The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Guerrilla Marketing
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Design / Moving Image
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Innovation in Direct
Stranger's Voice
Agency: Rethink
Client: Branch Out Neurological Foundation Category: Experiential Radio
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King Category: Use of Technology / Physical Product & Mobile Integration
RIMOWA ELECTRONIC TAG
Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client: RIMOWA Category: Use of Technology / Physical Product & Mobile Integration
Christmas 2117
Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG Category: Craft - Animation / Single
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client: Samsung Category: Craft - Animation / Single
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Events & Experiential
More Than A Game
Agency: adam&eveDDB / London + Factory / London + Smuggler / London + The Mill / London
Client: FIFA Category: Innovation in Interactive / Gaming
Snaplications
Agency: VML / Sydney
Client: McDonald's Australia Category: Social Engagement / User-Generated Content
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Volvo Survivor Sales Agents
Agency: We Believers / New York
Client: Volvo North Miami Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Burning Stores
Agency: DAVID / Miami
Client: Burger King Category: Publishing / Newspaper - Campaign
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Publishing / Newspaper - Campaign
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Publishing / Newspaper - Campaign
Intel Drone Light Show at The Olympics
Agency: Intel / Santa Clara
Client: Intel Category: Craft - Innovation in Moving Image Craft / Visual
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft - Innovation in Moving Image Craft / Visual
Anchor Milk Slams
Agency: Colenso BBDO / Auckland + Assembly / Auckland
Client: Fonterra Brands NZ Category: Craft - Writing / Campaign
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble - Tide Category: Craft - Writing / Campaign
The Truth is Hard to Find
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Under 100K Budget
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Custom Content
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Digital / Use of Technology
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Innovation in Film / Television / Cinema
More Than A Game
Agency: adam&eveDDB / London
Client: FIFA Category: Influencer Marketing / Multi-Channel
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Influencer Marketing / Multi-Channel
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Influencer Marketing / Episodic
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Use of Technology
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Publishing / Magazine - Campaign
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Extended Campaign / Posters & Ambient Media
Ash to Art
Agency: J. Walter Thompson / London
Client: Glasgow School of Art Category: Experimental / Internal Projects / R&D
Ask For A Raise
Agency: R/GA / New York
Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY
Agency: ASABA DESIGN / Tokyo + BOAT / Tokyo + grandpa / Tokyo
Client: ISSEY MIYAKE INC. Category: Craft / Art Direction - Single or Series
SUMO GIRLS 82 TECHNIQUES
Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client: HOKKOKU SHIMBUN INC. Category: Craft / Art Direction - Single or Series
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper Category: Data Visualization / Dynamic
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui Category: Data Visualization / Dynamic
Original Is Never Finished
Agency: EXILE / New York + Johannes Leonardo / New York + RSA Films / Los Angeles
Client: Adidas Category: Craft - Editing / Single
Nothing Beats A Londoner
Agency: Final Cut / London + Wieden+Kennedy / London + Riff Raff / London
Client: Nike Category: Craft - Editing / Single
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client: Samsung Category: Craft - Visual Effects / Single
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John Category: Craft / Visual Effects / Animation
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client Category: Innovation in Health & Wellness
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA Category: Branded Social Post / Campaign
Open your eyes
Agency: Grey Germany / Duesseldorf
Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Print & Outdoor / Print - Campaign
Award:
2018 Direct Marketing Gold Pencil
Agency:
DM9 DDB / SÃO PAULO
Client:
WALMART
Title:
PRICE ON THE JERSEY
Category:
Guerrilla Marketing
Annual ID:
OS_DI18023G
Award:
2018 Direct Marketing Gold Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Guerrilla Marketing
Annual ID:
OS_DI18024G
Award:
2018 Design Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Innovation in Design / Moving Image
Annual ID:
OS_DE18074G
Award:
2018 Direct Marketing Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Direct
Annual ID:
OS_DI18033G
Award:
2018 Direct Marketing Gold Pencil
Agency:
DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Direct
Annual ID:
OS_DI18034G
Award:
2018 Radio Gold Pencil
Agency:
Rethink
Client:
Branch Out Neurological Foundation
Title:
Stranger's Voice
Category:
Experiential Radio
Annual ID:
OS_RA18011G
Award:
2018 Mobile Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18023G
Award:
2018 Mobile Gold Pencil
Agency:
Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client:
RIMOWA
Title:
RIMOWA ELECTRONIC TAG
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18024G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Craft - Animation / Single
Annual ID:
OS_MI18027G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client:
Samsung
Title:
Ostrich
Category:
Craft - Animation / Single
Annual ID:
OS_MI18028G
Award:
2018 Public Relations Gold Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Events & Experiential
Annual ID:
OS_PR18005G
Award:
2018 Interactive Gold Pencil
Agency:
adam&eveDDB / London + Factory / London + Smuggler / London + The Mill / London
Client:
FIFA
Title:
More Than A Game
Category:
Innovation in Interactive / Gaming
Annual ID:
OS_IN18040G
Award:
2018 Social Media Gold Pencil
Agency:
VML / Sydney
Client:
McDonald's Australia
Title:
Snaplications
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18011G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18043G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
We Believers / New York
Client:
Volvo North Miami
Title:
Volvo Survivor Sales Agents
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18044G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18003G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18004G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18005G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Intel / Santa Clara
Client:
Intel
Title:
Intel Drone Light Show at The Olympics
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI18049G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI18050G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Colenso BBDO / Auckland + Assembly / Auckland
Client:
Fonterra Brands NZ
Title:
Anchor Milk Slams
Category:
Craft - Writing / Campaign
Annual ID:
OS_MI18015G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Saatchi & Saatchi NY / New York
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Writing / Campaign
Annual ID:
OS_MI18016G
Award:
2018 Film Gold Pencil
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Under 100K Budget
Annual ID:
OS_FI18040G
Award:
2018 Radio Gold Pencil
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Custom Content
Annual ID:
OS_RA18009G
Award:
2018 Design Gold Pencil
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Greek Yogurt
Category:
Packaging / Mass-market
Annual ID:
OS_DE18033G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Digital / Use of Technology
Annual ID:
OS_HW18021G
Award:
2018 Film Gold Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Innovation in Film / Television / Cinema
Annual ID:
OS_FI18045G
Award:
2018 Social Influencer Marketing Gold Pencil
Agency:
adam&eveDDB / London
Client:
FIFA
Title:
More Than A Game
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18006G
Award:
2018 Social Influencer Marketing Gold Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18007G
Award:
2018 Social Influencer Marketing Gold Pencil
Agency:
BBDO Paris / Boulogne Billancourt
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI18011G
Award:
2018 Mobile Gold Pencil
Agency:
The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Use of Technology
Annual ID:
OS_MO18016G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18014G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18015G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Extended Campaign / Posters & Ambient Media
Annual ID:
OS_PO18050G
Award:
2018 Public Relations Gold Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Myer
Title:
Give Registry
Category:
Integrated Campaign
Annual ID:
OS_PR18029G
Award:
2018 Design Gold Pencil
Agency:
DDB Group New Zealand / Auckland
Client:
Netsafe
Title:
Re:scam
Category:
Digital Design
Annual ID:
OS_DE18043G
Award:
2018 Intellectual Property Gold Pencil
Agency:
J. Walter Thompson / London
Client:
Glasgow School of Art
Title:
Ash to Art
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS_IP18011G
Award:
2018 Social Influencer Marketing Gold Pencil
Agency:
R/GA / New York
Client:
The Muse, Ladies Get Paid, PayScale, Reply.ai
Title:
Ask For A Raise
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18001G
Award:
2018 Design Gold Pencil
Agency:
ASABA DESIGN / Tokyo + BOAT / Tokyo + grandpa / Tokyo
Client:
ISSEY MIYAKE INC.
Title:
HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18055G
Award:
2018 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client:
HOKKOKU SHIMBUN INC.
Title:
SUMO GIRLS 82 TECHNIQUES
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18056G
Award:
2018 Design Gold Pencil
Agency:
FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Vitor Patalano / São Paulo
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE18040G
Award:
2018 Design Gold Pencil
Agency:
GREY / SAO PAULO + GREY / LATAM + GREY / -
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE18041G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
EXILE / New York + Johannes Leonardo / New York + RSA Films / Los Angeles
Client:
Adidas
Title:
Original Is Never Finished
Category:
Craft - Editing / Single
Annual ID:
OS_MI18017G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Final Cut / London + Wieden+Kennedy / London + Riff Raff / London
Client:
Nike
Title:
Nothing Beats A Londoner
Category:
Craft - Editing / Single
Annual ID:
OS_MI18018G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client:
Samsung
Title:
Ostrich
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI18032G
Award:
2018 Radio Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Radio
Annual ID:
OS_RA18026G
Award:
2018 Interactive Gold Pencil
Agency:
Spinifex Group / Torrance
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN18022G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW18025G
Award:
2018 Social Media Gold Pencil
Agency:
BBH / Singapore
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18007G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Grey Germany / Duesseldorf
Client:
Terre des femmes - Menschenrechte für die Frau e.V.
Title:
Open your eyes
Category:
Print & Outdoor / Print - Campaign
Annual ID:
OS_HW18022G