The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
TV Doctors - Emergency
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna Category: Film / Short Form
360° BOOK
Agency: SHA inc. / TOKYO + DOMINO ARCHITECTS / TOKYO + SEIGENSHA Art Publishing, Inc. / KYOTO
Client: SEIGENSHA Art Publishing, Inc. Category: Craft / Printing & Paper Craft - Single or Series
Interrupt-a-palooza Campaign
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Pre-Roll Video - Campaign
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Social Engagement / User-Generated Content
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Digital / Web
vitaminwater Brand Book
Agency: COLLINS / NEW YORK
Client: vitaminwater Category: Editorial / Book Interior
Signed by bees
Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client: A. Darbo AG Category: Promotional / Collateral Items - Single or Series
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Promotional / Collateral Items - Single or Series
The Bulletproof Flag
Agency: Sid Lee / Toronto
Client: Black Lives Matter Canada Category: Promotional / Collateral Items - Single or Series
Nike Badge of Honor
Agency: Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo
Client: Nike China Category: Promotional / Collateral Items - Single or Series
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Craft / Data-Driven Personalization - Single or Campaign
DOGA LOGO AND VISUAL IDENTITY
Agency: Creuna Norway / Oslo
Client: DOGA - Design and Architecture Norway Category: Branding / Logo
Hippo
Agency: Jones Knowles Ritchie / New York
Client: Hippo Technologies, LLC Category: Branding / Logo
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Websites
11 Herbs & Spices
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Branded Social Post / Single
DOGA VISUAL IDENTITY
Agency: Creuna Norway / Oslo
Client: DOGA - Design and Architecture Norway Category: Branding / Identity System
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Experiential / Live Events
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Experiential / Live Events
Stop The Cycle
Agency: VML South Africa / Cape Town
Client: Huffington Post South Africa Category: Online Advertising / Banners
Palau Pledge
Agency: Host/Havas / Sydney
Client: Palau Legacy Project Category: Innovation in Cross-Platform / Integrated Branding
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm
Client: Klarna Category: Brand Transformation
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Craft / Dynamic Data Visualization
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada Category: Craft / Dynamic Data Visualization
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Ambient Media / Live Events
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Ambient Media / Live Events
Flash Drives For Freedom
Agency: BUENA / Portland + Human Rights Foundation / New York
Client: Human Rights Foundation Category: Events & Experiential
58 Soul Riders
Agency: MRM//McCann / Madrid + Garaje Films / Madrid
Client: Ministerio del Interior (Ministry of Interior) Category: Events & Experiential
The Soy Sauce Posters - Flounder Fish
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe Category: Innovation in Interactive / Online
USPS - Operation Santa
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Innovation in Interactive / Online
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Innovation in Direct
Chobani A hint of flavor
Agency: Chobani / New York
Client: Chobani® Category: Packaging / Mass-market
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada Category: Data Visualization / Dynamic
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Television / Long Form - Single
Keep The World Flawed
Agency: Diesel / Breganze + Publicis Italy / Milan
Client: Diesel Category: Television / Long Form - Single
Slumber
Agency: La Comunidad / Buenos Aires + Argentinacine / Buenos Aires
Client: FILM SUEZ Category: Television / Long Form - Single
Interrupt-a-palooza: Nighty Night
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Interrupt-a-palooza: Smile and Say Skis
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Craft - Cinematography / Single
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft - Cinematography / Single
Astronaut
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Online / Long Form - Single
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal
Client: McDonald's Restaurants of Canada Limited Category: Experiential / Environmental / Ambient Media - Series
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL Category: Publishing / Newspaper - Campaign
Box of Greatness
Agency: BBDO / New York + EG+ Worldwide / New York
Client: Foot Locker Category: Influencer Marketing / Multi-Channel
Even little ones have bad days.
Agency: FCB / Cape Town
Client: Blooms Pharmacy Category: Craft / Writing - Campaign