Award

Agency

Client

Title

Category

Annual ID

The Alternatives Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Campaign
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Craft / Use of Digital Technology - Single or Campaign
The Invisible Car Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Integrated Digital & Physical Product
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Craft / Printing / Production - Single or Campaign
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: User Activation
G Active - Water Made Active Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series
Nothing Beats a Londoner Agency: Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London Client: Nike Category: Branded Social Post / Campaign
Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Typography / Typeface Design
SickKids VS - All In Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto Client: SickKids Foundation Category: Public Relations
Prescribed to Death Agency: Ketchum / New York & Chicago + Energy BBDO / Chicago Client: National Safety Council Category: Public Relations
Follow The Arches Agency: Cossette / Toronto + Cossette / Montreal Client: McDonald's Restaurants of Canada Limited Category: Experiential / Environmental / Ambient Media - Series
The Humanium Metal Initiative Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Guerrilla Marketing
Gorillaz App Agency: B-Reel / London Client: Gorillaz Category: Use of Technology / Augmented Reality (AR)
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Websites
Sway Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Editing / Single
The Last da Vinci Agency: Droga5 / New York + Chelsea Pictures / New York Client: Christie's Category: Digital / Social Media & Viral Marketing - Single
Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Innovation in Interactive / Online
USPS - Operation Santa Agency: MRM//McCann / New York Client: United States Postal Service Category: Innovation in Interactive / Online
IKEA´s response to Balenciaga Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Experiential / Immersive / Events
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Innovation in Mobile
Flock Agency: R/GA / London + Flock / London Client: Flock Category: Mobile / Utility
The Soy Sauce Posters Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Women Agency: Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo Client: Forbes Brasil Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok Client: JBL Category: Publishing / Newspaper - Campaign
Leave With A Story Agency: 360i / New York Client: New Orleans Tourism Marketing Corporation Category: Craft / Photography - Single or Campaign
TV Doctors - Emergency Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form
Flash Drives For Freedom Agency: BUENA / Portland + Human Rights Foundation / New York Client: Human Rights Foundation Category: Events & Experiential
58 Soul Riders Agency: MRM//McCann / Madrid + Garaje Films / Madrid Client: Ministerio del Interior (Ministry of Interior) Category: Events & Experiential
Fans of Love Agency: R/GA / New York Client: Ad Council Category: Events & Experiential
This Is Our Ice Agency: ICF Olson / Minneapolis Client: Minnesota Wild Category: Community Building
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Community Building
The Pregnancy Pause Agency: Mother / New York Client: Mother Category: Community Building
Magenta Unleashed Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Experiential / Augmented Reality (AR)
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction - Single or Campaign
Box of Greatness Agency: BBDO / New York + EG+ Worldwide / New York Client: Foot Locker Category: Influencer Marketing / Multi-Channel
Levi's Circles :90 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Craft - Cinematography / Single
Lufthansa "#LifeChangingPlaces - Lofoten" Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft - Cinematography / Single
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Art Direction
Interrupt-a-palooza: Nighty Night Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Interrupt-a-palooza: Smile and Say Skis Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
United EWR Real Time Data Taxi Top Campaign Agency: mcgarrybowen / new york Client: United Airlines Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
It's Yet Another Tide Ad, Again Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Count On: Sloth Agency: The Martin Agency / Richmond Client: GEICO Category: Television / Short Form - Single
Echo Escape Agency: AKQA / Portland + Amazon D1 / Seattle Client: Amazon Category: Innovation in Interactive / Experiential
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Brand Voice
Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Social Engagement / User-Generated Content
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Social Engagement / Community Building

2018 Radio Silver Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives

Broadcast / Any Length - Campaign

OS_RA18004S

2018 Direct Marketing Silver Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Craft / Use of Digital Technology - Single or Campaign

OS_DI18031S

2018 Intellectual Property Silver Pencil

Commonwealth//McCann / Detroit

Chevrolet

The Invisible Car

Integrated Digital & Physical Product

OS_IP18009S

2018 Direct Marketing Silver Pencil

Akestam Holst / Stockholm

IKEA Sweden

IKEA Pee Ad

Craft / Printing / Production - Single or Campaign

OS_DI18029S

2018 Responsive Environments Silver Pencil

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

User Activation

OS_RE18001S

2018 Design Silver Pencil

TBWA\Chiat\Day, / Los Angeles

Gatorade

G Active - Water Made Active

Craft / Animation - Single or Series

OS_DE18065S

2018 Social Media Silver Pencil

Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London

Nike

Nothing Beats a Londoner

Branded Social Post / Campaign

OS_SM18008S

2018 Design Silver Pencil

Ogilvy / New York

NewFest & NYC Pride

Type with Pride

Typography / Typeface Design

OS_DE18014S

2018 Health, Wellness & Pharma Silver Pencil

Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto

SickKids Foundation

SickKids VS - All In

Public Relations

OS_HW18023S

2018 Health, Wellness & Pharma Silver Pencil

Ketchum / New York & Chicago + Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Public Relations

OS_HW18024S

2018 Design Silver Pencil

Cossette / Toronto + Cossette / Montreal

McDonald's Restaurants of Canada Limited

Follow The Arches

Experiential / Environmental / Ambient Media - Series

OS_DE18047S

2018 Direct Marketing Silver Pencil

Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm

IM Swedish Development Partner

The Humanium Metal Initiative

Guerrilla Marketing

OS_DI18025S

2018 Mobile Silver Pencil

B-Reel / London

Gorillaz

Gorillaz App

Use of Technology / Augmented Reality (AR)

OS_MO18021S

2018 Interactive Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Websites

OS_IN18001S

2018 Interactive Silver Pencil

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Websites

OS_IN18002S

2018 Moving Image Craft Silver Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Sway

Craft - Editing / Single

OS_MI18019S

2018 Direct Marketing Silver Pencil

Droga5 / New York + Chelsea Pictures / New York

Christie's

The Last da Vinci

Digital / Social Media & Viral Marketing - Single

OS_DI18017S

2018 Interactive Silver Pencil

DDB Group New Zealand / Auckland

Netsafe

Re:scam

Innovation in Interactive / Online

OS_IN18033S

2018 Interactive Silver Pencil

MRM//McCann / New York

United States Postal Service

USPS - Operation Santa

Innovation in Interactive / Online

OS_IN18034S

2018 Social Media Silver Pencil

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA´s response to Balenciaga

Branded Social Post / Real-Time Response

OS_SM18010S

2018 Health, Wellness & Pharma Silver Pencil

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Experiential / Immersive / Events

OS_HW18004S

2018 Mobile Silver Pencil

VML / Sydney

McDonald's Australia

Snaplications

Innovation in Mobile

OS_MO18026S

2018 UX / UI Silver Pencil

R/GA / London + Flock / London

Flock

Flock

Mobile / Utility

OS_UX18006S

2018 Print & Outdoor Silver Pencil

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18034S

2018 Print & Outdoor Silver Pencil

Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo

Forbes Brasil

Women

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18035S

2018 Print & Outdoor Silver Pencil

Cheil Worldwide, / Hong Kong + Illusion / Bangkok

JBL

BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER

Publishing / Newspaper - Campaign

OS_PO18006S

2018 Print & Outdoor Silver Pencil

360i / New York

New Orleans Tourism Marketing Corporation

Leave With A Story

Craft / Photography - Single or Campaign

OS_PO18065S

2018 Health, Wellness & Pharma Silver Pencil

McCann / New York + MRM//McCann / New York

Cigna

TV Doctors - Emergency

Film / Short Form

OS_HW18011S

2018 Public Relations Silver Pencil

BUENA / Portland + Human Rights Foundation / New York

Human Rights Foundation

Flash Drives For Freedom

Events & Experiential

OS_PR18006S

2018 Public Relations Silver Pencil

MRM//McCann / Madrid + Garaje Films / Madrid

Ministerio del Interior (Ministry of Interior)

58 Soul Riders

Events & Experiential

OS_PR18007S

2018 Public Relations Silver Pencil

R/GA / New York

Ad Council

Fans of Love

Events & Experiential

OS_PR18008S

2018 Public Relations Silver Pencil

ICF Olson / Minneapolis

Minnesota Wild

This Is Our Ice

Community Building

OS_PR18014S

2018 Public Relations Silver Pencil

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Community Building

OS_PR18015S

2018 Public Relations Silver Pencil

Mother / New York

Mother

The Pregnancy Pause

Community Building

OS_PR18016S

2018 Branded Entertainment Silver Pencil

Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton

Deutsche Telekom

Magenta Unleashed

Experiential / Augmented Reality (AR)

OS_BE18033S

2018 Direct Marketing Silver Pencil

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Craft / Art Direction - Single or Campaign

OS_DI18027S

2018 Social Influencer Marketing Silver Pencil

BBDO / New York + EG+ Worldwide / New York

Foot Locker

Box of Greatness

Influencer Marketing / Multi-Channel

OS_SI18008S

2018 Moving Image Craft Silver Pencil

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :90

Craft - Cinematography / Single

OS_MI18023S

2018 Moving Image Craft Silver Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

Lufthansa "#LifeChangingPlaces - Lofoten"

Craft - Cinematography / Single

OS_MI18024S

2018 Interactive Silver Pencil

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Craft / Art Direction

OS_IN18030S

2018 Film Silver Pencil

The Martin Agency / Richmond

GEICO

Interrupt-a-palooza: Nighty Night

Online Films & Video / Pre-Roll Video - Single

OS_FI18035S

2018 Film Silver Pencil

The Martin Agency / Richmond

GEICO

Interrupt-a-palooza: Smile and Say Skis

Online Films & Video / Pre-Roll Video - Single

OS_FI18036S

2018 Print & Outdoor Silver Pencil

mcgarrybowen / new york

United Airlines

United EWR Real Time Data Taxi Top Campaign

Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign

OS_PO18041S

2018 Film Silver Pencil

Saatchi & Saatchi / New York

Procter & Gamble - Tide

It's Yet Another Tide Ad, Again

Television / Short Form - Single

OS_FI18003S

2018 Film Silver Pencil

The Martin Agency / Richmond

GEICO

Count On: Sloth

Television / Short Form - Single

OS_FI18004S

2018 Interactive Silver Pencil

AKQA / Portland + Amazon D1 / Seattle

Amazon

Echo Escape

Innovation in Interactive / Experiential

OS_IN18037S

2018 Public Relations Silver Pencil

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Brand Voice

OS_PR18020S

2018 Social Media Silver Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Welcome to @Apple

Social Engagement / User-Generated Content

OS_SM18012S

2018 Print & Outdoor Silver Pencil

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Craft / Art Direction - Single or Campaign

OS_PO18054S

2018 Social Media Silver Pencil

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Social Engagement / Community Building

OS_SM18016S

Follow Us