The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander Category: Broadcast / Long Form - Single
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp Category: Innovation in Branded Entertainment
I'm With The Banned
Agency: Spotify In-House / New York
Client: Spotify Category: Online / Long Form - Campaign
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army Category: Gaming
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland Category: Gaming
Young Thug - Wyclef Jean
Agency: Pomp&Clout / Brooklyn
Client: Atlantic Records Category: Music Videos
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Online / Short Form - Single
C21 Restaurant
Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City
Client: National Down Syndrome Society Category: Online / Short Form - Single
Typecast
Agency: Wieden+Kennedy / New York + O Positive / New York
Client: The Atlantic Category: Online / Short Form - Single
P&G My Black is Beautiful | The Talk
Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH
Client: P&G Category: Broadcast / Long Form - Single
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander Category: Broadcast / Long Form - Single
Did You Mean MailChimp?
Agency: The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York
Client: MailChimp Category: Broadcast / Short Form - Campaign
Breaking 2
Agency: Dirty Robber / Los Angeles + National Geographic Studios / New York
Client: Nike Category: Feature Length / Non-Fiction / Documentary
Notes
Agency: BBDO / Toronto + Skin & Bones / Toronto
Client: Take Note Category: Online / Long Form - Single
An Eye Fit for Liberty
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online / Long Form - Single
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Experiential / Live Events
Breaking 2
Agency: Dirty Robber / Los Angeles + Wieden+Kennedy / Portland + National Geographic Studios / New York + Mindshare / New York
Client: Nike Category: Innovation in Branded Entertainment
Intel Drone Light Show at The Olympics
Agency: Intel / Santa Clara
Client: Intel Category: Innovation in Branded Entertainment
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander Category: Innovation in Branded Entertainment
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree Category: Broadcast / Short Form - Single
Barbers
Agency: Furlined / Los Angeles + Apple / Cupertino
Client: Apple Category: Broadcast / Short Form - Single
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client: Samsung Category: Online / Short Form - Single
Music in the Mind- Human Made Stories
Agency: Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London
Client: Volvo UK Category: Broadcast / Long Form - Single
FACEBOOK LIVE STUNT
Agency: Choojai and Friends / Bangkok + The Film Factory / Bangkok
Client: ADVANCED WIRELESS NETWORK CO.,LTD. Category: Online / Live Webcast
Exclusive the Rainbow live event
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Online / Live Webcast
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + Craft/McCann / London + MRM/McCann / London
Client: Microsoft Category: User-Generated Content
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client: Deutsche Telekom Category: Experiential / Augmented Reality (AR)
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Online / Long Form - Single
HIJACKED HIGHWAY
Agency: McCann / Lima
Client: Sodimac Homecenter Category: Experiential / Virtual Reality (VR)
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Experiential / Live Events
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Experiential / Live Events
Libé des réfugiés
Agency: FF / PARIS
Client: Libération Category: Innovation in Branded Entertainment
Uk'shona Kwelanga - a WhatsApp Drama series
Agency: King James Group / Cape Town
Client: Sanlam Category: Innovation in Branded Entertainment
KFC Suppertime Stories
Agency: Ogilvy / Johannesburg
Client: KFC Category: Innovation in Branded Entertainment
Zinger Launch
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Innovation in Branded Entertainment
Levi's Circles :60
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Broadcast / Short Form - Single
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange Category: Music Videos
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Online / Short Form - Single
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Online / Live Webcast
Until We All Belong
Agency: Clemenger BBDO / Melbourne
Client: Airbnb Category: Online / Short Form - Campaign
I'm With The Banned
Agency: Spotify In-House / New York
Client: Spotify Category: Feature Length / Non-Fiction / Documentary
Szechuan Sauce Returns.
Agency: We Are Unlimited / Chicago + Golin / Chicago + DDB / New York
Client: McDonalds Corporation Category: User-Generated Content
reVision FC
Agency: Anomaly / New York + Park Pictures / New York + Arcade Edit / New York
Client: Dick's Sporting Goods Category: Online / Long Form - Single
AboveTheNoise
Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client: Beats By Dre Category: Online / Long Form - Single
The Red Stain - La Macchia Rossa
Agency: The Directors Bureau / Los Angeles + Landia / Brazil + Think Cattleya / Italy
Client: Francis Ford Coppola Winery Category: Feature Length / Fiction / Narrative
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Experiential / Live Events
Award:
2018 Branded Entertainment Best of Discipline Pencil
Agency:
MRM//McCann / Madrid
Client:
Banco Santander
Title:
Beyond Money
Category:
Broadcast / Long Form - Single
Annual ID:
OS_BE18006G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Droga5 / New York + PHD / New York
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18041G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
I'm With The Banned
Category:
Online / Long Form - Campaign
Annual ID:
OS_BE18019G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Gaming
Annual ID:
OS_BE18029G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Ogilvy & Mather Polska / Warsaw
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Gaming
Annual ID:
OS_BE18030G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Hair Nah
Title:
Hair Nah
Category:
Gaming
Annual ID:
OS_BE18031G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Pomp&Clout / Brooklyn
Client:
Atlantic Records
Title:
Young Thug - Wyclef Jean
Category:
Music Videos
Annual ID:
OS_BE18026G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
BBDO / New York + The Corner Shop / New York
Client:
P&G
Title:
The Talk
Category:
Online / Short Form - Single
Annual ID:
OS_BE18008G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City
Client:
National Down Syndrome Society
Title:
C21 Restaurant
Category:
Online / Short Form - Single
Annual ID:
OS_BE18009G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Wieden+Kennedy / New York + O Positive / New York
Client:
The Atlantic
Title:
Typecast
Category:
Online / Short Form - Single
Annual ID:
OS_BE18010G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH
Client:
P&G
Title:
P&G My Black is Beautiful | The Talk
Category:
Broadcast / Long Form - Single
Annual ID:
OS_BE18005G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
MRM//McCann / Madrid
Client:
Banco Santander
Title:
Beyond Money
Category:
Broadcast / Long Form - Single
Annual ID:
OS_BE18006G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Broadcast / Short Form - Campaign
Annual ID:
OS_BE18004G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Dirty Robber / Los Angeles + National Geographic Studios / New York
Client:
Nike
Title:
Breaking 2
Category:
Feature Length / Non-Fiction / Documentary
Annual ID:
OS_BE18024G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
BBDO / Toronto + Skin & Bones / Toronto
Client:
Take Note
Title:
Notes
Category:
Online / Long Form - Single
Annual ID:
OS_BE18014G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
An Eye Fit for Liberty
Category:
Online / Long Form - Single
Annual ID:
OS_BE18015G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Experiential / Live Events
Annual ID:
OS_BE18034G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Fans of Love
Category:
Experiential / Live Events
Annual ID:
OS_BE18035G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Mobile Apps
Annual ID:
OS_BE18028G
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Dirty Robber / Los Angeles + Wieden+Kennedy / Portland + National Geographic Studios / New York + Mindshare / New York
Client:
Nike
Title:
Breaking 2
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18042S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Intel / Santa Clara
Client:
Intel
Title:
Intel Drone Light Show at The Olympics
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18043S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
MRM//McCann / Madrid
Client:
Banco Santander
Title:
Beyond Money
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18044S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
BBDO / New York + Biscuit Filmworks / Los Angeles
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE18001S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Furlined / Los Angeles + Apple / Cupertino
Client:
Apple
Title:
Barbers
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE18002S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client:
Samsung
Title:
Ostrich
Category:
Online / Short Form - Single
Annual ID:
OS_BE18011S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London
Client:
Volvo UK
Title:
Music in the Mind- Human Made Stories
Category:
Broadcast / Long Form - Single
Annual ID:
OS_BE18007S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Choojai and Friends / Bangkok + The Film Factory / Bangkok
Client:
ADVANCED WIRELESS NETWORK CO.,LTD.
Title:
FACEBOOK LIVE STUNT
Category:
Online / Live Webcast
Annual ID:
OS_BE18020S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow live event
Category:
Online / Live Webcast
Annual ID:
OS_BE18021S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
McCann / London + Craft/McCann / London + MRM/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
User-Generated Content
Annual ID:
OS_BE18039S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Experiential / Augmented Reality (AR)
Annual ID:
OS_BE18033S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Online / Long Form - Single
Annual ID:
OS_BE18016S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
McCann / Lima
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE18032S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
BBDO / New York + ObscuraDigital
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Live Events
Annual ID:
OS_BE18036S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Experiential / Live Events
Annual ID:
OS_BE18037S
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
FF / PARIS
Client:
Libération
Title:
Libé des réfugiés
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18045B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
Uk'shona Kwelanga - a WhatsApp Drama series
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18046B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
Ogilvy / Johannesburg
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18047B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
Ogilvy / New York
Client:
IKEA
Title:
Oddly IKEA
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18048B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
Zinger Launch
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18049B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
FCB West / San Francisco
Client:
Levi Strauss & Co.
Title:
Levi's Circles :60
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE18003B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client:
Orange
Title:
Now or Never
Category:
Music Videos
Annual ID:
OS_BE18027B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
FCB West / San Francisco
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Online / Short Form - Single
Annual ID:
OS_BE18012B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Online / Live Webcast
Annual ID:
OS_BE18022B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Airbnb
Title:
Until We All Belong
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18013B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
I'm With The Banned
Category:
Feature Length / Non-Fiction / Documentary
Annual ID:
OS_BE18025B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
We Are Unlimited / Chicago + Golin / Chicago + DDB / New York
Client:
McDonalds Corporation
Title:
Szechuan Sauce Returns.
Category:
User-Generated Content
Annual ID:
OS_BE18040B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
Anomaly / New York + Park Pictures / New York + Arcade Edit / New York
Client:
Dick's Sporting Goods
Title:
reVision FC
Category:
Online / Long Form - Single
Annual ID:
OS_BE18017B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client:
Beats By Dre
Title:
AboveTheNoise
Category:
Online / Long Form - Single
Annual ID:
OS_BE18018B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
The Directors Bureau / Los Angeles + Landia / Brazil + Think Cattleya / Italy
Client:
Francis Ford Coppola Winery
Title:
The Red Stain - La Macchia Rossa
Category:
Feature Length / Fiction / Narrative
Annual ID:
OS_BE18023B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Experiential / Live Events
Annual ID:
OS_BE18038B
