The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
SickKids VS - All In Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto Client: SickKids Foundation Category: Cross-Platform / Integrated Branding
Open your eyes Agency: Grey Germany / Duesseldorf Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Print & Outdoor / Print - Campaign
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Branding
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Digital / Web
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Branded Content
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Branded Content
Capture Agency: McCann Worldgroup / Bangkok Client: Verena International Co., Ltd. Category: Branded Content
TV Doctors - Even More Drama Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form
TV Doctors - Emergency Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form
Butty&Belly Agency: Cheil Greater China / Beijing Client: RC PHARMA Category: Film / Short Form
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Product Design / Integrated Digital & Physical Product
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Product Design / Physical Product
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Experiential / Immersive / Events
SickKids VS - All In Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal Client: SickKids Foundation Category: Film / Long Form
SickKids VS - MomStrong Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto Client: SickKids Foundation Category: Film / Long Form
Capture Agency: McCann Worldgroup / Bangkok Client: Verena International Co., Ltd. Category: Film / Long Form
Imaginary Friends Society - What's an MRI Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Film / Long Form
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Film / Long Form
SOUNDS OF TRAUMA Agency: Herezie Group / Paris Client: DAVID LYNCH FOUNDATION Category: Film / Long Form
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Digital / Use of Technology
SickKids VS - All In Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto Client: SickKids Foundation Category: Public Relations
Prescribed to Death Agency: Ketchum / New York & Chicago + Energy BBDO / Chicago Client: National Safety Council Category: Public Relations
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Innovation in Health & Wellness
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Innovation in Health & Wellness
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Digital / Mobile
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Cross-Platform / Integrated Branding
Black Supermarket Agency: Carrefour / Massy Client: Carrefour Category: Cross-Platform / Integrated Branding
Mark’s Story Agency: McCann Health / London Client: GSK Category: Direct Marketing / Print - Flat & Dimensional
Melanoma Monsters Agency: Area 23, An FCB Health Network Company / New York Client: Mollie's Fund Category: Print & Outdoor / Print - Campaign
Adults Too Agency: greyhealth group / Sudler & Hennessey / Sydney Client: Pfizer - Prevenar 13 Category: Print & Outdoor / Print - Campaign
Reverse Poems Agency: SERVICEPLAN GERMANY / Munich Client: International Blue Cross Category: Print & Outdoor / Print - Campaign
The Drama in RA Agency: Area 23, An FCB Health Network Company / New York + Lamano Estudios / Santiago Client: GSK Category: Print & Outdoor / Outdoor / Ambient - Campaign
Clean Braille Agency: Area 23, An FCB Health Network Company / New York Client: LifeBuoy Category: Print & Outdoor / Outdoor / Ambient - Campaign
SickKids VS - All In Agency: Cossette / Toronto + JK Reps / Toronto + ØMEN Design / Toronto Client: SickKids Foundation Category: Print & Outdoor / Outdoor / Ambient - Campaign
Poosters Agency: J.Walter Thompson / Sao Paulo Client: Bayer Category: Print & Outdoor / Outdoor / Ambient - Campaign
Robocalls From Humans Agency: Ogilvy & Mather / Chicago Client: Team Gleason Category: Digital / Web
The Amanda Foundation Collection Agency: The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance Client: The Amanda Foundation Category: Digital / Web
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Branded Content
Mark’s Story Agency: McCann Health / London Client: GSK Category: Branded Content
Spilt Second Agency: McCann Health / New York + Craft / New York Client: Boehringer Ingelheim Category: Branded Content
News of Hope Agency: Ogilvy Brasil / São Paulo + Central Films / Los Angeles + Audio Production House: Chris Jordão / São Paulo + 4 Whitehouse Post / Chicago Client: LiveOnNY Category: Branded Content
Stress Causes Dandruff Agency: MullenLowe / Singapore Client: Unilever - Clear Category: Film / Short Form
KNOW YOU AGAIN Agency: F5 / Shanghai Client: Baidu Category: Product Design / Integrated Digital & Physical Product
ITBRA — THE WEARABLE THAT DETECTS CANCER Agency: Area 23, An FCB Health Network Company / New York Client: Cyrcadia Health Category: Product Design / Physical Product
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Experiential / Immersive / Events
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Experiential / Immersive / Events
Black Supermarket Agency: Carrefour / Massy Client: Carrefour Category: Experiential / Immersive / Events
One Breath Agency: AMVBBDO / London Client: J & J Nicorette Category: Film / Long Form
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Film / Long Form

2018 Health, Wellness & Pharma Gold Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC

Ministry of Public Health, Afghanistan

Immunity Charm

Product Design / Physical Product

OS_HW18006G

2018 Health, Wellness & Pharma Gold Pencil

Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto

SickKids Foundation

SickKids VS - All In

Cross-Platform / Integrated Branding

OS_HW18005G

2018 Health, Wellness & Pharma Gold Pencil

Grey Germany / Duesseldorf

Terre des femmes - Menschenrechte für die Frau e.V.

Open your eyes

Print & Outdoor / Print - Campaign

OS_HW18022G

2018 Health, Wellness & Pharma Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Branding

OS_HW18009B

2018 Health, Wellness & Pharma Silver Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Digital / Web

OS_HW18019S

2018 Health, Wellness & Pharma Gold Pencil

CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney

Cochlear

The Hearing Test in Disguise

Branded Content

OS_HW18001G

2018 Health, Wellness & Pharma Gold Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Branded Content

OS_HW18002G

2018 Health, Wellness & Pharma Bronze Pencil

McCann Worldgroup / Bangkok

Verena International Co., Ltd.

Capture

Branded Content

OS_HW18003B

2018 Health, Wellness & Pharma Gold Pencil

McCann / New York + MRM//McCann / New York

Cigna

TV Doctors - Even More Drama

Film / Short Form

OS_HW18010G

2018 Health, Wellness & Pharma Silver Pencil

McCann / New York + MRM//McCann / New York

Cigna

TV Doctors - Emergency

Film / Short Form

OS_HW18011S

2018 Health, Wellness & Pharma Bronze Pencil

Cheil Greater China / Beijing

RC PHARMA

Butty&Belly

Film / Short Form

OS_HW18012B

2018 Health, Wellness & Pharma Bronze Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Product Design / Integrated Digital & Physical Product

OS_HW18008B

2018 Health, Wellness & Pharma Bronze Pencil

Area 23, An FCB Health Network Company / New York + FCB Health / New York

Anonymous Client

The Anti-Trafficking Exam

Product Design / Physical Product

OS_HW18007B

2018 Health, Wellness & Pharma Silver Pencil

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Experiential / Immersive / Events

OS_HW18004S

2018 Health, Wellness & Pharma Gold Pencil

Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal

SickKids Foundation

SickKids VS - All In

Film / Long Form

OS_HW18013G

2018 Health, Wellness & Pharma Silver Pencil

Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto

SickKids Foundation

SickKids VS - MomStrong

Film / Long Form

OS_HW18014S

2018 Health, Wellness & Pharma Silver Pencil

McCann Worldgroup / Bangkok

Verena International Co., Ltd.

Capture

Film / Long Form

OS_HW18015S

2018 Health, Wellness & Pharma Silver Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society - What's an MRI

Film / Long Form

OS_HW18016S

2018 Health, Wellness & Pharma Bronze Pencil

CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney

Cochlear

The Hearing Test in Disguise

Film / Long Form

OS_HW18017B

2018 Health, Wellness & Pharma Bronze Pencil

Herezie Group / Paris

DAVID LYNCH FOUNDATION

SOUNDS OF TRAUMA

Film / Long Form

OS_HW18018B

2018 Health, Wellness & Pharma Gold Pencil

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Digital / Use of Technology

OS_HW18021G

2018 Health, Wellness & Pharma Silver Pencil

Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto

SickKids Foundation

SickKids VS - All In

Public Relations

OS_HW18023S

2018 Health, Wellness & Pharma Silver Pencil

Ketchum / New York & Chicago + Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Public Relations

OS_HW18024S

2018 Health, Wellness & Pharma Gold Pencil

Area 23, An FCB Health Network Company / New York + FCB Health / New York

Anonymous Client

The Anti-Trafficking Exam

Innovation in Health & Wellness

OS_HW18025G

2018 Health, Wellness & Pharma Bronze Pencil

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Innovation in Health & Wellness

OS_HW18026B

2018 Health, Wellness & Pharma Gold Pencil

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Digital / Mobile

OS_HW18020G

2018 Health, Wellness & Pharma Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Cross-Platform / Integrated Branding

OS_HW18034M

2018 Health, Wellness & Pharma Merit Award

Carrefour / Massy

Carrefour

Black Supermarket

Cross-Platform / Integrated Branding

OS_HW18035M

2018 Health, Wellness & Pharma Merit Award

McCann Health / London

GSK

Mark’s Story

Direct Marketing / Print - Flat & Dimensional

OS_HW18041M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York

Mollie's Fund

Melanoma Monsters

Print & Outdoor / Print - Campaign

OS_HW18065M

2018 Health, Wellness & Pharma Merit Award

greyhealth group / Sudler & Hennessey / Sydney

Pfizer - Prevenar 13

Adults Too

Print & Outdoor / Print - Campaign

OS_HW18066M

2018 Health, Wellness & Pharma Merit Award

SERVICEPLAN GERMANY / Munich

International Blue Cross

Reverse Poems

Print & Outdoor / Print - Campaign

OS_HW18067M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + Lamano Estudios / Santiago

GSK

The Drama in RA

Print & Outdoor / Outdoor / Ambient - Campaign

OS_HW18069M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York

LifeBuoy

Clean Braille

Print & Outdoor / Outdoor / Ambient - Campaign

OS_HW18070M

2018 Health, Wellness & Pharma Merit Award

Cossette / Toronto + JK Reps / Toronto + ØMEN Design / Toronto

SickKids Foundation

SickKids VS - All In

Print & Outdoor / Outdoor / Ambient - Campaign

OS_HW18071M

2018 Health, Wellness & Pharma Merit Award

J.Walter Thompson / Sao Paulo

Bayer

Poosters

Print & Outdoor / Outdoor / Ambient - Campaign

OS_HW18072M

2018 Health, Wellness & Pharma Merit Award

Ogilvy & Mather / Chicago

Team Gleason

Robocalls From Humans

Digital / Web

OS_HW18056M

2018 Health, Wellness & Pharma Merit Award

The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance

The Amanda Foundation

The Amanda Foundation Collection

Digital / Web

OS_HW18057M

2018 Health, Wellness & Pharma Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Branded Content

OS_HW18027M

2018 Health, Wellness & Pharma Merit Award

McCann Health / London

GSK

Mark’s Story

Branded Content

OS_HW18028M

2018 Health, Wellness & Pharma Merit Award

McCann Health / New York + Craft / New York

Boehringer Ingelheim

Spilt Second

Branded Content

OS_HW18029M

2018 Health, Wellness & Pharma Merit Award

Ogilvy Brasil / São Paulo + Central Films / Los Angeles + Audio Production House: Chris Jordão / São Paulo + 4 Whitehouse Post / Chicago

LiveOnNY

News of Hope

Branded Content

OS_HW18030M

2018 Health, Wellness & Pharma Merit Award

MullenLowe / Singapore

Unilever - Clear

Stress Causes Dandruff

Film / Short Form

OS_HW18042M

2018 Health, Wellness & Pharma Merit Award

F5 / Shanghai

Baidu

KNOW YOU AGAIN

Product Design / Integrated Digital & Physical Product

OS_HW18037M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York

Cyrcadia Health

ITBRA — THE WEARABLE THAT DETECTS CANCER

Product Design / Physical Product

OS_HW18036M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + FCB Health / New York

Anonymous Client

The Anti-Trafficking Exam

Experiential / Immersive / Events

OS_HW18031M

2018 Health, Wellness & Pharma Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Experiential / Immersive / Events

OS_HW18032M

2018 Health, Wellness & Pharma Merit Award

Carrefour / Massy

Carrefour

Black Supermarket

Experiential / Immersive / Events

OS_HW18033M

2018 Health, Wellness & Pharma Merit Award

AMVBBDO / London

J & J Nicorette

One Breath

Film / Long Form

OS_HW18043M

2018 Health, Wellness & Pharma Merit Award

AMVBBDO / London + Somesuch & Co / London

Essity Libresse Bodyform

#Blood Normal

Film / Long Form

OS_HW18044M

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