The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: User-Generated Content
Adobe Make The Cut Agency: Edelman / San Francisco + Adobe / San Jose Client: Adobe Category: User-Generated Content
Reimagine Zahra's World Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai Client: UNHCR Category: User-Generated Content
Shackleton's Return Agency: INNOCEAN / Seoul Client: Hyundai Motor Company Category: Online / Long Form - Single
Above The Arctic: An Intel Drone Expedition Agency: Intel / Santa Clara Client: Agency Inside Category: Online / Long Form - Single
Christmas 2117 Agency: Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London Client: EDEKA ZENTRALE AG & Co. KG Category: Online / Long Form - Single
Oddly IKEA Agency: Ogilvy / New York Client: IKEA Category: Online / Long Form - Single
LABEL OF LOVE Agency: ROSAPARK / PARIS Client: MONOPRIX Category: Online / Long Form - Single
#SheDrives Agency: TBWARAAD / Dubai U.A.E. + Made in Saudi / Jeddah, Saudi Arabia Client: Nissan Saudi Arabia Category: Online / Long Form - Single
Generations Agency: Very Agency / Copenhagen + Shoot Happens / Copenhagen Client: Volkswagen / Beetle Category: Online / Long Form - Single
Geoff Agency: Kraft Heinz Australia / Melbourne + Y&R New Zealand / Auckland + Assembly / Auckland Client: Kraft Heinz Australia Category: Online / Long Form - Single
Gorillaz App Agency: B-Reel / London Client: Gorillaz Category: Experiential / Augmented Reality (AR)
The Never-Ending Forest App Agency: DAVID / São Paulo + Vetor Zero / São Paulo Client: Faber-Castell Category: Experiential / Augmented Reality (AR)
19 Crimes Augmented Reality App Agency: J Walter Thompson / San Francisco Client: Treasury Wine Estates Category: Experiential / Augmented Reality (AR)
Rule The Road Agency: Deutsch / Los Angeles + Steelhead / Los Angeles + The Mill / New York Client: Volkswagen of America Category: Mobile Apps
The Soundbook App Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich Client: NordSued Publishing House Category: Mobile Apps
My Voice Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan Client: Fondazione Nemo Category: Mobile Apps
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Mobile Apps
Quest to LEGOLAND Agency: VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum Client: LEGOLAND Florida Category: Mobile Apps
Stranger Broadcast Agency: AKQA / São Paulo Client: Netflix Category: Broadcast / Long Form - Single
Tomorrow's News Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Online / Short Form - Single
Clean Matters :90 Agency: FCB West / San Francisco Client: Clorox Category: Online / Short Form - Single
Above the Noise Agency: HUTSLE LA / Los Angeles Client: Beats by Dr. Dre Category: Online / Short Form - Single
John Malkovich's Journey Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York Client: Squarespace Category: Online / Short Form - Single
Intolerance: A Lactose Story Agency: lg2 / Montreal Client: Agropur - Natrel Category: Online / Short Form - Single
HBO Like a Mother Agency: Mekanism / New York + HBO Productions / New York + Cutting Room / New York Client: HBO Category: Online / Short Form - Single
Beyond Money Agency: MRM//McCann / Madrid Client: Banco Santander Category: Online / Short Form - Single
Détour Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Online / Short Form - Single
ANZ #HOLDTIGHT Agency: TBWA\Melbourne / Melbourne Client: ANZ Category: Online / Short Form - Single
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Online / Short Form - Single
#SistersInSweat Agency: Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Online / Short Form - Single
More Than Nice Agency: Young & Rubicam / New York Client: KIND Snacks Category: Online / Short Form - Single

2018 Branded Entertainment Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Welcome to @Apple

User-Generated Content

OS_BE18121M

2018 Branded Entertainment Merit Award

Edelman / San Francisco + Adobe / San Jose

Adobe

Adobe Make The Cut

User-Generated Content

OS_BE18122M

2018 Branded Entertainment Merit Award

Ogilvy One / Dubai + Memac Ogilvy / Dubai

UNHCR

Reimagine Zahra's World

User-Generated Content

OS_BE18123M

2018 Branded Entertainment Merit Award

INNOCEAN / Seoul

Hyundai Motor Company

Shackleton's Return

Online / Long Form - Single

OS_BE18075M

2018 Branded Entertainment Merit Award

Intel / Santa Clara

Agency Inside

Above The Arctic: An Intel Drone Expedition

Online / Long Form - Single

OS_BE18076M

2018 Branded Entertainment Merit Award

Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London

EDEKA ZENTRALE AG & Co. KG

Christmas 2117

Online / Long Form - Single

OS_BE18077M

2018 Branded Entertainment Merit Award

Ogilvy / New York

IKEA

Oddly IKEA

Online / Long Form - Single

OS_BE18078M

2018 Branded Entertainment Merit Award

ROSAPARK / PARIS

MONOPRIX

LABEL OF LOVE

Online / Long Form - Single

OS_BE18079M

2018 Branded Entertainment Merit Award

TBWARAAD / Dubai U.A.E. + Made in Saudi / Jeddah, Saudi Arabia

Nissan Saudi Arabia

#SheDrives

Online / Long Form - Single

OS_BE18080M

2018 Branded Entertainment Merit Award

Very Agency / Copenhagen + Shoot Happens / Copenhagen

Volkswagen / Beetle

Generations

Online / Long Form - Single

OS_BE18081M

2018 Branded Entertainment Merit Award

Kraft Heinz Australia / Melbourne + Y&R New Zealand / Auckland + Assembly / Auckland

Kraft Heinz Australia

Geoff

Online / Long Form - Single

OS_BE18082M

2018 Branded Entertainment Merit Award

B-Reel / London

Gorillaz

Gorillaz App

Experiential / Augmented Reality (AR)

OS_BE18105M

2018 Branded Entertainment Merit Award

DAVID / São Paulo + Vetor Zero / São Paulo

Faber-Castell

The Never-Ending Forest App

Experiential / Augmented Reality (AR)

OS_BE18106M

2018 Branded Entertainment Merit Award

J Walter Thompson / San Francisco

Treasury Wine Estates

19 Crimes Augmented Reality App

Experiential / Augmented Reality (AR)

OS_BE18107M

2018 Branded Entertainment Merit Award

Deutsch / Los Angeles + Steelhead / Los Angeles + The Mill / New York

Volkswagen of America

Rule The Road

Mobile Apps

OS_BE18096M

2018 Branded Entertainment Merit Award

Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich

NordSued Publishing House

The Soundbook App

Mobile Apps

OS_BE18097M

2018 Branded Entertainment Merit Award

McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan

Fondazione Nemo

My Voice

Mobile Apps

OS_BE18098M

2018 Branded Entertainment Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Mobile Apps

OS_BE18099M

2018 Branded Entertainment Merit Award

VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum

LEGOLAND Florida

Quest to LEGOLAND

Mobile Apps

OS_BE18100M

2018 Branded Entertainment Merit Award

AKQA / São Paulo

Netflix

Stranger Broadcast

Broadcast / Long Form - Single

OS_BE18055M

2018 Branded Entertainment Merit Award

BBDO / New York + Smuggler

Sandy Hook Promise

Tomorrow's News

Online / Short Form - Single

OS_BE18056M

2018 Branded Entertainment Merit Award

FCB West / San Francisco

Clorox

Clean Matters :90

Online / Short Form - Single

OS_BE18057M

2018 Branded Entertainment Merit Award

HUTSLE LA / Los Angeles

Beats by Dr. Dre

Above the Noise

Online / Short Form - Single

OS_BE18058M

2018 Branded Entertainment Merit Award

JohnXHannes / New York + Squarespace / New York + Smuggler / New York

Squarespace

John Malkovich's Journey

Online / Short Form - Single

OS_BE18059M

2018 Branded Entertainment Merit Award

lg2 / Montreal

Agropur - Natrel

Intolerance: A Lactose Story

Online / Short Form - Single

OS_BE18060M

2018 Branded Entertainment Merit Award

Mekanism / New York + HBO Productions / New York + Cutting Room / New York

HBO

HBO Like a Mother

Online / Short Form - Single

OS_BE18061M

2018 Branded Entertainment Merit Award

MRM//McCann / Madrid

Banco Santander

Beyond Money

Online / Short Form - Single

OS_BE18062M

2018 Branded Entertainment Merit Award

TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London

Apple

Détour

Online / Short Form - Single

OS_BE18063M

2018 Branded Entertainment Merit Award

TBWA\Melbourne / Melbourne

ANZ

ANZ #HOLDTIGHT

Online / Short Form - Single

OS_BE18064M

2018 Branded Entertainment Merit Award

TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles

Apple

Appocalypse

Online / Short Form - Single

OS_BE18065M

2018 Branded Entertainment Merit Award

Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles

Gatorade

#SistersInSweat

Online / Short Form - Single

OS_BE18066M

2018 Branded Entertainment Merit Award

Young & Rubicam / New York

KIND Snacks

More Than Nice

Online / Short Form - Single

OS_BE18067M

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