The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

HIJACKED HIGHWAY Agency: McCann / Lima Client: Sodimac Homecenter Category: Location-Specific Video
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Location-Specific Video
Shackleton's Return Agency: Innocean Worldwide / Seoul Client: Hyundai Motor Company Category: Online / Long Form - Single
Above The Arctic: An Intel Drone Expedition Agency: Intel / Santa Clara Client: Agency Inside Category: Online / Long Form - Single
Christmas 2117 Agency: Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London Client: EDEKA ZENTRALE AG & Co. KG Category: Online / Long Form - Single
Oddly IKEA Agency: Ogilvy / New York Client: IKEA Category: Online / Long Form - Single
LABEL OF LOVE Agency: ROSAPARK / PARIS Client: MONOPRIX Category: Online / Long Form - Single
#SheDrives Agency: TBWARAAD / Dubai U.A.E. + Made in Saudi / Jeddah, Saudi Arabia Client: Nissan Saudi Arabia Category: Online / Long Form - Single
Generations Agency: Very Agency / Copenhagen + Shoot Happens / Copenhagen Client: Volkswagen / Beetle Category: Online / Long Form - Single
Geoff Agency: Kraft Heinz Australia / Melbourne + Y&R New Zealand / Auckland + Assembly / Auckland Client: Kraft Heinz Australia Category: Online / Long Form - Single
Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: User-Generated Content
Adobe Make The Cut Agency: Edelman / San Francisco + Adobe / San Jose Client: Adobe Category: User-Generated Content
Reimagine Zahra's World Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai Client: UNHCR Category: User-Generated Content
I Am Amazon Agency: Google / Sao Paulo Client: Google Category: Feature Length / Non-Fiction / Documentary
Stories from the other side of the world Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Online / Short Form - Campaign
Snack Time Agency: DDB Canada / Vancouver Client: Milk West Category: Online / Short Form - Campaign
Responsibly the beer Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan Client: Ubrew Category: Online / Short Form - Campaign
Escalating GIFs Agency: Ogilvy / Germany Client: European Anti-Bullying Network (EAN) Category: Online / Short Form - Campaign
The World's First Baby Marathon Agency: Ogilvy / Johannesburg Client: Kimberly-Clark (Huggies) Category: Online / Short Form - Campaign
Détour Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Online / Short Form - Campaign
Absolut One Source Agency: VML South Africa / Cape Town Client: Pernod Ricard Category: Online / Short Form - Campaign
We Can Do IT Agency: 180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice Client: University of Phoenix Category: Broadcast / Short Form - Single
Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Broadcast / Short Form - Single
Clean Matters :60 Agency: FCB West / San Francisco Client: Clorox Category: Broadcast / Short Form - Single
Netto - Easter Surprise Agency: Jung von Matt AG / Hamburg Client: Netto Marken-Discount AG & Co. KG Category: Broadcast / Short Form - Single
The Wolf Agency: Giant Spoon / Los Angeles/New York Client: HP Category: Online / Long Form - Campaign
Search On Stories Agency: Google Brand Studio / San Francisco Client: Google Category: Online / Long Form - Campaign
Music Happens Here Agency: GreenLight Media & Marketing / Los Angeles + Live Nation / New York City Client: Hilton Category: Online / Long Form - Campaign
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online / Long Form - Campaign
Battle To The Beehive Agency: J. Walter Thompson New Zealand / Auckland Client: Vice New Zealand Limited Category: Gaming
Travel Oregon: The Game Agency: Wieden+Kennedy / Portland Client: Travel Oregon Category: Gaming
Suburban Horror Story Agency: BBDO / Atlanta + Spitfire Studios / Atlanta Client: Street Grace Category: Experiential / Live Events
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Experiential / Live Events
Black Supermarket Agency: Carrefour / Massy Client: Carrefour Category: Experiential / Live Events
Racing the Sun Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York Client: Volvo Category: Experiential / Live Events
Unboxing Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Experiential / Live Events
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals" Agency: Kolle Rebbe GmbH / Hamburg Client: Bischöfliches Hilfswerk MISEREOR e. V. Category: Experiential / Live Events
The Mud Soldier Agency: Ogilvy & Social.Lab Belgium / Brussels + Sculpture Events Europe / Beerzel Client: Visit Flanders Category: Experiential / Live Events
Elton John - Farewell Yellow Brick Road Global Launch Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Experiential / Live Events
Escape Train Agency: TBWA\ / Helsinki Client: VR (National Railways) Category: Experiential / Live Events
#LIFEINHEL Agency: TBWA\ / Helsinki + KLOK / Helsinki Client: Finavia Category: Experiential / Live Events
TWO GUYS GO TO CINEMA Agency: The Cyranos // McCann / Barcelona + Landia / Madrid Client: Cinemes Texas Category: Experiential / Live Events
World's Smallest KFC Agency: Wieden+Kennedy / Portland Client: KFC Category: Experiential / Live Events
Zinger Launch Agency: Wieden+Kennedy / Portland Client: KFC Category: Experiential / Live Events
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Music Videos
An Ode to Arab Feminism Agency: FP7/BEY / Beirut + Clandestino films / Beirut Client: Mashrou' Leila Category: Music Videos
Frances - Grow Agency: Le Cube / Sao Paulo + Not To Scale / London + BBH / London Client: Refuge Category: Music Videos
Smile Agency: Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York Client: Jay-Z Category: Music Videos
Absolut One Source Agency: VML South Africa / Cape Town Client: Pernod Ricard Category: Music Videos
Stranger Broadcast Agency: AKQA / São Paulo Client: Netflix Category: Broadcast / Long Form - Single

2018 Branded Entertainment Merit Award

McCann / Lima

Sodimac Homecenter

HIJACKED HIGHWAY

Location-Specific Video

OS_BE18089M

2018 Branded Entertainment Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Appocalypse

Location-Specific Video

OS_BE18090M

2018 Branded Entertainment Merit Award

Innocean Worldwide / Seoul

Hyundai Motor Company

Shackleton's Return

Online / Long Form - Single

OS_BE18075M

2018 Branded Entertainment Merit Award

Intel / Santa Clara

Agency Inside

Above The Arctic: An Intel Drone Expedition

Online / Long Form - Single

OS_BE18076M

2018 Branded Entertainment Merit Award

Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London

EDEKA ZENTRALE AG & Co. KG

Christmas 2117

Online / Long Form - Single

OS_BE18077M

2018 Branded Entertainment Merit Award

Ogilvy / New York

IKEA

Oddly IKEA

Online / Long Form - Single

OS_BE18078M

2018 Branded Entertainment Merit Award

ROSAPARK / PARIS

MONOPRIX

LABEL OF LOVE

Online / Long Form - Single

OS_BE18079M

2018 Branded Entertainment Merit Award

TBWARAAD / Dubai U.A.E. + Made in Saudi / Jeddah, Saudi Arabia

Nissan Saudi Arabia

#SheDrives

Online / Long Form - Single

OS_BE18080M

2018 Branded Entertainment Merit Award

Very Agency / Copenhagen + Shoot Happens / Copenhagen

Volkswagen / Beetle

Generations

Online / Long Form - Single

OS_BE18081M

2018 Branded Entertainment Merit Award

Kraft Heinz Australia / Melbourne + Y&R New Zealand / Auckland + Assembly / Auckland

Kraft Heinz Australia

Geoff

Online / Long Form - Single

OS_BE18082M

2018 Branded Entertainment Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Welcome to @Apple

User-Generated Content

OS_BE18121M

2018 Branded Entertainment Merit Award

Edelman / San Francisco + Adobe / San Jose

Adobe

Adobe Make The Cut

User-Generated Content

OS_BE18122M

2018 Branded Entertainment Merit Award

Ogilvy One / Dubai + Memac Ogilvy / Dubai

UNHCR

Reimagine Zahra's World

User-Generated Content

OS_BE18123M

2018 Branded Entertainment Merit Award

Google / Sao Paulo

Google

I Am Amazon

Feature Length / Non-Fiction / Documentary

OS_BE18088M

2018 Branded Entertainment Merit Award

BBDO Paris / Boulogne Billancourt

CARE France

Stories from the other side of the world

Online / Short Form - Campaign

OS_BE18068M

2018 Branded Entertainment Merit Award

DDB Canada / Vancouver

Milk West

Snack Time

Online / Short Form - Campaign

OS_BE18069M

2018 Branded Entertainment Merit Award

McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan

Ubrew

Responsibly the beer

Online / Short Form - Campaign

OS_BE18070M

2018 Branded Entertainment Merit Award

Ogilvy / Germany

European Anti-Bullying Network (EAN)

Escalating GIFs

Online / Short Form - Campaign

OS_BE18071M

2018 Branded Entertainment Merit Award

Ogilvy / Johannesburg

Kimberly-Clark (Huggies)

The World's First Baby Marathon

Online / Short Form - Campaign

OS_BE18072M

2018 Branded Entertainment Merit Award

TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London

Apple

Détour

Online / Short Form - Campaign

OS_BE18073M

2018 Branded Entertainment Merit Award

VML South Africa / Cape Town

Pernod Ricard

Absolut One Source

Online / Short Form - Campaign

OS_BE18074M

2018 Branded Entertainment Merit Award

180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice

University of Phoenix

We Can Do IT

Broadcast / Short Form - Single

OS_BE18050M

2018 Branded Entertainment Merit Award

CP+B / Los Angeles + Rattling Stick / Santa Monica

Jose Cuervo

Last Days

Broadcast / Short Form - Single

OS_BE18051M

2018 Branded Entertainment Merit Award

FCB West / San Francisco

Clorox

Clean Matters :60

Broadcast / Short Form - Single

OS_BE18052M

2018 Branded Entertainment Merit Award

Jung von Matt AG / Hamburg

Netto Marken-Discount AG & Co. KG

Netto - Easter Surprise

Broadcast / Short Form - Single

OS_BE18053M

2018 Branded Entertainment Merit Award

Giant Spoon / Los Angeles/New York

HP

The Wolf

Online / Long Form - Campaign

OS_BE18083M

2018 Branded Entertainment Merit Award

Google Brand Studio / San Francisco

Google

Search On Stories

Online / Long Form - Campaign

OS_BE18084M

2018 Branded Entertainment Merit Award

GreenLight Media & Marketing / Los Angeles + Live Nation / New York City

Hilton

Music Happens Here

Online / Long Form - Campaign

OS_BE18085M

2018 Branded Entertainment Merit Award

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Online / Long Form - Campaign

OS_BE18086M

2018 Branded Entertainment Merit Award

J. Walter Thompson New Zealand / Auckland

Vice New Zealand Limited

Battle To The Beehive

Gaming

OS_BE18101M

2018 Branded Entertainment Merit Award

Wieden+Kennedy / Portland

Travel Oregon

Travel Oregon: The Game

Gaming

OS_BE18102M

2018 Branded Entertainment Merit Award

BBDO / Atlanta + Spitfire Studios / Atlanta

Street Grace

Suburban Horror Story

Experiential / Live Events

OS_BE18108M

2018 Branded Entertainment Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Experiential / Live Events

OS_BE18109M

2018 Branded Entertainment Merit Award

Carrefour / Massy

Carrefour

Black Supermarket

Experiential / Live Events

OS_BE18110M

2018 Branded Entertainment Merit Award

Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York

Volvo

Racing the Sun

Experiential / Live Events

OS_BE18111M

2018 Branded Entertainment Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Unboxing

Experiential / Live Events

OS_BE18112M

2018 Branded Entertainment Merit Award

Kolle Rebbe GmbH / Hamburg

Bischöfliches Hilfswerk MISEREOR e. V.

Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"

Experiential / Live Events

OS_BE18113M

2018 Branded Entertainment Merit Award

Ogilvy & Social.Lab Belgium / Brussels + Sculpture Events Europe / Beerzel

Visit Flanders

The Mud Soldier

Experiential / Live Events

OS_BE18114M

2018 Branded Entertainment Merit Award

Spinifex Group / Torrance

Sir Elton John

Elton John - Farewell Yellow Brick Road Global Launch

Experiential / Live Events

OS_BE18115M

2018 Branded Entertainment Merit Award

TBWA\ / Helsinki

VR (National Railways)

Escape Train

Experiential / Live Events

OS_BE18116M

2018 Branded Entertainment Merit Award

TBWA\ / Helsinki + KLOK / Helsinki

Finavia

#LIFEINHEL

Experiential / Live Events

OS_BE18117M

2018 Branded Entertainment Merit Award

The Cyranos // McCann / Barcelona + Landia / Madrid

Cinemes Texas

TWO GUYS GO TO CINEMA

Experiential / Live Events

OS_BE18118M

2018 Branded Entertainment Merit Award

Wieden+Kennedy / Portland

KFC

World's Smallest KFC

Experiential / Live Events

OS_BE18119M

2018 Branded Entertainment Merit Award

Wieden+Kennedy / Portland

KFC

Zinger Launch

Experiential / Live Events

OS_BE18120M

2018 Branded Entertainment Merit Award

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Music Videos

OS_BE18091M

2018 Branded Entertainment Merit Award

FP7/BEY / Beirut + Clandestino films / Beirut

Mashrou' Leila

An Ode to Arab Feminism

Music Videos

OS_BE18092M

2018 Branded Entertainment Merit Award

Le Cube / Sao Paulo + Not To Scale / London + BBH / London

Refuge

Frances - Grow

Music Videos

OS_BE18093M

2018 Branded Entertainment Merit Award

Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York

Jay-Z

Smile

Music Videos

OS_BE18094M

2018 Branded Entertainment Merit Award

VML South Africa / Cape Town

Pernod Ricard

Absolut One Source

Music Videos

OS_BE18095M

2018 Branded Entertainment Merit Award

AKQA / São Paulo

Netflix

Stranger Broadcast

Broadcast / Long Form - Single

OS_BE18055M

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