The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Chobani Smooth Yogurt
Agency: Chobani / New York
Client: Chobani® Category: Craft / Illustration - Single or Series
Study Opposite Styles
Agency: DENTSU INC. / NAGOYA
Client: Tokai Polytechnic College Category: Craft / Illustration - Single or Series
DOGA LOGO AND VISUAL IDENTITY
Agency: Creuna Norway / Oslo
Client: DOGA - Design and Architecture Norway Category: Branding / Logo
Hippo
Agency: Jones Knowles Ritchie / New York
Client: Hippo Technologies, LLC Category: Branding / Logo
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Ambient Media / Experiential & Installations
The Voice of Art
Agency: Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + In Press Brodeur Partners / São Paulo
Client: IBM Category: Ambient Media / Experiential & Installations
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Integrated Branding
Interrupt-a-palooza Campaign
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Pre-Roll Video - Campaign
IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA Category: Branded Social Post / Real-Time Response
SickKids VS - MomStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto
Client: SickKids Foundation Category: Film / Long Form
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Film / Long Form
Imaginary Friends Society - What's an MRI
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Film / Long Form
United EWR Real Time Data Taxi Top Campaign
Agency: mcgarrybowen / new york
Client: United Airlines Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
The Last da Vinci
Agency: Droga5 / New York + Chelsea Pictures / New York
Client: Christie's Category: Digital / Social Media & Viral Marketing - Single
Palau Pledge
Agency: Host/Havas / Sydney
Client: Palau Legacy Project Category: Innovation in Cross-Platform / Integrated Branding
Even little ones have bad days.
Agency: FCB / Cape Town
Client: Blooms Pharmacy Category: Craft / Writing - Campaign
The Alternatives
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Craft / Writing - Campaign
Digital Puppetry
Agency: McCann / Melbourne
Client: Melbourne International Film Festival Category: Experiential / Virtual Reality (VR)
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm
Client: Klarna Category: Brand Transformation
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner Category: Guerrilla Marketing
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Innovation in Direct
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Experiential Radio
Flash Drives For Freedom
Agency: BUENA / Portland + Human Rights Foundation / New York
Client: Human Rights Foundation Category: Events & Experiential
58 Soul Riders
Agency: MRM//McCann / Madrid + Garaje Films / Madrid
Client: Ministerio del Interior (Ministry of Interior) Category: Events & Experiential
The Soy Sauce Posters - Flounder Fish
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Social Engagement / User-Generated Content
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL Category: Publishing / Newspaper - Campaign
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A Category: Craft - Innovation in Moving Image Craft / Visual
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Under 100K Budget
Chobani A hint of flavor
Agency: Chobani / New York
Client: Chobani® Category: Packaging / Mass-market
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Television / Short Form - Campaign
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto
Client: SickKids Foundation Category: Public Relations
Prescribed to Death
Agency: Ketchum / New York & Chicago + Energy BBDO / Chicago
Client: National Safety Council Category: Public Relations
Box of Greatness
Agency: BBDO / New York + EG+ Worldwide / New York
Client: Foot Locker Category: Influencer Marketing / Multi-Channel
Women
Agency: Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo
Client: Forbes Brasil Category: Publishing / Magazine - Campaign
Gorillaz App
Agency: B-Reel / London
Client: Gorillaz Category: Use of Technology / Augmented Reality (AR)
FACEBOOK LIVE STUNT
Agency: Choojai and Friends / Bangkok + The Film Factory / Bangkok
Client: ADVANCED WIRELESS NETWORK CO.,LTD. Category: Influencer Marketing / Single Channel
#MoreThanARefugee
Agency: Flying Object / London
Client: YouTube / International Rescue Committee Category: Influencer Marketing / Single Channel
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada Category: Data Visualization / Dynamic
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Craft / Data-Driven Personalization - Single or Campaign
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Innovation in Radio
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London
Client: Nike Category: Branded Social Post / Campaign
Yes Good
Agency: Barton F. Graf / New York + No6 / New York
Client: Emerald Category: User-Generated Content