_HW18062M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Team Gleason
Title:
Robocalls From Humans
Category:
Digital / Web
Annual ID:
OS_HW18056M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance
Client:
The Amanda Foundation
Title:
The Amanda Foundation Collection
Category:
Digital / Web
Annual ID:
OS_HW18057M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Print & Outdoor / Outdoor / Ambient - Single
Annual ID:
OS_HW18068M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Cyrcadia Health
Title:
ITBRA — THE WEARABLE THAT DETECTS CANCER
Category:
Product Design / Physical Product
Annual ID:
OS_HW18036M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
MullenLowe / Singapore
Client:
Unilever - Clear
Title:
Stress Causes Dandruff
Category:
Film / Short Form
Annual ID:
OS_HW18042M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Lamano Estudios / Santiago
Client:
GSK
Title:
The Drama in RA
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Annual ID:
OS_HW18069M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
LifeBuoy
Title:
Clean Braille
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Annual ID:
OS_HW18070M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Cossette / Toronto + JK Reps / Toronto + ØMEN Design / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Annual ID:
OS_HW18071M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
J.Walter Thompson / Sao Paulo
Client:
Bayer
Title:
Poosters
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Annual ID:
OS_HW18072M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London + RSA Fims / London + Grand Central / London + MPC / London
Client:
J & J Nicorette
Title:
One Breath
Category:
Film / Long Form
Annual ID:
OS_HW18043M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London + Somesuch & Co / London
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Film / Long Form
Annual ID:
OS_HW18044M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Film / Long Form
Annual ID:
OS_HW18045M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + OPositive
Client:
Cure Alzheimer's Fund
Title:
Daughter and Mother
Category:
Film / Long Form
Annual ID:
OS_HW18046M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles
Client:
Roman
Title:
Thinly Veiled Metaphors
Category:
Film / Long Form
Annual ID:
OS_HW18047M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - DadStrong
Category:
Film / Long Form
Annual ID:
OS_HW18048M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
DDB / Chicago + MJZ / Los Angeles + MPC / New York
Client:
State Farm
Title:
Following
Category:
Film / Long Form
Annual ID:
OS_HW18049M
