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Award

Agency

Client

Title

Category

Annual ID

Beyond Money Agency: MRM//McCann / Madrid Client: Banco Santander Category: Broadcast / Long Form - Single
General Howe's Dog Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Broadcast / Short Form - Single
Levi's Circles :60 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Broadcast / Short Form - Single
Barbers Agency: Furlined / Los Angeles + Apple / Cupertino Client: Apple Category: Broadcast / Short Form - Single
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + Craft/McCann / London + MRM/McCann / London Client: Microsoft Category: User-Generated Content
Szechuan Sauce Returns. Agency: We Are Unlimited / Chicago + Golin / Chicago + DDB / New York Client: McDonalds Corporation Category: User-Generated Content
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Experiential / Live Events
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Live Events
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Experiential / Live Events
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Experiential / Live Events
Fans of Love Agency: R/GA / New York Client: Ad Council Category: Experiential / Live Events
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Innovation in Branded Entertainment

2018 Branded Entertainment Gold Pencil

MRM//McCann / Madrid

Banco Santander

Beyond Money

Broadcast / Long Form - Single

OS_BE18006G

2018 Branded Entertainment Silver Pencil

BBDO / New York + Biscuit Filmworks / Los Angeles

Mars Petcare / Pedigree

General Howe's Dog

Broadcast / Short Form - Single

OS_BE18001S

2018 Branded Entertainment Bronze Pencil

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :60

Broadcast / Short Form - Single

OS_BE18003B

2018 Branded Entertainment Silver Pencil

Furlined / Los Angeles + Apple / Cupertino

Apple

Barbers

Broadcast / Short Form - Single

OS_BE18002S

2018 Branded Entertainment Silver Pencil

McCann / London + Craft/McCann / London + MRM/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

User-Generated Content

OS_BE18039S

2018 Branded Entertainment Bronze Pencil

We Are Unlimited / Chicago + Golin / Chicago + DDB / New York

McDonalds Corporation

Szechuan Sauce Returns.

User-Generated Content

OS_BE18040B

2018 Branded Entertainment Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Experiential / Live Events

OS_BE18034G

2018 Branded Entertainment Silver Pencil

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Experiential / Live Events

OS_BE18036S

2018 Branded Entertainment Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Experiential / Live Events

OS_BE18038B

2018 Branded Entertainment Silver Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Experiential / Live Events

OS_BE18037S

2018 Branded Entertainment Gold Pencil

R/GA / New York

Ad Council

Fans of Love

Experiential / Live Events

OS_BE18035G

2018 Branded Entertainment Gold Pencil

Droga5 / New York + PHD / New York

MailChimp

Did You Mean MailChimp?

Innovation in Branded Entertainment

OS_BE18041G

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