The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Custom Content
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client: Samsung Category: Craft - Visual Effects / Single
Trash Isles
Agency: AMVBBDO / London + LADbible / London
Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Ask For A Raise
Agency: R/GA / New York
Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland Category: Gaming
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander Category: Broadcast / Long Form - Single
Burning Stores
Agency: DAVID / Miami
Client: Burger King Category: Publishing / Newspaper - Campaign
The Lioness Crest
Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam
Client: Nike Category: Branding / Rebranding
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King Category: Innovation in Cross-Platform / Experiential
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York + Resn / Wellington
Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel
Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Innovation in Responsive Environments
Until We All Belong
Agency: Clemenger BBDO / Melbourne
Client: Airbnb Category: Promotional / Collateral Items - Single or Series
One Book For Peace
Agency: Y&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral Items - Single or Series
Recovery Room
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America / Snickers Category: Television / Short Form - Single
It's Another Tide Ad
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client: SickKids Foundation Category: Film / Long Form
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Digital / Social Media & Viral Marketing - Single
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Digital / Social Media & Viral Marketing - Single
THE BEAUTY OF FOOD LOGISTICS
Agency: DENTSU INC. / Tokyo
Client: TOYOTA L&F Category: Craft / Illustration - Single or Series
Food Typography
Agency: Masaki Hanahara / Tokyo
Client: H'or Cafe Category: Craft / Illustration - Single or Series
More Than A Game
Agency: adam&eveDDB / London
Client: FIFA Category: Influencer Marketing / Multi-Channel
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Influencer Marketing / Multi-Channel
One plus One.
Agency: DENTSU INC. / Tokyo
Client: Ministry of Foreign Affairs of Japan Category: Craft / Printing & Paper Craft - Single or Series
The Art of Cutout, Cobwebs
Agency: DENTSU INC. / Tokyo
Client: OLFA Corporation Category: Craft / Printing & Paper Craft - Single or Series
UNCONTROLLED TYPES by Plotter Drawing
Agency: SHA inc. / TOKYO
Client: SHA inc. Category: Craft / Printing & Paper Craft - Single or Series
Breaking 2
Agency: Dirty Robber / Los Angeles + National Geographic Studios / New York
Client: Nike Category: Feature Length / Non-Fiction / Documentary
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Cultural Driver
Signed by bees
Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client: A. Darbo AG Category: Packaging / Specialty
CARPOS® evoo Par Excellence
Agency: Panos Tsakiris / London
Client: CARPOS Category: Packaging / Specialty
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Physical Product
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King Category: Innovation in Cross-Platform / Integrated Branding
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) Category: Innovation in Cross-Platform / Integrated Branding
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King Category: Social Engagement / Community Building
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Social Engagement / Community Building
CLOWNS
Agency: AUDI / London + BBH / London + Rattling Stick / London
Client: AUDI Category: Television / Long Form - Single
The Truth is Hard to Find - Bryan Denton
Agency: Droga5 / New York + Chromista / Los Angeles
Client: New York Times Category: Television / Long Form - Single
The Truth is Hard to Find - Tyler Hicks
Agency: Droga5 / New York + Chromista / Los Angeles
Client: New York Times Category: Television / Long Form - Single
It's a Tide Ad
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble - Tide Category: Television / Long Form - Single
John Malkovich's Journey
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace Category: Craft - Cinematography / Single
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Innovation in Design / Print
Award:
2018 Direct Marketing Gold Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18004G
Award:
2018 Radio Gold Pencil
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Custom Content
Annual ID:
OS_RA18009G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client:
Samsung
Title:
Ostrich
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI18032G
Award:
2018 Intellectual Property Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Pedigree Selfie STIX Clip
Category:
Physical Product
Annual ID:
OS_IP18001G
Award:
2018 Social Media Gold Pencil
Agency:
AMVBBDO / London + LADbible / London
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18013G
Award:
2018 Social Influencer Marketing Gold Pencil
Agency:
R/GA / New York
Client:
The Muse, Ladies Get Paid, PayScale, Reply.ai
Title:
Ask For A Raise
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18001G
Award:
2018 Interactive Gold Pencil
Agency:
Ogilvy & Mather Polska / Warsaw
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Gaming
Annual ID:
OS_IN18020G
Award:
2018 Film Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI18020G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
MRM//McCann / Madrid
Client:
Banco Santander
Title:
Beyond Money
Category:
Broadcast / Long Form - Single
Annual ID:
OS_BE18006G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18003G
Award:
2018 Design Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam
Client:
Nike
Title:
The Lioness Crest
Category:
Branding / Rebranding
Annual ID:
OS_DE18008G
Award:
2018 Cross-Platform Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP18020G
Award:
2018 Public Relations Gold Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Myer
Title:
Give Registry
Category:
Integrated Campaign
Annual ID:
OS_PR18029G
Award:
2018 UX / UI Gold Pencil
Agency:
Droga5 / New York + PHD / New York + Resn / Wellington
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX18010G
Award:
2018 Mobile Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Applications
Annual ID:
OS_MO18003G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client:
Ministry of Public Health, Afghanistan
Title:
Immunity Charm
Category:
Product Design / Physical Product
Annual ID:
OS_HW18006G
Award:
2018 Responsive Environments Gold Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Innovation in Responsive Environments
Annual ID:
OS_RE18010G
Award:
2018 Design Gold Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Airbnb
Title:
Until We All Belong
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18027G
Award:
2018 Design Gold Pencil
Agency:
Y&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book For Peace
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18028G
Award:
2018 Film Gold Pencil
Agency:
BBDO / New York + O Positive / New York
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Television / Short Form - Single
Annual ID:
OS_FI18001G
Award:
2018 Film Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble - Tide
Title:
It's Another Tide Ad
Category:
Television / Short Form - Single
Annual ID:
OS_FI18002G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Film / Long Form
Annual ID:
OS_HW18013G
Award:
2018 Direct Marketing Gold Pencil
Agency:
BBDO / New York + The Corner Shop / New York
Client:
P&G
Title:
The Talk
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18015G
Award:
2018 Direct Marketing Gold Pencil
Agency:
Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18016G
Award:
2018 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TOYOTA L&F
Title:
THE BEAUTY OF FOOD LOGISTICS
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE18057G
Award:
2018 Design Gold Pencil
Agency:
Masaki Hanahara / Tokyo
Client:
H'or Cafe
Title:
Food Typography
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE18058G
Award:
2018 Interactive Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Interactive Video
Annual ID:
OS_IN18011G
Award:
2018 Social Influencer Marketing Gold Pencil
Agency:
adam&eveDDB / London
Client:
FIFA
Title:
More Than A Game
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18006G
Award:
2018 Social Influencer Marketing Gold Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18007G
Award:
2018 Design Gold Pencil
Agency:
DDB Group New Zealand / Auckland
Client:
Netsafe
Title:
Re:scam
Category:
Digital Design
Annual ID:
OS_DE18043G
Award:
2018 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Ministry of Foreign Affairs of Japan
Title:
One plus One.
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18067G
Award:
2018 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
OLFA Corporation
Title:
The Art of Cutout, Cobwebs
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18068G
Award:
2018 Design Gold Pencil
Agency:
SHA inc. / TOKYO
Client:
SHA inc.
Title:
UNCONTROLLED TYPES by Plotter Drawing
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18069G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Dirty Robber / Los Angeles + National Geographic Studios / New York
Client:
Nike
Title:
Breaking 2
Category:
Feature Length / Non-Fiction / Documentary
Annual ID:
OS_BE18024G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Mobile Apps
Annual ID:
OS_BE18028G
Award:
2018 Cultural Driver Gold Pencil
Agency:
BBDO / New York + The Corner Shop / New York
Client:
P&G
Title:
The Talk
Category:
Cultural Driver
Annual ID:
OS_CD18001G
Award:
2018 Cultural Driver Gold Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Cultural Driver
Annual ID:
OS_CD18002G
Award:
2018 Design Gold Pencil
Agency:
Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client:
A. Darbo AG
Title:
Signed by bees
Category:
Packaging / Specialty
Annual ID:
OS_DE18035G
Award:
2018 Design Gold Pencil
Agency:
Panos Tsakiris / London
Client:
CARPOS
Title:
CARPOS® evoo Par Excellence
Category:
Packaging / Specialty
Annual ID:
OS_DE18036G
Award:
2018 Intellectual Property Gold Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Physical Product
Annual ID:
OS_IP18002G
Award:
2018 Cross-Platform Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP18022G
Award:
2018 Cross-Platform Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
BVG x adidas – The Ticket-Shoe
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP18023G
Award:
2018 Social Media Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18014G
Award:
2018 Social Media Gold Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18015G
Award:
2018 Film Gold Pencil
Agency:
AUDI / London + BBH / London + Rattling Stick / London
Client:
AUDI
Title:
CLOWNS
Category:
Television / Long Form - Single
Annual ID:
OS_FI18008G
Award:
2018 Film Gold Pencil
Agency:
Droga5 / New York + Chromista / Los Angeles
Client:
New York Times
Title:
The Truth is Hard to Find - Bryan Denton
Category:
Television / Long Form - Single
Annual ID:
OS_FI18009G
Award:
2018 Film Gold Pencil
Agency:
Droga5 / New York + Chromista / Los Angeles
Client:
New York Times
Title:
The Truth is Hard to Find - Tyler Hicks
Category:
Television / Long Form - Single
Annual ID:
OS_FI18010G
Award:
2018 Film Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad
Category:
Television / Long Form - Single
Annual ID:
OS_FI18011G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client:
Squarespace
Title:
John Malkovich's Journey
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI18022G
Award:
2018 Design Gold Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Innovation in Design / Print
Annual ID:
OS_DE18072G
