The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
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Award
Agency
Client
Title
Category
Annual ID
Suburban Horror Story
Agency: BBDO / Atlanta + Spitfire Studios / Atlanta
Client: Street Grace Category: Experiential / Live Events
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Experiential / Live Events
Racing the Sun
Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York
Client: Volvo Category: Experiential / Live Events
Unboxing
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Experiential / Live Events
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Bischöfliches Hilfswerk MISEREOR e. V. Category: Experiential / Live Events
The Mud Soldier
Agency: Ogilvy & Social.Lab Belgium / Brussels + Sculpture Events Europe / Beerzel
Client: Visit Flanders Category: Experiential / Live Events
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John Category: Experiential / Live Events
Escape Train
Agency: TBWA\ / Helsinki
Client: VR (National Railways) Category: Experiential / Live Events
#LIFEINHEL
Agency: TBWA\ / Helsinki + KLOK / Helsinki
Client: Finavia Category: Experiential / Live Events
TWO GUYS GO TO CINEMA
Agency: The Cyranos // McCann / Barcelona + Landia / Madrid
Client: Cinemes Texas Category: Experiential / Live Events
World's Smallest KFC
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Experiential / Live Events
Racing the Sun
Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York
Client: Volvo Category: Online / Live Webcast
More Than A Game
Agency: adam&eveDDB / London + Smuggler / London + The Mill / London + Factory / London
Client: FIFA Category: Innovation in Branded Entertainment
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle
Client: Amazon Category: Innovation in Branded Entertainment
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Innovation in Branded Entertainment
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Innovation in Branded Entertainment
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe Category: Innovation in Branded Entertainment
More Than 70%
Agency: J.Walter Thompson / Sao Paulo
Client: Instituto AzMina Category: Innovation in Branded Entertainment
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Innovation in Branded Entertainment
Quest to LEGOLAND
Agency: VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum
Client: LEGOLAND Florida Category: Innovation in Branded Entertainment
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Location-Specific Video
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: User-Generated Content
Adobe Make The Cut
Agency: Edelman / San Francisco + Adobe / San Jose
Client: Adobe Category: User-Generated Content
Reimagine Zahra's World
Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client: UNHCR Category: User-Generated Content
Penguin Migration, Star Captain, Game Night
Agency: Smuggler / Los Angeles + The Martin Agency / Richmond
Client: Geico Category: Broadcast / Short Form - Campaign
Battle To The Beehive
Agency: J. Walter Thompson New Zealand / Auckland
Client: Vice New Zealand Limited Category: Gaming
Rule The Road
Agency: Deutsch / Los Angeles + Steelhead / Los Angeles + The Mill / New York
Client: Volkswagen of America Category: Mobile Apps
The Soundbook App
Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client: NordSued Publishing House Category: Mobile Apps
My Voice
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client: Fondazione Nemo Category: Mobile Apps
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Mobile Apps
Quest to LEGOLAND
Agency: VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum
Client: LEGOLAND Florida Category: Mobile Apps
I Am Amazon
Agency: Google / Sao Paulo
Client: Google Category: Feature Length / Non-Fiction / Documentary
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Online / Short Form - Campaign
Snack Time
Agency: DDB Canada / Vancouver
Client: Milk West Category: Online / Short Form - Campaign
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan
Client: Ubrew Category: Online / Short Form - Campaign
Escalating GIFs
Agency: Ogilvy / Germany
Client: European Anti-Bullying Network (EAN) Category: Online / Short Form - Campaign
The World's First Baby Marathon
Agency: Ogilvy / Johannesburg
Client: Kimberly-Clark (Huggies) Category: Online / Short Form - Campaign
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Online / Short Form - Campaign
Absolut One Source
Agency: VML South Africa / Cape Town
Client: Pernod Ricard Category: Online / Short Form - Campaign
VRecruitment
Agency: Host/Havas / Sydney
Client: Defence Force Recruiting Category: Experiential / Virtual Reality (VR)
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John Category: Experiential / Virtual Reality (VR)
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Online / Short Form - Single
Clean Matters :90
Agency: FCB West / San Francisco
Client: Clorox Category: Online / Short Form - Single
Above the Noise
Agency: HUTSLE LA / Los Angeles
Client: Beats by Dr. Dre Category: Online / Short Form - Single
John Malkovich's Journey
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace Category: Online / Short Form - Single
Intolerance: A Lactose Story
Agency: lg2 / Montreal
Client: Agropur - Natrel Category: Online / Short Form - Single