Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


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Shaman Video

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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Levi's Circles :90 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Online / Short Form - Single
reVision FC Agency: Anomaly / New York + Park Pictures / New York + Arcade Edit / New York Client: Dick's Sporting Goods Category: Online / Long Form - Single
AboveTheNoise Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles Client: Beats By Dre Category: Online / Long Form - Single
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Experiential / Live Events
Now or Never Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo Client: Orange Category: Music Videos
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Online / Short Form - Campaign
Levi's Circles :60 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Broadcast / Short Form - Single
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Online / Live Webcast
Libé des réfugiés Agency: FF / PARIS Client: Libération Category: Innovation in Branded Entertainment
Uk'shona Kwelanga - a WhatsApp Drama series Agency: King James Group / Cape Town Client: Sanlam Category: Innovation in Branded Entertainment
KFC Suppertime Stories Agency: Ogilvy / Johannesburg Client: KFC Category: Innovation in Branded Entertainment
Oddly IKEA Agency: Ogilvy / New York Client: IKEA Category: Innovation in Branded Entertainment
Zinger Launch Agency: Wieden+Kennedy / Portland Client: KFC Category: Innovation in Branded Entertainment
The Red Stain - La Macchia Rossa Agency: The Directors Bureau / Los Angeles + Landia / Brazil + Think Cattleya / Italy Client: Francis Ford Coppola Winery Category: Feature Length / Fiction / Narrative
I'm With The Banned Agency: Spotify In-House / New York Client: Spotify Category: Feature Length / Non-Fiction / Documentary
Szechuan Sauce Returns. Agency: We Are Unlimited / Chicago + Golin / Chicago + DDB / New York Client: McDonalds Corporation Category: User-Generated Content

2018 Branded Entertainment Bronze Pencil

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :90

Online / Short Form - Single

OS_BE18012B

2018 Branded Entertainment Bronze Pencil

Anomaly / New York + Park Pictures / New York + Arcade Edit / New York

Dick's Sporting Goods

reVision FC

Online / Long Form - Single

OS_BE18017B

2018 Branded Entertainment Bronze Pencil

JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles

Beats By Dre

AboveTheNoise

Online / Long Form - Single

OS_BE18018B

2018 Branded Entertainment Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Experiential / Live Events

OS_BE18038B

2018 Branded Entertainment Bronze Pencil

FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo

Orange

Now or Never

Music Videos

OS_BE18027B

2018 Branded Entertainment Bronze Pencil

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Online / Short Form - Campaign

OS_BE18013B

2018 Branded Entertainment Bronze Pencil

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :60

Broadcast / Short Form - Single

OS_BE18003B

2018 Branded Entertainment Bronze Pencil

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Online / Live Webcast

OS_BE18022B

2018 Branded Entertainment Bronze Pencil

FF / PARIS

Libération

Libé des réfugiés

Innovation in Branded Entertainment

OS_BE18045B

2018 Branded Entertainment Bronze Pencil

King James Group / Cape Town

Sanlam

Uk'shona Kwelanga - a WhatsApp Drama series

Innovation in Branded Entertainment

OS_BE18046B

2018 Branded Entertainment Bronze Pencil

Ogilvy / Johannesburg

KFC

KFC Suppertime Stories

Innovation in Branded Entertainment

OS_BE18047B

2018 Branded Entertainment Bronze Pencil

Ogilvy / New York

IKEA

Oddly IKEA

Innovation in Branded Entertainment

OS_BE18048B

2018 Branded Entertainment Bronze Pencil

Wieden+Kennedy / Portland

KFC

Zinger Launch

Innovation in Branded Entertainment

OS_BE18049B

2018 Branded Entertainment Bronze Pencil

The Directors Bureau / Los Angeles + Landia / Brazil + Think Cattleya / Italy

Francis Ford Coppola Winery

The Red Stain - La Macchia Rossa

Feature Length / Fiction / Narrative

OS_BE18023B

2018 Branded Entertainment Bronze Pencil

Spotify In-House / New York

Spotify

I'm With The Banned

Feature Length / Non-Fiction / Documentary

OS_BE18025B

2018 Branded Entertainment Bronze Pencil

We Are Unlimited / Chicago + Golin / Chicago + DDB / New York

McDonalds Corporation

Szechuan Sauce Returns.

User-Generated Content

OS_BE18040B


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




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