The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

This Is Our Ice Agency: ICF Olson / Minneapolis Client: Minnesota Wild Category: Community Building
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Community Building
The Pregnancy Pause Agency: Mother / New York Client: Mother Category: Community Building
Signed by bees Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna Client: A. Darbo AG Category: Promotional / Collateral Items - Single or Series
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Promotional / Collateral Items - Single or Series
The Bulletproof Flag Agency: Sid Lee / Toronto Client: Black Lives Matter Canada Category: Promotional / Collateral Items - Single or Series
Nike Badge of Honor Agency: Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo Client: Nike China Category: Promotional / Collateral Items - Single or Series
The Invisible Car Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Integrated Digital & Physical Product
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Experiential / Immersive / Events
United EWR Real Time Data Taxi Top Campaign Agency: mcgarrybowen / new york Client: United Airlines Category: Craft / Use of Digital Technology - Single or Campaign
Astronaut Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
Sway Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Editing / Single
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Websites
The Last da Vinci Agency: Droga5 / New York + Chelsea Pictures / New York Client: Christie's Category: Digital / Social Media & Viral Marketing - Single
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
Even little ones have bad days. Agency: FCB / Cape Town Client: Blooms Pharmacy Category: Craft / Writing - Campaign
The Alternatives Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Craft / Writing - Campaign
Barbers Agency: Apple / Cupertino + Furlined / Santa Monica Client: Apple Category: Craft - Direction / Single
Above the Noise Agency: Park Pictures LLC / New York + JohnXHannes / New York Client: Beats by Dre Category: Craft - Direction / Single
Sway Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single
Box of Greatness Agency: BBDO / New York + EG+ Worldwide / New York Client: Foot Locker Category: Influencer Marketing / Multi-Channel
Interrupt-a-palooza Campaign Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Campaign
The Alternatives Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Campaign
Loving "It" Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Ambient Media / Experiential & Installations
The Voice of Art Agency: Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + In Press Brodeur Partners / São Paulo Client: IBM Category: Ambient Media / Experiential & Installations
The Gene Project Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Television / Long Form - Single
Keep The World Flawed Agency: Diesel / Breganze + Publicis Italy / Milan Client: Diesel Category: Television / Long Form - Single
Slumber Agency: La Comunidad / Buenos Aires + Argentinacine / Buenos Aires Client: FILM SUEZ Category: Television / Long Form - Single
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Craft / Data-Driven Personalization - Single or Campaign
Breaking 2 Agency: Dirty Robber / Los Angeles + Wieden+Kennedy / Portland + National Geographic Studios / New York + Mindshare / New York Client: Nike Category: Innovation in Branded Entertainment
Intel Drone Light Show at The Olympics Agency: Intel / Santa Clara Client: Intel Category: Innovation in Branded Entertainment
Beyond Money Agency: MRM//McCann / Madrid Client: Banco Santander Category: Innovation in Branded Entertainment
G Active - Water Made Active Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Brand Voice
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online / Long Form - Single
Destination Pride Agency: FCB/SIX / Toronto Client: PFLAG Canada Category: Websites / Utility
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Experiential / Digital Installations
Palau Pledge Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Innovation in Cross-Platform / Integrated Branding
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + Craft/McCann / London + MRM/McCann / London Client: Microsoft Category: User-Generated Content
The Soy Sauce Posters Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Women Agency: Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo Client: Forbes Brasil Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Follow The Arches Agency: Cossette / Toronto + Cossette / Montreal Client: McDonald's Restaurants of Canada Limited Category: Experiential / Environmental / Ambient Media - Series
Chobani Smooth Yogurt Agency: Chobani / New York Client: Chobani® Category: Craft / Illustration - Single or Series
Study Opposite Styles Agency: DENTSU INC. / NAGOYA Client: Tokai Polytechnic College Category: Craft / Illustration - Single or Series
Bubbles Agency: Memac Ogilvy / Dubai Client: Coca-Cola Middle East Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Nike Equality: The Swoosh Vote Agency: Wieden+Kennedy / Portland Client: Nike Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
SickKids VS - All In Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto Client: SickKids Foundation Category: Public Relations
Prescribed to Death Agency: Ketchum / New York & Chicago + Energy BBDO / Chicago Client: National Safety Council Category: Public Relations

2018 Public Relations Silver Pencil

ICF Olson / Minneapolis

Minnesota Wild

This Is Our Ice

Community Building

OS_PR18014S

2018 Public Relations Silver Pencil

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Community Building

OS_PR18015S

2018 Public Relations Silver Pencil

Mother / New York

Mother

The Pregnancy Pause

Community Building

OS_PR18016S

2018 Design Silver Pencil

Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna

A. Darbo AG

Signed by bees

Promotional / Collateral Items - Single or Series

OS_DE18029S

2018 Design Silver Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi

Ministry of Public Health, Afghanistan

The Immunity Charm

Promotional / Collateral Items - Single or Series

OS_DE18030S

2018 Design Silver Pencil

Sid Lee / Toronto

Black Lives Matter Canada

The Bulletproof Flag

Promotional / Collateral Items - Single or Series

OS_DE18031S

2018 Design Silver Pencil

Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo

Nike China

Nike Badge of Honor

Promotional / Collateral Items - Single or Series

OS_DE18032S

2018 Intellectual Property Silver Pencil

Commonwealth//McCann / Detroit

Chevrolet

The Invisible Car

Integrated Digital & Physical Product

OS_IP18009S

2018 Health, Wellness & Pharma Silver Pencil

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Experiential / Immersive / Events

OS_HW18004S

2018 Print & Outdoor Silver Pencil

mcgarrybowen / new york

United Airlines

United EWR Real Time Data Taxi Top Campaign

Craft / Use of Digital Technology - Single or Campaign

OS_PO18070S

2018 Print & Outdoor Silver Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Astronaut

Publishing / Newspaper - Single

OS_PO18001S

2018 Moving Image Craft Silver Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Sway

Craft - Editing / Single

OS_MI18019S

2018 Interactive Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Websites

OS_IN18001S

2018 Interactive Silver Pencil

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Websites

OS_IN18002S

2018 Direct Marketing Silver Pencil

Droga5 / New York + Chelsea Pictures / New York

Christie's

The Last da Vinci

Digital / Social Media & Viral Marketing - Single

OS_DI18017S

2018 Print & Outdoor Silver Pencil

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Craft / Art Direction - Single or Campaign

OS_PO18054S

2018 Radio Silver Pencil

FCB / Cape Town

Blooms Pharmacy

Even little ones have bad days.

Craft / Writing - Campaign

OS_RA18018S

2018 Radio Silver Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives

Craft / Writing - Campaign

OS_RA18019S

2018 Moving Image Craft Silver Pencil

Apple / Cupertino + Furlined / Santa Monica

Apple

Barbers

Craft - Direction / Single

OS_MI18003S

2018 Moving Image Craft Silver Pencil

Park Pictures LLC / New York + JohnXHannes / New York

Beats by Dre

Above the Noise

Craft - Direction / Single

OS_MI18004S

2018 Moving Image Craft Silver Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Sway

Craft - Direction / Single

OS_MI18005S

2018 Social Influencer Marketing Silver Pencil

BBDO / New York + EG+ Worldwide / New York

Foot Locker

Box of Greatness

Influencer Marketing / Multi-Channel

OS_SI18008S

2018 Film Silver Pencil

The Martin Agency / Richmond

GEICO

Interrupt-a-palooza Campaign

Online Films & Video / Pre-Roll Video - Campaign

OS_FI18038S

2018 Radio Silver Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives

Broadcast / Any Length - Campaign

OS_RA18004S

2018 Print & Outdoor Silver Pencil

Grabarz & Partner Werbeagentur GmbH / Hamburg

Burger King Deutschland GmbH

Loving "It"

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18045S

2018 Direct Marketing Silver Pencil

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Ambient Media / Experiential & Installations

OS_DI18006S

2018 Direct Marketing Silver Pencil

Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + In Press Brodeur Partners / São Paulo

IBM

The Voice of Art

Ambient Media / Experiential & Installations

OS_DI18007S

2018 Film Silver Pencil

adam&eveDDB / London + Framestore / London

Marmite

The Gene Project

Television / Long Form - Single

OS_FI18012S

2018 Film Silver Pencil

Diesel / Breganze + Publicis Italy / Milan

Diesel

Keep The World Flawed

Television / Long Form - Single

OS_FI18013S

2018 Film Silver Pencil

La Comunidad / Buenos Aires + Argentinacine / Buenos Aires

FILM SUEZ

Slumber

Television / Long Form - Single

OS_FI18014S

2018 Direct Marketing Silver Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Craft / Data-Driven Personalization - Single or Campaign

OS_DI18032S

2018 Branded Entertainment Silver Pencil

Dirty Robber / Los Angeles + Wieden+Kennedy / Portland + National Geographic Studios / New York + Mindshare / New York

Nike

Breaking 2

Innovation in Branded Entertainment

OS_BE18042S

2018 Branded Entertainment Silver Pencil

Intel / Santa Clara

Intel

Intel Drone Light Show at The Olympics

Innovation in Branded Entertainment

OS_BE18043S

2018 Branded Entertainment Silver Pencil

MRM//McCann / Madrid

Banco Santander

Beyond Money

Innovation in Branded Entertainment

OS_BE18044S

2018 Design Silver Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

G Active - Water Made Active

Craft / Animation - Single or Series

OS_DE18065S

2018 Public Relations Silver Pencil

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Brand Voice

OS_PR18020S

2018 Branded Entertainment Silver Pencil

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Online / Long Form - Single

OS_BE18016S

2018 Interactive Silver Pencil

FCB/SIX / Toronto

PFLAG Canada

Destination Pride

Websites / Utility

OS_IN18006S

2018 Interactive Silver Pencil

TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles

The Recording Academy

60th GRAMMYs - Play the City

Experiential / Digital Installations

OS_IN18018S

2018 Cross-Platform Silver Pencil

Host/Havas / Sydney

Palau Legacy Project

Palau Pledge

Innovation in Cross-Platform / Integrated Branding

OS_CP18024S

2018 Branded Entertainment Silver Pencil

McCann / London + Craft/McCann / London + MRM/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

User-Generated Content

OS_BE18039S

2018 Print & Outdoor Silver Pencil

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18034S

2018 Print & Outdoor Silver Pencil

Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo

Forbes Brasil

Women

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18035S

2018 Design Silver Pencil

Cossette / Toronto + Cossette / Montreal

McDonald's Restaurants of Canada Limited

Follow The Arches

Experiential / Environmental / Ambient Media - Series

OS_DE18047S

2018 Design Silver Pencil

Chobani / New York

Chobani®

Chobani Smooth Yogurt

Craft / Illustration - Single or Series

OS_DE18059S

2018 Design Silver Pencil

DENTSU INC. / NAGOYA

Tokai Polytechnic College

Study Opposite Styles

Craft / Illustration - Single or Series

OS_DE18060S

2018 Print & Outdoor Silver Pencil

Memac Ogilvy / Dubai

Coca-Cola Middle East

Bubbles

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18031S

2018 Print & Outdoor Silver Pencil

Wieden+Kennedy / Portland

Nike

Nike Equality: The Swoosh Vote

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18032S

2018 Health, Wellness & Pharma Silver Pencil

Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto

SickKids Foundation

SickKids VS - All In

Public Relations

OS_HW18023S

2018 Health, Wellness & Pharma Silver Pencil

Ketchum / New York & Chicago + Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Public Relations

OS_HW18024S

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