The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Beyond Money Agency: MRM//McCann / Madrid Client: Banco Santander Category: Broadcast / Long Form - Single
Did You Mean MailChimp? Agency: The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York Client: MailChimp Category: Broadcast / Short Form - Campaign
P&G My Black is Beautiful | The Talk Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH Client: P&G Category: Broadcast / Long Form - Single
Beyond Money Agency: MRM//McCann / Madrid Client: Banco Santander Category: Broadcast / Long Form - Single
General Howe's Dog Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Broadcast / Short Form - Single
Barbers Agency: Furlined / Los Angeles + Apple / Cupertino Client: Apple Category: Broadcast / Short Form - Single
Music in the Mind- Human Made Stories Agency: Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London Client: Volvo UK Category: Broadcast / Long Form - Single
Levi's Circles :60 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Broadcast / Short Form - Single
Penguin Migration, Star Captain, Game Night Agency: Smuggler / Los Angeles + The Martin Agency / Richmond Client: Geico Category: Broadcast / Short Form - Campaign
We Can Do IT Agency: 180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice Client: University of Phoenix Category: Broadcast / Short Form - Single
Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Broadcast / Short Form - Single
Clean Matters :60 Agency: FCB West / San Francisco Client: Clorox Category: Broadcast / Short Form - Single
Netto - Easter Surprise Agency: Jung von Matt AG / Hamburg Client: Netto Marken-Discount AG & Co. KG Category: Broadcast / Short Form - Single
Stranger Broadcast Agency: AKQA / São Paulo Client: Netflix Category: Broadcast / Long Form - Single

2018 Branded Entertainment Best of Discipline Pencil

MRM//McCann / Madrid

Banco Santander

Beyond Money

Broadcast / Long Form - Single

OS_BE18006G

2018 Branded Entertainment Gold Pencil

The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York

MailChimp

Did You Mean MailChimp?

Broadcast / Short Form - Campaign

OS_BE18004G

2018 Branded Entertainment Gold Pencil

Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH

P&G

P&G My Black is Beautiful | The Talk

Broadcast / Long Form - Single

OS_BE18005G

2018 Branded Entertainment Gold Pencil

MRM//McCann / Madrid

Banco Santander

Beyond Money

Broadcast / Long Form - Single

OS_BE18006G

2018 Branded Entertainment Silver Pencil

BBDO / New York + Biscuit Filmworks / Los Angeles

Mars Petcare / Pedigree

General Howe's Dog

Broadcast / Short Form - Single

OS_BE18001S

2018 Branded Entertainment Silver Pencil

Furlined / Los Angeles + Apple / Cupertino

Apple

Barbers

Broadcast / Short Form - Single

OS_BE18002S

2018 Branded Entertainment Silver Pencil

Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London

Volvo UK

Music in the Mind- Human Made Stories

Broadcast / Long Form - Single

OS_BE18007S

2018 Branded Entertainment Bronze Pencil

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :60

Broadcast / Short Form - Single

OS_BE18003B

2018 Branded Entertainment Merit Award

Smuggler / Los Angeles + The Martin Agency / Richmond

Geico

Penguin Migration, Star Captain, Game Night

Broadcast / Short Form - Campaign

OS_BE18054M

2018 Branded Entertainment Merit Award

180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice

University of Phoenix

We Can Do IT

Broadcast / Short Form - Single

OS_BE18050M

2018 Branded Entertainment Merit Award

CP+B / Los Angeles + Rattling Stick / Santa Monica

Jose Cuervo

Last Days

Broadcast / Short Form - Single

OS_BE18051M

2018 Branded Entertainment Merit Award

FCB West / San Francisco

Clorox

Clean Matters :60

Broadcast / Short Form - Single

OS_BE18052M

2018 Branded Entertainment Merit Award

Jung von Matt AG / Hamburg

Netto Marken-Discount AG & Co. KG

Netto - Easter Surprise

Broadcast / Short Form - Single

OS_BE18053M

2018 Branded Entertainment Merit Award

AKQA / São Paulo

Netflix

Stranger Broadcast

Broadcast / Long Form - Single

OS_BE18055M

Follow Us