The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Community Building
Signed by bees
Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client: A. Darbo AG Category: Promotional / Collateral Items - Single or Series
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Promotional / Collateral Items - Single or Series
The Bulletproof Flag
Agency: Sid Lee / Toronto
Client: Black Lives Matter Canada Category: Promotional / Collateral Items - Single or Series
Nike Badge of Honor
Agency: Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo
Client: Nike China Category: Promotional / Collateral Items - Single or Series
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Integrated Digital & Physical Product
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Experiential / Immersive / Events
United EWR Real Time Data Taxi Top Campaign
Agency: mcgarrybowen / new york
Client: United Airlines Category: Craft / Use of Digital Technology - Single or Campaign
Astronaut
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Websites
The Last da Vinci
Agency: Droga5 / New York + Chelsea Pictures / New York
Client: Christie's Category: Digital / Social Media & Viral Marketing - Single
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
Even little ones have bad days.
Agency: FCB / Cape Town
Client: Blooms Pharmacy Category: Craft / Writing - Campaign
The Alternatives
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Craft / Writing - Campaign
Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica
Client: Apple Category: Craft - Direction / Single
Above the Noise
Agency: Park Pictures LLC / New York + JohnXHannes / New York
Client: Beats by Dre Category: Craft - Direction / Single
Box of Greatness
Agency: BBDO / New York + EG+ Worldwide / New York
Client: Foot Locker Category: Influencer Marketing / Multi-Channel
Interrupt-a-palooza Campaign
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Pre-Roll Video - Campaign
The Alternatives
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Broadcast / Any Length - Campaign
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Ambient Media / Experiential & Installations
The Voice of Art
Agency: Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + In Press Brodeur Partners / São Paulo
Client: IBM Category: Ambient Media / Experiential & Installations
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Television / Long Form - Single
Keep The World Flawed
Agency: Diesel / Breganze + Publicis Italy / Milan
Client: Diesel Category: Television / Long Form - Single
Slumber
Agency: La Comunidad / Buenos Aires + Argentinacine / Buenos Aires
Client: FILM SUEZ Category: Television / Long Form - Single
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Craft / Data-Driven Personalization - Single or Campaign
Breaking 2
Agency: Dirty Robber / Los Angeles + Wieden+Kennedy / Portland + National Geographic Studios / New York + Mindshare / New York
Client: Nike Category: Innovation in Branded Entertainment
Intel Drone Light Show at The Olympics
Agency: Intel / Santa Clara
Client: Intel Category: Innovation in Branded Entertainment
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander Category: Innovation in Branded Entertainment
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft / Animation - Single or Series
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Online / Long Form - Single
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client: The Recording Academy Category: Experiential / Digital Installations
Palau Pledge
Agency: Host/Havas / Sydney
Client: Palau Legacy Project Category: Innovation in Cross-Platform / Integrated Branding
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + Craft/McCann / London + MRM/McCann / London
Client: Microsoft Category: User-Generated Content
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc. Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Women
Agency: Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo
Client: Forbes Brasil Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal
Client: McDonald's Restaurants of Canada Limited Category: Experiential / Environmental / Ambient Media - Series
Chobani Smooth Yogurt
Agency: Chobani / New York
Client: Chobani® Category: Craft / Illustration - Single or Series
Study Opposite Styles
Agency: DENTSU INC. / NAGOYA
Client: Tokai Polytechnic College Category: Craft / Illustration - Single or Series
Bubbles
Agency: Memac Ogilvy / Dubai
Client: Coca-Cola Middle East Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Nike Equality: The Swoosh Vote
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto
Client: SickKids Foundation Category: Public Relations
Prescribed to Death
Agency: Ketchum / New York & Chicago + Energy BBDO / Chicago
Client: National Safety Council Category: Public Relations
Award:
2018 Public Relations Silver Pencil
Agency:
ICF Olson / Minneapolis
Client:
Minnesota Wild
Title:
This Is Our Ice
Category:
Community Building
Annual ID:
OS_PR18014S
Award:
2018 Public Relations Silver Pencil
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Community Building
Annual ID:
OS_PR18015S
Award:
2018 Public Relations Silver Pencil
Agency:
Mother / New York
Client:
Mother
Title:
The Pregnancy Pause
Category:
Community Building
Annual ID:
OS_PR18016S
Award:
2018 Design Silver Pencil
Agency:
Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client:
A. Darbo AG
Title:
Signed by bees
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18029S
Award:
2018 Design Silver Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18030S
Award:
2018 Design Silver Pencil
Agency:
Sid Lee / Toronto
Client:
Black Lives Matter Canada
Title:
The Bulletproof Flag
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18031S
Award:
2018 Design Silver Pencil
Agency:
Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo
Client:
Nike China
Title:
Nike Badge of Honor
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18032S
Award:
2018 Intellectual Property Silver Pencil
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
The Invisible Car
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18009S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW18004S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
mcgarrybowen / new york
Client:
United Airlines
Title:
United EWR Real Time Data Taxi Top Campaign
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_PO18070S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Astronaut
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO18001S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Sway
Category:
Craft - Editing / Single
Annual ID:
OS_MI18019S
Award:
2018 Interactive Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Nosferatu
Category:
Websites
Annual ID:
OS_IN18001S
Award:
2018 Interactive Silver Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Websites
Annual ID:
OS_IN18002S
Award:
2018 Direct Marketing Silver Pencil
Agency:
Droga5 / New York + Chelsea Pictures / New York
Client:
Christie's
Title:
The Last da Vinci
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18017S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18054S
Award:
2018 Radio Silver Pencil
Agency:
FCB / Cape Town
Client:
Blooms Pharmacy
Title:
Even little ones have bad days.
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18018S
Award:
2018 Radio Silver Pencil
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18019S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
Apple / Cupertino + Furlined / Santa Monica
Client:
Apple
Title:
Barbers
Category:
Craft - Direction / Single
Annual ID:
OS_MI18003S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
Park Pictures LLC / New York + JohnXHannes / New York
Client:
Beats by Dre
Title:
Above the Noise
Category:
Craft - Direction / Single
Annual ID:
OS_MI18004S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Sway
Category:
Craft - Direction / Single
Annual ID:
OS_MI18005S
Award:
2018 Social Influencer Marketing Silver Pencil
Agency:
BBDO / New York + EG+ Worldwide / New York
Client:
Foot Locker
Title:
Box of Greatness
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18008S
Award:
2018 Film Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Interrupt-a-palooza Campaign
Category:
Online Films & Video / Pre-Roll Video - Campaign
Annual ID:
OS_FI18038S
Award:
2018 Radio Silver Pencil
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18004S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18045S
Award:
2018 Direct Marketing Silver Pencil
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18006S
Award:
2018 Direct Marketing Silver Pencil
Agency:
Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + In Press Brodeur Partners / São Paulo
Client:
IBM
Title:
The Voice of Art
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18007S
Award:
2018 Film Silver Pencil
Agency:
adam&eveDDB / London + Framestore / London
Client:
Marmite
Title:
The Gene Project
Category:
Television / Long Form - Single
Annual ID:
OS_FI18012S
Award:
2018 Film Silver Pencil
Agency:
Diesel / Breganze + Publicis Italy / Milan
Client:
Diesel
Title:
Keep The World Flawed
Category:
Television / Long Form - Single
Annual ID:
OS_FI18013S
Award:
2018 Film Silver Pencil
Agency:
La Comunidad / Buenos Aires + Argentinacine / Buenos Aires
Client:
FILM SUEZ
Title:
Slumber
Category:
Television / Long Form - Single
Annual ID:
OS_FI18014S
Award:
2018 Direct Marketing Silver Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Craft / Data-Driven Personalization - Single or Campaign
Annual ID:
OS_DI18032S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Dirty Robber / Los Angeles + Wieden+Kennedy / Portland + National Geographic Studios / New York + Mindshare / New York
Client:
Nike
Title:
Breaking 2
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18042S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Intel / Santa Clara
Client:
Intel
Title:
Intel Drone Light Show at The Olympics
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18043S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
MRM//McCann / Madrid
Client:
Banco Santander
Title:
Beyond Money
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18044S
Award:
2018 Design Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18065S
Award:
2018 Public Relations Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Airbnb
Title:
Until We All Belong
Category:
Brand Voice
Annual ID:
OS_PR18020S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Online / Long Form - Single
Annual ID:
OS_BE18016S
Award:
2018 Interactive Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Websites / Utility
Annual ID:
OS_IN18006S
Award:
2018 Interactive Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18018S
Award:
2018 Cross-Platform Silver Pencil
Agency:
Host/Havas / Sydney
Client:
Palau Legacy Project
Title:
Palau Pledge
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP18024S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
McCann / London + Craft/McCann / London + MRM/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
User-Generated Content
Annual ID:
OS_BE18039S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18034S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo
Client:
Forbes Brasil
Title:
Women
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18035S
Award:
2018 Design Silver Pencil
Agency:
Cossette / Toronto + Cossette / Montreal
Client:
McDonald's Restaurants of Canada Limited
Title:
Follow The Arches
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18047S
Award:
2018 Design Silver Pencil
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Smooth Yogurt
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE18059S
Award:
2018 Design Silver Pencil
Agency:
DENTSU INC. / NAGOYA
Client:
Tokai Polytechnic College
Title:
Study Opposite Styles
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE18060S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Coca-Cola Middle East
Title:
Bubbles
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18031S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Equality: The Swoosh Vote
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18032S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Public Relations
Annual ID:
OS_HW18023S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
Ketchum / New York & Chicago + Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Public Relations
Annual ID:
OS_HW18024S
