The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Beyond Money Agency: MRM//McCann / Madrid Client: Banco Santander Category: Broadcast / Long Form - Single
Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
Trash Isles Agency: AMVBBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Ask For A Raise Agency: R/GA / New York Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Ostrich Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Visual Effects / Single
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York + Resn / Wellington Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Experiential
Give Registry Agency: Clemenger BBDO / Melbourne Client: Myer Category: Integrated Campaign
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Custom Content
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Innovation in Responsive Environments
The Lioness Crest Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam Client: Nike Category: Branding / Rebranding
Pedigree Selfie STIX Clip Agency: Colenso BBDO / Auckland Client: Mars Category: Physical Product
Pedigree Selfie STIX Agency: Colenso BBDO / Auckland Client: Mars Category: Applications
Burning Stores Agency: DAVID / Miami Client: Burger King Category: Publishing / Newspaper - Campaign
Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Digital Product
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Digital Product
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Innovation in Health & Wellness
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Innovation in Health & Wellness
It's perfectly normal. Until it's Kwiffed Agency: Droga5 / London + Biscuit Filmworks / London Client: Kwiff Category: Television / Long Form - Campaign
Notes Agency: BBDO / Toronto Client: Take Note Category: Online / Long Form - Single
An Eye Fit for Liberty Agency: Google Brand Studio / San Francisco Client: Google Category: Online / Long Form - Single
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online / Long Form - Single
reVision FC Agency: Anomaly / New York + Park Pictures / New York + Arcade Edit / New York Client: Dick's Sporting Goods Category: Online / Long Form - Single
AboveTheNoise Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles Client: Beats By Dre Category: Online / Long Form - Single
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Craft / Dynamic Data Visualization
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Guerrilla Marketing
PRICE ON THE JERSEY Agency: DM9 DDB / SÃO PAULO Client: WALMART Category: Guerrilla Marketing
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Guerrilla Marketing
The Humanium Metal Initiative Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Guerrilla Marketing
Loving "It" Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Guerrilla Marketing
11 Herbs & Spices Agency: Wieden+Kennedy / Portland Client: KFC Category: Branded Social Post / Single
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Branded Social Post / Single
Say It Tika Agency: FCB New Zealand / Auckland/ Wellington Client: Vodafone New Zealand Category: Branded Social Post / Single
Facts First Agency: Figliulo&Partners / New York Client: CNN Category: Branded Social Post / Single
THE BEAUTY OF FOOD LOGISTICS Agency: DENTSU INC. / Tokyo Client: TOYOTA L&F Category: Craft / Illustration - Single or Series
Food Typography  Agency: Masaki Hanahara / Tokyo Client: H'or Cafe Category: Craft / Illustration - Single or Series
Chobani Smooth Yogurt Agency: Chobani / New York Client: Chobani® Category: Craft / Illustration - Single or Series
Study Opposite Styles Agency: DENTSU INC. / NAGOYA Client: Tokai Polytechnic College Category: Craft / Illustration - Single or Series
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Craft / Illustration - Single or Series
The Brass Instruments Band Agency: The Nine / Shanghai Client: Hengzheng Dental Category: Craft / Illustration - Single or Series
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Television / Short Form - Campaign
Device Free Dinner Agency: Goodby Silverstein & Partners / San Francisco Client: Common Sense Media Category: Television / Short Form - Campaign
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Digital / Websites & Mobile
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Interactive / Online
Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Innovation in Interactive / Online
USPS - Operation Santa Agency: MRM//McCann / New York Client: United States Postal Service Category: Innovation in Interactive / Online
Uk'shona Kwelanga - a WhatsApp Drama series Agency: King James Group / Cape Town Client: Sanlam Category: Innovation in Interactive / Online

2018 Direct Marketing Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

OS_DI18004G

2018 Branded Entertainment Gold Pencil

MRM//McCann / Madrid

Banco Santander

Beyond Money

Broadcast / Long Form - Single

OS_BE18006G

2018 Health, Wellness & Pharma Gold Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC

Ministry of Public Health, Afghanistan

Immunity Charm

Product Design / Physical Product

OS_HW18006G

2018 Social Media Gold Pencil

AMVBBDO / London + LADbible / London

LADbible & Plastic Ocean

Trash Isles

Social Engagement / Community Building

OS_SM18013G

2018 Social Influencer Marketing Gold Pencil

R/GA / New York

The Muse, Ladies Get Paid, PayScale, Reply.ai

Ask For A Raise

Influencer Marketing / Single Channel

OS_SI18001G

2018 Film Gold Pencil

Saatchi & Saatchi / New York

Procter & Gamble - Tide

It's a Tide Ad Campaign

Television / Varying Length Campaign

OS_FI18020G

2018 Moving Image Craft Gold Pencil

MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles

Samsung

Ostrich

Craft - Visual Effects / Single

OS_MI18032G

2018 UX / UI Gold Pencil

Droga5 / New York + PHD / New York + Resn / Wellington

MailChimp

Did You Mean MailChimp?

Cross-Channel / Digital / Physical Cross-Channel

OS_UX18010G

2018 Cross-Platform Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Innovation in Cross-Platform / Experiential

OS_CP18020G

2018 Public Relations Gold Pencil

Clemenger BBDO / Melbourne

Myer

Give Registry

Integrated Campaign

OS_PR18029G

2018 Interactive Gold Pencil

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Gaming

OS_IN18020G

2018 Radio Gold Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Custom Content

OS_RA18009G

2018 Responsive Environments Gold Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Innovation in Responsive Environments

OS_RE18010G

2018 Design Gold Pencil

Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam

Nike

The Lioness Crest

Branding / Rebranding

OS_DE18008G

2018 Intellectual Property Gold Pencil

Colenso BBDO / Auckland

Mars

Pedigree Selfie STIX Clip

Physical Product

OS_IP18001G

2018 Mobile Gold Pencil

Colenso BBDO / Auckland

Mars

Pedigree Selfie STIX

Applications

OS_MO18003G

2018 Print & Outdoor Gold Pencil

DAVID / Miami

Burger King

Burning Stores

Publishing / Newspaper - Campaign

OS_PO18003G

2018 Intellectual Property Gold Pencil

DDB Group New Zealand / Auckland

Netsafe

Re:scam

Digital Product

OS_IP18006G

2018 Intellectual Property Bronze Pencil

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Digital Product

OS_IP18007B

2018 Health, Wellness & Pharma Gold Pencil

Area 23, An FCB Health Network Company / New York + FCB Health / New York

Anonymous Client

The Anti-Trafficking Exam

Innovation in Health & Wellness

OS_HW18025G

2018 Health, Wellness & Pharma Bronze Pencil

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Innovation in Health & Wellness

OS_HW18026B

2018 Film Bronze Pencil

Droga5 / London + Biscuit Filmworks / London

Kwiff

It's perfectly normal. Until it's Kwiffed

Television / Long Form - Campaign

OS_FI18019B

2018 Branded Entertainment Gold Pencil

BBDO / Toronto

Take Note

Notes

Online / Long Form - Single

OS_BE18014G

2018 Branded Entertainment Gold Pencil

Google Brand Studio / San Francisco

Google

An Eye Fit for Liberty

Online / Long Form - Single

OS_BE18015G

2018 Branded Entertainment Silver Pencil

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Online / Long Form - Single

OS_BE18016S

2018 Branded Entertainment Bronze Pencil

Anomaly / New York + Park Pictures / New York + Arcade Edit / New York

Dick's Sporting Goods

reVision FC

Online / Long Form - Single

OS_BE18017B

2018 Branded Entertainment Bronze Pencil

JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles

Beats By Dre

AboveTheNoise

Online / Long Form - Single

OS_BE18018B

2018 Responsive Environments Gold Pencil

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Craft / Dynamic Data Visualization

OS_RE18008G

2018 Direct Marketing Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Guerrilla Marketing

OS_DI18022G

2018 Direct Marketing Gold Pencil

DM9 DDB / SÃO PAULO

WALMART

PRICE ON THE JERSEY

Guerrilla Marketing

OS_DI18023G

2018 Direct Marketing Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Guerrilla Marketing

OS_DI18024G

2018 Direct Marketing Silver Pencil

Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm

IM Swedish Development Partner

The Humanium Metal Initiative

Guerrilla Marketing

OS_DI18025S

2018 Direct Marketing Bronze Pencil

Grabarz & Partner Werbeagentur GmbH / Hamburg

Burger King Deutschland GmbH

Loving "It"

Guerrilla Marketing

OS_DI18026B

2018 Social Media Silver Pencil

Wieden+Kennedy / Portland

KFC

11 Herbs & Spices

Branded Social Post / Single

OS_SM18003S

2018 Social Media Bronze Pencil

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Branded Social Post / Single

OS_SM18004B

2018 Social Media Bronze Pencil

FCB New Zealand / Auckland/ Wellington

Vodafone New Zealand

Say It Tika

Branded Social Post / Single

OS_SM18005B

2018 Social Media Bronze Pencil

Figliulo&Partners / New York

CNN

Facts First

Branded Social Post / Single

OS_SM18006B

2018 Design Gold Pencil

DENTSU INC. / Tokyo

TOYOTA L&F

THE BEAUTY OF FOOD LOGISTICS

Craft / Illustration - Single or Series

OS_DE18057G

2018 Design Gold Pencil

Masaki Hanahara / Tokyo

H'or Cafe

Food Typography 

Craft / Illustration - Single or Series

OS_DE18058G

2018 Design Silver Pencil

Chobani / New York

Chobani®

Chobani Smooth Yogurt

Craft / Illustration - Single or Series

OS_DE18059S

2018 Design Silver Pencil

DENTSU INC. / NAGOYA

Tokai Polytechnic College

Study Opposite Styles

Craft / Illustration - Single or Series

OS_DE18060S

2018 Design Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Craft / Illustration - Single or Series

OS_DE18061B

2018 Design Bronze Pencil

The Nine / Shanghai

Hengzheng Dental

The Brass Instruments Band

Craft / Illustration - Single or Series

OS_DE18062B

2018 Film Silver Pencil

Colenso BBDO / Auckland

Mars

The Pedigree Child Replacement Programme

Television / Short Form - Campaign

OS_FI18006S

2018 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Common Sense Media

Device Free Dinner

Television / Short Form - Campaign

OS_FI18007B

2018 Direct Marketing Bronze Pencil

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Digital / Websites & Mobile

OS_DI18014B

2018 Interactive Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Innovation in Interactive / Online

OS_IN18032G

2018 Interactive Silver Pencil

DDB Group New Zealand / Auckland

Netsafe

Re:scam

Innovation in Interactive / Online

OS_IN18033S

2018 Interactive Silver Pencil

MRM//McCann / New York

United States Postal Service

USPS - Operation Santa

Innovation in Interactive / Online

OS_IN18034S

2018 Interactive Bronze Pencil

King James Group / Cape Town

Sanlam

Uk'shona Kwelanga - a WhatsApp Drama series

Innovation in Interactive / Online

OS_IN18035B

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