The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Audi Enter Sandbox
Agency: POL / OSLO + MediaMonks / Stockholm
Client: Audi Category: Experiential / Virtual Reality (VR)
Anything But Sorry
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Community Building
Libé des réfugiés
Agency: FF / PARIS
Client: Libération Category: Promotional / Collateral / Promotional Items - Single or Campaign
Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Influencer Marketing / Episodic
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Events & Experiential
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Experiential / Installations
Breaking 2
Agency: Dirty Robber / Los Angeles + National Geographic Studios / New York
Client: Nike Category: Feature Length / Non-Fiction / Documentary
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA Category: Branded Social Post / Campaign
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Innovation in Print & Outdoor / Print
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney + The Glue Society Studios / Sydney + Noise International / Sydney
Client: Cochlear Category: Craft - Innovation in Moving Image Craft / Audio
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Craft - Innovation in Moving Image Craft / Audio
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp Category: Innovation in Branded Entertainment
USPS - Operation Santa
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Media Relations
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London + Ayzenberg / Seattle
Client: Microsoft Category: User-Generated Campaign
Snaplications
Agency: VML / Sydney
Client: McDonald's Australia Category: Innovation in Social Media
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Publishing / Magazine - Campaign
CLOWNS
Agency: AUDI / London + BBH / London + Rattling Stick / London
Client: AUDI Category: Cinema Advertising
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London + Time Based Arts / London
Client: Nike Category: Cinema Advertising
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper Category: Data Visualization / Dynamic
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui Category: Data Visualization / Dynamic
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King Category: Innovation in Cross-Platform / Experiential
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police Category: Mobile Advertising
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Publishing / Magazine - Single
One plus One.
Agency: DENTSU INC. / Tokyo
Client: Ministry of Foreign Affairs of Japan Category: Craft / Printing & Paper Craft - Single or Series
The Art of Cutout, Cobwebs
Agency: DENTSU INC. / Tokyo
Client: OLFA Corporation Category: Craft / Printing & Paper Craft - Single or Series
UNCONTROLLED TYPES by Plotter Drawing
Agency: SHA inc. / TOKYO
Client: SHA inc. Category: Craft / Printing & Paper Craft - Single or Series
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Guerrilla Marketing
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui Category: Websites / Utility
#NuggsforCarter
Agency: Ketchum / Atlanta + VML / Kansas City
Client: Wendy's Category: Real-Time Response / Activity / Proactive Communications
One Chicago
Agency: Ogilvy & Mather / Chicago
Client: City of Chicago Category: Real-Time Response / Activity / Proactive Communications
The Truth is Hard to Find
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Online Films & Video / Long Form - Campaign
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Online Films & Video / Long Form - Campaign
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Applications
Burning Stores
Agency: DAVID / Miami
Client: Burger King Category: Publishing / Newspaper - Campaign
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Publishing / Newspaper - Campaign
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Publishing / Newspaper - Campaign
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Craft / Printing / Production - Single or Campaign
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client Category: Innovation in Health & Wellness
More Than A Game
Agency: adam&eveDDB / London + The Mill / London + Smuggler / London + Factory / London
Client: FIFA Category: Gaming
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland Category: Gaming
Award:
2018 Interactive Gold Pencil
Agency:
POL / OSLO + MediaMonks / Stockholm
Client:
Audi
Title:
Audi Enter Sandbox
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_IN18014G
Award:
2018 Public Relations Gold Pencil
Agency:
FCB Canada / Toronto
Client:
Canadian Down Syndrome Society
Title:
Anything But Sorry
Category:
Community Building
Annual ID:
OS_PR18013G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
FF / PARIS
Client:
Libération
Title:
Libé des réfugiés
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO18029G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client:
Ministry of Public Health, Afghanistan
Title:
Immunity Charm
Category:
Product Design / Physical Product
Annual ID:
OS_HW18006G
Award:
2018 Social Influencer Marketing Gold Pencil
Agency:
BBDO Paris / Boulogne Billancourt
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI18011G
Award:
2018 Cross-Platform Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Nosferatu
Category:
Craft / Sound - Campaign
Annual ID:
OS_CP18019G
Award:
2018 Public Relations Gold Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Events & Experiential
Annual ID:
OS_PR18005G
Award:
2018 Cross-Platform Gold Pencil
Agency:
Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Experiential / Installations
Annual ID:
OS_CP18003G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Dirty Robber / Los Angeles + National Geographic Studios / New York
Client:
Nike
Title:
Breaking 2
Category:
Feature Length / Non-Fiction / Documentary
Annual ID:
OS_BE18024G
Award:
2018 Interactive Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Interactive Video
Annual ID:
OS_IN18011G
Award:
2018 Social Media Gold Pencil
Agency:
BBH / Singapore
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18007G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Innovation in Print & Outdoor / Print
Annual ID:
OS_PO18071G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney + The Glue Society Studios / Sydney + Noise International / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Craft - Innovation in Moving Image Craft / Audio
Annual ID:
OS_MI18053G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Rothco | Accenture Interactive / Dublin
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Craft - Innovation in Moving Image Craft / Audio
Annual ID:
OS_MI18054G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Droga5 / New York + PHD / New York
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18041G
Award:
2018 Public Relations Gold Pencil
Agency:
MRM//McCann / New York
Client:
United States Postal Service
Title:
USPS - Operation Santa
Category:
Media Relations
Annual ID:
OS_PR18001G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London + Ayzenberg / Seattle
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
User-Generated Campaign
Annual ID:
OS_PO18051G
Award:
2018 Social Media Gold Pencil
Agency:
VML / Sydney
Client:
McDonald's Australia
Title:
Snaplications
Category:
Innovation in Social Media
Annual ID:
OS_SM18020G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client:
DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Title:
THE VIRTUAL CRASH BILLBOARD
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Annual ID:
OS_PO18048G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18014G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18015G
Award:
2018 Film Gold Pencil
Agency:
AUDI / London + BBH / London + Rattling Stick / London
Client:
AUDI
Title:
CLOWNS
Category:
Cinema Advertising
Annual ID:
OS_FI18021G
Award:
2018 Film Gold Pencil
Agency:
Wieden+Kennedy / London + Time Based Arts / London
Client:
Nike
Title:
Nothing Beats a Londoner
Category:
Cinema Advertising
Annual ID:
OS_FI18022G
Award:
2018 Design Gold Pencil
Agency:
FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Vitor Patalano / São Paulo
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE18040G
Award:
2018 Design Gold Pencil
Agency:
GREY / SAO PAULO + GREY / LATAM + GREY / -
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE18041G
Award:
2018 Cross-Platform Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP18020G
Award:
2018 Mobile Gold Pencil
Agency:
BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Mobile Advertising
Annual ID:
OS_MO18011G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18010G
Award:
2018 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Ministry of Foreign Affairs of Japan
Title:
One plus One.
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18067G
Award:
2018 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
OLFA Corporation
Title:
The Art of Cutout, Cobwebs
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18068G
Award:
2018 Design Gold Pencil
Agency:
SHA inc. / TOKYO
Client:
SHA inc.
Title:
UNCONTROLLED TYPES by Plotter Drawing
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18069G
Award:
2018 Direct Marketing Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Guerrilla Marketing
Annual ID:
OS_DI18022G
Award:
2018 Direct Marketing Gold Pencil
Agency:
DM9 DDB / SÃO PAULO
Client:
WALMART
Title:
PRICE ON THE JERSEY
Category:
Guerrilla Marketing
Annual ID:
OS_DI18023G
Award:
2018 Direct Marketing Gold Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Guerrilla Marketing
Annual ID:
OS_DI18024G
Award:
2018 Interactive Gold Pencil
Agency:
GREY / SAO PAULO + GREY / LATAM + GREY / -
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Websites / Utility
Annual ID:
OS_IN18005G
Award:
2018 Public Relations Gold Pencil
Agency:
Ketchum / Atlanta + VML / Kansas City
Client:
Wendy's
Title:
#NuggsforCarter
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR18025G
Award:
2018 Public Relations Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
City of Chicago
Title:
One Chicago
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR18026G
Award:
2018 Public Relations Gold Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Myer
Title:
Give Registry
Category:
Integrated Campaign
Annual ID:
OS_PR18029G
Award:
2018 Film Gold Pencil
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI18032G
Award:
2018 Film Gold Pencil
Agency:
Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI18033G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Mobile Apps
Annual ID:
OS_BE18028G
Award:
2018 Mobile Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Applications
Annual ID:
OS_MO18003G
Award:
2018 Mobile Gold Pencil
Agency:
The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Applications
Annual ID:
OS_MO18004G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18003G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18004G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18005G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO18069G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW18025G
Award:
2018 Interactive Gold Pencil
Agency:
adam&eveDDB / London + The Mill / London + Smuggler / London + Factory / London
Client:
FIFA
Title:
More Than A Game
Category:
Gaming
Annual ID:
OS_IN18019G
Award:
2018 Interactive Gold Pencil
Agency:
Ogilvy & Mather Polska / Warsaw
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Gaming
Annual ID:
OS_IN18020G