The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Experiential / Live Events
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Experiential / Live Events
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL Category: Publishing / Newspaper - Campaign
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Experiential Radio
Bubbles
Agency: Memac Ogilvy / Dubai
Client: Coca-Cola Middle East Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Nike Equality: The Swoosh Vote
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle
Client: Amazon Category: Innovation in Interactive / Experiential
Chobani A hint of flavor
Agency: Chobani / New York
Client: Chobani® Category: Packaging / Mass-market
Stop The Cycle
Agency: VML South Africa / Cape Town
Client: Huffington Post South Africa Category: Mobile Advertising
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Websites
IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA Category: Branded Social Post / Real-Time Response
Exclusive the Rainbow Outro
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Online Films & Video / Long Form - Single
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Online Films & Video / Long Form - Single
Typecast
Agency: Wieden+Kennedy / New York + O Positive / New York
Client: The Atlantic Category: Online Films & Video / Long Form - Single
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Integrated Digital & Physical Product
United EWR Real Time Data Taxi Top Campaign
Agency: mcgarrybowen / new york
Client: United Airlines Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft / Animation - Single or Series
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Art Direction
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Craft / Data-Driven Personalization - Single or Campaign
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A Category: Craft - Innovation in Moving Image Craft / Visual
11 Herbs & Spices
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Branded Social Post / Single
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Ambient Media / Experiential & Installations
The Voice of Art
Agency: Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + In Press Brodeur Partners / São Paulo
Client: IBM Category: Ambient Media / Experiential & Installations
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi Category: Cross-Channel / Digital Cross-Channel
DOGA LOGO AND VISUAL IDENTITY
Agency: Creuna Norway / Oslo
Client: DOGA - Design and Architecture Norway Category: Branding / Logo
Hippo
Agency: Jones Knowles Ritchie / New York
Client: Hippo Technologies, LLC Category: Branding / Logo
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Community Building
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client: Samsung Category: Online / Short Form - Single
Type with Pride
Agency: Ogilvy / New York
Client: NewFest & NYC Pride Category: Typography / Typeface Design
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: User Activation
360° BOOK
Agency: SHA inc. / TOKYO + DOMINO ARCHITECTS / TOKYO + SEIGENSHA Art Publishing, Inc. / KYOTO
Client: SEIGENSHA Art Publishing, Inc. Category: Craft / Printing & Paper Craft - Single or Series
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Sway
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Love Over Bias
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Butty&Belly
Agency: Cheil Greater China / Beijing
Client: RC PHARMA Category: Craft - Animation / Campaign
DOGA VISUAL IDENTITY
Agency: Creuna Norway / Oslo
Client: DOGA - Design and Architecture Norway Category: Branding / Identity System
Interrupt-a-palooza Campaign
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Pre-Roll Video - Campaign
Signed by bees
Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client: A. Darbo AG Category: Promotional / Collateral Items - Single or Series
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Promotional / Collateral Items - Single or Series