The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Flock Agency: R/GA / London + Flock / London Client: Flock Category: Mobile / Utility
vitaminwater Brand Book Agency: COLLINS / NEW YORK Client: vitaminwater Category: Editorial / Book Interior
Chobani A hint of flavor Agency: Chobani / New York Client: Chobani® Category: Packaging / Mass-market
It's Yet Another Tide Ad, Again Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Count On: Sloth Agency: The Martin Agency / Richmond Client: GEICO Category: Television / Short Form - Single
The Gene Project Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Television / Long Form - Single
Keep The World Flawed Agency: Diesel / Breganze + Publicis Italy / Milan Client: Diesel Category: Television / Long Form - Single
Slumber Agency: La Comunidad / Buenos Aires + Argentinacine / Buenos Aires Client: FILM SUEZ Category: Television / Long Form - Single
Music Liberates Music Agency: BBDO / New York + PhantoscopicLtd Client: Bacardi Category: Cross-Channel / Digital Cross-Channel
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Innovation in Mobile
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Integrated Branding
United EWR Real Time Data Taxi Top Campaign Agency: mcgarrybowen / new york Client: United Airlines Category: Craft / Use of Digital Technology - Single or Campaign
DOGA LOGO AND VISUAL IDENTITY Agency: Creuna Norway / Oslo Client: DOGA - Design and Architecture Norway Category: Branding / Logo
Hippo Agency: Jones Knowles Ritchie / New York Client: Hippo Technologies, LLC Category: Branding / Logo
Flash Drives For Freedom Agency: BUENA / Portland + Human Rights Foundation / New York Client: Human Rights Foundation Category: Events & Experiential
58 Soul Riders Agency: MRM//McCann / Madrid + Garaje Films / Madrid Client: Ministerio del Interior (Ministry of Interior) Category: Events & Experiential
Fans of Love Agency: R/GA / New York Client: Ad Council Category: Events & Experiential
Interrupt-a-palooza: Nighty Night Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Interrupt-a-palooza: Smile and Say Skis Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Gorillaz App Agency: B-Reel / London Client: Gorillaz Category: Use of Technology / Augmented Reality (AR)
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Mobile Advertising
Stop The Cycle Agency: VML South Africa / Cape Town Client: Huffington Post South Africa Category: Mobile Advertising
Supima: World's Finest Cottons Agency: Stella Giovanni / New York Client: Rizzoli Publications Category: Editorial / Book Cover
Exclusive the Rainbow Outro Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Online Films & Video / Long Form - Single
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online Films & Video / Long Form - Single
Typecast Agency: Wieden+Kennedy / New York + O Positive / New York Client: The Atlantic Category: Online Films & Video / Long Form - Single
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Websites
The Alternatives Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Campaign
Safe Cap Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Physical Product
Code Severe Agency: AMVBBDO / London + Unltd. Productions / London + 750mph / London Client: National Counter Terrorism Police Category: Online / Branded Podcast
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Use of Technology
Box of Greatness Agency: BBDO / New York + EG+ Worldwide / New York Client: Foot Locker Category: Influencer Marketing / Multi-Channel
Levi's Circles :90 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Craft - Cinematography / Single
Lufthansa "#LifeChangingPlaces - Lofoten" Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft - Cinematography / Single
United EWR Real Time Data Taxi Top Campaign Agency: mcgarrybowen / new york Client: United Airlines Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Use of Technology
THE VIRTUAL CRASH BILLBOARD Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Innovation in Print & Outdoor / Ambient Media
Disclaimer Videos Agency: The Martin Agency / Richmond Client: GEICO Category: Mobile-First Video
Music in the Mind- Human Made Stories Agency: Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London Client: Volvo UK Category: Broadcast / Long Form - Single
SMOOOTH Agency: NORD DDB / STOCKHOLM + House Agency / STOCKHOLM Client: Klarna Category: Brand Transformation
Give Registry Agency: Clemenger BBDO / Melbourne Client: Myer Category: Media Relations
Ticket to Play Agency: Weber Shandwick / New York Client: Mattel Barbie Category: Media Relations
The Invisible Car Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Integrated Digital & Physical Product
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Live Events
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Experiential / Live Events
Signed by bees Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna Client: A. Darbo AG Category: Promotional / Collateral Items - Single or Series
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Promotional / Collateral Items - Single or Series
The Bulletproof Flag Agency: Sid Lee / Toronto Client: Black Lives Matter Canada Category: Promotional / Collateral Items - Single or Series
Nike Badge of Honor Agency: Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo Client: Nike China Category: Promotional / Collateral Items - Single or Series

2018 UX / UI Silver Pencil

R/GA / London + Flock / London

Flock

Flock

Mobile / Utility

OS_UX18006S

2018 Design Silver Pencil

COLLINS / NEW YORK

vitaminwater

vitaminwater Brand Book

Editorial / Book Interior

OS_DE18011S

2018 Design Silver Pencil

Chobani / New York

Chobani®

Chobani A hint of flavor

Packaging / Mass-market

OS_DE18034S

2018 Film Silver Pencil

Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles

Procter & Gamble - Tide

It's Yet Another Tide Ad, Again

Television / Short Form - Single

OS_FI18003S

2018 Film Silver Pencil

The Martin Agency / Richmond

GEICO

Count On: Sloth

Television / Short Form - Single

OS_FI18004S

2018 Film Silver Pencil

adam&eveDDB / London + Framestore / London

Marmite

The Gene Project

Television / Long Form - Single

OS_FI18012S

2018 Film Silver Pencil

Diesel / Breganze + Publicis Italy / Milan

Diesel

Keep The World Flawed

Television / Long Form - Single

OS_FI18013S

2018 Film Silver Pencil

La Comunidad / Buenos Aires + Argentinacine / Buenos Aires

FILM SUEZ

Slumber

Television / Long Form - Single

OS_FI18014S

2018 UX / UI Silver Pencil

BBDO / New York + PhantoscopicLtd

Bacardi

Music Liberates Music

Cross-Channel / Digital Cross-Channel

OS_UX18009S

2018 Mobile Silver Pencil

VML / Sydney

McDonald's Australia

Snaplications

Innovation in Mobile

OS_MO18026S

2018 Cross-Platform Silver Pencil

Colenso BBDO / Auckland

Mars

The Pedigree Child Replacement Programme

Integrated Branding

OS_CP18007S

2018 Print & Outdoor Silver Pencil

mcgarrybowen / new york

United Airlines

United EWR Real Time Data Taxi Top Campaign

Craft / Use of Digital Technology - Single or Campaign

OS_PO18070S

2018 Design Silver Pencil

Creuna Norway / Oslo

DOGA - Design and Architecture Norway

DOGA LOGO AND VISUAL IDENTITY

Branding / Logo

OS_DE18001S

2018 Design Silver Pencil

Jones Knowles Ritchie / New York

Hippo Technologies, LLC

Hippo

Branding / Logo

OS_DE18002S

2018 Public Relations Silver Pencil

BUENA / Portland + Human Rights Foundation / New York

Human Rights Foundation

Flash Drives For Freedom

Events & Experiential

OS_PR18006S

2018 Public Relations Silver Pencil

MRM//McCann / Madrid + Garaje Films / Madrid

Ministerio del Interior (Ministry of Interior)

58 Soul Riders

Events & Experiential

OS_PR18007S

2018 Public Relations Silver Pencil

R/GA / New York

Ad Council

Fans of Love

Events & Experiential

OS_PR18008S

2018 Film Silver Pencil

The Martin Agency / Richmond

GEICO

Interrupt-a-palooza: Nighty Night

Online Films & Video / Pre-Roll Video - Single

OS_FI18035S

2018 Film Silver Pencil

The Martin Agency / Richmond

GEICO

Interrupt-a-palooza: Smile and Say Skis

Online Films & Video / Pre-Roll Video - Single

OS_FI18036S

2018 Mobile Silver Pencil

B-Reel / London

Gorillaz

Gorillaz App

Use of Technology / Augmented Reality (AR)

OS_MO18021S

2018 Mobile Silver Pencil

VML / Sydney

McDonald's Australia

Snaplications

Mobile Advertising

OS_MO18012S

2018 Mobile Silver Pencil

VML South Africa / Cape Town

Huffington Post South Africa

Stop The Cycle

Mobile Advertising

OS_MO18013S

2018 Design Silver Pencil

Stella Giovanni / New York

Rizzoli Publications

Supima: World's Finest Cottons

Editorial / Book Cover

OS_DE18010S

2018 Film Silver Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow Outro

Online Films & Video / Long Form - Single

OS_FI18026S

2018 Film Silver Pencil

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Online Films & Video / Long Form - Single

OS_FI18027S

2018 Film Silver Pencil

Wieden+Kennedy / New York + O Positive / New York

The Atlantic

Typecast

Online Films & Video / Long Form - Single

OS_FI18028S

2018 Interactive Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Websites

OS_IN18001S

2018 Interactive Silver Pencil

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Websites

OS_IN18002S

2018 Radio Silver Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives

Broadcast / Any Length - Campaign

OS_RA18004S

2018 Intellectual Property Silver Pencil

GTB Brasil / São Paulo

Ford Motor Company

Safe Cap

Physical Product

OS_IP18003S

2018 Radio Silver Pencil

AMVBBDO / London + Unltd. Productions / London + 750mph / London

National Counter Terrorism Police

Code Severe

Online / Branded Podcast

OS_RA18008S

2018 Mobile Silver Pencil

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Use of Technology

OS_MO18017S

2018 Social Influencer Marketing Silver Pencil

BBDO / New York + EG+ Worldwide / New York

Foot Locker

Box of Greatness

Influencer Marketing / Multi-Channel

OS_SI18008S

2018 Moving Image Craft Silver Pencil

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :90

Craft - Cinematography / Single

OS_MI18023S

2018 Moving Image Craft Silver Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

Lufthansa "#LifeChangingPlaces - Lofoten"

Craft - Cinematography / Single

OS_MI18024S

2018 Print & Outdoor Silver Pencil

mcgarrybowen / new york

United Airlines

United EWR Real Time Data Taxi Top Campaign

Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign

OS_PO18041S

2018 Responsive Environments Silver Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Use of Technology

OS_RE18004S

2018 Print & Outdoor Silver Pencil

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris

DRIEA / PARISIAN ROAD SAFETY AUTHORITY

THE VIRTUAL CRASH BILLBOARD

Innovation in Print & Outdoor / Ambient Media

OS_PO18073S

2018 Mobile Silver Pencil

The Martin Agency / Richmond

GEICO

Disclaimer Videos

Mobile-First Video

OS_MO18030S

2018 Branded Entertainment Silver Pencil

Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London

Volvo UK

Music in the Mind- Human Made Stories

Broadcast / Long Form - Single

OS_BE18007S

2018 Cross-Platform Silver Pencil

NORD DDB / STOCKHOLM + House Agency / STOCKHOLM

Klarna

SMOOOTH

Brand Transformation

OS_CP18015S

2018 Public Relations Silver Pencil

Clemenger BBDO / Melbourne

Myer

Give Registry

Media Relations

OS_PR18002S

2018 Public Relations Silver Pencil

Weber Shandwick / New York

Mattel Barbie

Ticket to Play

Media Relations

OS_PR18003S

2018 Intellectual Property Silver Pencil

Commonwealth//McCann / Detroit

Chevrolet

The Invisible Car

Integrated Digital & Physical Product

OS_IP18009S

2018 Branded Entertainment Silver Pencil

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Experiential / Live Events

OS_BE18036S

2018 Branded Entertainment Silver Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Experiential / Live Events

OS_BE18037S

2018 Design Silver Pencil

Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna

A. Darbo AG

Signed by bees

Promotional / Collateral Items - Single or Series

OS_DE18029S

2018 Design Silver Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi

Ministry of Public Health, Afghanistan

The Immunity Charm

Promotional / Collateral Items - Single or Series

OS_DE18030S

2018 Design Silver Pencil

Sid Lee / Toronto

Black Lives Matter Canada

The Bulletproof Flag

Promotional / Collateral Items - Single or Series

OS_DE18031S

2018 Design Silver Pencil

Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo

Nike China

Nike Badge of Honor

Promotional / Collateral Items - Single or Series

OS_DE18032S

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