The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: User Activation
Levi's Circles :90 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Sway Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Love Over Bias Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
The Soy Sauce Posters Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Women Agency: Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo Client: Forbes Brasil Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Bubbles Agency: Memac Ogilvy / Dubai Client: Coca-Cola Middle East Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Nike Equality: The Swoosh Vote Agency: Wieden+Kennedy / Portland Client: Nike Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft / Music / Sound
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Brand Voice
Flock Agency: R/GA / London + Flock / London Client: Flock Category: Mobile / Utility
Chobani Smooth Yogurt Agency: Chobani / New York Client: Chobani® Category: Craft / Illustration - Single or Series
Study Opposite Styles Agency: DENTSU INC. / NAGOYA Client: Tokai Polytechnic College Category: Craft / Illustration - Single or Series
Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Typography / Typeface Design
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Under 100K Budget
General Howe's Dog Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Broadcast / Short Form - Single
Barbers Agency: Furlined / Los Angeles + Apple / Cupertino Client: Apple Category: Broadcast / Short Form - Single
Interrupt-a-palooza Campaign Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Campaign
Loving "It" Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Butty&Belly Agency: Cheil Greater China / Beijing Client: RC PHARMA Category: Craft - Animation / Campaign
Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Innovation in Interactive / Online
USPS - Operation Santa Agency: MRM//McCann / New York Client: United States Postal Service Category: Innovation in Interactive / Online
Safe Cap Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Physical Product
Samsung SmartSuit Agency: Cheil / Amsterdam Client: Samsung Benelux Category: Craft / Dynamic Data Visualization
Destination Pride Agency: FCB/SIX / Toronto Client: PFLAG Canada Category: Craft / Dynamic Data Visualization
Supima: World's Finest Cottons Agency: Stella Giovanni / New York Client: Rizzoli Publications Category: Editorial / Book Cover
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Digital / Web
Code Severe Agency: AMVBBDO / London + Unltd. Productions / London + 750mph / London Client: National Counter Terrorism Police Category: Online / Branded Podcast
Palau Pledge Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Innovation in Cross-Platform / Integrated Branding
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Use of Technology
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Ambient Media / Live Events
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Ambient Media / Live Events
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction - Single or Campaign
Disclaimer Videos Agency: The Martin Agency / Richmond Client: GEICO Category: Mobile-First Video
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Use of Technology
Give Registry Agency: Clemenger BBDO / Melbourne Client: Myer Category: Media Relations
Ticket to Play Agency: Weber Shandwick / New York Client: Mattel Barbie Category: Media Relations
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Art Direction
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Innovation in Radio
United EWR Real Time Data Taxi Top Campaign Agency: mcgarrybowen / new york Client: United Airlines Category: Craft / Use of Digital Technology - Single or Campaign
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Innovation in Mobile
SickKids VS - All In Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto Client: SickKids Foundation Category: Public Relations
Prescribed to Death Agency: Ketchum / New York & Chicago + Energy BBDO / Chicago Client: National Safety Council Category: Public Relations
Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Social Engagement / User-Generated Content
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online / Long Form - Single
Flash Drives For Freedom Agency: BUENA / Portland + Human Rights Foundation / New York Client: Human Rights Foundation Category: Events & Experiential
58 Soul Riders Agency: MRM//McCann / Madrid + Garaje Films / Madrid Client: Ministerio del Interior (Ministry of Interior) Category: Events & Experiential
Fans of Love Agency: R/GA / New York Client: Ad Council Category: Events & Experiential
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Experiential Radio
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Experiential Radio

2018 Responsive Environments Silver Pencil

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

User Activation

OS_RE18001S

2018 Moving Image Craft Silver Pencil

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :90

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18044S

2018 Moving Image Craft Silver Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Sway

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18045S

2018 Moving Image Craft Silver Pencil

Wieden+Kennedy / Portland

Procter & Gamble

Love Over Bias

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18046S

2018 Print & Outdoor Silver Pencil

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18034S

2018 Print & Outdoor Silver Pencil

Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo

Forbes Brasil

Women

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18035S

2018 Print & Outdoor Silver Pencil

Memac Ogilvy / Dubai

Coca-Cola Middle East

Bubbles

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18031S

2018 Print & Outdoor Silver Pencil

Wieden+Kennedy / Portland

Nike

Nike Equality: The Swoosh Vote

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18032S

2018 Mobile Silver Pencil

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Craft / Music / Sound

OS_MO18025S

2018 Public Relations Silver Pencil

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Brand Voice

OS_PR18020S

2018 UX / UI Silver Pencil

R/GA / London + Flock / London

Flock

Flock

Mobile / Utility

OS_UX18006S

2018 Design Silver Pencil

Chobani / New York

Chobani®

Chobani Smooth Yogurt

Craft / Illustration - Single or Series

OS_DE18059S

2018 Design Silver Pencil

DENTSU INC. / NAGOYA

Tokai Polytechnic College

Study Opposite Styles

Craft / Illustration - Single or Series

OS_DE18060S

2018 Design Silver Pencil

Ogilvy / New York

NewFest & NYC Pride

Type with Pride

Typography / Typeface Design

OS_DE18014S

2018 Film Silver Pencil

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Under 100K Budget

OS_FI18041S

2018 Branded Entertainment Silver Pencil

BBDO / New York + Biscuit Filmworks / Los Angeles

Mars Petcare / Pedigree

General Howe's Dog

Broadcast / Short Form - Single

OS_BE18001S

2018 Branded Entertainment Silver Pencil

Furlined / Los Angeles + Apple / Cupertino

Apple

Barbers

Broadcast / Short Form - Single

OS_BE18002S

2018 Film Silver Pencil

The Martin Agency / Richmond

GEICO

Interrupt-a-palooza Campaign

Online Films & Video / Pre-Roll Video - Campaign

OS_FI18038S

2018 Print & Outdoor Silver Pencil

Grabarz & Partner Werbeagentur GmbH / Hamburg

Burger King Deutschland GmbH

Loving "It"

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18045S

2018 Moving Image Craft Silver Pencil

Cheil Greater China / Beijing

RC PHARMA

Butty&Belly

Craft - Animation / Campaign

OS_MI18031S

2018 Interactive Silver Pencil

DDB Group New Zealand / Auckland

Netsafe

Re:scam

Innovation in Interactive / Online

OS_IN18033S

2018 Interactive Silver Pencil

MRM//McCann / New York

United States Postal Service

USPS - Operation Santa

Innovation in Interactive / Online

OS_IN18034S

2018 Intellectual Property Silver Pencil

GTB Brasil / São Paulo

Ford Motor Company

Safe Cap

Physical Product

OS_IP18003S

2018 Interactive Silver Pencil

Cheil / Amsterdam

Samsung Benelux

Samsung SmartSuit

Craft / Dynamic Data Visualization

OS_IN18027S

2018 Interactive Silver Pencil

FCB/SIX / Toronto

PFLAG Canada

Destination Pride

Craft / Dynamic Data Visualization

OS_IN18028S

2018 Design Silver Pencil

Stella Giovanni / New York

Rizzoli Publications

Supima: World's Finest Cottons

Editorial / Book Cover

OS_DE18010S

2018 Health, Wellness & Pharma Silver Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Digital / Web

OS_HW18019S

2018 Radio Silver Pencil

AMVBBDO / London + Unltd. Productions / London + 750mph / London

National Counter Terrorism Police

Code Severe

Online / Branded Podcast

OS_RA18008S

2018 Cross-Platform Silver Pencil

Host/Havas / Sydney

Palau Legacy Project

Palau Pledge

Innovation in Cross-Platform / Integrated Branding

OS_CP18024S

2018 Mobile Silver Pencil

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Use of Technology

OS_MO18017S

2018 Direct Marketing Silver Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Ambient Media / Live Events

OS_DI18011S

2018 Direct Marketing Silver Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Ambient Media / Live Events

OS_DI18012S

2018 Direct Marketing Silver Pencil

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Craft / Art Direction - Single or Campaign

OS_DI18027S

2018 Mobile Silver Pencil

The Martin Agency / Richmond

GEICO

Disclaimer Videos

Mobile-First Video

OS_MO18030S

2018 Responsive Environments Silver Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Use of Technology

OS_RE18004S

2018 Public Relations Silver Pencil

Clemenger BBDO / Melbourne

Myer

Give Registry

Media Relations

OS_PR18002S

2018 Public Relations Silver Pencil

Weber Shandwick / New York

Mattel Barbie

Ticket to Play

Media Relations

OS_PR18003S

2018 Interactive Silver Pencil

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Craft / Art Direction

OS_IN18030S

2018 Radio Silver Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Innovation in Radio

OS_RA18027S

2018 Print & Outdoor Silver Pencil

mcgarrybowen / new york

United Airlines

United EWR Real Time Data Taxi Top Campaign

Craft / Use of Digital Technology - Single or Campaign

OS_PO18070S

2018 Mobile Silver Pencil

VML / Sydney

McDonald's Australia

Snaplications

Innovation in Mobile

OS_MO18026S

2018 Health, Wellness & Pharma Silver Pencil

Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto

SickKids Foundation

SickKids VS - All In

Public Relations

OS_HW18023S

2018 Health, Wellness & Pharma Silver Pencil

Ketchum / New York & Chicago + Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Public Relations

OS_HW18024S

2018 Social Media Silver Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Welcome to @Apple

Social Engagement / User-Generated Content

OS_SM18012S

2018 Branded Entertainment Silver Pencil

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Online / Long Form - Single

OS_BE18016S

2018 Public Relations Silver Pencil

BUENA / Portland + Human Rights Foundation / New York

Human Rights Foundation

Flash Drives For Freedom

Events & Experiential

OS_PR18006S

2018 Public Relations Silver Pencil

MRM//McCann / Madrid + Garaje Films / Madrid

Ministerio del Interior (Ministry of Interior)

58 Soul Riders

Events & Experiential

OS_PR18007S

2018 Public Relations Silver Pencil

R/GA / New York

Ad Council

Fans of Love

Events & Experiential

OS_PR18008S

2018 Radio Silver Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Experiential Radio

OS_RA18012S

2018 Radio Silver Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Experiential Radio

OS_RA18013S

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