The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Branded Entertainment
- CMO Pencil
- Cross-Platform
- Cultural Driver
- Design
- Direct Marketing
- Film
- Health, Wellness & Pharma
- Intellectual Property
- Interactive
- Mobile
- Moving Image Craft
- Penta Pencil
- Print & Outdoor
- Public Relations
- Radio
- Responsive Environments
- Social Influencer Marketing
- Social Media
- UX / UI
Award
Category
-
Category
Select Category
- Select Category
- Ambient Media
- Ambient Media (Indoor & Outdoor)
- Applications
- Architecture Enhancement
- Brand Transformation
- Brand Voice
- Branded Content
- Branded Social Channel
- Branded Social Post
- Branding
- Broadcast
- Cinema Advertising
- CMO Pencil
- Community Building
- Craft
- Craft - Animation
- Craft - Cinematography
- Craft - Direction
- Craft - Editing
- Craft - Innovation in Moving Image Craft
- Craft - Sound Design
- Craft - Use of Music
- Craft - Visual Effects
- Craft - Writing
- Cross-Channel
- Cross-Platform
- Cultural Driver
- Custom Content
- Data Visualization
- Digital
- Digital Design
- Digital Product
- Direct Marketing
- Editorial
- Events & Experiential
- Experiential
- Experiential / Environmental
- Experiential / Immersive / Events
- Experiential Radio
- Experimental / Internal Projects / R&D
- Extended Campaign
- Feature Length
- Film
- Gaming
- Guerrilla Marketing
- Influencer Marketing
- Innovation in Branded Entertainment
- Innovation in Cross-Platform
- Innovation in Design
- Innovation in Direct
- Innovation in Film
- Innovation in Health & Wellness
- Innovation in Interactive
- Innovation in Mobile
- Innovation in Print & Outdoor
- Innovation in Public Relations
- Innovation in Radio
- Innovation in Responsive Environments
- Innovation in Social Media
- Innovation in UX / UI
- Integrated Branding
- Integrated Campaign
- Integrated Digital & Physical Product
- Interactive Video
- Internal Communications
- Location-Specific Video
- Media Relations
- Mobile
- Mobile Advertising
- Mobile Apps
- Mobile-First Video
- Moving Image
- Music Videos
- Online
- Online Advertising
- Online Films & Video
- Packaging
- Penta Pencil
- Physical Product
- Print & Outdoor
- Product Design
- Promotional
- Promotional / Collateral
- Public Relations
- Publishing
- Real-Time Response / Activity
- Reputation Management
- Social Engagement
- Television
- Typography
- Under 100K Budget
- Use of Technology
- User Activation
- User-Generated Campaign
- User-Generated Content
- Utility
- Web
- Websites
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Bandido — disrupting the Californian coffee scene.
Agency: Magpie Studio / London
Client: Bandido Coffee Co Category: Branding / Logo
HITOTOKI CLOCK
Agency: DENTSU INC. / Tokyo + STRIPES, INC. / Tokyo
Client: KING JIM CO., LTD. Category: Craft / Art Direction
Hälssen & Lyon "THE TEABAG COLLECTION"
Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client: Hälssen & Lyon GmbH Category: Craft / Printing & Paper Craft - Single or Series
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Climate Change
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Knowledge
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za Category: Promotional / Posters - Series
Stories Are Everywhere
Agency: Wieden+Kennedy / Amsterdam + Instagram / San Francisco + Canada / Barcelona + Mindshare / Portland
Client: Instagram Category: Promotional / Posters - Series
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Innovation in Social Media
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client Category: Product Design / Physical Product
Lite Canimations
Agency: Juniper ParkTBWA Communications / Toronto
Client: Miller Coors Category: Moving Image / Series
reVision FC
Agency: Anomaly / New York + Park Pictures / New York + Arcade Edit / New York
Client: Dick's Sporting Goods Category: Online / Long Form - Single
AboveTheNoise
Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client: Beats By Dre Category: Online / Long Form - Single
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL Category: Craft / Illustration - Single or Campaign
THE TANGIBLE MANNER
Agency: ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo
Client: All Nippon Airways Category: Craft / Visual Effects / Animation
Bullying Jr.
Agency: DAVID / Miami + Smuggler / LA
Client: Burger King Category: Ambient Media / Live Events
The World's Most Eligible Bachelor
Agency: Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town
Client: Ol Pejeta Conservancy Category: Innovation in Public Relations
The Curious Afterlife of a Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
Loving Bangkok Night
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Photography - Single or Campaign
Lives way more interesting than yours.
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Craft / Writing - Single or Campaign
Tokyo Pen Pixel
Agency: R/GA / Tokyo
Client: MUJI Category: Experiential / Environmental / Indoor Spaces
Visit Britain
Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue
Client: Expedia Category: Interactive Video
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Interactive Video
Device Free Dinner on Funny or Die
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Online Films & Video / Short Form - Single
Safety Spokes
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Eyes, JAPAN Co. Ltd. Category: Experiential / Environmental / Ambient Media - Series
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange Category: Music Videos
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: Use of Technology
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Websites
Volvo XC40 - Things
Agency: 750mph / London + Forsman & Bodenfors / Gothenburg + Anonymous Content / London + Chinmey Group / Sweden
Client: Volvo Category: Craft - Sound Design / Single
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft - Sound Design / Single
Snaptivity
Agency: R/GA / London + Snaptivity / London
Client: Snaptivity Category: Innovation in Interactive / Experiential
Autonomous Broadcast Network
Agency: R/GA / New York
Client: ShotTracker/KeeMotion Category: Innovation in Interactive / Experiential
DB Export Beer Bottle Sand
Agency: Colenso BBDO / Auckland
Client: DB Breweries / Heineken NZ Category: Innovation in Cross-Platform / Experiential
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Cross-Channel / Digital / Physical Cross-Channel
The Bulletproof Flag
Agency: Sid Lee / Toronto
Client: Black Lives Matter Canada Category: Branding / Collateral Item - Single
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform Category: Integrated Branding
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London
Client: Ubrew Category: Integrated Branding
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Integrated Branding
Office Souvenirs
Agency: MullenLowe / New York
Client: JetBlue Category: Promotional / Collateral / Promotional Items - Single or Campaign
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg
Client: Cell C Category: Craft / Use of Music - Single or Campaign
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Craft / Use of Music - Single or Campaign
Making Gut Health Digestible
Agency: Jones Knowles Ritchie / London
Client: The Gut Stuff Category: Branding / Identity System
The Archives
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft - Cinematography / Single
Sway
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Craft - Cinematography / Single
Some News Need a Week
Agency: Y&R / Prague
Client: Newsweek Category: Promotional / Collateral / Posters - Campaign