The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Last da Vinci Agency: Droga5 / New York + Chelsea Pictures / New York Client: Christie's Category: Digital / Social Media & Viral Marketing - Single
DOGA VISUAL IDENTITY Agency: Creuna Norway / Oslo Client: DOGA - Design and Architecture Norway Category: Branding / Identity System
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Live Events
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Experiential / Live Events
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok Client: JBL Category: Publishing / Newspaper - Campaign
Bubbles Agency: Memac Ogilvy / Dubai Client: Coca-Cola Middle East Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Nike Equality: The Swoosh Vote Agency: Wieden+Kennedy / Portland Client: Nike Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Applications
The Gene Project Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Television / Long Form - Single
Keep The World Flawed Agency: Diesel / Breganze + Publicis Italy / Milan Client: Diesel Category: Television / Long Form - Single
Slumber Agency: La Comunidad / Buenos Aires + Argentinacine / Buenos Aires Client: FILM SUEZ Category: Television / Long Form - Single
Leave With A Story Agency: 360i / New York Client: New Orleans Tourism Marketing Corporation Category: Craft / Photography - Single or Campaign
ChopChop1.0_AtomicBombPig Agency: Amber China / Shanghai Client: ASD Ammeloo Chef's Edition Knife series Category: Craft / Illustration - Single or Campaign
ChopChop1.0_DynamicCow Agency: Amber China / Shanghai Client: ASD Ammeloo Chef's Edition Knife series Category: Craft / Illustration - Single or Campaign
Don't Text and Drive Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Craft / Illustration - Single or Campaign
360° BOOK Agency: SHA inc. / TOKYO + DOMINO ARCHITECTS / TOKYO + SEIGENSHA Art Publishing, Inc. / KYOTO Client: SEIGENSHA Art Publishing, Inc. Category: Craft / Printing & Paper Craft - Single or Series
It's Yet Another Tide Ad, Again Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Count On: Sloth Agency: The Martin Agency / Richmond Client: GEICO Category: Television / Short Form - Single
Levi's Circles :90 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Craft - Cinematography / Single
Lufthansa "#LifeChangingPlaces - Lofoten" Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft - Cinematography / Single
YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Utility
Loving "It" Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
My Sole Story Agency: AKQA / Shanghai + FNLPRJCT / Kuala Lumpur + RECROOM / Kuala Lumpur Client: Nike Greater China Category: Craft / Dynamic Data Visualization
Flock Agency: R/GA / London + Flock / London Client: Flock Category: Mobile / Utility
Code Severe Agency: AMVBBDO / London + Unltd. Productions / London + 750mph / London Client: National Counter Terrorism Police Category: Online / Branded Podcast
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Use of Technology
Box of Greatness Agency: BBDO / New York + EG+ Worldwide / New York Client: Foot Locker Category: Influencer Marketing / Multi-Channel
Gorillaz App Agency: B-Reel / London Client: Gorillaz Category: Use of Technology / Augmented Reality (AR)
Yes Good Agency: Barton F. Graf / New York + No6 / New York Client: Emerald Category: User-Generated Content
G Active - Water Made Active Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Craft / Data-Driven Personalization - Single or Campaign
DOGA LOGO AND VISUAL IDENTITY Agency: Creuna Norway / Oslo Client: DOGA - Design and Architecture Norway Category: Branding / Logo
Hippo Agency: Jones Knowles Ritchie / New York Client: Hippo Technologies, LLC Category: Branding / Logo
United EWR Real Time Data Taxi Top Campaign Agency: mcgarrybowen / new york Client: United Airlines Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
THE VIRTUAL CRASH BILLBOARD Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Innovation in Print & Outdoor / Ambient Media
TV Doctors - Emergency Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Experiential / Digital Installations
This Is Our Ice Agency: ICF Olson / Minneapolis Client: Minnesota Wild Category: Community Building
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Community Building
The Pregnancy Pause Agency: Mother / New York Client: Mother Category: Community Building
Exclusive the Rainbow Outro Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Online Films & Video / Long Form - Single
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online Films & Video / Long Form - Single
Typecast Agency: Wieden+Kennedy / New York + O Positive / New York Client: The Atlantic Category: Online Films & Video / Long Form - Single
Astronaut Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
The Soy Sauce Prints - Flounder Fish Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Publishing / Magazine - Single
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Integrated Branding
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Use of Technology
Flash Drives For Freedom Agency: BUENA / Portland + Human Rights Foundation / New York Client: Human Rights Foundation Category: Events & Experiential
58 Soul Riders Agency: MRM//McCann / Madrid + Garaje Films / Madrid Client: Ministerio del Interior (Ministry of Interior) Category: Events & Experiential
Fans of Love Agency: R/GA / New York Client: Ad Council Category: Events & Experiential

2018 Direct Marketing Silver Pencil

Droga5 / New York + Chelsea Pictures / New York

Christie's

The Last da Vinci

Digital / Social Media & Viral Marketing - Single

OS_DI18017S

2018 Design Silver Pencil

Creuna Norway / Oslo

DOGA - Design and Architecture Norway

DOGA VISUAL IDENTITY

Branding / Identity System

OS_DE18004S

2018 Branded Entertainment Silver Pencil

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Experiential / Live Events

OS_BE18036S

2018 Branded Entertainment Silver Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Experiential / Live Events

OS_BE18037S

2018 Print & Outdoor Silver Pencil

Cheil Worldwide, / Hong Kong + Illusion / Bangkok

JBL

BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER

Publishing / Newspaper - Campaign

OS_PO18006S

2018 Print & Outdoor Silver Pencil

Memac Ogilvy / Dubai

Coca-Cola Middle East

Bubbles

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18031S

2018 Print & Outdoor Silver Pencil

Wieden+Kennedy / Portland

Nike

Nike Equality: The Swoosh Vote

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18032S

2018 Mobile Silver Pencil

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Applications

OS_MO18005S

2018 Film Silver Pencil

adam&eveDDB / London + Framestore / London

Marmite

The Gene Project

Television / Long Form - Single

OS_FI18012S

2018 Film Silver Pencil

Diesel / Breganze + Publicis Italy / Milan

Diesel

Keep The World Flawed

Television / Long Form - Single

OS_FI18013S

2018 Film Silver Pencil

La Comunidad / Buenos Aires + Argentinacine / Buenos Aires

FILM SUEZ

Slumber

Television / Long Form - Single

OS_FI18014S

2018 Print & Outdoor Silver Pencil

360i / New York

New Orleans Tourism Marketing Corporation

Leave With A Story

Craft / Photography - Single or Campaign

OS_PO18065S

2018 Print & Outdoor Silver Pencil

Amber China / Shanghai

ASD Ammeloo Chef's Edition Knife series

ChopChop1.0_AtomicBombPig

Craft / Illustration - Single or Campaign

OS_PO18061S

2018 Print & Outdoor Silver Pencil

Amber China / Shanghai

ASD Ammeloo Chef's Edition Knife series

ChopChop1.0_DynamicCow

Craft / Illustration - Single or Campaign

OS_PO18062S

2018 Print & Outdoor Silver Pencil

La Comunidad / Buenos Aires

City of Buenos Aires

Don't Text and Drive

Craft / Illustration - Single or Campaign

OS_PO18063S

2018 Design Silver Pencil

SHA inc. / TOKYO + DOMINO ARCHITECTS / TOKYO + SEIGENSHA Art Publishing, Inc. / KYOTO

SEIGENSHA Art Publishing, Inc.

360° BOOK

Craft / Printing & Paper Craft - Single or Series

OS_DE18070S

2018 Film Silver Pencil

Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles

Procter & Gamble - Tide

It's Yet Another Tide Ad, Again

Television / Short Form - Single

OS_FI18003S

2018 Film Silver Pencil

The Martin Agency / Richmond

GEICO

Count On: Sloth

Television / Short Form - Single

OS_FI18004S

2018 Moving Image Craft Silver Pencil

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :90

Craft - Cinematography / Single

OS_MI18023S

2018 Moving Image Craft Silver Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

Lufthansa "#LifeChangingPlaces - Lofoten"

Craft - Cinematography / Single

OS_MI18024S

2018 Mobile Silver Pencil

The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona

EITB - Euskal Irrati Telebista

YOURNALIST

Utility

OS_MO18008S

2018 Print & Outdoor Silver Pencil

Grabarz & Partner Werbeagentur GmbH / Hamburg

Burger King Deutschland GmbH

Loving "It"

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18045S

2018 UX / UI Silver Pencil

AKQA / Shanghai + FNLPRJCT / Kuala Lumpur + RECROOM / Kuala Lumpur

Nike Greater China

My Sole Story

Craft / Dynamic Data Visualization

OS_UX18014S

2018 UX / UI Silver Pencil

R/GA / London + Flock / London

Flock

Flock

Mobile / Utility

OS_UX18006S

2018 Radio Silver Pencil

AMVBBDO / London + Unltd. Productions / London + 750mph / London

National Counter Terrorism Police

Code Severe

Online / Branded Podcast

OS_RA18008S

2018 Mobile Silver Pencil

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Use of Technology

OS_MO18017S

2018 Social Influencer Marketing Silver Pencil

BBDO / New York + EG+ Worldwide / New York

Foot Locker

Box of Greatness

Influencer Marketing / Multi-Channel

OS_SI18008S

2018 Mobile Silver Pencil

B-Reel / London

Gorillaz

Gorillaz App

Use of Technology / Augmented Reality (AR)

OS_MO18021S

2018 Film Silver Pencil

Barton F. Graf / New York + No6 / New York

Emerald

Yes Good

User-Generated Content

OS_FI18044S

2018 Design Silver Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

G Active - Water Made Active

Craft / Animation - Single or Series

OS_DE18065S

2018 Direct Marketing Silver Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Craft / Data-Driven Personalization - Single or Campaign

OS_DI18032S

2018 Design Silver Pencil

Creuna Norway / Oslo

DOGA - Design and Architecture Norway

DOGA LOGO AND VISUAL IDENTITY

Branding / Logo

OS_DE18001S

2018 Design Silver Pencil

Jones Knowles Ritchie / New York

Hippo Technologies, LLC

Hippo

Branding / Logo

OS_DE18002S

2018 Print & Outdoor Silver Pencil

mcgarrybowen / new york

United Airlines

United EWR Real Time Data Taxi Top Campaign

Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign

OS_PO18041S

2018 Print & Outdoor Silver Pencil

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris

DRIEA / PARISIAN ROAD SAFETY AUTHORITY

THE VIRTUAL CRASH BILLBOARD

Innovation in Print & Outdoor / Ambient Media

OS_PO18073S

2018 Health, Wellness & Pharma Silver Pencil

McCann / New York + MRM//McCann / New York

Cigna

TV Doctors - Emergency

Film / Short Form

OS_HW18011S

2018 Interactive Silver Pencil

TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles

The Recording Academy

60th GRAMMYs - Play the City

Experiential / Digital Installations

OS_IN18018S

2018 Public Relations Silver Pencil

ICF Olson / Minneapolis

Minnesota Wild

This Is Our Ice

Community Building

OS_PR18014S

2018 Public Relations Silver Pencil

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Community Building

OS_PR18015S

2018 Public Relations Silver Pencil

Mother / New York

Mother

The Pregnancy Pause

Community Building

OS_PR18016S

2018 Film Silver Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow Outro

Online Films & Video / Long Form - Single

OS_FI18026S

2018 Film Silver Pencil

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Online Films & Video / Long Form - Single

OS_FI18027S

2018 Film Silver Pencil

Wieden+Kennedy / New York + O Positive / New York

The Atlantic

Typecast

Online Films & Video / Long Form - Single

OS_FI18028S

2018 Print & Outdoor Silver Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Astronaut

Publishing / Newspaper - Single

OS_PO18001S

2018 Print & Outdoor Silver Pencil

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Prints - Flounder Fish

Publishing / Magazine - Single

OS_PO18011S

2018 Cross-Platform Silver Pencil

Colenso BBDO / Auckland

Mars

The Pedigree Child Replacement Programme

Integrated Branding

OS_CP18007S

2018 Responsive Environments Silver Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Use of Technology

OS_RE18004S

2018 Public Relations Silver Pencil

BUENA / Portland + Human Rights Foundation / New York

Human Rights Foundation

Flash Drives For Freedom

Events & Experiential

OS_PR18006S

2018 Public Relations Silver Pencil

MRM//McCann / Madrid + Garaje Films / Madrid

Ministerio del Interior (Ministry of Interior)

58 Soul Riders

Events & Experiential

OS_PR18007S

2018 Public Relations Silver Pencil

R/GA / New York

Ad Council

Fans of Love

Events & Experiential

OS_PR18008S

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