The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
THE BEAUTY OF FOOD LOGISTICS
Agency: DENTSU INC. / Tokyo
Client: TOYOTA L&F Category: Craft / Illustration - Single or Series
Food Typography
Agency: Masaki Hanahara / Tokyo
Client: H'or Cafe Category: Craft / Illustration - Single or Series
Original Is Never Finished
Agency: EXILE / New York + Johannes Leonardo / New York + RSA Films / Los Angeles
Client: Adidas Category: Craft - Editing / Single
Nothing Beats A Londoner
Agency: Final Cut / London + Wieden+Kennedy / London + Riff Raff / London
Client: Nike Category: Craft - Editing / Single
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange Category: Craft - Use of Music / Original Music - Single or Campaign
Intel Drone Light Show at The Olympics
Agency: Intel / Santa Clara
Client: Intel Category: Craft - Innovation in Moving Image Craft / Visual
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft - Innovation in Moving Image Craft / Visual
#ForceofNature: Women Finding Freedom Outdoors
Agency: Edelman / Seattle
Client: REI Category: Brand Voice
Snaptivity
Agency: R/GA / London + Snaptivity / London
Client: Snaptivity Category: Innovation in UX / UI / Cross-Channel
Autonomous Broadcast Network
Agency: R/GA / New York
Client: ShotTracker/KeeMotion Category: Innovation in UX / UI / Cross-Channel
Scary Clown Night
Agency: LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid
Client: Burger King Category: Experiential / Events & Competitions
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Online / Short Form - Single
C21 Restaurant
Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City
Client: National Down Syndrome Society Category: Online / Short Form - Single
Typecast
Agency: Wieden+Kennedy / New York + O Positive / New York
Client: The Atlantic Category: Online / Short Form - Single
Young Thug - Wyclef Jean
Agency: Pomp&Clout / Brooklyn
Client: Atlantic Records Category: Music Videos
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Extended Campaign / Posters & Ambient Media
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal
Client: McDonald's Restaurants of Canada Limited Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Ambient Media / Experiential & Installations
The Truth is Hard to Find - Daniel Berehulak
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Online Films & Video / Long Form - Single
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London
Client: Nike Category: Online Films & Video / Long Form - Single
Stranger's Voice
Agency: Rethink
Client: Branch Out Neurological Foundation Category: Experiential Radio
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client: SickKids Foundation Category: Film / Long Form
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Innovation in Design / Print
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Craft / Dynamic Data Visualization
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Digital / Mobile
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Use of Technology
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Digital / Social Media & Viral Marketing - Single
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Digital / Social Media & Viral Marketing - Single
The Truth is Hard to Find
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Under 100K Budget
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Experiential / Live Events
Ask For A Raise
Agency: R/GA / New York
Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp Category: Integrated Branding
The Truth is Hard to Find
Agency: Droga5 / New York + Second Child / New York + Chromista / Los Angeles
Client: The New York Times Category: Integrated Branding
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Integrated Branding
Inspirations
Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client: Billboard Category: Craft - Direction / Campaign
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles
Client: Procter & Gamble - Tide Category: Craft - Direction / Campaign
Re-imagination of Chobani
Agency: Chobani / New York
Client: Chobani® Category: Branding / Rebranding
The Lioness Crest
Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam
Client: Nike Category: Branding / Rebranding
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Branded Content
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Branded Content
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Craft - Sound Design / Single
Anchor Milk Slams
Agency: Colenso BBDO / Auckland + Assembly / Auckland
Client: Fonterra Brands NZ Category: Craft - Writing / Campaign
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble - Tide Category: Craft - Writing / Campaign
Did You Mean MailChimp?
Agency: The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York
Client: MailChimp Category: Broadcast / Short Form - Campaign
One Chicago
Agency: Ogilvy & Mather / Chicago
Client: City of Chicago Category: Reputation Management
Award:
2018 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TOYOTA L&F
Title:
THE BEAUTY OF FOOD LOGISTICS
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE18057G
Award:
2018 Design Gold Pencil
Agency:
Masaki Hanahara / Tokyo
Client:
H'or Cafe
Title:
Food Typography
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE18058G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
EXILE / New York + Johannes Leonardo / New York + RSA Films / Los Angeles
Client:
Adidas
Title:
Original Is Never Finished
Category:
Craft - Editing / Single
Annual ID:
OS_MI18017G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Final Cut / London + Wieden+Kennedy / London + Riff Raff / London
Client:
Nike
Title:
Nothing Beats A Londoner
Category:
Craft - Editing / Single
Annual ID:
OS_MI18018G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client:
Orange
Title:
Now or Never
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI18040G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Intel / Santa Clara
Client:
Intel
Title:
Intel Drone Light Show at The Olympics
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI18049G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI18050G
Award:
2018 Public Relations Gold Pencil
Agency:
Edelman / Seattle
Client:
REI
Title:
#ForceofNature: Women Finding Freedom Outdoors
Category:
Brand Voice
Annual ID:
OS_PR18018G
Award:
2018 Public Relations Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
City of Chicago
Title:
One Chicago
Category:
Brand Voice
Annual ID:
OS_PR18019G
Award:
2018 UX / UI Gold Pencil
Agency:
R/GA / London + Snaptivity / London
Client:
Snaptivity
Title:
Snaptivity
Category:
Innovation in UX / UI / Cross-Channel
Annual ID:
OS_UX18015G
Award:
2018 UX / UI Gold Pencil
Agency:
R/GA / New York
Client:
ShotTracker/KeeMotion
Title:
Autonomous Broadcast Network
Category:
Innovation in UX / UI / Cross-Channel
Annual ID:
OS_UX18016G
Award:
2018 Cross-Platform Gold Pencil
Agency:
LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid
Client:
Burger King
Title:
Scary Clown Night
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP18001G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
BBDO / New York + The Corner Shop / New York
Client:
P&G
Title:
The Talk
Category:
Online / Short Form - Single
Annual ID:
OS_BE18008G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City
Client:
National Down Syndrome Society
Title:
C21 Restaurant
Category:
Online / Short Form - Single
Annual ID:
OS_BE18009G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Wieden+Kennedy / New York + O Positive / New York
Client:
The Atlantic
Title:
Typecast
Category:
Online / Short Form - Single
Annual ID:
OS_BE18010G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Pomp&Clout / Brooklyn
Client:
Atlantic Records
Title:
Young Thug - Wyclef Jean
Category:
Music Videos
Annual ID:
OS_BE18026G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Extended Campaign / Posters & Ambient Media
Annual ID:
OS_PO18050G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Cossette / Toronto + Cossette / Montreal
Client:
McDonald's Restaurants of Canada Limited
Title:
Follow The Arches
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18033G
Award:
2018 Direct Marketing Gold Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18004G
Award:
2018 Direct Marketing Gold Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18005G
Award:
2018 Film Gold Pencil
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find - Daniel Berehulak
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18024G
Award:
2018 Film Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Nike
Title:
Nothing Beats a Londoner
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18025G
Award:
2018 Radio Gold Pencil
Agency:
Rethink
Client:
Branch Out Neurological Foundation
Title:
Stranger's Voice
Category:
Experiential Radio
Annual ID:
OS_RA18011G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Film / Long Form
Annual ID:
OS_HW18013G
Award:
2018 Design Gold Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Innovation in Design / Print
Annual ID:
OS_DE18072G
Award:
2018 Responsive Environments Gold Pencil
Agency:
Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_RE18008G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Digital / Mobile
Annual ID:
OS_HW18020G
Award:
2018 Responsive Environments Gold Pencil
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
The Invisible Car
Category:
Use of Technology
Annual ID:
OS_RE18002G
Award:
2018 Responsive Environments Gold Pencil
Agency:
Nest Labs / Palo Alto
Client:
Nest
Title:
The Eclipse Case Study
Category:
Use of Technology
Annual ID:
OS_RE18003G
Award:
2018 Direct Marketing Gold Pencil
Agency:
BBDO / New York + The Corner Shop / New York
Client:
P&G
Title:
The Talk
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18015G
Award:
2018 Direct Marketing Gold Pencil
Agency:
Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18016G
Award:
2018 Film Gold Pencil
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Under 100K Budget
Annual ID:
OS_FI18040G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Experiential / Live Events
Annual ID:
OS_BE18034G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Fans of Love
Category:
Experiential / Live Events
Annual ID:
OS_BE18035G
Award:
2018 Social Influencer Marketing Gold Pencil
Agency:
R/GA / New York
Client:
The Muse, Ladies Get Paid, PayScale, Reply.ai
Title:
Ask For A Raise
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18001G
Award:
2018 Cross-Platform Gold Pencil
Agency:
Droga5 / New York + PHD / New York
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Integrated Branding
Annual ID:
OS_CP18004G
Award:
2018 Cross-Platform Gold Pencil
Agency:
Droga5 / New York + Second Child / New York + Chromista / Los Angeles
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Integrated Branding
Annual ID:
OS_CP18005G
Award:
2018 Cross-Platform Gold Pencil
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Integrated Branding
Annual ID:
OS_CP18006G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client:
Billboard
Title:
Inspirations
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18008G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18009G
Award:
2018 Design Gold Pencil
Agency:
Chobani / New York
Client:
Chobani®
Title:
Re-imagination of Chobani
Category:
Branding / Rebranding
Annual ID:
OS_DE18007G
Award:
2018 Design Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam
Client:
Nike
Title:
The Lioness Crest
Category:
Branding / Rebranding
Annual ID:
OS_DE18008G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Branded Content
Annual ID:
OS_HW18001G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
RPA / Santa Monica
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Branded Content
Annual ID:
OS_HW18002G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Herezie Group / Paris
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI18035G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Colenso BBDO / Auckland + Assembly / Auckland
Client:
Fonterra Brands NZ
Title:
Anchor Milk Slams
Category:
Craft - Writing / Campaign
Annual ID:
OS_MI18015G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Saatchi & Saatchi NY / New York
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Writing / Campaign
Annual ID:
OS_MI18016G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Broadcast / Short Form - Campaign
Annual ID:
OS_BE18004G
Award:
2018 Public Relations Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
City of Chicago
Title:
One Chicago
Category:
Reputation Management
Annual ID:
OS_PR18022G
Award:
2018 UX / UI Gold Pencil
Agency:
R/GA / Sao Paulo
Client:
Banco Bradesco
Title:
next Bank
Category:
Mobile / Utility
Annual ID:
OS_UX18005G
