The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
SickKids VS - All In Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal Client: SickKids Foundation Category: Film / Long Form
TV Doctors - Even More Drama Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form
Open your eyes Agency: Grey Germany / Duesseldorf Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Print & Outdoor / Print - Campaign
Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Branded Content
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Branded Content
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Digital / Mobile
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Digital / Use of Technology
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Innovation in Health & Wellness
SickKids VS - All In Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto Client: SickKids Foundation Category: Cross-Platform / Integrated Branding
SickKids VS - MomStrong Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto Client: SickKids Foundation Category: Film / Long Form
Capture Agency: McCann Worldgroup / Bangkok Client: Verena International Co., Ltd. Category: Film / Long Form
Imaginary Friends Society - What's an MRI Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Film / Long Form
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Digital / Web
TV Doctors - Emergency Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Experiential / Immersive / Events
SickKids VS - All In Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto Client: SickKids Foundation Category: Public Relations
Prescribed to Death Agency: Ketchum / New York & Chicago + Energy BBDO / Chicago Client: National Safety Council Category: Public Relations
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Product Design / Integrated Digital & Physical Product
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Film / Long Form
SOUNDS OF TRAUMA Agency: Herezie Group / Paris Client: DAVID LYNCH FOUNDATION Category: Film / Long Form
Butty&Belly Agency: Cheil Greater China / Beijing Client: RC PHARMA Category: Film / Short Form
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Product Design / Physical Product
Capture Agency: McCann Worldgroup / Bangkok Client: Verena International Co., Ltd. Category: Branded Content
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Branding
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Innovation in Health & Wellness
Coverage Coalition Agency: Barton F. Graf / New York Client: Coverage Coalition Category: Digital / Social Media
Crash Test Agency: DDB, / Paris + Stink Digital / Paris + Studio5 / Paris Client: Sécurité Routière Category: Digital / Social Media
Probably the Dullest Content in History for the Least Active Kids in History. Agency: FP7/DXB / Dubai + FP7/MENA / Dubai Client: OMO Category: Digital / Social Media
Behind the Post Agency: MALFOR GOOD / Los Angeles + Tool / Los Angeles Client: One Love Foundation Category: Digital / Social Media
Don't Get Sextorted, Send a Naked Mole Rat Agency: No Fixed Address / Toronto Client: Canadian Centre for Child Protection Category: Digital / Social Media
The Drama in RA Agency: Area 23, An FCB Health Network Company / New York + Lamano Estudios / Santiago Client: GSK Category: Print & Outdoor / Outdoor / Ambient - Campaign
Clean Braille Agency: Area 23, An FCB Health Network Company / New York Client: LifeBuoy Category: Print & Outdoor / Outdoor / Ambient - Campaign
SickKids VS - All In Agency: Cossette / Toronto + JK Reps / Toronto + ØMEN Design / Toronto Client: SickKids Foundation Category: Print & Outdoor / Outdoor / Ambient - Campaign
Poosters Agency: J.Walter Thompson / Sao Paulo Client: Bayer Category: Print & Outdoor / Outdoor / Ambient - Campaign
KNOW YOU AGAIN Agency: F5 / Shanghai Client: Baidu Category: Product Design / Integrated Digital & Physical Product
One Breath Agency: AMV BBDO / London + RSA Fims / London + Grand Central / London + MPC / London Client: J & J Nicorette Category: Film / Long Form
#Blood Normal Agency: AMV BBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Film / Long Form
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Film / Long Form
Daughter and Mother Agency: BBDO / New York + OPositive Client: Cure Alzheimer's Fund Category: Film / Long Form
Thinly Veiled Metaphors Agency: Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles Client: Roman Category: Film / Long Form
SickKids VS - DadStrong Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto Client: SickKids Foundation Category: Film / Long Form
Following Agency: DDB / Chicago + MJZ / Los Angeles + MPC / New York Client: State Farm Category: Film / Long Form
Battle against cancer Agency: J. Walter Thompson Puerto Rico / San Juan + Zapatero FIlms / San Juan Client: Susan G. Komen Category: Film / Long Form
It’s Just a Phase Agency: Rothco | Accenture Interactive / Dublin Client: SOAR Category: Film / Long Form
Imaginary Friends Society - Feeling Sad Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Film / Long Form
C21 Restaurant Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York Client: National Down Syndrome Society Category: Film / Long Form
Give Nothing to Psoriasis Campaign Agency: VCCP Health / London + Nice Shirt Films / London Client: LEO Pharma Category: Film / Long Form
Born Apart Agency: Y&R MEX / Mexico City + Oxígeno Producciones / Mexico City Client: Special Olympics Category: Film / Long Form

2018 Health, Wellness & Pharma Best of Discipline Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC

Ministry of Public Health, Afghanistan

Immunity Charm

Product Design / Physical Product

OS_HW18006G

2018 Health, Wellness & Pharma Gold Pencil

Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal

SickKids Foundation

SickKids VS - All In

Film / Long Form

OS_HW18013G

2018 Health, Wellness & Pharma Gold Pencil

McCann / New York + MRM//McCann / New York

Cigna

TV Doctors - Even More Drama

Film / Short Form

OS_HW18010G

2018 Health, Wellness & Pharma Gold Pencil

Grey Germany / Duesseldorf

Terre des femmes - Menschenrechte für die Frau e.V.

Open your eyes

Print & Outdoor / Print - Campaign

OS_HW18022G

2018 Health, Wellness & Pharma Gold Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC

Ministry of Public Health, Afghanistan

Immunity Charm

Product Design / Physical Product

OS_HW18006G

2018 Health, Wellness & Pharma Gold Pencil

CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney

Cochlear

The Hearing Test in Disguise

Branded Content

OS_HW18001G

2018 Health, Wellness & Pharma Gold Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Branded Content

OS_HW18002G

2018 Health, Wellness & Pharma Gold Pencil

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Digital / Mobile

OS_HW18020G

2018 Health, Wellness & Pharma Gold Pencil

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Digital / Use of Technology

OS_HW18021G

2018 Health, Wellness & Pharma Gold Pencil

Area 23, An FCB Health Network Company / New York + FCB Health / New York

Anonymous Client

The Anti-Trafficking Exam

Innovation in Health & Wellness

OS_HW18025G

2018 Health, Wellness & Pharma Gold Pencil

Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto

SickKids Foundation

SickKids VS - All In

Cross-Platform / Integrated Branding

OS_HW18005G

2018 Health, Wellness & Pharma Silver Pencil

Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto

SickKids Foundation

SickKids VS - MomStrong

Film / Long Form

OS_HW18014S

2018 Health, Wellness & Pharma Silver Pencil

McCann Worldgroup / Bangkok

Verena International Co., Ltd.

Capture

Film / Long Form

OS_HW18015S

2018 Health, Wellness & Pharma Silver Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society - What's an MRI

Film / Long Form

OS_HW18016S

2018 Health, Wellness & Pharma Silver Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Digital / Web

OS_HW18019S

2018 Health, Wellness & Pharma Silver Pencil

McCann / New York + MRM//McCann / New York

Cigna

TV Doctors - Emergency

Film / Short Form

OS_HW18011S

2018 Health, Wellness & Pharma Silver Pencil

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Experiential / Immersive / Events

OS_HW18004S

2018 Health, Wellness & Pharma Silver Pencil

Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto

SickKids Foundation

SickKids VS - All In

Public Relations

OS_HW18023S

2018 Health, Wellness & Pharma Silver Pencil

Ketchum / New York & Chicago + Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Public Relations

OS_HW18024S

2018 Health, Wellness & Pharma Bronze Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Product Design / Integrated Digital & Physical Product

OS_HW18008B

2018 Health, Wellness & Pharma Bronze Pencil

CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney

Cochlear

The Hearing Test in Disguise

Film / Long Form

OS_HW18017B

2018 Health, Wellness & Pharma Bronze Pencil

Herezie Group / Paris

DAVID LYNCH FOUNDATION

SOUNDS OF TRAUMA

Film / Long Form

OS_HW18018B

2018 Health, Wellness & Pharma Bronze Pencil

Cheil Greater China / Beijing

RC PHARMA

Butty&Belly

Film / Short Form

OS_HW18012B

2018 Health, Wellness & Pharma Bronze Pencil

Area 23, An FCB Health Network Company / New York + FCB Health / New York

Anonymous Client

The Anti-Trafficking Exam

Product Design / Physical Product

OS_HW18007B

2018 Health, Wellness & Pharma Bronze Pencil

McCann Worldgroup / Bangkok

Verena International Co., Ltd.

Capture

Branded Content

OS_HW18003B

2018 Health, Wellness & Pharma Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Branding

OS_HW18009B

2018 Health, Wellness & Pharma Bronze Pencil

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Innovation in Health & Wellness

OS_HW18026B

2018 Health, Wellness & Pharma Merit Award

Barton F. Graf / New York

Coverage Coalition

Coverage Coalition

Digital / Social Media

OS_HW18058M

2018 Health, Wellness & Pharma Merit Award

DDB, / Paris + Stink Digital / Paris + Studio5 / Paris

Sécurité Routière

Crash Test

Digital / Social Media

OS_HW18059M

2018 Health, Wellness & Pharma Merit Award

FP7/DXB / Dubai + FP7/MENA / Dubai

OMO

Probably the Dullest Content in History for the Least Active Kids in History.

Digital / Social Media

OS_HW18060M

2018 Health, Wellness & Pharma Merit Award

MALFOR GOOD / Los Angeles + Tool / Los Angeles

One Love Foundation

Behind the Post

Digital / Social Media

OS_HW18061M

2018 Health, Wellness & Pharma Merit Award

No Fixed Address / Toronto

Canadian Centre for Child Protection

Don't Get Sextorted, Send a Naked Mole Rat

Digital / Social Media

OS_HW18062M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + Lamano Estudios / Santiago

GSK

The Drama in RA

Print & Outdoor / Outdoor / Ambient - Campaign

OS_HW18069M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York

LifeBuoy

Clean Braille

Print & Outdoor / Outdoor / Ambient - Campaign

OS_HW18070M

2018 Health, Wellness & Pharma Merit Award

Cossette / Toronto + JK Reps / Toronto + ØMEN Design / Toronto

SickKids Foundation

SickKids VS - All In

Print & Outdoor / Outdoor / Ambient - Campaign

OS_HW18071M

2018 Health, Wellness & Pharma Merit Award

J.Walter Thompson / Sao Paulo

Bayer

Poosters

Print & Outdoor / Outdoor / Ambient - Campaign

OS_HW18072M

2018 Health, Wellness & Pharma Merit Award

F5 / Shanghai

Baidu

KNOW YOU AGAIN

Product Design / Integrated Digital & Physical Product

OS_HW18037M

2018 Health, Wellness & Pharma Merit Award

AMV BBDO / London + RSA Fims / London + Grand Central / London + MPC / London

J & J Nicorette

One Breath

Film / Long Form

OS_HW18043M

2018 Health, Wellness & Pharma Merit Award

AMV BBDO / London + Somesuch & Co / London

Essity Libresse Bodyform

#Blood Normal

Film / Long Form

OS_HW18044M

2018 Health, Wellness & Pharma Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Film / Long Form

OS_HW18045M

2018 Health, Wellness & Pharma Merit Award

BBDO / New York + OPositive

Cure Alzheimer's Fund

Daughter and Mother

Film / Long Form

OS_HW18046M

2018 Health, Wellness & Pharma Merit Award

Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles

Roman

Thinly Veiled Metaphors

Film / Long Form

OS_HW18047M

2018 Health, Wellness & Pharma Merit Award

Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto

SickKids Foundation

SickKids VS - DadStrong

Film / Long Form

OS_HW18048M

2018 Health, Wellness & Pharma Merit Award

DDB / Chicago + MJZ / Los Angeles + MPC / New York

State Farm

Following

Film / Long Form

OS_HW18049M

2018 Health, Wellness & Pharma Merit Award

J. Walter Thompson Puerto Rico / San Juan + Zapatero FIlms / San Juan

Susan G. Komen

Battle against cancer

Film / Long Form

OS_HW18050M

2018 Health, Wellness & Pharma Merit Award

Rothco | Accenture Interactive / Dublin

SOAR

It’s Just a Phase

Film / Long Form

OS_HW18051M

2018 Health, Wellness & Pharma Merit Award

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society - Feeling Sad

Film / Long Form

OS_HW18052M

2018 Health, Wellness & Pharma Merit Award

Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York

National Down Syndrome Society

C21 Restaurant

Film / Long Form

OS_HW18053M

2018 Health, Wellness & Pharma Merit Award

VCCP Health / London + Nice Shirt Films / London

LEO Pharma

Give Nothing to Psoriasis Campaign

Film / Long Form

OS_HW18054M

2018 Health, Wellness & Pharma Merit Award

Y&R MEX / Mexico City + Oxígeno Producciones / Mexico City

Special Olympics

Born Apart

Film / Long Form

OS_HW18055M

Follow Us