The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
TV Doctors - Emergency
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna Category: Film / Short Form
360° BOOK
Agency: SHA inc. / TOKYO + DOMINO ARCHITECTS / TOKYO + SEIGENSHA Art Publishing, Inc. / KYOTO
Client: SEIGENSHA Art Publishing, Inc. Category: Craft / Printing & Paper Craft - Single or Series
Interrupt-a-palooza Campaign
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Pre-Roll Video - Campaign
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Social Engagement / User-Generated Content
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Digital / Web
vitaminwater Brand Book
Agency: COLLINS / NEW YORK
Client: vitaminwater Category: Editorial / Book Interior
Signed by bees
Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client: A. Darbo AG Category: Promotional / Collateral Items - Single or Series
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Promotional / Collateral Items - Single or Series
The Bulletproof Flag
Agency: Sid Lee / Toronto
Client: Black Lives Matter Canada Category: Promotional / Collateral Items - Single or Series
Nike Badge of Honor
Agency: Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo
Client: Nike China Category: Promotional / Collateral Items - Single or Series
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Craft / Data-Driven Personalization - Single or Campaign
DOGA LOGO AND VISUAL IDENTITY
Agency: Creuna Norway / Oslo
Client: DOGA - Design and Architecture Norway Category: Branding / Logo
Hippo
Agency: Jones Knowles Ritchie / New York
Client: Hippo Technologies, LLC Category: Branding / Logo
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Websites
11 Herbs & Spices
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Branded Social Post / Single
DOGA VISUAL IDENTITY
Agency: Creuna Norway / Oslo
Client: DOGA - Design and Architecture Norway Category: Branding / Identity System
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Experiential / Live Events
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Experiential / Live Events
Stop The Cycle
Agency: VML South Africa / Cape Town
Client: Huffington Post South Africa Category: Online Advertising / Banners
Palau Pledge
Agency: Host/Havas / Sydney
Client: Palau Legacy Project Category: Innovation in Cross-Platform / Integrated Branding
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm
Client: Klarna Category: Brand Transformation
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Craft / Dynamic Data Visualization
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada Category: Craft / Dynamic Data Visualization
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Ambient Media / Live Events
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Ambient Media / Live Events
Flash Drives For Freedom
Agency: BUENA / Portland + Human Rights Foundation / New York
Client: Human Rights Foundation Category: Events & Experiential
58 Soul Riders
Agency: MRM//McCann / Madrid + Garaje Films / Madrid
Client: Ministerio del Interior (Ministry of Interior) Category: Events & Experiential
The Soy Sauce Posters - Flounder Fish
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe Category: Innovation in Interactive / Online
USPS - Operation Santa
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Innovation in Interactive / Online
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Innovation in Direct
Chobani A hint of flavor
Agency: Chobani / New York
Client: Chobani® Category: Packaging / Mass-market
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada Category: Data Visualization / Dynamic
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Television / Long Form - Single
Keep The World Flawed
Agency: Diesel / Breganze + Publicis Italy / Milan
Client: Diesel Category: Television / Long Form - Single
Slumber
Agency: La Comunidad / Buenos Aires + Argentinacine / Buenos Aires
Client: FILM SUEZ Category: Television / Long Form - Single
Interrupt-a-palooza: Nighty Night
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Interrupt-a-palooza: Smile and Say Skis
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Craft - Cinematography / Single
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft - Cinematography / Single
Astronaut
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Online / Long Form - Single
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal
Client: McDonald's Restaurants of Canada Limited Category: Experiential / Environmental / Ambient Media - Series
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL Category: Publishing / Newspaper - Campaign
Box of Greatness
Agency: BBDO / New York + EG+ Worldwide / New York
Client: Foot Locker Category: Influencer Marketing / Multi-Channel
Even little ones have bad days.
Agency: FCB / Cape Town
Client: Blooms Pharmacy Category: Craft / Writing - Campaign
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
McCann / New York + MRM//McCann / New York
Client:
Cigna
Title:
TV Doctors - Emergency
Category:
Film / Short Form
Annual ID:
OS_HW18011S
Award:
2018 Design Silver Pencil
Agency:
SHA inc. / TOKYO + DOMINO ARCHITECTS / TOKYO + SEIGENSHA Art Publishing, Inc. / KYOTO
Client:
SEIGENSHA Art Publishing, Inc.
Title:
360° BOOK
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18070S
Award:
2018 Film Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Interrupt-a-palooza Campaign
Category:
Online Films & Video / Pre-Roll Video - Campaign
Annual ID:
OS_FI18038S
Award:
2018 Social Media Silver Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Welcome to @Apple
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18012S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
RPA / Santa Monica
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Digital / Web
Annual ID:
OS_HW18019S
Award:
2018 Design Silver Pencil
Agency:
COLLINS / NEW YORK
Client:
vitaminwater
Title:
vitaminwater Brand Book
Category:
Editorial / Book Interior
Annual ID:
OS_DE18011S
Award:
2018 Design Silver Pencil
Agency:
Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client:
A. Darbo AG
Title:
Signed by bees
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18029S
Award:
2018 Design Silver Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18030S
Award:
2018 Design Silver Pencil
Agency:
Sid Lee / Toronto
Client:
Black Lives Matter Canada
Title:
The Bulletproof Flag
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18031S
Award:
2018 Design Silver Pencil
Agency:
Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo
Client:
Nike China
Title:
Nike Badge of Honor
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18032S
Award:
2018 Direct Marketing Silver Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Craft / Data-Driven Personalization - Single or Campaign
Annual ID:
OS_DI18032S
Award:
2018 Design Silver Pencil
Agency:
Creuna Norway / Oslo
Client:
DOGA - Design and Architecture Norway
Title:
DOGA LOGO AND VISUAL IDENTITY
Category:
Branding / Logo
Annual ID:
OS_DE18001S
Award:
2018 Design Silver Pencil
Agency:
Jones Knowles Ritchie / New York
Client:
Hippo Technologies, LLC
Title:
Hippo
Category:
Branding / Logo
Annual ID:
OS_DE18002S
Award:
2018 Interactive Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Nosferatu
Category:
Websites
Annual ID:
OS_IN18001S
Award:
2018 Interactive Silver Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Websites
Annual ID:
OS_IN18002S
Award:
2018 Social Media Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
11 Herbs & Spices
Category:
Branded Social Post / Single
Annual ID:
OS_SM18003S
Award:
2018 Design Silver Pencil
Agency:
Creuna Norway / Oslo
Client:
DOGA - Design and Architecture Norway
Title:
DOGA VISUAL IDENTITY
Category:
Branding / Identity System
Annual ID:
OS_DE18004S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
BBDO / New York + ObscuraDigital
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Live Events
Annual ID:
OS_BE18036S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Experiential / Live Events
Annual ID:
OS_BE18037S
Award:
2018 Interactive Silver Pencil
Agency:
VML South Africa / Cape Town
Client:
Huffington Post South Africa
Title:
Stop The Cycle
Category:
Online Advertising / Banners
Annual ID:
OS_IN18010S
Award:
2018 Cross-Platform Silver Pencil
Agency:
Host/Havas / Sydney
Client:
Palau Legacy Project
Title:
Palau Pledge
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP18024S
Award:
2018 Cross-Platform Silver Pencil
Agency:
NORD DDB / Stockholm + DDB House Agency / Stockholm
Client:
Klarna
Title:
SMOOOTH
Category:
Brand Transformation
Annual ID:
OS_CP18015S
Award:
2018 Interactive Silver Pencil
Agency:
Cheil / Amsterdam
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18027S
Award:
2018 Interactive Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18028S
Award:
2018 Direct Marketing Silver Pencil
Agency:
Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18011S
Award:
2018 Direct Marketing Silver Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18012S
Award:
2018 Public Relations Silver Pencil
Agency:
BUENA / Portland + Human Rights Foundation / New York
Client:
Human Rights Foundation
Title:
Flash Drives For Freedom
Category:
Events & Experiential
Annual ID:
OS_PR18006S
Award:
2018 Public Relations Silver Pencil
Agency:
MRM//McCann / Madrid + Garaje Films / Madrid
Client:
Ministerio del Interior (Ministry of Interior)
Title:
58 Soul Riders
Category:
Events & Experiential
Annual ID:
OS_PR18007S
Award:
2018 Public Relations Silver Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Fans of Love
Category:
Events & Experiential
Annual ID:
OS_PR18008S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters - Flounder Fish
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18020S
Award:
2018 Interactive Silver Pencil
Agency:
DDB Group New Zealand / Auckland
Client:
Netsafe
Title:
Re:scam
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18033S
Award:
2018 Interactive Silver Pencil
Agency:
MRM//McCann / New York
Client:
United States Postal Service
Title:
USPS - Operation Santa
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18034S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18054S
Award:
2018 Direct Marketing Silver Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Innovation in Direct
Annual ID:
OS_DI18035S
Award:
2018 Design Silver Pencil
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani A hint of flavor
Category:
Packaging / Mass-market
Annual ID:
OS_DE18034S
Award:
2018 Design Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE18042S
Award:
2018 Film Silver Pencil
Agency:
adam&eveDDB / London + Framestore / London
Client:
Marmite
Title:
The Gene Project
Category:
Television / Long Form - Single
Annual ID:
OS_FI18012S
Award:
2018 Film Silver Pencil
Agency:
Diesel / Breganze + Publicis Italy / Milan
Client:
Diesel
Title:
Keep The World Flawed
Category:
Television / Long Form - Single
Annual ID:
OS_FI18013S
Award:
2018 Film Silver Pencil
Agency:
La Comunidad / Buenos Aires + Argentinacine / Buenos Aires
Client:
FILM SUEZ
Title:
Slumber
Category:
Television / Long Form - Single
Annual ID:
OS_FI18014S
Award:
2018 Film Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Interrupt-a-palooza: Nighty Night
Category:
Online Films & Video / Pre-Roll Video - Single
Annual ID:
OS_FI18035S
Award:
2018 Film Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Interrupt-a-palooza: Smile and Say Skis
Category:
Online Films & Video / Pre-Roll Video - Single
Annual ID:
OS_FI18036S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
FCB West / San Francisco
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI18023S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces - Lofoten"
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI18024S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Astronaut
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO18001S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Online / Long Form - Single
Annual ID:
OS_BE18016S
Award:
2018 UX / UI Silver Pencil
Agency:
R/GA / London + Flock / London
Client:
Flock
Title:
Flock
Category:
Mobile / Utility
Annual ID:
OS_UX18006S
Award:
2018 Design Silver Pencil
Agency:
Cossette / Toronto + Cossette / Montreal
Client:
McDonald's Restaurants of Canada Limited
Title:
Follow The Arches
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18047S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client:
JBL
Title:
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18006S
Award:
2018 Social Influencer Marketing Silver Pencil
Agency:
BBDO / New York + EG+ Worldwide / New York
Client:
Foot Locker
Title:
Box of Greatness
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18008S
Award:
2018 Radio Silver Pencil
Agency:
FCB / Cape Town
Client:
Blooms Pharmacy
Title:
Even little ones have bad days.
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18018S
