The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Experiential
Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
Beyond Money Agency: MRM//McCann / Madrid Client: Banco Santander Category: Broadcast / Long Form - Single
Ask For A Raise Agency: R/GA / New York Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming
Ostrich Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Visual Effects / Single
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Innovation in Responsive Environments
Trash Isles Agency: AMVBBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Give Registry Agency: Clemenger BBDO / Melbourne Client: Myer Category: Integrated Campaign
Pedigree Selfie STIX Clip Agency: Colenso BBDO / Auckland Client: Mars Category: Physical Product
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Burning Stores Agency: DAVID / Miami Client: Burger King Category: Publishing / Newspaper - Campaign
Pedigree Selfie STIX Agency: Colenso BBDO / Auckland Client: Mars Category: Applications
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Custom Content
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York + Resn / Wellington Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel
The Lioness Crest Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam Client: Nike Category: Branding / Rebranding
Fearless Girl Agency: McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware Client: State Street Global Advisors Category: Experiential / Environmental / Ambient Media - Single
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Innovation in Interactive / Gaming
Making Gut Health Digestible Agency: Jones Knowles Ritchie / London Client: The Gut Stuff Category: Moving Image / Single
HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY Agency: ASABA DESIGN / Tokyo + BOAT / Tokyo + grandpa / Tokyo Client: ISSEY MIYAKE INC. Category: Craft / Art Direction - Single or Series
SUMO GIRLS 82 TECHNIQUES Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo Client: HOKKOKU SHIMBUN INC. Category: Craft / Art Direction - Single or Series
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Ambient Media / Experiential & Installations
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Digital & Physical Product
Intel Drone Light Show at The Olympics Agency: Intel / Santa Clara Client: Intel Category: Craft - Innovation in Moving Image Craft / Visual
G Active - Water Made Active Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Craft - Innovation in Moving Image Craft / Visual
Notes Agency: BBDO / Toronto Client: Take Note Category: Online / Long Form - Single
An Eye Fit for Liberty Agency: Google Brand Studio / San Francisco Client: Google Category: Online / Long Form - Single
Follow The Arches Agency: Cossette / Toronto + Cossette / Montreal Client: McDonald's Restaurants of Canada Limited Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Disappearing Person Alerts Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Mobile Advertising
Inspirations Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires Client: Billboard Category: Craft - Direction / Campaign
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Craft - Direction / Campaign
LA Original Agency: 72andSunny / Los Angeles Client: Mayor's Fund for Los Angeles Category: Craft / Art Direction - Campaign
P&G My Black is Beautiful | The Talk Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH Client: P&G Category: Broadcast / Long Form - Single
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Sound - Campaign
Stories from the other side of the world Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Influencer Marketing / Episodic
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Integrated Branding
BVG x adidas – The Ticket-Shoe Agency: Jung von Matt AG / Hamburg Client: Berliner Verkehrsbetriebe (BVG) Category: Innovation in Cross-Platform / Integrated Branding
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Film / Online
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Film / Online
Recovery Room Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Television / Short Form - Single
It's Another Tide Ad Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Use of Technology / Physical Product & Mobile Integration
RIMOWA ELECTRONIC TAG Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne Client: RIMOWA Category: Use of Technology / Physical Product & Mobile Integration
Clash Royale Campaign Agency: Psyop / New York + Barton F. Graf / New York Client: Supercell Category: Craft - Animation / Campaign
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Social Engagement / User-Generated Content
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Online / Short Form - Single
C21 Restaurant Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City Client: National Down Syndrome Society Category: Online / Short Form - Single
Typecast Agency: Wieden+Kennedy / New York + O Positive / New York Client: The Atlantic Category: Online / Short Form - Single
Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Digital Design

2018 Direct Marketing Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

OS_DI18004G

2018 Cross-Platform Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Innovation in Cross-Platform / Experiential

OS_CP18020G

2018 Health, Wellness & Pharma Gold Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC

Ministry of Public Health, Afghanistan

Immunity Charm

Product Design / Physical Product

OS_HW18006G

2018 Branded Entertainment Gold Pencil

MRM//McCann / Madrid

Banco Santander

Beyond Money

Broadcast / Long Form - Single

OS_BE18006G

2018 Social Influencer Marketing Gold Pencil

R/GA / New York

The Muse, Ladies Get Paid, PayScale, Reply.ai

Ask For A Raise

Influencer Marketing / Single Channel

OS_SI18001G

2018 Interactive Gold Pencil

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Gaming

OS_IN18020G

2018 Moving Image Craft Gold Pencil

MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles

Samsung

Ostrich

Craft - Visual Effects / Single

OS_MI18032G

2018 Responsive Environments Gold Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Innovation in Responsive Environments

OS_RE18010G

2018 Social Media Gold Pencil

AMVBBDO / London + LADbible / London

LADbible & Plastic Ocean

Trash Isles

Social Engagement / Community Building

OS_SM18013G

2018 Public Relations Gold Pencil

Clemenger BBDO / Melbourne

Myer

Give Registry

Integrated Campaign

OS_PR18029G

2018 Intellectual Property Gold Pencil

Colenso BBDO / Auckland

Mars

Pedigree Selfie STIX Clip

Physical Product

OS_IP18001G

2018 Film Gold Pencil

Saatchi & Saatchi / New York

Procter & Gamble - Tide

It's a Tide Ad Campaign

Television / Varying Length Campaign

OS_FI18020G

2018 Print & Outdoor Gold Pencil

DAVID / Miami

Burger King

Burning Stores

Publishing / Newspaper - Campaign

OS_PO18003G

2018 Mobile Gold Pencil

Colenso BBDO / Auckland

Mars

Pedigree Selfie STIX

Applications

OS_MO18003G

2018 Radio Gold Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Custom Content

OS_RA18009G

2018 UX / UI Gold Pencil

Droga5 / New York + PHD / New York + Resn / Wellington

MailChimp

Did You Mean MailChimp?

Cross-Channel / Digital / Physical Cross-Channel

OS_UX18010G

2018 Design Gold Pencil

Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam

Nike

The Lioness Crest

Branding / Rebranding

OS_DE18008G

2018 Design Gold Pencil

McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware

State Street Global Advisors

Fearless Girl

Experiential / Environmental / Ambient Media - Single

OS_DE18045G

2018 Interactive Gold Pencil

adam&eveDDB / London

FIFA

More Than A Game

Innovation in Interactive / Gaming

OS_IN18040G

2018 Design Gold Pencil

Jones Knowles Ritchie / London

The Gut Stuff

Making Gut Health Digestible

Moving Image / Single

OS_DE18051G

2018 Design Gold Pencil

ASABA DESIGN / Tokyo + BOAT / Tokyo + grandpa / Tokyo

ISSEY MIYAKE INC.

HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY

Craft / Art Direction - Single or Series

OS_DE18055G

2018 Design Gold Pencil

DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo

HOKKOKU SHIMBUN INC.

SUMO GIRLS 82 TECHNIQUES

Craft / Art Direction - Single or Series

OS_DE18056G

2018 Direct Marketing Gold Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi

Ministry of Public Health, Afghanistan

The Immunity Charm

Ambient Media / Experiential & Installations

OS_DI18005G

2018 Intellectual Property Gold Pencil

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Integrated Digital & Physical Product

OS_IP18008G

2018 Moving Image Craft Gold Pencil

Intel / Santa Clara

Intel

Intel Drone Light Show at The Olympics

Craft - Innovation in Moving Image Craft / Visual

OS_MI18049G

2018 Moving Image Craft Gold Pencil

TBWA\Chiat\Day, / Los Angeles

Gatorade

G Active - Water Made Active

Craft - Innovation in Moving Image Craft / Visual

OS_MI18050G

2018 Branded Entertainment Gold Pencil

BBDO / Toronto

Take Note

Notes

Online / Long Form - Single

OS_BE18014G

2018 Branded Entertainment Gold Pencil

Google Brand Studio / San Francisco

Google

An Eye Fit for Liberty

Online / Long Form - Single

OS_BE18015G

2018 Print & Outdoor Gold Pencil

Cossette / Toronto + Cossette / Montreal

McDonald's Restaurants of Canada Limited

Follow The Arches

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18033G

2018 Mobile Gold Pencil

BWM Dentsu / Melbourne + Cox Inall Change / Melbourne

Queensland Police

Disappearing Person Alerts

Mobile Advertising

OS_MO18011G

2018 Moving Image Craft Gold Pencil

La Comunidad / Buenos Aires + PRIMO / Buenos Aires

Billboard

Inspirations

Craft - Direction / Campaign

OS_MI18008G

2018 Moving Image Craft Gold Pencil

Saatchi & Saatchi / New York

Procter & Gamble - Tide

It's a Tide Ad Campaign

Craft - Direction / Campaign

OS_MI18009G

2018 Cross-Platform Gold Pencil

72andSunny / Los Angeles

Mayor's Fund for Los Angeles

LA Original

Craft / Art Direction - Campaign

OS_CP18017G

2018 Branded Entertainment Gold Pencil

Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH

P&G

P&G My Black is Beautiful | The Talk

Broadcast / Long Form - Single

OS_BE18005G

2018 Cross-Platform Gold Pencil

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Craft / Sound - Campaign

OS_CP18019G

2018 Social Influencer Marketing Gold Pencil

BBDO Paris / Boulogne Billancourt

CARE France

Stories from the other side of the world

Influencer Marketing / Episodic

OS_SI18011G

2018 Cross-Platform Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Innovation in Cross-Platform / Integrated Branding

OS_CP18022G

2018 Cross-Platform Gold Pencil

Jung von Matt AG / Hamburg

Berliner Verkehrsbetriebe (BVG)

BVG x adidas – The Ticket-Shoe

Innovation in Cross-Platform / Integrated Branding

OS_CP18023G

2018 Film Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Innovation in Film / Online

OS_FI18047G

2018 Film Gold Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Innovation in Film / Online

OS_FI18048G

2018 Film Gold Pencil

BBDO / New York + O Positive / New York

Mars Chocolate North America / Snickers

Recovery Room

Television / Short Form - Single

OS_FI18001G

2018 Film Gold Pencil

Saatchi & Saatchi / New York

Procter & Gamble - Tide

It's Another Tide Ad

Television / Short Form - Single

OS_FI18002G

2018 Mobile Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Use of Technology / Physical Product & Mobile Integration

OS_MO18023G

2018 Mobile Gold Pencil

Philipp und Keuntje / Hamburg + RIMOWA / Cologne

RIMOWA

RIMOWA ELECTRONIC TAG

Use of Technology / Physical Product & Mobile Integration

OS_MO18024G

2018 Moving Image Craft Gold Pencil

Psyop / New York + Barton F. Graf / New York

Supercell

Clash Royale Campaign

Craft - Animation / Campaign

OS_MI18030G

2018 Social Media Gold Pencil

VML / Sydney

McDonald's Australia

Snaplications

Social Engagement / User-Generated Content

OS_SM18011G

2018 Branded Entertainment Gold Pencil

BBDO / New York + The Corner Shop / New York

P&G

The Talk

Online / Short Form - Single

OS_BE18008G

2018 Branded Entertainment Gold Pencil

Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City

National Down Syndrome Society

C21 Restaurant

Online / Short Form - Single

OS_BE18009G

2018 Branded Entertainment Gold Pencil

Wieden+Kennedy / New York + O Positive / New York

The Atlantic

Typecast

Online / Short Form - Single

OS_BE18010G

2018 Design Gold Pencil

DDB Group New Zealand / Auckland

Netsafe

Re:scam

Digital Design

OS_DE18043G

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