The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

HEARING RESCUE Agency: BBDO / Bangkok Client: THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK Category: Innovation in Health & Wellness
The Fin Agency: J. Walter Thompson / New York Client: Northwell Health Category: Innovation in Health & Wellness
KNOW YOU AGAIN Agency: F5 / Shanghai Client: Baidu Category: Product Design / Integrated Digital & Physical Product
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Cross-Platform / Integrated Branding
Black Supermarket Agency: Carrefour / Massy Client: Carrefour Category: Cross-Platform / Integrated Branding
Coverage Coalition Agency: Barton F. Graf / New York Client: Coverage Coalition Category: Public Relations
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Public Relations
The Fin Agency: J. Walter Thompson / New York Client: Northwell Health Category: Public Relations
Robocalls from Humans Agency: Ogilvy & Mather / Chicago Client: Team Gleason Category: Public Relations
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Branded Content
Mark’s Story Agency: McCann Health / London Client: GSK Category: Branded Content
Spilt Second Agency: McCann Health / New York + Craft / New York Client: Boehringer Ingelheim Category: Branded Content
News of Hope Agency: Ogilvy Brasil / São Paulo + Central Films / Los Angeles + Audio Production House: Chris Jordão / São Paulo + 4 Whitehouse Post / Chicago Client: LiveOnNY Category: Branded Content
ITBRA — THE WEARABLE THAT DETECTS CANCER Agency: Area 23, An FCB Health Network Company / New York Client: Cyrcadia Health Category: Product Design / Physical Product
One Breath Agency: AMVBBDO / London Client: J & J Nicorette Category: Film / Long Form
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Film / Long Form
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Film / Long Form
Daughter and Mother Agency: BBDO / New York + OPositive Client: Cure Alzheimer's Fund Category: Film / Long Form
Thinly Veiled Metaphors Agency: Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles Client: Roman Category: Film / Long Form
SickKids VS - DadStrong Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto Client: SickKids Foundation Category: Film / Long Form
Following Agency: DDB / Chicago Client: State Farm Category: Film / Long Form
Battle against cancer Agency: J. Walter Thompson Puerto Rico / San Juan + Zapatero FIlms / San Juan Client: Susan G. Komen Category: Film / Long Form
It’s Just a Phase Agency: Rothco | Accenture Interactive / Dublin Client: SOAR Category: Film / Long Form
Imaginary Friends Society - Feeling Sad Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Film / Long Form
C21 Restaurant Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City Client: National Down Syndrome Society Category: Film / Long Form
Give Nothing to Psoriasis Campaign Agency: VCCP Health / London + Nice Shirt Films / London Client: LEO Pharma Category: Film / Long Form
Born Apart Agency: Y&R MEX / Mexico City + Oxígeno Producciones / Mexico City Client: Special Olympics Category: Film / Long Form
Mark’s Story Agency: McCann Health / London Client: GSK Category: Direct Marketing / Print - Flat & Dimensional
The Drama in RA Agency: Area 23, An FCB Health Network Company / New York + Lamano Estudios / Santiago Client: GSK Category: Print & Outdoor / Outdoor / Ambient - Campaign
Clean Braille Agency: Area 23, An FCB Health Network Company / New York Client: LifeBuoy Category: Print & Outdoor / Outdoor / Ambient - Campaign
SickKids VS - All In Agency: Cossette / Toronto + JK Reps / Toronto + ØMEN Design / Toronto Client: SickKids Foundation Category: Print & Outdoor / Outdoor / Ambient - Campaign
Poosters Agency: J.Walter Thompson / Sao Paulo Client: Bayer Category: Print & Outdoor / Outdoor / Ambient - Campaign
Live Moment of Silence Agency: BBDO / New York Client: Sandy Hook Promise Category: Digital / Use of Technology
The Call That Comes After Agency: FCB/SIX / Toronto Client: Drug Free Kids Canada Category: Digital / Use of Technology
End Embarrassment Agency: Interbrand Japan / Tokyo Client: Matsumoto Kiyoshi Holdings Category: Packaging
Tradesman's Suncream Agency: iris Worldwide / London Client: Wickes Category: Packaging
Save NJ Lives custom-designed pizza box Agency: McCann Echo / Mountain Lakes Client: New Jersey Sharing Network Category: Packaging
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Print & Outdoor / Outdoor / Ambient - Single
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Experiential / Immersive / Events
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Experiential / Immersive / Events
Black Supermarket Agency: Carrefour / Massy Client: Carrefour Category: Experiential / Immersive / Events
Melanoma Monsters Agency: Area 23, An FCB Health Network Company / New York Client: Mollie's Fund Category: Print & Outdoor / Print - Campaign
Adults Too Agency: greyhealth group / Sudler & Hennessey / Sydney Client: Pfizer - Prevenar 13 Category: Print & Outdoor / Print - Campaign
Reverse Poems Agency: SERVICEPLAN GERMANY / Munich Client: International Blue Cross Category: Print & Outdoor / Print - Campaign
Robocalls From Humans Agency: Ogilvy & Mather / Chicago Client: Team Gleason Category: Digital / Web
The Amanda Foundation Collection Agency: The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance Client: The Amanda Foundation Category: Digital / Web
Coverage Coalition Agency: Barton F. Graf / New York Client: Coverage Coalition Category: Digital / Social Media
Crash Test Agency: DDB, / Paris + Stink Digital / Paris + Studio5 / Paris Client: Sécurité Routière Category: Digital / Social Media
Probably the Dullest Content in History for the Least Active Kids in History. Agency: FP7/DXB / Dubai + FP7/MENA / Dubai Client: OMO Category: Digital / Social Media
Behind the Post Agency: MAL\FOR GOOD / Los Angeles + Tool / Los Angeles Client: One Love Foundation Category: Digital / Social Media

2018 Health, Wellness & Pharma Merit Award

BBDO / Bangkok

THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK

HEARING RESCUE

Innovation in Health & Wellness

OS_HW18077M

2018 Health, Wellness & Pharma Merit Award

J. Walter Thompson / New York

Northwell Health

The Fin

Innovation in Health & Wellness

OS_HW18078M

2018 Health, Wellness & Pharma Merit Award

F5 / Shanghai

Baidu

KNOW YOU AGAIN

Product Design / Integrated Digital & Physical Product

OS_HW18037M

2018 Health, Wellness & Pharma Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Cross-Platform / Integrated Branding

OS_HW18034M

2018 Health, Wellness & Pharma Merit Award

Carrefour / Massy

Carrefour

Black Supermarket

Cross-Platform / Integrated Branding

OS_HW18035M

2018 Health, Wellness & Pharma Merit Award

Barton F. Graf / New York

Coverage Coalition

Coverage Coalition

Public Relations

OS_HW18073M

2018 Health, Wellness & Pharma Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Public Relations

OS_HW18074M

2018 Health, Wellness & Pharma Merit Award

J. Walter Thompson / New York

Northwell Health

The Fin

Public Relations

OS_HW18075M

2018 Health, Wellness & Pharma Merit Award

Ogilvy & Mather / Chicago

Team Gleason

Robocalls from Humans

Public Relations

OS_HW18076M

2018 Health, Wellness & Pharma Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Branded Content

OS_HW18027M

2018 Health, Wellness & Pharma Merit Award

McCann Health / London

GSK

Mark’s Story

Branded Content

OS_HW18028M

2018 Health, Wellness & Pharma Merit Award

McCann Health / New York + Craft / New York

Boehringer Ingelheim

Spilt Second

Branded Content

OS_HW18029M

2018 Health, Wellness & Pharma Merit Award

Ogilvy Brasil / São Paulo + Central Films / Los Angeles + Audio Production House: Chris Jordão / São Paulo + 4 Whitehouse Post / Chicago

LiveOnNY

News of Hope

Branded Content

OS_HW18030M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York

Cyrcadia Health

ITBRA — THE WEARABLE THAT DETECTS CANCER

Product Design / Physical Product

OS_HW18036M

2018 Health, Wellness & Pharma Merit Award

AMVBBDO / London

J & J Nicorette

One Breath

Film / Long Form

OS_HW18043M

2018 Health, Wellness & Pharma Merit Award

AMVBBDO / London + Somesuch & Co / London

Essity Libresse Bodyform

#Blood Normal

Film / Long Form

OS_HW18044M

2018 Health, Wellness & Pharma Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Film / Long Form

OS_HW18045M

2018 Health, Wellness & Pharma Merit Award

BBDO / New York + OPositive

Cure Alzheimer's Fund

Daughter and Mother

Film / Long Form

OS_HW18046M

2018 Health, Wellness & Pharma Merit Award

Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles

Roman

Thinly Veiled Metaphors

Film / Long Form

OS_HW18047M

2018 Health, Wellness & Pharma Merit Award

Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto

SickKids Foundation

SickKids VS - DadStrong

Film / Long Form

OS_HW18048M

2018 Health, Wellness & Pharma Merit Award

DDB / Chicago

State Farm

Following

Film / Long Form

OS_HW18049M

2018 Health, Wellness & Pharma Merit Award

J. Walter Thompson Puerto Rico / San Juan + Zapatero FIlms / San Juan

Susan G. Komen

Battle against cancer

Film / Long Form

OS_HW18050M

2018 Health, Wellness & Pharma Merit Award

Rothco | Accenture Interactive / Dublin

SOAR

It’s Just a Phase

Film / Long Form

OS_HW18051M

2018 Health, Wellness & Pharma Merit Award

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society - Feeling Sad

Film / Long Form

OS_HW18052M

2018 Health, Wellness & Pharma Merit Award

Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City

National Down Syndrome Society

C21 Restaurant

Film / Long Form

OS_HW18053M

2018 Health, Wellness & Pharma Merit Award

VCCP Health / London + Nice Shirt Films / London

LEO Pharma

Give Nothing to Psoriasis Campaign

Film / Long Form

OS_HW18054M

2018 Health, Wellness & Pharma Merit Award

Y&R MEX / Mexico City + Oxígeno Producciones / Mexico City

Special Olympics

Born Apart

Film / Long Form

OS_HW18055M

2018 Health, Wellness & Pharma Merit Award

McCann Health / London

GSK

Mark’s Story

Direct Marketing / Print - Flat & Dimensional

OS_HW18041M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + Lamano Estudios / Santiago

GSK

The Drama in RA

Print & Outdoor / Outdoor / Ambient - Campaign

OS_HW18069M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York

LifeBuoy

Clean Braille

Print & Outdoor / Outdoor / Ambient - Campaign

OS_HW18070M

2018 Health, Wellness & Pharma Merit Award

Cossette / Toronto + JK Reps / Toronto + ØMEN Design / Toronto

SickKids Foundation

SickKids VS - All In

Print & Outdoor / Outdoor / Ambient - Campaign

OS_HW18071M

2018 Health, Wellness & Pharma Merit Award

J.Walter Thompson / Sao Paulo

Bayer

Poosters

Print & Outdoor / Outdoor / Ambient - Campaign

OS_HW18072M

2018 Health, Wellness & Pharma Merit Award

BBDO / New York

Sandy Hook Promise

Live Moment of Silence

Digital / Use of Technology

OS_HW18063M

2018 Health, Wellness & Pharma Merit Award

FCB/SIX / Toronto

Drug Free Kids Canada

The Call That Comes After

Digital / Use of Technology

OS_HW18064M

2018 Health, Wellness & Pharma Merit Award

Interbrand Japan / Tokyo

Matsumoto Kiyoshi Holdings

End Embarrassment

Packaging

OS_HW18038M

2018 Health, Wellness & Pharma Merit Award

iris Worldwide / London

Wickes

Tradesman's Suncream

Packaging

OS_HW18039M

2018 Health, Wellness & Pharma Merit Award

McCann Echo / Mountain Lakes

New Jersey Sharing Network

Save NJ Lives custom-designed pizza box

Packaging

OS_HW18040M

2018 Health, Wellness & Pharma Merit Award

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Print & Outdoor / Outdoor / Ambient - Single

OS_HW18068M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + FCB Health / New York

Anonymous Client

The Anti-Trafficking Exam

Experiential / Immersive / Events

OS_HW18031M

2018 Health, Wellness & Pharma Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Experiential / Immersive / Events

OS_HW18032M

2018 Health, Wellness & Pharma Merit Award

Carrefour / Massy

Carrefour

Black Supermarket

Experiential / Immersive / Events

OS_HW18033M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York

Mollie's Fund

Melanoma Monsters

Print & Outdoor / Print - Campaign

OS_HW18065M

2018 Health, Wellness & Pharma Merit Award

greyhealth group / Sudler & Hennessey / Sydney

Pfizer - Prevenar 13

Adults Too

Print & Outdoor / Print - Campaign

OS_HW18066M

2018 Health, Wellness & Pharma Merit Award

SERVICEPLAN GERMANY / Munich

International Blue Cross

Reverse Poems

Print & Outdoor / Print - Campaign

OS_HW18067M

2018 Health, Wellness & Pharma Merit Award

Ogilvy & Mather / Chicago

Team Gleason

Robocalls From Humans

Digital / Web

OS_HW18056M

2018 Health, Wellness & Pharma Merit Award

The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance

The Amanda Foundation

The Amanda Foundation Collection

Digital / Web

OS_HW18057M

2018 Health, Wellness & Pharma Merit Award

Barton F. Graf / New York

Coverage Coalition

Coverage Coalition

Digital / Social Media

OS_HW18058M

2018 Health, Wellness & Pharma Merit Award

DDB, / Paris + Stink Digital / Paris + Studio5 / Paris

Sécurité Routière

Crash Test

Digital / Social Media

OS_HW18059M

2018 Health, Wellness & Pharma Merit Award

FP7/DXB / Dubai + FP7/MENA / Dubai

OMO

Probably the Dullest Content in History for the Least Active Kids in History.

Digital / Social Media

OS_HW18060M

2018 Health, Wellness & Pharma Merit Award

MAL\FOR GOOD / Los Angeles + Tool / Los Angeles

One Love Foundation

Behind the Post

Digital / Social Media

OS_HW18061M

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