The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Suburban Horror Story Agency: BBDO / Atlanta + Spitfire Studios / Atlanta Client: Street Grace Category: Experiential / Live Events
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Experiential / Live Events
Black Supermarket Agency: Carrefour / Massy Client: Carrefour Category: Experiential / Live Events
Racing the Sun Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York Client: Volvo Category: Experiential / Live Events
Unboxing Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Experiential / Live Events
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals" Agency: Kolle Rebbe GmbH / Hamburg Client: Bischöfliches Hilfswerk MISEREOR e. V. Category: Experiential / Live Events
The Mud Soldier Agency: Ogilvy & Social.Lab Belgium / Brussels + Sculpture Events Europe / Beerzel Client: Visit Flanders Category: Experiential / Live Events
Elton John - Farewell Yellow Brick Road Global Launch Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Experiential / Live Events
Escape Train Agency: TBWA\ / Helsinki Client: VR (National Railways) Category: Experiential / Live Events
#LIFEINHEL Agency: TBWA\ / Helsinki + KLOK / Helsinki Client: Finavia Category: Experiential / Live Events
TWO GUYS GO TO CINEMA Agency: The Cyranos // McCann / Barcelona + Landia / Madrid Client: Cinemes Texas Category: Experiential / Live Events
World's Smallest KFC Agency: Wieden+Kennedy / Portland Client: KFC Category: Experiential / Live Events
Zinger Launch Agency: Wieden+Kennedy / Portland Client: KFC Category: Experiential / Live Events
VRecruitment Agency: Host/Havas / Sydney Client: Defence Force Recruiting Category: Experiential / Virtual Reality (VR)
Elton John - Farewell Yellow Brick Road Global Launch Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Experiential / Virtual Reality (VR)
Rule The Road Agency: Deutsch / Los Angeles + Steelhead / Los Angeles + The Mill / New York Client: Volkswagen of America Category: Mobile Apps
The Soundbook App Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich Client: NordSued Publishing House Category: Mobile Apps
My Voice Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan Client: Fondazione Nemo Category: Mobile Apps
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Mobile Apps
Quest to LEGOLAND Agency: VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum Client: LEGOLAND Florida Category: Mobile Apps
Penguin Migration, Star Captain, Game Night Agency: Smuggler / Los Angeles + The Martin Agency / Richmond Client: Geico Category: Broadcast / Short Form - Campaign
We Can Do IT Agency: 180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice Client: University of Phoenix Category: Broadcast / Short Form - Single
Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Broadcast / Short Form - Single
Clean Matters :60 Agency: FCB West / San Francisco Client: Clorox Category: Broadcast / Short Form - Single
Netto - Easter Surprise Agency: Jung von Matt AG / Hamburg Client: Netto Marken-Discount AG & Co. KG Category: Broadcast / Short Form - Single
Stranger Broadcast Agency: AKQA / São Paulo Client: Netflix Category: Broadcast / Long Form - Single
Racing the Sun Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York Client: Volvo Category: Online / Live Webcast
Battle To The Beehive Agency: J. Walter Thompson New Zealand / Auckland Client: Vice New Zealand Limited Category: Gaming
Travel Oregon: The Game Agency: Wieden+Kennedy / Portland Client: Travel Oregon Category: Gaming
I Am Amazon Agency: Google / Sao Paulo Client: Google Category: Feature Length / Non-Fiction / Documentary
HIJACKED HIGHWAY Agency: McCann / Lima Client: Sodimac Homecenter Category: Location-Specific Video
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Location-Specific Video
Tomorrow's News Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Online / Short Form - Single
Clean Matters :90 Agency: FCB West / San Francisco Client: Clorox Category: Online / Short Form - Single
Above the Noise Agency: HUTSLE LA / Los Angeles Client: Beats by Dr. Dre Category: Online / Short Form - Single
John Malkovich's Journey Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York Client: Squarespace Category: Online / Short Form - Single
Intolerance: A Lactose Story Agency: lg2 / Montreal Client: Agropur - Natrel Category: Online / Short Form - Single
HBO Like a Mother Agency: Mekanism / New York + HBO Productions / New York + Cutting Room / New York Client: HBO Category: Online / Short Form - Single
Beyond Money Agency: MRM//McCann / Madrid Client: Banco Santander Category: Online / Short Form - Single
Détour Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Online / Short Form - Single
ANZ #HOLDTIGHT Agency: TBWA\Melbourne / Melbourne Client: ANZ Category: Online / Short Form - Single
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Online / Short Form - Single
#SistersInSweat Agency: Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Online / Short Form - Single
More Than Nice Agency: Young & Rubicam / New York Client: KIND Snacks Category: Online / Short Form - Single
The Wolf Agency: Giant Spoon / Los Angeles/New York Client: HP Category: Online / Long Form - Campaign
Search On Stories Agency: Google Brand Studio / San Francisco Client: Google Category: Online / Long Form - Campaign
Music Happens Here Agency: GreenLight Media & Marketing / Los Angeles + Live Nation / New York City Client: Hilton Category: Online / Long Form - Campaign
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online / Long Form - Campaign
Gorillaz App Agency: B-Reel / London Client: Gorillaz Category: Experiential / Augmented Reality (AR)
The Never-Ending Forest App Agency: DAVID / São Paulo + Vetor Zero / São Paulo Client: Faber-Castell Category: Experiential / Augmented Reality (AR)

2018 Branded Entertainment Merit Award

BBDO / Atlanta + Spitfire Studios / Atlanta

Street Grace

Suburban Horror Story

Experiential / Live Events

OS_BE18108M

2018 Branded Entertainment Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Experiential / Live Events

OS_BE18109M

2018 Branded Entertainment Merit Award

Carrefour / Massy

Carrefour

Black Supermarket

Experiential / Live Events

OS_BE18110M

2018 Branded Entertainment Merit Award

Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York

Volvo

Racing the Sun

Experiential / Live Events

OS_BE18111M

2018 Branded Entertainment Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Unboxing

Experiential / Live Events

OS_BE18112M

2018 Branded Entertainment Merit Award

Kolle Rebbe GmbH / Hamburg

Bischöfliches Hilfswerk MISEREOR e. V.

Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"

Experiential / Live Events

OS_BE18113M

2018 Branded Entertainment Merit Award

Ogilvy & Social.Lab Belgium / Brussels + Sculpture Events Europe / Beerzel

Visit Flanders

The Mud Soldier

Experiential / Live Events

OS_BE18114M

2018 Branded Entertainment Merit Award

Spinifex Group / Torrance

Sir Elton John

Elton John - Farewell Yellow Brick Road Global Launch

Experiential / Live Events

OS_BE18115M

2018 Branded Entertainment Merit Award

TBWA\ / Helsinki

VR (National Railways)

Escape Train

Experiential / Live Events

OS_BE18116M

2018 Branded Entertainment Merit Award

TBWA\ / Helsinki + KLOK / Helsinki

Finavia

#LIFEINHEL

Experiential / Live Events

OS_BE18117M

2018 Branded Entertainment Merit Award

The Cyranos // McCann / Barcelona + Landia / Madrid

Cinemes Texas

TWO GUYS GO TO CINEMA

Experiential / Live Events

OS_BE18118M

2018 Branded Entertainment Merit Award

Wieden+Kennedy / Portland

KFC

World's Smallest KFC

Experiential / Live Events

OS_BE18119M

2018 Branded Entertainment Merit Award

Wieden+Kennedy / Portland

KFC

Zinger Launch

Experiential / Live Events

OS_BE18120M

2018 Branded Entertainment Merit Award

Host/Havas / Sydney

Defence Force Recruiting

VRecruitment

Experiential / Virtual Reality (VR)

OS_BE18103M

2018 Branded Entertainment Merit Award

Spinifex Group / Torrance

Sir Elton John

Elton John - Farewell Yellow Brick Road Global Launch

Experiential / Virtual Reality (VR)

OS_BE18104M

2018 Branded Entertainment Merit Award

Deutsch / Los Angeles + Steelhead / Los Angeles + The Mill / New York

Volkswagen of America

Rule The Road

Mobile Apps

OS_BE18096M

2018 Branded Entertainment Merit Award

Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich

NordSued Publishing House

The Soundbook App

Mobile Apps

OS_BE18097M

2018 Branded Entertainment Merit Award

McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan

Fondazione Nemo

My Voice

Mobile Apps

OS_BE18098M

2018 Branded Entertainment Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Mobile Apps

OS_BE18099M

2018 Branded Entertainment Merit Award

VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum

LEGOLAND Florida

Quest to LEGOLAND

Mobile Apps

OS_BE18100M

2018 Branded Entertainment Merit Award

Smuggler / Los Angeles + The Martin Agency / Richmond

Geico

Penguin Migration, Star Captain, Game Night

Broadcast / Short Form - Campaign

OS_BE18054M

2018 Branded Entertainment Merit Award

180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice

University of Phoenix

We Can Do IT

Broadcast / Short Form - Single

OS_BE18050M

2018 Branded Entertainment Merit Award

CP+B / Los Angeles + Rattling Stick / Santa Monica

Jose Cuervo

Last Days

Broadcast / Short Form - Single

OS_BE18051M

2018 Branded Entertainment Merit Award

FCB West / San Francisco

Clorox

Clean Matters :60

Broadcast / Short Form - Single

OS_BE18052M

2018 Branded Entertainment Merit Award

Jung von Matt AG / Hamburg

Netto Marken-Discount AG & Co. KG

Netto - Easter Surprise

Broadcast / Short Form - Single

OS_BE18053M

2018 Branded Entertainment Merit Award

AKQA / São Paulo

Netflix

Stranger Broadcast

Broadcast / Long Form - Single

OS_BE18055M

2018 Branded Entertainment Merit Award

Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York

Volvo

Racing the Sun

Online / Live Webcast

OS_BE18087M

2018 Branded Entertainment Merit Award

J. Walter Thompson New Zealand / Auckland

Vice New Zealand Limited

Battle To The Beehive

Gaming

OS_BE18101M

2018 Branded Entertainment Merit Award

Wieden+Kennedy / Portland

Travel Oregon

Travel Oregon: The Game

Gaming

OS_BE18102M

2018 Branded Entertainment Merit Award

Google / Sao Paulo

Google

I Am Amazon

Feature Length / Non-Fiction / Documentary

OS_BE18088M

2018 Branded Entertainment Merit Award

McCann / Lima

Sodimac Homecenter

HIJACKED HIGHWAY

Location-Specific Video

OS_BE18089M

2018 Branded Entertainment Merit Award

TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles

Apple

Appocalypse

Location-Specific Video

OS_BE18090M

2018 Branded Entertainment Merit Award

BBDO / New York + Smuggler

Sandy Hook Promise

Tomorrow's News

Online / Short Form - Single

OS_BE18056M

2018 Branded Entertainment Merit Award

FCB West / San Francisco

Clorox

Clean Matters :90

Online / Short Form - Single

OS_BE18057M

2018 Branded Entertainment Merit Award

HUTSLE LA / Los Angeles

Beats by Dr. Dre

Above the Noise

Online / Short Form - Single

OS_BE18058M

2018 Branded Entertainment Merit Award

JohnXHannes / New York + Squarespace / New York + Smuggler / New York

Squarespace

John Malkovich's Journey

Online / Short Form - Single

OS_BE18059M

2018 Branded Entertainment Merit Award

lg2 / Montreal

Agropur - Natrel

Intolerance: A Lactose Story

Online / Short Form - Single

OS_BE18060M

2018 Branded Entertainment Merit Award

Mekanism / New York + HBO Productions / New York + Cutting Room / New York

HBO

HBO Like a Mother

Online / Short Form - Single

OS_BE18061M

2018 Branded Entertainment Merit Award

MRM//McCann / Madrid

Banco Santander

Beyond Money

Online / Short Form - Single

OS_BE18062M

2018 Branded Entertainment Merit Award

TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London

Apple

Détour

Online / Short Form - Single

OS_BE18063M

2018 Branded Entertainment Merit Award

TBWA\Melbourne / Melbourne

ANZ

ANZ #HOLDTIGHT

Online / Short Form - Single

OS_BE18064M

2018 Branded Entertainment Merit Award

TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles

Apple

Appocalypse

Online / Short Form - Single

OS_BE18065M

2018 Branded Entertainment Merit Award

Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles

Gatorade

#SistersInSweat

Online / Short Form - Single

OS_BE18066M

2018 Branded Entertainment Merit Award

Young & Rubicam / New York

KIND Snacks

More Than Nice

Online / Short Form - Single

OS_BE18067M

2018 Branded Entertainment Merit Award

Giant Spoon / Los Angeles/New York

HP

The Wolf

Online / Long Form - Campaign

OS_BE18083M

2018 Branded Entertainment Merit Award

Google Brand Studio / San Francisco

Google

Search On Stories

Online / Long Form - Campaign

OS_BE18084M

2018 Branded Entertainment Merit Award

GreenLight Media & Marketing / Los Angeles + Live Nation / New York City

Hilton

Music Happens Here

Online / Long Form - Campaign

OS_BE18085M

2018 Branded Entertainment Merit Award

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Online / Long Form - Campaign

OS_BE18086M

2018 Branded Entertainment Merit Award

B-Reel / London

Gorillaz

Gorillaz App

Experiential / Augmented Reality (AR)

OS_BE18105M

2018 Branded Entertainment Merit Award

DAVID / São Paulo + Vetor Zero / São Paulo

Faber-Castell

The Never-Ending Forest App

Experiential / Augmented Reality (AR)

OS_BE18106M

Follow Us