The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Music Liberates Music Agency: BBDO / New York + PhantoscopicLtd Client: Bacardi Category: Cross-Channel / Digital Cross-Channel
Magenta Unleashed Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Experiential / Augmented Reality (AR)
The Last da Vinci Agency: Droga5 / New York + Chelsea Pictures / New York Client: Christie's Category: Digital / Social Media & Viral Marketing - Single
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Integrated Branding / Integrated Online
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Integrated Branding / Integrated Online
SMOOOTH Agency: NORD DDB / STOCKHOLM + House Agency / STOCKHOLM Client: Klarna Category: Brand Transformation
OBSESSION FOR SMOOTHNESS Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo Client: DOUBLE A Category: Craft - Innovation in Moving Image Craft / Visual
The Invisible Car Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Integrated Digital & Physical Product
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Integrated Branding
Disclaimer Videos Agency: The Martin Agency / Richmond Client: GEICO Category: Mobile-First Video
Destination Pride Agency: FCB/SIX / Toronto Client: PFLAG Canada Category: Websites / Utility
General Howe's Dog Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Broadcast / Short Form - Single
Barbers Agency: Furlined / Los Angeles + Apple / Cupertino Client: Apple Category: Broadcast / Short Form - Single
Supima: World's Finest Cottons Agency: Stella Giovanni / New York Client: Rizzoli Publications Category: Editorial / Book Cover
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Television / Short Form - Campaign
The Soy Sauce Posters - Flounder Fish Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
IKEA´s response to Balenciaga Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Art Direction
Signed by bees Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna Client: A. Darbo AG Category: Promotional / Collateral Items - Single or Series
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Promotional / Collateral Items - Single or Series
The Bulletproof Flag Agency: Sid Lee / Toronto Client: Black Lives Matter Canada Category: Promotional / Collateral Items - Single or Series
Nike Badge of Honor Agency: Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo Client: Nike China Category: Promotional / Collateral Items - Single or Series
TV Doctors - Emergency Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form
Interrupt-a-palooza: Nighty Night Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Interrupt-a-palooza: Smile and Say Skis Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Ostrich Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Online / Short Form - Single
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Experiential / Immersive / Events
"REMAINS IN MY HEART."/ SUMO GIRLS 82 TECHNIQUES Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo Client: HOKKOKU SHIMBUN INC. Category: Promotional / Posters - Single
"SUMO GIRLS 82 TECHNIQUES" / SUMO GIRLS 82 TECHNIQUES Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo Client: HOKKOKU SHIMBUN INC. Category: Promotional / Posters - Single
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Experiential / Digital Installations
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Ambient Media / Live Events
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Ambient Media / Live Events
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
Chobani A hint of flavor Agency: Chobani / New York Client: Chobani® Category: Packaging / Mass-market
Samsung SmartSuit Agency: Cheil / Amsterdam Client: Samsung Benelux Category: Craft / Dynamic Data Visualization
Destination Pride Agency: FCB/SIX / Toronto Client: PFLAG Canada Category: Craft / Dynamic Data Visualization
Interrupt-a-palooza Campaign Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Campaign
Give Registry Agency: Clemenger BBDO / Melbourne Client: Myer Category: Media Relations
Ticket to Play Agency: Weber Shandwick / New York Client: Mattel Barbie Category: Media Relations
Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Web / Utility
Destination Pride Agency: FCB/SIX / Toronto Client: PFLAG Canada Category: Web / Utility
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Applications
Bubbles Agency: Memac Ogilvy / Dubai Client: Coca-Cola Middle East Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Nike Equality: The Swoosh Vote Agency: Wieden+Kennedy / Portland Client: Nike Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
SickKids VS - MomStrong Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto Client: SickKids Foundation Category: Film / Long Form
Capture Agency: McCann Worldgroup / Bangkok Client: Verena International Co., Ltd. Category: Film / Long Form
Imaginary Friends Society - What's an MRI Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Film / Long Form
DOGA VISUAL IDENTITY Agency: Creuna Norway / Oslo Client: DOGA - Design and Architecture Norway Category: Branding / Identity System
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Craft / Use of Digital Technology - Single or Campaign
Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Typography / Typeface Design

2018 UX / UI Silver Pencil

BBDO / New York + PhantoscopicLtd

Bacardi

Music Liberates Music

Cross-Channel / Digital Cross-Channel

OS_UX18009S

2018 Branded Entertainment Silver Pencil

Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton

Deutsche Telekom

Magenta Unleashed

Experiential / Augmented Reality (AR)

OS_BE18033S

2018 Direct Marketing Silver Pencil

Droga5 / New York + Chelsea Pictures / New York

Christie's

The Last da Vinci

Digital / Social Media & Viral Marketing - Single

OS_DI18017S

2018 Cross-Platform Silver Pencil

AMVBBDO / London + Somesuch & Co / London

Essity Libresse Bodyform

#Blood Normal

Integrated Branding / Integrated Online

OS_CP18012S

2018 Cross-Platform Silver Pencil

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Integrated Branding / Integrated Online

OS_CP18013S

2018 Cross-Platform Silver Pencil

NORD DDB / STOCKHOLM + House Agency / STOCKHOLM

Klarna

SMOOOTH

Brand Transformation

OS_CP18015S

2018 Moving Image Craft Silver Pencil

SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo

DOUBLE A

OBSESSION FOR SMOOTHNESS

Craft - Innovation in Moving Image Craft / Visual

OS_MI18051S

2018 Intellectual Property Silver Pencil

Commonwealth//McCann / Detroit

Chevrolet

The Invisible Car

Integrated Digital & Physical Product

OS_IP18009S

2018 Cross-Platform Silver Pencil

Colenso BBDO / Auckland

Mars

The Pedigree Child Replacement Programme

Integrated Branding

OS_CP18007S

2018 Mobile Silver Pencil

The Martin Agency / Richmond

GEICO

Disclaimer Videos

Mobile-First Video

OS_MO18030S

2018 Interactive Silver Pencil

FCB/SIX / Toronto

PFLAG Canada

Destination Pride

Websites / Utility

OS_IN18006S

2018 Branded Entertainment Silver Pencil

BBDO / New York + Biscuit Filmworks / Los Angeles

Mars Petcare / Pedigree

General Howe's Dog

Broadcast / Short Form - Single

OS_BE18001S

2018 Branded Entertainment Silver Pencil

Furlined / Los Angeles + Apple / Cupertino

Apple

Barbers

Broadcast / Short Form - Single

OS_BE18002S

2018 Design Silver Pencil

Stella Giovanni / New York

Rizzoli Publications

Supima: World's Finest Cottons

Editorial / Book Cover

OS_DE18010S

2018 Film Silver Pencil

Colenso BBDO / Auckland

Mars

The Pedigree Child Replacement Programme

Television / Short Form - Campaign

OS_FI18006S

2018 Print & Outdoor Silver Pencil

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters - Flounder Fish

Promotional / Collateral / Posters - Single

OS_PO18020S

2018 Social Media Silver Pencil

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA´s response to Balenciaga

Branded Social Post / Real-Time Response

OS_SM18010S

2018 Interactive Silver Pencil

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Craft / Art Direction

OS_IN18030S

2018 Design Silver Pencil

Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna

A. Darbo AG

Signed by bees

Promotional / Collateral Items - Single or Series

OS_DE18029S

2018 Design Silver Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi

Ministry of Public Health, Afghanistan

The Immunity Charm

Promotional / Collateral Items - Single or Series

OS_DE18030S

2018 Design Silver Pencil

Sid Lee / Toronto

Black Lives Matter Canada

The Bulletproof Flag

Promotional / Collateral Items - Single or Series

OS_DE18031S

2018 Design Silver Pencil

Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo

Nike China

Nike Badge of Honor

Promotional / Collateral Items - Single or Series

OS_DE18032S

2018 Health, Wellness & Pharma Silver Pencil

McCann / New York + MRM//McCann / New York

Cigna

TV Doctors - Emergency

Film / Short Form

OS_HW18011S

2018 Film Silver Pencil

The Martin Agency / Richmond

GEICO

Interrupt-a-palooza: Nighty Night

Online Films & Video / Pre-Roll Video - Single

OS_FI18035S

2018 Film Silver Pencil

The Martin Agency / Richmond

GEICO

Interrupt-a-palooza: Smile and Say Skis

Online Films & Video / Pre-Roll Video - Single

OS_FI18036S

2018 Branded Entertainment Silver Pencil

MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles

Samsung

Ostrich

Online / Short Form - Single

OS_BE18011S

2018 Health, Wellness & Pharma Silver Pencil

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Experiential / Immersive / Events

OS_HW18004S

2018 Design Silver Pencil

DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo

HOKKOKU SHIMBUN INC.

"REMAINS IN MY HEART."/ SUMO GIRLS 82 TECHNIQUES

Promotional / Posters - Single

OS_DE18016S

2018 Design Silver Pencil

DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo

HOKKOKU SHIMBUN INC.

"SUMO GIRLS 82 TECHNIQUES" / SUMO GIRLS 82 TECHNIQUES

Promotional / Posters - Single

OS_DE18017S

2018 Interactive Silver Pencil

TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles

The Recording Academy

60th GRAMMYs - Play the City

Experiential / Digital Installations

OS_IN18018S

2018 Direct Marketing Silver Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Ambient Media / Live Events

OS_DI18011S

2018 Direct Marketing Silver Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Ambient Media / Live Events

OS_DI18012S

2018 Print & Outdoor Silver Pencil

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Craft / Art Direction - Single or Campaign

OS_PO18054S

2018 Design Silver Pencil

Chobani / New York

Chobani®

Chobani A hint of flavor

Packaging / Mass-market

OS_DE18034S

2018 Interactive Silver Pencil

Cheil / Amsterdam

Samsung Benelux

Samsung SmartSuit

Craft / Dynamic Data Visualization

OS_IN18027S

2018 Interactive Silver Pencil

FCB/SIX / Toronto

PFLAG Canada

Destination Pride

Craft / Dynamic Data Visualization

OS_IN18028S

2018 Film Silver Pencil

The Martin Agency / Richmond

GEICO

Interrupt-a-palooza Campaign

Online Films & Video / Pre-Roll Video - Campaign

OS_FI18038S

2018 Public Relations Silver Pencil

Clemenger BBDO / Melbourne

Myer

Give Registry

Media Relations

OS_PR18002S

2018 Public Relations Silver Pencil

Weber Shandwick / New York

Mattel Barbie

Ticket to Play

Media Relations

OS_PR18003S

2018 UX / UI Silver Pencil

DDB Group New Zealand / Auckland

Netsafe

Re:scam

Web / Utility

OS_UX18001S

2018 UX / UI Silver Pencil

FCB/SIX / Toronto

PFLAG Canada

Destination Pride

Web / Utility

OS_UX18002S

2018 Mobile Silver Pencil

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Applications

OS_MO18005S

2018 Print & Outdoor Silver Pencil

Memac Ogilvy / Dubai

Coca-Cola Middle East

Bubbles

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18031S

2018 Print & Outdoor Silver Pencil

Wieden+Kennedy / Portland

Nike

Nike Equality: The Swoosh Vote

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18032S

2018 Health, Wellness & Pharma Silver Pencil

Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto

SickKids Foundation

SickKids VS - MomStrong

Film / Long Form

OS_HW18014S

2018 Health, Wellness & Pharma Silver Pencil

McCann Worldgroup / Bangkok

Verena International Co., Ltd.

Capture

Film / Long Form

OS_HW18015S

2018 Health, Wellness & Pharma Silver Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society - What's an MRI

Film / Long Form

OS_HW18016S

2018 Design Silver Pencil

Creuna Norway / Oslo

DOGA - Design and Architecture Norway

DOGA VISUAL IDENTITY

Branding / Identity System

OS_DE18004S

2018 Direct Marketing Silver Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Craft / Use of Digital Technology - Single or Campaign

OS_DI18031S

2018 Design Silver Pencil

Ogilvy / New York

NewFest & NYC Pride

Type with Pride

Typography / Typeface Design

OS_DE18014S

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