The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

- Hide

+ See More

Stories from the other side of the world Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Online / Short Form - Campaign

Snack Time Agency: DDB Canada / Vancouver Client: Milk West Category: Online / Short Form - Campaign

Responsibly the beer Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan Client: Ubrew Category: Online / Short Form - Campaign

Escalating GIFs Agency: Ogilvy / Germany Client: European Anti-Bullying Network (EAN) Category: Online / Short Form - Campaign

The World's First Baby Marathon Agency: Ogilvy / Johannesburg Client: Kimberly-Clark (Huggies) Category: Online / Short Form - Campaign

Détour Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Online / Short Form - Campaign

Absolut One Source Agency: VML South Africa / Cape Town Client: Pernod Ricard Category: Online / Short Form - Campaign

We Can Do IT Agency: 180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice Client: University of Phoenix Category: Broadcast / Short Form - Single

Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Broadcast / Short Form - Single

Clean Matters :60 Agency: FCB West / San Francisco Client: Clorox Category: Broadcast / Short Form - Single

Netto - Easter Surprise Agency: Jung von Matt AG / Hamburg Client: Netto Marken-Discount AG & Co. KG Category: Broadcast / Short Form - Single

Penguin Migration, Star Captain, Game Night Agency: Smuggler / Los Angeles + The Martin Agency / Richmond Client: Geico Category: Broadcast / Short Form - Campaign

Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Music Videos

An Ode to Arab Feminism Agency: FP7/BEY / Beirut + Clandestino films / Beirut Client: Mashrou' Leila Category: Music Videos

Frances - Grow Agency: Le Cube / Sao Paulo + Not To Scale / London + BBH / London Client: Refuge Category: Music Videos

Smile Agency: Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York Client: Jay-Z Category: Music Videos

Absolut One Source Agency: VML South Africa / Cape Town Client: Pernod Ricard Category: Music Videos

Gorillaz App Agency: B-Reel / London Client: Gorillaz Category: Experiential / Augmented Reality (AR)

The Never-Ending Forest App Agency: DAVID / São Paulo + Vetor Zero / São Paulo Client: Faber-Castell Category: Experiential / Augmented Reality (AR)

19 Crimes Augmented Reality App Agency: J Walter Thompson / San Francisco Client: Treasury Wine Estates Category: Experiential / Augmented Reality (AR)

VRecruitment Agency: Host/Havas / Sydney Client: Defence Force Recruiting Category: Experiential / Virtual Reality (VR)

Elton John - Farewell Yellow Brick Road Global Launch Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Experiential / Virtual Reality (VR)

HIJACKED HIGHWAY Agency: McCann / Lima Client: Sodimac Homecenter Category: Location-Specific Video

Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Location-Specific Video

The Wolf Agency: Giant Spoon / Los Angeles/New York Client: HP Category: Online / Long Form - Campaign

Search On Stories Agency: Google Brand Studio / San Francisco Client: Google Category: Online / Long Form - Campaign

Music Happens Here Agency: GreenLight Media & Marketing / Los Angeles + Live Nation / New York City Client: Hilton Category: Online / Long Form - Campaign

Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online / Long Form - Campaign

Shackleton's Return Agency: INNOCEAN / Seoul Client: Hyundai Motor Company Category: Online / Long Form - Single

Above The Arctic: An Intel Drone Expedition Agency: Intel / Santa Clara Client: Agency Inside Category: Online / Long Form - Single

Christmas 2117 Agency: Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London Client: EDEKA ZENTRALE AG & Co. KG Category: Online / Long Form - Single

Oddly IKEA Agency: Ogilvy / New York Client: IKEA Category: Online / Long Form - Single

LABEL OF LOVE Agency: ROSAPARK / PARIS Client: MONOPRIX Category: Online / Long Form - Single

#SheDrives Agency: TBWARAAD / Dubai U.A.E. + Made in Saudi / Jeddah, Saudi Arabia Client: Nissan Saudi Arabia Category: Online / Long Form - Single

Generations Agency: Very Agency / Copenhagen + Shoot Happens / Copenhagen Client: Volkswagen / Beetle Category: Online / Long Form - Single

Geoff Agency: Kraft Heinz Australia / Melbourne + Y&R New Zealand / Auckland + Assembly / Auckland Client: Kraft Heinz Australia Category: Online / Long Form - Single

Rule The Road Agency: Deutsch / Los Angeles + Steelhead / Los Angeles + The Mill / New York Client: Volkswagen of America Category: Mobile Apps

The Soundbook App Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich Client: NordSued Publishing House Category: Mobile Apps

My Voice Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan Client: Fondazione Nemo Category: Mobile Apps

Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Mobile Apps

Quest to LEGOLAND Agency: VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum Client: LEGOLAND Florida Category: Mobile Apps

Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: User-Generated Content

Adobe Make The Cut Agency: Edelman / San Francisco + Adobe / San Jose Client: Adobe Category: User-Generated Content

Reimagine Zahra's World Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai Client: UNHCR Category: User-Generated Content

Battle To The Beehive Agency: J. Walter Thompson New Zealand / Auckland Client: Vice New Zealand Limited Category: Gaming

Travel Oregon: The Game Agency: Wieden+Kennedy / Portland Client: Travel Oregon Category: Gaming

More Than A Game Agency: adam&eveDDB / London + Smuggler / London + The Mill / London + Factory / London Client: FIFA Category: Innovation in Branded Entertainment

Echo Escape Agency: AKQA / Portland + Amazon D1 / Seattle Client: Amazon Category: Innovation in Branded Entertainment

Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Innovation in Branded Entertainment

Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Innovation in Branded Entertainment

The One Show

Filter

Filter

Awards Archive

Awards Archive

Year

Year

2018

2018

Discipline

Discipline

Branded Entertainment

Branded Entertainment

Award

Award

Merit

Merit

Category

Category

Select Category

Select Category

Filter

Awards Archive

Filter

Awards Archive

Award

Agency

Client

Title

Category

Annual ID

Award: 2018 Branded Entertainment Merit Award

Agency: BBDO Paris / Boulogne Billancourt

Client: CARE France

Title: Stories from the other side of the world

Category: Online / Short Form - Campaign

Annual ID: OS_BE18068M

Award: 2018 Branded Entertainment Merit Award

Agency: DDB Canada / Vancouver

Client: Milk West

Title: Snack Time

Category: Online / Short Form - Campaign

Annual ID: OS_BE18069M

Award: 2018 Branded Entertainment Merit Award

Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan

Client: Ubrew

Title: Responsibly the beer

Category: Online / Short Form - Campaign

Annual ID: OS_BE18070M

Award: 2018 Branded Entertainment Merit Award

Agency: Ogilvy / Germany

Client: European Anti-Bullying Network (EAN)

Title: Escalating GIFs

Category: Online / Short Form - Campaign

Annual ID: OS_BE18071M

Award: 2018 Branded Entertainment Merit Award

Agency: Ogilvy / Johannesburg

Client: Kimberly-Clark (Huggies)

Title: The World's First Baby Marathon

Category: Online / Short Form - Campaign

Annual ID: OS_BE18072M

Award: 2018 Branded Entertainment Merit Award

Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London

Client: Apple

Title: Détour

Category: Online / Short Form - Campaign

Annual ID: OS_BE18073M

Award: 2018 Branded Entertainment Merit Award

Agency: VML South Africa / Cape Town

Client: Pernod Ricard

Title: Absolut One Source

Category: Online / Short Form - Campaign

Annual ID: OS_BE18074M

Award: 2018 Branded Entertainment Merit Award

Agency: 180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice

Client: University of Phoenix

Title: We Can Do IT

Category: Broadcast / Short Form - Single

Annual ID: OS_BE18050M

Award: 2018 Branded Entertainment Merit Award

Award:
2018 Branded Entertainment Merit Award

Agency:
BBDO Paris / Boulogne Billancourt

Client:
CARE France

Title:
Stories from the other side of the world

Category:
Online / Short Form - Campaign

Annual ID:
OS_BE18068M

Award:
2018 Branded Entertainment Merit Award

Agency:
DDB Canada / Vancouver

Client:
Milk West

Title:
Snack Time

Category:
Online / Short Form - Campaign

Annual ID:
OS_BE18069M

Award:
2018 Branded Entertainment Merit Award

Agency:
McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan

Client:
Ubrew

Title:
Responsibly the beer

Category:
Online / Short Form - Campaign

Annual ID:
OS_BE18070M

Award:
2018 Branded Entertainment Merit Award

Agency:
Ogilvy / Germany

Client:
European Anti-Bullying Network (EAN)

Title:
Escalating GIFs

Category:
Online / Short Form - Campaign

Annual ID:
OS_BE18071M

Award:
2018 Branded Entertainment Merit Award

Agency:
Ogilvy / Johannesburg

Client:
Kimberly-Clark (Huggies)

Title:
The World's First Baby Marathon

Category:
Online / Short Form - Campaign

Annual ID:
OS_BE18072M

Award:
2018 Branded Entertainment Merit Award

Agency:
TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London

Client:
Apple

Title:
Détour

Category:
Online / Short Form - Campaign

Annual ID:
OS_BE18073M

Award:
2018 Branded Entertainment Merit Award

Agency:
VML South Africa / Cape Town

Client:
Pernod Ricard

Title:
Absolut One Source

Category:
Online / Short Form - Campaign

Annual ID:
OS_BE18074M

Award:
2018 Branded Entertainment Merit Award

Agency:
180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice

Client:
University of Phoenix

Title:
We Can Do IT

Category:
Broadcast / Short Form - Single

Annual ID:
OS_BE18050M

Award:
2018 Branded Entertainment Merit Award

Agency:
CP+B / Los Angeles + Rattling Stick / Santa Monica

Client:
Jose Cuervo

Title:
Last Days

Category:
Broadcast / Short Form - Single

Annual ID:
OS_BE18051M

Award:
2018 Branded Entertainment Merit Award

Agency:
FCB West / San Francisco

Client:
Clorox

Title:
Clean Matters :60

Category:
Broadcast / Short Form - Single

Annual ID:
OS_BE18052M

Award:
2018 Branded Entertainment Merit Award

Agency:
Jung von Matt AG / Hamburg

Client:
Netto Marken-Discount AG & Co. KG

Title:
Netto - Easter Surprise

Category:
Broadcast / Short Form - Single

Annual ID:
OS_BE18053M

Award:
2018 Branded Entertainment Merit Award

Agency:
Smuggler / Los Angeles + The Martin Agency / Richmond

Client:
Geico

Title:
Penguin Migration, Star Captain, Game Night

Category:
Broadcast / Short Form - Campaign

Annual ID:
OS_BE18054M

Award:
2018 Branded Entertainment Merit Award

Agency:
BBDO / New York + BBDO Studios / New York

Client:
Downtown Records

Title:
Live Looper

Category:
Music Videos

Annual ID:
OS_BE18091M

Award:
2018 Branded Entertainment Merit Award

Agency:
FP7/BEY / Beirut + Clandestino films / Beirut