The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
The Truth is Hard to Find
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Under 100K Budget
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Custom Content
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Digital / Use of Technology
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Innovation in Film / Television / Cinema
More Than A Game
Agency: adam&eveDDB / London
Client: FIFA Category: Influencer Marketing / Multi-Channel
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Influencer Marketing / Multi-Channel
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Influencer Marketing / Episodic
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Use of Technology
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Publishing / Magazine - Campaign
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Extended Campaign / Posters & Ambient Media
Ash to Art
Agency: J. Walter Thompson / London
Client: Glasgow School of Art Category: Experimental / Internal Projects / R&D
Ask For A Raise
Agency: R/GA / New York
Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY
Agency: ASABA DESIGN / Tokyo + BOAT / Tokyo + grandpa / Tokyo
Client: ISSEY MIYAKE INC. Category: Craft / Art Direction - Single or Series
SUMO GIRLS 82 TECHNIQUES
Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client: HOKKOKU SHIMBUN INC. Category: Craft / Art Direction - Single or Series
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper Category: Data Visualization / Dynamic
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui Category: Data Visualization / Dynamic
Original Is Never Finished
Agency: EXILE / New York + Johannes Leonardo / New York + RSA Films / Los Angeles
Client: Adidas Category: Craft - Editing / Single
Nothing Beats A Londoner
Agency: Final Cut / London + Wieden+Kennedy / London + Riff Raff / London
Client: Nike Category: Craft - Editing / Single
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client: Samsung Category: Craft - Visual Effects / Single
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John Category: Craft / Visual Effects / Animation
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client Category: Innovation in Health & Wellness
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA Category: Branded Social Post / Campaign
Open your eyes
Agency: Grey Germany / Duesseldorf
Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Print & Outdoor / Print - Campaign
John Malkovich's Journey
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace Category: Craft - Cinematography / Single
Did You Mean MailChimp?
Agency: The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York
Client: MailChimp Category: Broadcast / Short Form - Campaign
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Craft - Sound Design / Single
Doritos Blaze vs. MTN DEW ICE
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos + Mountain Dew Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Original is Never Finished
Agency: Human / Santa Monica + Johannes Leonardo / New York + adidas Originals / Portland + RSA Films / Los Angeles
Client: adidas Originals Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Young Thug - Wyclef Jean
Agency: Pomp&Clout / Brooklyn
Client: Atlantic Records Category: Music Videos
NEIGHBORHOODS
Agency: GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow
Client: Sberbank of Russia Category: Online Advertising / Banners
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Craft / Printing / Production - Single or Campaign
Scary Clown Night
Agency: LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid
Client: Burger King Category: Experiential / Events & Competitions
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King Category: Innovation in Cross-Platform / Experiential
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Craft / Dynamic Data Visualization
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client: The Recording Academy Category: Innovation in Interactive / Experiential
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Branded Content
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Branded Content
Inspirations
Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client: Billboard Category: Craft - Direction / Campaign
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles
Client: Procter & Gamble - Tide Category: Craft - Direction / Campaign
I'm With The Banned
Agency: Spotify In-House / New York
Client: Spotify Category: Online / Long Form - Campaign
The Truth is Hard to Find - Daniel Berehulak
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Online Films & Video / Long Form - Single
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London
Client: Nike Category: Online Films & Video / Long Form - Single
Award:
2018 Film Gold Pencil
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Under 100K Budget
Annual ID:
OS_FI18040G
Award:
2018 Radio Gold Pencil
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Custom Content
Annual ID:
OS_RA18009G
Award:
2018 Design Gold Pencil
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Greek Yogurt
Category:
Packaging / Mass-market
Annual ID:
OS_DE18033G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Digital / Use of Technology
Annual ID:
OS_HW18021G
Award:
2018 Film Gold Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Innovation in Film / Television / Cinema
Annual ID:
OS_FI18045G
Award:
2018 Social Influencer Marketing Gold Pencil
Agency:
adam&eveDDB / London
Client:
FIFA
Title:
More Than A Game
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18006G
Award:
2018 Social Influencer Marketing Gold Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18007G
Award:
2018 Social Influencer Marketing Gold Pencil
Agency:
BBDO Paris / Boulogne Billancourt
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI18011G
Award:
2018 Mobile Gold Pencil
Agency:
The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Use of Technology
Annual ID:
OS_MO18016G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18014G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18015G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Extended Campaign / Posters & Ambient Media
Annual ID:
OS_PO18050G
Award:
2018 Public Relations Gold Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Myer
Title:
Give Registry
Category:
Integrated Campaign
Annual ID:
OS_PR18029G
Award:
2018 Design Gold Pencil
Agency:
DDB Group New Zealand / Auckland
Client:
Netsafe
Title:
Re:scam
Category:
Digital Design
Annual ID:
OS_DE18043G
Award:
2018 Intellectual Property Gold Pencil
Agency:
J. Walter Thompson / London
Client:
Glasgow School of Art
Title:
Ash to Art
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS_IP18011G
Award:
2018 Social Influencer Marketing Gold Pencil
Agency:
R/GA / New York
Client:
The Muse, Ladies Get Paid, PayScale, Reply.ai
Title:
Ask For A Raise
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18001G
Award:
2018 Design Gold Pencil
Agency:
ASABA DESIGN / Tokyo + BOAT / Tokyo + grandpa / Tokyo
Client:
ISSEY MIYAKE INC.
Title:
HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18055G
Award:
2018 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client:
HOKKOKU SHIMBUN INC.
Title:
SUMO GIRLS 82 TECHNIQUES
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18056G
Award:
2018 Design Gold Pencil
Agency:
FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Vitor Patalano / São Paulo
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE18040G
Award:
2018 Design Gold Pencil
Agency:
GREY / SAO PAULO + GREY / LATAM + GREY / -
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE18041G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
EXILE / New York + Johannes Leonardo / New York + RSA Films / Los Angeles
Client:
Adidas
Title:
Original Is Never Finished
Category:
Craft - Editing / Single
Annual ID:
OS_MI18017G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Final Cut / London + Wieden+Kennedy / London + Riff Raff / London
Client:
Nike
Title:
Nothing Beats A Londoner
Category:
Craft - Editing / Single
Annual ID:
OS_MI18018G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client:
Samsung
Title:
Ostrich
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI18032G
Award:
2018 Radio Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Radio
Annual ID:
OS_RA18026G
Award:
2018 Interactive Gold Pencil
Agency:
Spinifex Group / Torrance
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN18022G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW18025G
Award:
2018 Social Media Gold Pencil
Agency:
BBH / Singapore
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18007G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Grey Germany / Duesseldorf
Client:
Terre des femmes - Menschenrechte für die Frau e.V.
Title:
Open your eyes
Category:
Print & Outdoor / Print - Campaign
Annual ID:
OS_HW18022G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client:
Squarespace
Title:
John Malkovich's Journey
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI18022G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Broadcast / Short Form - Campaign
Annual ID:
OS_BE18004G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Herezie Group / Paris
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI18035G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos + Mountain Dew
Title:
Doritos Blaze vs. MTN DEW ICE
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI18042G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Human / Santa Monica + Johannes Leonardo / New York + adidas Originals / Portland + RSA Films / Los Angeles
Client:
adidas Originals
Title:
Original is Never Finished
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI18043G
Award:
2018 Cross-Platform Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Nosferatu
Category:
Craft / Sound - Campaign
Annual ID:
OS_CP18019G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Pomp&Clout / Brooklyn
Client:
Atlantic Records
Title:
Young Thug - Wyclef Jean
Category:
Music Videos
Annual ID:
OS_BE18026G
Award:
2018 Interactive Gold Pencil
Agency:
GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow
Client:
Sberbank of Russia
Title:
NEIGHBORHOODS
Category:
Online Advertising / Banners
Annual ID:
OS_IN18009G
Award:
2018 UX / UI Gold Pencil
Agency:
R/GA / Sao Paulo
Client:
Banco Bradesco
Title:
next Bank
Category:
Mobile / Utility
Annual ID:
OS_UX18005G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO18069G
Award:
2018 Cross-Platform Gold Pencil
Agency:
LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid
Client:
Burger King
Title:
Scary Clown Night
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP18001G
Award:
2018 Cross-Platform Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP18020G
Award:
2018 Film Gold Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI18020G
Award:
2018 Responsive Environments Gold Pencil
Agency:
Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_RE18008G
Award:
2018 Interactive Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18036G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Branded Content
Annual ID:
OS_HW18001G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
RPA / Santa Monica
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Branded Content
Annual ID:
OS_HW18002G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client:
Billboard
Title:
Inspirations
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18008G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18009G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
I'm With The Banned
Category:
Online / Long Form - Campaign
Annual ID:
OS_BE18019G
Award:
2018 Film Gold Pencil
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find - Daniel Berehulak
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18024G
Award:
2018 Film Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Nike
Title:
Nothing Beats a Londoner
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18025G