The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Butty&Belly Agency: Cheil Greater China / Beijing Client: RC PHARMA Category: Craft - Animation / Campaign
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Websites
DOGA VISUAL IDENTITY Agency: Creuna Norway / Oslo Client: DOGA - Design and Architecture Norway Category: Branding / Identity System
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: User Activation
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Innovation in Direct
FACEBOOK LIVE STUNT Agency: Choojai and Friends / Bangkok + The Film Factory / Bangkok Client: ADVANCED WIRELESS NETWORK CO.,LTD. Category: Influencer Marketing / Single Channel
#MoreThanARefugee Agency: Flying Object / London Client: YouTube / International Rescue Committee Category: Influencer Marketing / Single Channel
United EWR Real Time Data Taxi Top Campaign Agency: mcgarrybowen / new york Client: United Airlines Category: Craft / Use of Digital Technology - Single or Campaign
Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Social Engagement / User-Generated Content
It's Yet Another Tide Ad, Again Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Count On: Sloth Agency: The Martin Agency / Richmond Client: GEICO Category: Television / Short Form - Single
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online / Long Form - Single
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Applications
G Active - Water Made Active Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series
Flock Agency: R/GA / London + Flock / London Client: Flock Category: Mobile / Utility
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Integrated Branding
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Digital / Web
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + Craft/McCann / London + MRM/McCann / London Client: Microsoft Category: User-Generated Content
Bubbles Agency: Memac Ogilvy / Dubai Client: Coca-Cola Middle East Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Nike Equality: The Swoosh Vote Agency: Wieden+Kennedy / Portland Client: Nike Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Mobile Advertising
Stop The Cycle Agency: VML South Africa / Cape Town Client: Huffington Post South Africa Category: Mobile Advertising
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Experiential / Immersive / Events
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Innovation in Mobile
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Craft / Printing / Production - Single or Campaign
Even little ones have bad days. Agency: FCB / Cape Town Client: Blooms Pharmacy Category: Craft / Writing - Campaign
The Alternatives Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Craft / Writing - Campaign
Levi's Circles :90 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Craft - Cinematography / Single
Lufthansa "#LifeChangingPlaces - Lofoten" Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft - Cinematography / Single
The Alternatives Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Campaign
Nothing Beats a Londoner Agency: Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London Client: Nike Category: Branded Social Post / Campaign
SickKids VS - MomStrong Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto Client: SickKids Foundation Category: Film / Long Form
Capture Agency: McCann Worldgroup / Bangkok Client: Verena International Co., Ltd. Category: Film / Long Form
Imaginary Friends Society - What's an MRI Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Film / Long Form
Flash Drives For Freedom Agency: BUENA / Portland + Human Rights Foundation / New York Client: Human Rights Foundation Category: Events & Experiential
58 Soul Riders Agency: MRM//McCann / Madrid + Garaje Films / Madrid Client: Ministerio del Interior (Ministry of Interior) Category: Events & Experiential
Fans of Love Agency: R/GA / New York Client: Ad Council Category: Events & Experiential
Sway Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Editing / Single
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Brand Voice
Code Severe Agency: AMVBBDO / London + Unltd. Productions / London + 750mph / London Client: National Counter Terrorism Police Category: Online / Branded Podcast
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Under 100K Budget
The Gene Project Agency: adam&eveDDB / London Client: Marmite Category: Television / Long Form - Single
Keep The World Flawed Agency: Diesel / Breganze + Publicis Italy / Milan Client: Diesel Category: Television / Long Form - Single
Slumber Agency: La Comunidad / Buenos Aires + Argentinacine / Buenos Aires Client: FILM SUEZ Category: Television / Long Form - Single
The Soy Sauce Posters Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Women Agency: Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo Client: Forbes Brasil Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
TV Doctors - Emergency Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form
vitaminwater Brand Book Agency: COLLINS / NEW YORK Client: vitaminwater Category: Editorial / Book Interior

2018 Moving Image Craft Silver Pencil

Cheil Greater China / Beijing

RC PHARMA

Butty&Belly

Craft - Animation / Campaign

OS_MI18031S

2018 Interactive Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Websites

OS_IN18001S

2018 Interactive Silver Pencil

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Websites

OS_IN18002S

2018 Design Silver Pencil

Creuna Norway / Oslo

DOGA - Design and Architecture Norway

DOGA VISUAL IDENTITY

Branding / Identity System

OS_DE18004S

2018 Responsive Environments Silver Pencil

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

User Activation

OS_RE18001S

2018 Direct Marketing Silver Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi

Ministry of Public Health, Afghanistan

The Immunity Charm

Innovation in Direct

OS_DI18035S

2018 Social Influencer Marketing Silver Pencil

Choojai and Friends / Bangkok + The Film Factory / Bangkok

ADVANCED WIRELESS NETWORK CO.,LTD.

FACEBOOK LIVE STUNT

Influencer Marketing / Single Channel

OS_SI18002S

2018 Social Influencer Marketing Silver Pencil

Flying Object / London

YouTube / International Rescue Committee

#MoreThanARefugee

Influencer Marketing / Single Channel

OS_SI18003S

2018 Print & Outdoor Silver Pencil

mcgarrybowen / new york

United Airlines

United EWR Real Time Data Taxi Top Campaign

Craft / Use of Digital Technology - Single or Campaign

OS_PO18070S

2018 Social Media Silver Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Welcome to @Apple

Social Engagement / User-Generated Content

OS_SM18012S

2018 Film Silver Pencil

Saatchi & Saatchi / New York

Procter & Gamble - Tide

It's Yet Another Tide Ad, Again

Television / Short Form - Single

OS_FI18003S

2018 Film Silver Pencil

The Martin Agency / Richmond

GEICO

Count On: Sloth

Television / Short Form - Single

OS_FI18004S

2018 Branded Entertainment Silver Pencil

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Online / Long Form - Single

OS_BE18016S

2018 Mobile Silver Pencil

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Applications

OS_MO18005S

2018 Design Silver Pencil

TBWA\Chiat\Day, / Los Angeles

Gatorade

G Active - Water Made Active

Craft / Animation - Single or Series

OS_DE18065S

2018 UX / UI Silver Pencil

R/GA / London + Flock / London

Flock

Flock

Mobile / Utility

OS_UX18006S

2018 Cross-Platform Silver Pencil

Colenso BBDO / Auckland

Mars

The Pedigree Child Replacement Programme

Integrated Branding

OS_CP18007S

2018 Health, Wellness & Pharma Silver Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Digital / Web

OS_HW18019S

2018 Branded Entertainment Silver Pencil

McCann / London + Craft/McCann / London + MRM/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

User-Generated Content

OS_BE18039S

2018 Print & Outdoor Silver Pencil

Memac Ogilvy / Dubai

Coca-Cola Middle East

Bubbles

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18031S

2018 Print & Outdoor Silver Pencil

Wieden+Kennedy / Portland

Nike

Nike Equality: The Swoosh Vote

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18032S

2018 Print & Outdoor Silver Pencil

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Craft / Art Direction - Single or Campaign

OS_PO18054S

2018 Mobile Silver Pencil

VML / Sydney

McDonald's Australia

Snaplications

Mobile Advertising

OS_MO18012S

2018 Mobile Silver Pencil

VML South Africa / Cape Town

Huffington Post South Africa

Stop The Cycle

Mobile Advertising

OS_MO18013S

2018 Health, Wellness & Pharma Silver Pencil

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Experiential / Immersive / Events

OS_HW18004S

2018 Mobile Silver Pencil

VML / Sydney

McDonald's Australia

Snaplications

Innovation in Mobile

OS_MO18026S

2018 Direct Marketing Silver Pencil

Akestam Holst / Stockholm

IKEA Sweden

IKEA Pee Ad

Craft / Printing / Production - Single or Campaign

OS_DI18029S

2018 Radio Silver Pencil

FCB / Cape Town

Blooms Pharmacy

Even little ones have bad days.

Craft / Writing - Campaign

OS_RA18018S

2018 Radio Silver Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives

Craft / Writing - Campaign

OS_RA18019S

2018 Moving Image Craft Silver Pencil

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :90

Craft - Cinematography / Single

OS_MI18023S

2018 Moving Image Craft Silver Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

Lufthansa "#LifeChangingPlaces - Lofoten"

Craft - Cinematography / Single

OS_MI18024S

2018 Radio Silver Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives

Broadcast / Any Length - Campaign

OS_RA18004S

2018 Social Media Silver Pencil

Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London

Nike

Nothing Beats a Londoner

Branded Social Post / Campaign

OS_SM18008S

2018 Health, Wellness & Pharma Silver Pencil

Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto

SickKids Foundation

SickKids VS - MomStrong

Film / Long Form

OS_HW18014S

2018 Health, Wellness & Pharma Silver Pencil

McCann Worldgroup / Bangkok

Verena International Co., Ltd.

Capture

Film / Long Form

OS_HW18015S

2018 Health, Wellness & Pharma Silver Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society - What's an MRI

Film / Long Form

OS_HW18016S

2018 Public Relations Silver Pencil

BUENA / Portland + Human Rights Foundation / New York

Human Rights Foundation

Flash Drives For Freedom

Events & Experiential

OS_PR18006S

2018 Public Relations Silver Pencil

MRM//McCann / Madrid + Garaje Films / Madrid

Ministerio del Interior (Ministry of Interior)

58 Soul Riders

Events & Experiential

OS_PR18007S

2018 Public Relations Silver Pencil

R/GA / New York

Ad Council

Fans of Love

Events & Experiential

OS_PR18008S

2018 Moving Image Craft Silver Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Sway

Craft - Editing / Single

OS_MI18019S

2018 Public Relations Silver Pencil

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Brand Voice

OS_PR18020S

2018 Radio Silver Pencil

AMVBBDO / London + Unltd. Productions / London + 750mph / London

National Counter Terrorism Police

Code Severe

Online / Branded Podcast

OS_RA18008S

2018 Film Silver Pencil

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Under 100K Budget

OS_FI18041S

2018 Film Silver Pencil

adam&eveDDB / London

Marmite

The Gene Project

Television / Long Form - Single

OS_FI18012S

2018 Film Silver Pencil

Diesel / Breganze + Publicis Italy / Milan

Diesel

Keep The World Flawed

Television / Long Form - Single

OS_FI18013S

2018 Film Silver Pencil

La Comunidad / Buenos Aires + Argentinacine / Buenos Aires

FILM SUEZ

Slumber

Television / Long Form - Single

OS_FI18014S

2018 Print & Outdoor Silver Pencil

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18034S

2018 Print & Outdoor Silver Pencil

Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo

Forbes Brasil

Women

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18035S

2018 Health, Wellness & Pharma Silver Pencil

McCann / New York + MRM//McCann / New York

Cigna

TV Doctors - Emergency

Film / Short Form

OS_HW18011S

2018 Design Silver Pencil

COLLINS / NEW YORK

vitaminwater

vitaminwater Brand Book

Editorial / Book Interior

OS_DE18011S

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