The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Branded Entertainment
- CMO Pencil
- Cross-Platform
- Cultural Driver
- Design
- Direct Marketing
- Film
- Health, Wellness & Pharma
- Intellectual Property
- Interactive
- Mobile
- Moving Image Craft
- Penta Pencil
- Print & Outdoor
- Public Relations
- Radio
- Responsive Environments
- Social Influencer Marketing
- Social Media
- UX / UI
Award
Category
-
Category
Select Category
- Select Category
- Ambient Media
- Ambient Media (Indoor & Outdoor)
- Applications
- Architecture Enhancement
- Brand Transformation
- Brand Voice
- Branded Content
- Branded Social Channel
- Branded Social Post
- Branding
- Broadcast
- Cinema Advertising
- CMO Pencil
- Community Building
- Craft
- Craft - Animation
- Craft - Cinematography
- Craft - Direction
- Craft - Editing
- Craft - Innovation in Moving Image Craft
- Craft - Sound Design
- Craft - Use of Music
- Craft - Visual Effects
- Craft - Writing
- Cross-Channel
- Cross-Platform
- Cultural Driver
- Custom Content
- Data Visualization
- Digital
- Digital Design
- Digital Product
- Direct Marketing
- Editorial
- Events & Experiential
- Experiential
- Experiential / Environmental
- Experiential / Immersive / Events
- Experiential Radio
- Experimental / Internal Projects / R&D
- Extended Campaign
- Feature Length
- Film
- Gaming
- Guerrilla Marketing
- Influencer Marketing
- Innovation in Branded Entertainment
- Innovation in Cross-Platform
- Innovation in Design
- Innovation in Direct
- Innovation in Film
- Innovation in Health & Wellness
- Innovation in Interactive
- Innovation in Mobile
- Innovation in Print & Outdoor
- Innovation in Public Relations
- Innovation in Radio
- Innovation in Responsive Environments
- Innovation in Social Media
- Innovation in UX / UI
- Integrated Branding
- Integrated Campaign
- Integrated Digital & Physical Product
- Interactive Video
- Internal Communications
- Location-Specific Video
- Media Relations
- Mobile
- Mobile Advertising
- Mobile Apps
- Mobile-First Video
- Moving Image
- Music Videos
- Online
- Online Advertising
- Online Films & Video
- Packaging
- Penta Pencil
- Physical Product
- Print & Outdoor
- Product Design
- Promotional
- Promotional / Collateral
- Public Relations
- Publishing
- Real-Time Response / Activity
- Reputation Management
- Social Engagement
- Television
- Typography
- Under 100K Budget
- Use of Technology
- User Activation
- User-Generated Campaign
- User-Generated Content
- Utility
- Web
- Websites
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
THE BEAUTY OF FOOD LOGISTICS
Agency: DENTSU INC. / Tokyo
Client: TOYOTA L&F Category: Craft / Illustration - Single or Series
Food Typography
Agency: Masaki Hanahara / Tokyo
Client: H'or Cafe Category: Craft / Illustration - Single or Series
Original Is Never Finished
Agency: EXILE / New York + Johannes Leonardo / New York + RSA Films / Los Angeles
Client: Adidas Category: Craft - Editing / Single
Nothing Beats A Londoner
Agency: Final Cut / London + Wieden+Kennedy / London + Riff Raff / London
Client: Nike Category: Craft - Editing / Single
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange Category: Craft - Use of Music / Original Music - Single or Campaign
Intel Drone Light Show at The Olympics
Agency: Intel / Santa Clara
Client: Intel Category: Craft - Innovation in Moving Image Craft / Visual
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft - Innovation in Moving Image Craft / Visual
#ForceofNature: Women Finding Freedom Outdoors
Agency: Edelman / Seattle
Client: REI Category: Brand Voice
Snaptivity
Agency: R/GA / London + Snaptivity / London
Client: Snaptivity Category: Innovation in UX / UI / Cross-Channel
Autonomous Broadcast Network
Agency: R/GA / New York
Client: ShotTracker/KeeMotion Category: Innovation in UX / UI / Cross-Channel
Scary Clown Night
Agency: LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid
Client: Burger King Category: Experiential / Events & Competitions
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Online / Short Form - Single
C21 Restaurant
Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City
Client: National Down Syndrome Society Category: Online / Short Form - Single
Typecast
Agency: Wieden+Kennedy / New York + O Positive / New York
Client: The Atlantic Category: Online / Short Form - Single
Young Thug - Wyclef Jean
Agency: Pomp&Clout / Brooklyn
Client: Atlantic Records Category: Music Videos
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Extended Campaign / Posters & Ambient Media
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal
Client: McDonald's Restaurants of Canada Limited Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Ambient Media / Experiential & Installations
The Truth is Hard to Find - Daniel Berehulak
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Online Films & Video / Long Form - Single
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London
Client: Nike Category: Online Films & Video / Long Form - Single
Stranger's Voice
Agency: Rethink
Client: Branch Out Neurological Foundation Category: Experiential Radio
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client: SickKids Foundation Category: Film / Long Form
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Innovation in Design / Print
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Craft / Dynamic Data Visualization
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Digital / Mobile
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Use of Technology
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Digital / Social Media & Viral Marketing - Single
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Digital / Social Media & Viral Marketing - Single
The Truth is Hard to Find
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Under 100K Budget
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Experiential / Live Events
Ask For A Raise
Agency: R/GA / New York
Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp Category: Integrated Branding
The Truth is Hard to Find
Agency: Droga5 / New York + Second Child / New York + Chromista / Los Angeles
Client: The New York Times Category: Integrated Branding
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Integrated Branding
Inspirations
Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client: Billboard Category: Craft - Direction / Campaign
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles
Client: Procter & Gamble - Tide Category: Craft - Direction / Campaign
Re-imagination of Chobani
Agency: Chobani / New York
Client: Chobani® Category: Branding / Rebranding
The Lioness Crest
Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam
Client: Nike Category: Branding / Rebranding
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Branded Content
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Branded Content
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Craft - Sound Design / Single
Anchor Milk Slams
Agency: Colenso BBDO / Auckland + Assembly / Auckland
Client: Fonterra Brands NZ Category: Craft - Writing / Campaign
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble - Tide Category: Craft - Writing / Campaign
Did You Mean MailChimp?
Agency: The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York
Client: MailChimp Category: Broadcast / Short Form - Campaign
One Chicago
Agency: Ogilvy & Mather / Chicago
Client: City of Chicago Category: Reputation Management