The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland Category: Gaming
Trash Isles
Agency: AMVBBDO / London + LADbible / London
Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King Category: Innovation in Cross-Platform / Experiential
Burning Stores
Agency: DAVID / Miami
Client: Burger King Category: Publishing / Newspaper - Campaign
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Ask For A Raise
Agency: R/GA / New York
Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Custom Content
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client: Samsung Category: Craft - Visual Effects / Single
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander Category: Broadcast / Long Form - Single
Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Innovation in Responsive Environments
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York + Resn / Wellington
Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel
The Lioness Crest
Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam
Client: Nike Category: Branding / Rebranding
I'm With The Banned
Agency: Spotify In-House / New York
Client: Spotify Category: Online / Long Form - Campaign
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Events & Experiential
G Active - Water Made Active
Agency: TBWA\Chiat\Day, / Los Angeles
Client: Gatorade Category: Innovation in Design / Moving Image
KFC Double Down - Sad Man
Agency: Ogilvy / Johannesburg
Client: KFC Category: Broadcast / Any Length - Campaign
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp Category: Integrated Branding
The Truth is Hard to Find
Agency: Droga5 / New York + Second Child / New York + Chromista / Los Angeles
Client: New York Times Category: Integrated Branding
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Integrated Branding
Snaplications
Agency: VML / Sydney
Client: McDonald's Australia Category: Innovation in Social Media
THE BEAUTY OF FOOD LOGISTICS
Agency: DENTSU INC. / Tokyo
Client: TOYOTA L&F Category: Craft / Illustration - Single or Series
Food Typography
Agency: Masaki Hanahara / Tokyo
Client: H'or Cafe Category: Craft / Illustration - Single or Series
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Craft / Printing / Production - Single or Campaign
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client: SickKids Foundation Category: Film / Long Form
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Publishing / Magazine - Campaign
Open your eyes
Agency: Grey Germany / Duesseldorf
Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Print & Outdoor / Print - Campaign
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police Category: Mobile Advertising
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Promotional / Collateral / Posters - Campaign
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za Category: Promotional / Collateral / Posters - Campaign
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Volvo Survivor Sales Agents
Agency: We Believers / New York
Client: Volvo North Miami Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Making Gut Health Digestible
Agency: Jones Knowles Ritchie / London
Client: The Gut Stuff Category: Moving Image / Single
Scary Clown Night
Agency: LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid
Client: Burger King Category: Experiential / Events & Competitions
G Active - Water Made Active
Agency: TBWA\Chiat\Day, / Los Angeles
Client: Gatorade Category: Craft / Use of Visuals
Recovery Room
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America / Snickers Category: Television / Short Form - Single
It's Another Tide Ad
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Physical Product
The Truth is Hard to Find
Agency: Droga5 / New York + Chromista / Los Angeles
Client: New York Times Category: Under 100K Budget
Fearless Girl
Agency: McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware
Client: State Street Global Advisors Category: Experiential / Environmental / Ambient Media - Single
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble - Tide Category: Innovation in Film / Television / Cinema
Inspirations
Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client: Billboard Category: Craft - Direction / Campaign
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble - Tide Category: Craft - Direction / Campaign
Award:
2018 Direct Marketing Gold Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18004G
Award:
2018 Interactive Gold Pencil
Agency:
Ogilvy & Mather Polska / Warsaw
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Gaming
Annual ID:
OS_IN18020G
Award:
2018 Intellectual Property Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Pedigree Selfie STIX Clip
Category:
Physical Product
Annual ID:
OS_IP18001G
Award:
2018 Social Media Gold Pencil
Agency:
AMVBBDO / London + LADbible / London
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18013G
Award:
2018 Cross-Platform Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP18020G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18003G
Award:
2018 Film Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI18020G
Award:
2018 Social Influencer Marketing Gold Pencil
Agency:
R/GA / New York
Client:
The Muse, Ladies Get Paid, PayScale, Reply.ai
Title:
Ask For A Raise
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18001G
Award:
2018 Radio Gold Pencil
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Custom Content
Annual ID:
OS_RA18009G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client:
Samsung
Title:
Ostrich
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI18032G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
MRM//McCann / Madrid
Client:
Banco Santander
Title:
Beyond Money
Category:
Broadcast / Long Form - Single
Annual ID:
OS_BE18006G
Award:
2018 Mobile Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Applications
Annual ID:
OS_MO18003G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client:
Ministry of Public Health, Afghanistan
Title:
Immunity Charm
Category:
Product Design / Physical Product
Annual ID:
OS_HW18006G
Award:
2018 Responsive Environments Gold Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Innovation in Responsive Environments
Annual ID:
OS_RE18010G
Award:
2018 Public Relations Gold Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Myer
Title:
Give Registry
Category:
Integrated Campaign
Annual ID:
OS_PR18029G
Award:
2018 UX / UI Gold Pencil
Agency:
Droga5 / New York + PHD / New York + Resn / Wellington
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX18010G
Award:
2018 Design Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam
Client:
Nike
Title:
The Lioness Crest
Category:
Branding / Rebranding
Annual ID:
OS_DE18008G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
I'm With The Banned
Category:
Online / Long Form - Campaign
Annual ID:
OS_BE18019G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Mobile Apps
Annual ID:
OS_BE18028G
Award:
2018 Public Relations Gold Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Events & Experiential
Annual ID:
OS_PR18005G
Award:
2018 Design Gold Pencil
Agency:
TBWA\Chiat\Day, / Los Angeles
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Innovation in Design / Moving Image
Annual ID:
OS_DE18074G
Award:
2018 Radio Gold Pencil
Agency:
Ogilvy / Johannesburg
Client:
KFC
Title:
KFC Double Down - Sad Man
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18003G
Award:
2018 Cross-Platform Gold Pencil
Agency:
Droga5 / New York + PHD / New York
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Integrated Branding
Annual ID:
OS_CP18004G
Award:
2018 Cross-Platform Gold Pencil
Agency:
Droga5 / New York + Second Child / New York + Chromista / Los Angeles
Client:
New York Times
Title:
The Truth is Hard to Find
Category:
Integrated Branding
Annual ID:
OS_CP18005G
Award:
2018 Cross-Platform Gold Pencil
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Integrated Branding
Annual ID:
OS_CP18006G
Award:
2018 Social Media Gold Pencil
Agency:
VML / Sydney
Client:
McDonald's Australia
Title:
Snaplications
Category:
Innovation in Social Media
Annual ID:
OS_SM18020G
Award:
2018 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TOYOTA L&F
Title:
THE BEAUTY OF FOOD LOGISTICS
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE18057G
Award:
2018 Design Gold Pencil
Agency:
Masaki Hanahara / Tokyo
Client:
H'or Cafe
Title:
Food Typography
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE18058G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO18069G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Film / Long Form
Annual ID:
OS_HW18013G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18014G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18015G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Grey Germany / Duesseldorf
Client:
Terre des femmes - Menschenrechte für die Frau e.V.
Title:
Open your eyes
Category:
Print & Outdoor / Print - Campaign
Annual ID:
OS_HW18022G
Award:
2018 Mobile Gold Pencil
Agency:
BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Mobile Advertising
Annual ID:
OS_MO18011G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO18024G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO18025G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18043G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
We Believers / New York
Client:
Volvo North Miami
Title:
Volvo Survivor Sales Agents
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18044G
Award:
2018 Design Gold Pencil
Agency:
Jones Knowles Ritchie / London
Client:
The Gut Stuff
Title:
Making Gut Health Digestible
Category:
Moving Image / Single
Annual ID:
OS_DE18051G
Award:
2018 Cross-Platform Gold Pencil
Agency:
LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid
Client:
Burger King
Title:
Scary Clown Night
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP18001G
Award:
2018 Social Media Gold Pencil
Agency:
TBWA\Chiat\Day, / Los Angeles
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft / Use of Visuals
Annual ID:
OS_SM18018G
Award:
2018 Film Gold Pencil
Agency:
BBDO / New York + O Positive / New York
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Television / Short Form - Single
Annual ID:
OS_FI18001G
Award:
2018 Film Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble - Tide
Title:
It's Another Tide Ad
Category:
Television / Short Form - Single
Annual ID:
OS_FI18002G
Award:
2018 Interactive Gold Pencil
Agency:
adam&eveDDB / London
Client:
FIFA
Title:
More Than A Game
Category:
Gaming
Annual ID:
OS_IN18019G
Award:
2018 Intellectual Property Gold Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Physical Product
Annual ID:
OS_IP18002G
Award:
2018 Film Gold Pencil
Agency:
Droga5 / New York + Chromista / Los Angeles
Client:
New York Times
Title:
The Truth is Hard to Find
Category:
Under 100K Budget
Annual ID:
OS_FI18040G
Award:
2018 Design Gold Pencil
Agency:
McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Experiential / Environmental / Ambient Media - Single
Annual ID:
OS_DE18045G
Award:
2018 Film Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Innovation in Film / Television / Cinema
Annual ID:
OS_FI18045G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client:
Billboard
Title:
Inspirations
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18008G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18009G
