The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Burning Stores
Agency: DAVID / Miami
Client: Burger King Category: Publishing / Newspaper - Campaign
The Lioness Crest
Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam
Client: Nike Category: Branding / Rebranding
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York + Resn / Wellington
Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King Category: Innovation in Cross-Platform / Experiential
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Innovation in Responsive Environments
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland Category: Gaming
Ask For A Raise
Agency: R/GA / New York
Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client: Samsung Category: Craft - Visual Effects / Single
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Custom Content
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander Category: Broadcast / Long Form - Single
Snickers & BBDO: Thinking Globally, Acting Locally
Agency: BBDO / New York + AMV BBDO / London + Clemenger BBDO + Impact BBDO
Client: Mars Chocolate North America / Snickers Category: Penta Pencil
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: CMO Pencil
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean Category: Innovation in Public Relations
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto
Client: SickKids Foundation Category: Cross-Platform / Integrated Branding
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Craft - Direction / Single
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client: Samsung Category: Craft - Direction / Single
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Cultural Driver
Original Is Never Finished
Agency: EXILE / New York + Johannes Leonardo / New York + RSA Films / Los Angeles
Client: Adidas Category: Craft - Editing / Single
Nothing Beats A Londoner
Agency: Final Cut / London + Wieden+Kennedy / London + Riff Raff / London
Client: Nike Category: Craft - Editing / Single
Anything But Sorry
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Community Building
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Branded Content
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Branded Content
Always Be Working
Agency: KBS / New York + 1One Production / Montreal
Client: Monster.com Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
HIJACKED HIGHWAY
Agency: McCann / Lima
Client: Sodimac Homecenter Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA Category: Branded Social Post / Campaign
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Innovation in Print & Outdoor / Print
More Than A Game
Agency: adam&eveDDB / London + Factory / London + Smuggler / London + The Mill / London
Client: FIFA Category: Innovation in Interactive / Gaming
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Physical Product
Burning Stores
Agency: DAVID / Miami
Client: Burger King Category: Publishing / Newspaper - Campaign
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Publishing / Newspaper - Campaign
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Publishing / Newspaper - Campaign
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Craft - Sound Design / Single
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Influencer Marketing / Episodic
Re-imagination of Chobani
Agency: Chobani / New York
Client: Chobani® Category: Branding / Rebranding
The Lioness Crest
Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam
Client: Nike Category: Branding / Rebranding
TV Doctors - Even More Drama
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna Category: Film / Short Form
Libé des réfugiés
Agency: FF / PARIS
Client: Libération Category: Promotional / Collateral / Promotional Items - Single or Campaign
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King Category: Social Engagement / Community Building