The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Beyond Money Agency: MRM//McCann / Madrid Client: Banco Santander Category: Broadcast / Long Form - Single
P&G My Black is Beautiful | The Talk Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH Client: P&G Category: Broadcast / Long Form - Single
Young Thug - Wyclef Jean Agency: Pomp&Clout / Brooklyn Client: Atlantic Records Category: Music Videos
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Innovation in Branded Entertainment
Pedigree Selfie STIX Agency: Colenso BBDO / Auckland Client: Mars Category: Mobile Apps
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Online / Short Form - Single
C21 Restaurant Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City Client: National Down Syndrome Society Category: Online / Short Form - Single
Typecast Agency: Wieden+Kennedy / New York + O Positive / New York Client: The Atlantic Category: Online / Short Form - Single
Breaking 2 Agency: Dirty Robber / Los Angeles + National Geographic Studios / New York Client: Nike Category: Feature Length / Non-Fiction / Documentary
Did You Mean MailChimp? Agency: The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York Client: MailChimp Category: Broadcast / Short Form - Campaign
White Hats Wanted Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Gaming
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming
Hair Nah Agency: Wieden+Kennedy / Portland Client: Hair Nah Category: Gaming
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Experiential / Live Events
Fans of Love Agency: R/GA / New York Client: Ad Council Category: Experiential / Live Events
I'm With The Banned Agency: Spotify In-House / New York Client: Spotify Category: Online / Long Form - Campaign
Notes Agency: BBDO / Toronto Client: Take Note Category: Online / Long Form - Single
An Eye Fit for Liberty Agency: Google Brand Studio / San Francisco Client: Google Category: Online / Long Form - Single

2018 Branded Entertainment Gold Pencil

MRM//McCann / Madrid

Banco Santander

Beyond Money

Broadcast / Long Form - Single

OS_BE18006G

2018 Branded Entertainment Gold Pencil

Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH

P&G

P&G My Black is Beautiful | The Talk

Broadcast / Long Form - Single

OS_BE18005G

2018 Branded Entertainment Gold Pencil

Pomp&Clout / Brooklyn

Atlantic Records

Young Thug - Wyclef Jean

Music Videos

OS_BE18026G

2018 Branded Entertainment Gold Pencil

Droga5 / New York + PHD / New York

MailChimp

Did You Mean MailChimp?

Innovation in Branded Entertainment

OS_BE18041G

2018 Branded Entertainment Gold Pencil

Colenso BBDO / Auckland

Mars

Pedigree Selfie STIX

Mobile Apps

OS_BE18028G

2018 Branded Entertainment Gold Pencil

BBDO / New York + The Corner Shop / New York

P&G

The Talk

Online / Short Form - Single

OS_BE18008G

2018 Branded Entertainment Gold Pencil

Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City

National Down Syndrome Society

C21 Restaurant

Online / Short Form - Single

OS_BE18009G

2018 Branded Entertainment Gold Pencil

Wieden+Kennedy / New York + O Positive / New York

The Atlantic

Typecast

Online / Short Form - Single

OS_BE18010G

2018 Branded Entertainment Gold Pencil

Dirty Robber / Los Angeles + National Geographic Studios / New York

Nike

Breaking 2

Feature Length / Non-Fiction / Documentary

OS_BE18024G

2018 Branded Entertainment Gold Pencil

The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York

MailChimp

Did You Mean MailChimp?

Broadcast / Short Form - Campaign

OS_BE18004G

2018 Branded Entertainment Gold Pencil

McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York

U.S. Army

White Hats Wanted

Gaming

OS_BE18029G

2018 Branded Entertainment Gold Pencil

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Gaming

OS_BE18030G

2018 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland

Hair Nah

Hair Nah

Gaming

OS_BE18031G

2018 Branded Entertainment Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Experiential / Live Events

OS_BE18034G

2018 Branded Entertainment Gold Pencil

R/GA / New York

Ad Council

Fans of Love

Experiential / Live Events

OS_BE18035G

2018 Branded Entertainment Gold Pencil

Spotify In-House / New York

Spotify

I'm With The Banned

Online / Long Form - Campaign

OS_BE18019G

2018 Branded Entertainment Gold Pencil

BBDO / Toronto

Take Note

Notes

Online / Long Form - Single

OS_BE18014G

2018 Branded Entertainment Gold Pencil

Google Brand Studio / San Francisco

Google

An Eye Fit for Liberty

Online / Long Form - Single

OS_BE18015G

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