The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Print & Outdoor / Outdoor / Ambient - Single
Stress Causes Dandruff Agency: MullenLowe / Singapore Client: Unilever - Clear Category: Film / Short Form
Coverage Coalition Agency: Barton F. Graf / New York Client: Coverage Coalition Category: Digital / Social Media
Crash Test Agency: DDB, / Paris + Stink Digital / Paris + Studio5 / Paris Client: Sécurité Routière Category: Digital / Social Media
Probably the Dullest Content in History for the Least Active Kids in History. Agency: FP7/DXB / Dubai + FP7/MENA / Dubai Client: OMO Category: Digital / Social Media
Behind the Post Agency: MAL\FOR GOOD / Los Angeles + Tool / Los Angeles Client: One Love Foundation Category: Digital / Social Media
Don't Get Sextorted, Send a Naked Mole Rat Agency: No Fixed Address / Toronto Client: Canadian Centre for Child Protection Category: Digital / Social Media
One Breath Agency: AMVBBDO / London Client: J & J Nicorette Category: Film / Long Form
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Film / Long Form
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Film / Long Form
Daughter and Mother Agency: BBDO / New York + OPositive Client: Cure Alzheimer's Fund Category: Film / Long Form
Thinly Veiled Metaphors Agency: Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles Client: Roman Category: Film / Long Form
SickKids VS - DadStrong Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto Client: SickKids Foundation Category: Film / Long Form
Following Agency: DDB / Chicago Client: State Farm Category: Film / Long Form
Battle against cancer Agency: J. Walter Thompson Puerto Rico / San Juan + Zapatero FIlms / San Juan Client: Susan G. Komen Category: Film / Long Form
It’s Just a Phase Agency: Rothco | Accenture Interactive / Dublin Client: SOAR Category: Film / Long Form
Imaginary Friends Society - Feeling Sad Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Film / Long Form
C21 Restaurant Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City Client: National Down Syndrome Society Category: Film / Long Form
Give Nothing to Psoriasis Campaign Agency: VCCP Health / London + Nice Shirt Films / London Client: LEO Pharma Category: Film / Long Form
Born Apart Agency: Y&R MEX / Mexico City + Oxígeno Producciones / Mexico City Client: Special Olympics Category: Film / Long Form
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Branded Content
Mark’s Story Agency: McCann Health / London Client: GSK Category: Branded Content
Spilt Second Agency: McCann Health / New York + Craft / New York Client: Boehringer Ingelheim Category: Branded Content
News of Hope Agency: Ogilvy Brasil / São Paulo + Central Films / Los Angeles + Audio Production House: Chris Jordão / São Paulo + 4 Whitehouse Post / Chicago Client: LiveOnNY Category: Branded Content
The Drama in RA Agency: Area 23, An FCB Health Network Company / New York + Lamano Estudios / Santiago Client: GSK Category: Print & Outdoor / Outdoor / Ambient - Campaign
Clean Braille Agency: Area 23, An FCB Health Network Company / New York Client: LifeBuoy Category: Print & Outdoor / Outdoor / Ambient - Campaign
SickKids VS - All In Agency: Cossette / Toronto + JK Reps / Toronto + ØMEN Design / Toronto Client: SickKids Foundation Category: Print & Outdoor / Outdoor / Ambient - Campaign
Poosters Agency: J.Walter Thompson / Sao Paulo Client: Bayer Category: Print & Outdoor / Outdoor / Ambient - Campaign
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Cross-Platform / Integrated Branding
Black Supermarket Agency: Carrefour / Massy Client: Carrefour Category: Cross-Platform / Integrated Branding
HEARING RESCUE Agency: BBDO / Bangkok Client: THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK Category: Innovation in Health & Wellness
The Fin Agency: J. Walter Thompson / New York Client: Northwell Health Category: Innovation in Health & Wellness
Melanoma Monsters Agency: Area 23, An FCB Health Network Company / New York Client: Mollie's Fund Category: Print & Outdoor / Print - Campaign
Adults Too Agency: greyhealth group / Sudler & Hennessey / Sydney Client: Pfizer - Prevenar 13 Category: Print & Outdoor / Print - Campaign
Reverse Poems Agency: SERVICEPLAN GERMANY / Munich Client: International Blue Cross Category: Print & Outdoor / Print - Campaign
End Embarrassment Agency: Interbrand Japan / Tokyo Client: Matsumoto Kiyoshi Holdings Category: Packaging
Tradesman's Suncream Agency: iris Worldwide / London Client: Wickes Category: Packaging
Save NJ Lives custom-designed pizza box Agency: McCann Echo / Mountain Lakes Client: New Jersey Sharing Network Category: Packaging
Mark’s Story Agency: McCann Health / London Client: GSK Category: Direct Marketing / Print - Flat & Dimensional
ITBRA — THE WEARABLE THAT DETECTS CANCER Agency: Area 23, An FCB Health Network Company / New York Client: Cyrcadia Health Category: Product Design / Physical Product
Live Moment of Silence Agency: BBDO / New York Client: Sandy Hook Promise Category: Digital / Use of Technology
The Call That Comes After Agency: FCB/SIX / Toronto Client: Drug Free Kids Canada Category: Digital / Use of Technology
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Experiential / Immersive / Events
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Experiential / Immersive / Events
Black Supermarket Agency: Carrefour / Massy Client: Carrefour Category: Experiential / Immersive / Events
Robocalls From Humans Agency: Ogilvy & Mather / Chicago Client: Team Gleason Category: Digital / Web
The Amanda Foundation Collection Agency: The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance Client: The Amanda Foundation Category: Digital / Web
Coverage Coalition Agency: Barton F. Graf / New York Client: Coverage Coalition Category: Public Relations
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Public Relations
The Fin Agency: J. Walter Thompson / New York Client: Northwell Health Category: Public Relations

2018 Health, Wellness & Pharma Merit Award

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Print & Outdoor / Outdoor / Ambient - Single

OS_HW18068M

2018 Health, Wellness & Pharma Merit Award

MullenLowe / Singapore

Unilever - Clear

Stress Causes Dandruff

Film / Short Form

OS_HW18042M

2018 Health, Wellness & Pharma Merit Award

Barton F. Graf / New York

Coverage Coalition

Coverage Coalition

Digital / Social Media

OS_HW18058M

2018 Health, Wellness & Pharma Merit Award

DDB, / Paris + Stink Digital / Paris + Studio5 / Paris

Sécurité Routière

Crash Test

Digital / Social Media

OS_HW18059M

2018 Health, Wellness & Pharma Merit Award

FP7/DXB / Dubai + FP7/MENA / Dubai

OMO

Probably the Dullest Content in History for the Least Active Kids in History.

Digital / Social Media

OS_HW18060M

2018 Health, Wellness & Pharma Merit Award

MAL\FOR GOOD / Los Angeles + Tool / Los Angeles

One Love Foundation

Behind the Post

Digital / Social Media

OS_HW18061M

2018 Health, Wellness & Pharma Merit Award

No Fixed Address / Toronto

Canadian Centre for Child Protection

Don't Get Sextorted, Send a Naked Mole Rat

Digital / Social Media

OS_HW18062M

2018 Health, Wellness & Pharma Merit Award

AMVBBDO / London

J & J Nicorette

One Breath

Film / Long Form

OS_HW18043M

2018 Health, Wellness & Pharma Merit Award

AMVBBDO / London + Somesuch & Co / London

Essity Libresse Bodyform

#Blood Normal

Film / Long Form

OS_HW18044M

2018 Health, Wellness & Pharma Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Film / Long Form

OS_HW18045M

2018 Health, Wellness & Pharma Merit Award

BBDO / New York + OPositive

Cure Alzheimer's Fund

Daughter and Mother

Film / Long Form

OS_HW18046M

2018 Health, Wellness & Pharma Merit Award

Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles

Roman

Thinly Veiled Metaphors

Film / Long Form

OS_HW18047M

2018 Health, Wellness & Pharma Merit Award

Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto

SickKids Foundation

SickKids VS - DadStrong

Film / Long Form

OS_HW18048M

2018 Health, Wellness & Pharma Merit Award

DDB / Chicago

State Farm

Following

Film / Long Form

OS_HW18049M

2018 Health, Wellness & Pharma Merit Award

J. Walter Thompson Puerto Rico / San Juan + Zapatero FIlms / San Juan

Susan G. Komen

Battle against cancer

Film / Long Form

OS_HW18050M

2018 Health, Wellness & Pharma Merit Award

Rothco | Accenture Interactive / Dublin

SOAR

It’s Just a Phase

Film / Long Form

OS_HW18051M

2018 Health, Wellness & Pharma Merit Award

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society - Feeling Sad

Film / Long Form

OS_HW18052M

2018 Health, Wellness & Pharma Merit Award

Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City

National Down Syndrome Society

C21 Restaurant

Film / Long Form

OS_HW18053M

2018 Health, Wellness & Pharma Merit Award

VCCP Health / London + Nice Shirt Films / London

LEO Pharma

Give Nothing to Psoriasis Campaign

Film / Long Form

OS_HW18054M

2018 Health, Wellness & Pharma Merit Award

Y&R MEX / Mexico City + Oxígeno Producciones / Mexico City

Special Olympics

Born Apart

Film / Long Form

OS_HW18055M

2018 Health, Wellness & Pharma Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Branded Content

OS_HW18027M

2018 Health, Wellness & Pharma Merit Award

McCann Health / London

GSK

Mark’s Story

Branded Content

OS_HW18028M

2018 Health, Wellness & Pharma Merit Award

McCann Health / New York + Craft / New York

Boehringer Ingelheim

Spilt Second

Branded Content

OS_HW18029M

2018 Health, Wellness & Pharma Merit Award

Ogilvy Brasil / São Paulo + Central Films / Los Angeles + Audio Production House: Chris Jordão / São Paulo + 4 Whitehouse Post / Chicago

LiveOnNY

News of Hope

Branded Content

OS_HW18030M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + Lamano Estudios / Santiago

GSK

The Drama in RA

Print & Outdoor / Outdoor / Ambient - Campaign

OS_HW18069M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York

LifeBuoy

Clean Braille

Print & Outdoor / Outdoor / Ambient - Campaign

OS_HW18070M

2018 Health, Wellness & Pharma Merit Award

Cossette / Toronto + JK Reps / Toronto + ØMEN Design / Toronto

SickKids Foundation

SickKids VS - All In

Print & Outdoor / Outdoor / Ambient - Campaign

OS_HW18071M

2018 Health, Wellness & Pharma Merit Award

J.Walter Thompson / Sao Paulo

Bayer

Poosters

Print & Outdoor / Outdoor / Ambient - Campaign

OS_HW18072M

2018 Health, Wellness & Pharma Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Cross-Platform / Integrated Branding

OS_HW18034M

2018 Health, Wellness & Pharma Merit Award

Carrefour / Massy

Carrefour

Black Supermarket

Cross-Platform / Integrated Branding

OS_HW18035M

2018 Health, Wellness & Pharma Merit Award

BBDO / Bangkok

THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK

HEARING RESCUE

Innovation in Health & Wellness

OS_HW18077M

2018 Health, Wellness & Pharma Merit Award

J. Walter Thompson / New York

Northwell Health

The Fin

Innovation in Health & Wellness

OS_HW18078M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York

Mollie's Fund

Melanoma Monsters

Print & Outdoor / Print - Campaign

OS_HW18065M

2018 Health, Wellness & Pharma Merit Award

greyhealth group / Sudler & Hennessey / Sydney

Pfizer - Prevenar 13

Adults Too

Print & Outdoor / Print - Campaign

OS_HW18066M

2018 Health, Wellness & Pharma Merit Award

SERVICEPLAN GERMANY / Munich

International Blue Cross

Reverse Poems

Print & Outdoor / Print - Campaign

OS_HW18067M

2018 Health, Wellness & Pharma Merit Award

Interbrand Japan / Tokyo

Matsumoto Kiyoshi Holdings

End Embarrassment

Packaging

OS_HW18038M

2018 Health, Wellness & Pharma Merit Award

iris Worldwide / London

Wickes

Tradesman's Suncream

Packaging

OS_HW18039M

2018 Health, Wellness & Pharma Merit Award

McCann Echo / Mountain Lakes

New Jersey Sharing Network

Save NJ Lives custom-designed pizza box

Packaging

OS_HW18040M

2018 Health, Wellness & Pharma Merit Award

McCann Health / London

GSK

Mark’s Story

Direct Marketing / Print - Flat & Dimensional

OS_HW18041M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York

Cyrcadia Health

ITBRA — THE WEARABLE THAT DETECTS CANCER

Product Design / Physical Product

OS_HW18036M

2018 Health, Wellness & Pharma Merit Award

BBDO / New York

Sandy Hook Promise

Live Moment of Silence

Digital / Use of Technology

OS_HW18063M

2018 Health, Wellness & Pharma Merit Award

FCB/SIX / Toronto

Drug Free Kids Canada

The Call That Comes After

Digital / Use of Technology

OS_HW18064M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + FCB Health / New York

Anonymous Client

The Anti-Trafficking Exam

Experiential / Immersive / Events

OS_HW18031M

2018 Health, Wellness & Pharma Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Experiential / Immersive / Events

OS_HW18032M

2018 Health, Wellness & Pharma Merit Award

Carrefour / Massy

Carrefour

Black Supermarket

Experiential / Immersive / Events

OS_HW18033M

2018 Health, Wellness & Pharma Merit Award

Ogilvy & Mather / Chicago

Team Gleason

Robocalls From Humans

Digital / Web

OS_HW18056M

2018 Health, Wellness & Pharma Merit Award

The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance

The Amanda Foundation

The Amanda Foundation Collection

Digital / Web

OS_HW18057M

2018 Health, Wellness & Pharma Merit Award

Barton F. Graf / New York

Coverage Coalition

Coverage Coalition

Public Relations

OS_HW18073M

2018 Health, Wellness & Pharma Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Public Relations

OS_HW18074M

2018 Health, Wellness & Pharma Merit Award

J. Walter Thompson / New York

Northwell Health

The Fin

Public Relations

OS_HW18075M

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