The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Craft / Art Direction - Single or Campaign
Cup
Agency: Memac Ogilvy / Dubai
Client: Coca-Cola Middle East Category: Craft / Art Direction - Single or Campaign
Build the future
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Craft / Art Direction - Single or Campaign
KFC Brand Transformation
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Brand Transformation
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Online Films & Video / Long Form - Single
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo Category: Online Films & Video / Long Form - Single
Exclusive the Rainbow Announcement
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Online Films & Video / Long Form - Single
It's Yet Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Levi's Circles :60
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Broadcast / Short Form - Single
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army Category: Gaming
Emergency Collectibles
Agency: DENTSU INC. / TOKYO
Client: Kobe Shimbun Category: Promotional / Periodicals - Full Page or Spread
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Integrated Branding / Integrated Online
Signed by bees
Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client: A. Darbo AG Category: Craft / Printing / Production - Single or Campaign
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Media Relations
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Craft / Animation - Single or Series
Office Souvenirs
Agency: MullenLowe / New York
Client: JetBlue Category: Promotional / Collateral / Promotional Items - Single or Campaign
How to Make Music for Advertising
Agency: BUCK / New York + Antfood / New York
Client: Association of Music Producers Category: Moving Image / Title Sequences
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Community Building
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Online / Short Form - Single
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform Category: Integrated Branding
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London
Client: Ubrew Category: Integrated Branding
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Integrated Branding
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client Category: Physical Product
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland Category: Craft / Use of Visuals
Lufthansa "#LifeChangingPlaces"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft - Editing / Campaign
Bandido — disrupting the Californian coffee scene.
Agency: Magpie Studio / London
Client: Bandido Coffee Co Category: Branding / Logo
Graphic Design in China 2017
Agency: T-Change Design Co.,Ltd / Nanjing
Client: Shenzhen Graphic Design Association Category: Editorial / Book Interior
Fully Booked "Lives" Campaign
Agency: McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati
Client: Fully Booked Philippines Category: Broadcast / Any Length - Campaign
Disclaimer Campaign
Agency: The Martin Agency / Richmond
Client: GEICO Category: Broadcast / Any Length - Campaign
Some News Need a Week
Agency: Y&R Prague / Prague
Client: Newsweek Category: Broadcast / Any Length - Campaign
CeBIT 2017 Opening Ceremony | Japan Show Act
Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client: Japanese Government Category: Craft / Dynamic Data Visualization
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Experiential / Live Events
SAVOR.WAVS
Agency: CAA Marketing / Los Angeles
Client: Chipotle Mexican Grill Category: Craft - Use of Music / Original Music - Single or Campaign
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Integrated Digital & Physical Product
Kiwi Portraits Completed: Chandos
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Van Gogh
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Vermeer
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Comedy Festival
Agency: Figliulo&Partners / New York
Client: Virgin Atlantic Airways Category: Influencer Marketing / Multi-Channel
#MyRealCareerLine
Agency: J. Walter Thompson / Hong Kong
Client: The Women's Foundation Limited Category: Influencer Marketing / Multi-Channel
The Gender Salary Experiment
Agency: Jung von Matt AG / Hamburg
Client: TERRE DES FEMMES Category: Cultural Driver
Libé des réfugiés
Agency: FF / PARIS
Client: Libération Category: Innovation in Branded Entertainment
Uk'shona Kwelanga - a WhatsApp Drama series
Agency: King James Group / Cape Town
Client: Sanlam Category: Innovation in Branded Entertainment
KFC Suppertime Stories
Agency: Ogilvy / Johannesburg
Client: KFC Category: Innovation in Branded Entertainment
Zinger Launch
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Innovation in Branded Entertainment