The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Bandido — disrupting the Californian coffee scene.
Agency: Magpie Studio / London
Client: Bandido Coffee Co Category: Branding / Logo
HITOTOKI CLOCK
Agency: DENTSU INC. / Tokyo + STRIPES, INC. / Tokyo
Client: KING JIM CO., LTD. Category: Craft / Art Direction
Hälssen & Lyon "THE TEABAG COLLECTION"
Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client: Hälssen & Lyon GmbH Category: Craft / Printing & Paper Craft - Single or Series
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Climate Change
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Knowledge
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za Category: Promotional / Posters - Series
Stories Are Everywhere
Agency: Wieden+Kennedy / Amsterdam + Instagram / San Francisco + Canada / Barcelona + Mindshare / Portland
Client: Instagram Category: Promotional / Posters - Series
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Innovation in Social Media
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client Category: Product Design / Physical Product
Lite Canimations
Agency: Juniper ParkTBWA Communications / Toronto
Client: Miller Coors Category: Moving Image / Series
reVision FC
Agency: Anomaly / New York + Park Pictures / New York + Arcade Edit / New York
Client: Dick's Sporting Goods Category: Online / Long Form - Single
AboveTheNoise
Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client: Beats By Dre Category: Online / Long Form - Single
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL Category: Craft / Illustration - Single or Campaign
THE TANGIBLE MANNER
Agency: ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo
Client: All Nippon Airways Category: Craft / Visual Effects / Animation
Bullying Jr.
Agency: DAVID / Miami + Smuggler / LA
Client: Burger King Category: Ambient Media / Live Events
The World's Most Eligible Bachelor
Agency: Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town
Client: Ol Pejeta Conservancy Category: Innovation in Public Relations
The Curious Afterlife of a Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
Loving Bangkok Night
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Photography - Single or Campaign
Lives way more interesting than yours.
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Craft / Writing - Single or Campaign
Tokyo Pen Pixel
Agency: R/GA / Tokyo
Client: MUJI Category: Experiential / Environmental / Indoor Spaces
Visit Britain
Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue
Client: Expedia Category: Interactive Video
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Interactive Video
Device Free Dinner on Funny or Die
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Online Films & Video / Short Form - Single
Safety Spokes
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Eyes, JAPAN Co. Ltd. Category: Experiential / Environmental / Ambient Media - Series
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange Category: Music Videos
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: Use of Technology
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Websites
Volvo XC40 - Things
Agency: 750mph / London + Forsman & Bodenfors / Gothenburg + Anonymous Content / London + Chinmey Group / Sweden
Client: Volvo Category: Craft - Sound Design / Single
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft - Sound Design / Single
Snaptivity
Agency: R/GA / London + Snaptivity / London
Client: Snaptivity Category: Innovation in Interactive / Experiential
Autonomous Broadcast Network
Agency: R/GA / New York
Client: ShotTracker/KeeMotion Category: Innovation in Interactive / Experiential
DB Export Beer Bottle Sand
Agency: Colenso BBDO / Auckland
Client: DB Breweries / Heineken NZ Category: Innovation in Cross-Platform / Experiential
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Cross-Channel / Digital / Physical Cross-Channel
The Bulletproof Flag
Agency: Sid Lee / Toronto
Client: Black Lives Matter Canada Category: Branding / Collateral Item - Single
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform Category: Integrated Branding
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London
Client: Ubrew Category: Integrated Branding
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Integrated Branding
Office Souvenirs
Agency: MullenLowe / New York
Client: JetBlue Category: Promotional / Collateral / Promotional Items - Single or Campaign
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg
Client: Cell C Category: Craft / Use of Music - Single or Campaign
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Craft / Use of Music - Single or Campaign
Making Gut Health Digestible
Agency: Jones Knowles Ritchie / London
Client: The Gut Stuff Category: Branding / Identity System
The Archives
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft - Cinematography / Single
Sway
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Craft - Cinematography / Single
Some News Need a Week
Agency: Y&R / Prague
Client: Newsweek Category: Promotional / Collateral / Posters - Campaign
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
Cheil Greater China / Beijing
Client:
RC PHARMA
Title:
Butty&Belly
Category:
Film / Short Form
Annual ID:
OS_HW18012B
Award:
2018 Design Bronze Pencil
Agency:
Magpie Studio / London
Client:
Bandido Coffee Co
Title:
Bandido — disrupting the Californian coffee scene.
Category:
Branding / Logo
Annual ID:
OS_DE18003B
Award:
2018 Interactive Bronze Pencil
Agency:
DENTSU INC. / Tokyo + STRIPES, INC. / Tokyo
Client:
KING JIM CO., LTD.
Title:
HITOTOKI CLOCK
Category:
Craft / Art Direction
Annual ID:
OS_IN18031B
Award:
2018 Design Bronze Pencil
Agency:
Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client:
Hälssen & Lyon GmbH
Title:
Hälssen & Lyon "THE TEABAG COLLECTION"
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18071B
Award:
2018 Radio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
World Gone Mad
Category:
Craft / Sound Design - Single or Campaign
Annual ID:
OS_RA18021B
Award:
2018 Radio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Climate Change
Category:
Craft / Sound Design - Single or Campaign
Annual ID:
OS_RA18022B
Award:
2018 Radio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Knowledge
Category:
Craft / Sound Design - Single or Campaign
Annual ID:
OS_RA18023B
Award:
2018 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18021B
Award:
2018 Design Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam + Instagram / San Francisco + Canada / Barcelona + Mindshare / Portland
Client:
Instagram
Title:
Stories Are Everywhere
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18022B
Award:
2018 Social Media Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Social Media
Annual ID:
OS_SM18021B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Product Design / Physical Product
Annual ID:
OS_HW18007B
Award:
2018 Design Bronze Pencil
Agency:
Juniper ParkTBWA Communications / Toronto
Client:
Miller Coors
Title:
Lite Canimations
Category:
Moving Image / Series
Annual ID:
OS_DE18053B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
Anomaly / New York + Park Pictures / New York + Arcade Edit / New York
Client:
Dick's Sporting Goods
Title:
reVision FC
Category:
Online / Long Form - Single
Annual ID:
OS_BE18017B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client:
Beats By Dre
Title:
AboveTheNoise
Category:
Online / Long Form - Single
Annual ID:
OS_BE18018B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client:
JBL
Title:
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO18064B
Award:
2018 Interactive Bronze Pencil
Agency:
ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo
Client:
All Nippon Airways
Title:
THE TANGIBLE MANNER
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN18023B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
DAVID / Miami + Smuggler / LA
Client:
Burger King
Title:
Bullying Jr.
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18013B
Award:
2018 Public Relations Bronze Pencil
Agency:
Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town
Client:
Ol Pejeta Conservancy
Title:
The World's Most Eligible Bachelor
Category:
Innovation in Public Relations
Annual ID:
OS_PR18034B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Energy BBDO / Chicago
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO18066B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Loving Bangkok Night
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO18067B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
DDB Group Germany / Berlin
Client:
Volkswagen AG
Title:
Lives way more interesting than yours.
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18058B
Award:
2018 Radio Bronze Pencil
Agency:
FCB / Warsaw
Client:
AXA Polska
Title:
Smart Bell
Category:
Innovation in Radio
Annual ID:
OS_RA18028B
Award:
2018 Design Bronze Pencil
Agency:
R/GA / Tokyo
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18049B
Award:
2018 Interactive Bronze Pencil
Agency:
180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue
Client:
Expedia
Title:
Visit Britain
Category:
Interactive Video
Annual ID:
OS_IN18012B
Award:
2018 Interactive Bronze Pencil
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
Irresistibly pointless trueview ads
Category:
Interactive Video
Annual ID:
OS_IN18013B
Award:
2018 Film Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client:
Common Sense Media
Title:
Device Free Dinner on Funny or Die
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI18023B
Award:
2018 Design Bronze Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Eyes, JAPAN Co. Ltd.
Title:
Safety Spokes
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18048B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client:
Orange
Title:
Now or Never
Category:
Music Videos
Annual ID:
OS_BE18027B
Award:
2018 Responsive Environments Bronze Pencil
Agency:
Hindustan Petroleum Corporation Limited / Mumbai
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
Use of Technology
Annual ID:
OS_RE18005B
Award:
2018 Responsive Environments Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Live Design
Category:
Use of Technology
Annual ID:
OS_RE18006B
Award:
2018 Interactive Bronze Pencil
Agency:
Artefact / Paris
Client:
Greenpeace
Title:
Orizon, Predictive Real Estate
Category:
Websites
Annual ID:
OS_IN18003B
Award:
2018 Interactive Bronze Pencil
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Websites
Annual ID:
OS_IN18004B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
750mph / London + Forsman & Bodenfors / Gothenburg + Anonymous Content / London + Chinmey Group / Sweden
Client:
Volvo
Title:
Volvo XC40 - Things
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI18038B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces - Lofoten"
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI18039B
Award:
2018 Interactive Bronze Pencil
Agency:
R/GA / London + Snaptivity / London
Client:
Snaptivity
Title:
Snaptivity
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18038B
Award:
2018 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
ShotTracker/KeeMotion
Title:
Autonomous Broadcast Network
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18039B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
DB Breweries / Heineken NZ
Title:
DB Export Beer Bottle Sand
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP18021B
Award:
2018 UX / UI Bronze Pencil
Agency:
Cheil / Amsterdam
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX18011B
Award:
2018 Design Bronze Pencil
Agency:
Sid Lee / Toronto
Client:
Black Lives Matter Canada
Title:
The Bulletproof Flag
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE18006B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
AMV BBDO / London + Somesuch & Co / London
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Branding
Annual ID:
OS_CP18008B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
Host/Havas / Sydney
Client:
Palau Legacy Project
Title:
Palau Pledge
Category:
Integrated Branding
Annual ID:
OS_CP18009B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London
Client:
Ubrew
Title:
Responsibly the beer
Category:
Integrated Branding
Annual ID:
OS_CP18010B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Integrated Branding
Annual ID:
OS_CP18011B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
MullenLowe / New York
Client:
JetBlue
Title:
Office Souvenirs
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO18030B
Award:
2018 Radio Bronze Pencil
Agency:
FCB 1886 / Johannesburg + Cell C / Johannesburg
Client:
Cell C
Title:
iGugu
Category:
Craft / Use of Music - Single or Campaign
Annual ID:
OS_RA18024B
Award:
2018 Radio Bronze Pencil
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Craft / Use of Music - Single or Campaign
Annual ID:
OS_RA18025B
Award:
2018 Design Bronze Pencil
Agency:
Jones Knowles Ritchie / London
Client:
The Gut Stuff
Title:
Making Gut Health Digestible
Category:
Branding / Identity System
Annual ID:
OS_DE18005B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
The Archives
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI18025B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Sway
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI18026B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Y&R / Prague
Client:
Newsweek
Title:
Some News Need a Week
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO18028B
