The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Uk'shona Kwelanga - a WhatsApp Drama series Agency: King James Group / Cape Town Client: Sanlam Category: Innovation in Interactive / Online
Stacy's Stands with You Agency: Goodby Silverstein & Partners / San Francisco Client: Stacy's Pita Chips Category: Packaging / Specialty
BIEI JAM Agency: IMPROVIDE Co.,Ltd. / Sapporo Client: BIEISENKA Category: Packaging / Specialty
Budweiser Summer 2017 LTO State Packaging Agency: Jones Knowles Ritchie / New York Client: AB-InBev – Budweiser Category: Packaging / Specialty
Fall Fashion Agency: adam&eveDDB / London Client: H&M Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
I Got This Agency: Ari Merkin / Miami + m ss ng p eces / Brooklyn Client: Face The Music/Recovery Unplugged Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
HITOTOKI CLOCK Agency: DENTSU INC. / Tokyo + STRIPES, INC. / Tokyo Client: KING JIM CO., LTD. Category: Craft / Art Direction
Butty&Belly Agency: Cheil Greater China / Beijing Client: RC PHARMA Category: Film / Short Form
DB Export Beer Bottle Sand Agency: Colenso BBDO / Auckland Client: DB Breweries / Heineken NZ Category: Innovation in Cross-Platform / Experiential
Fully Booked "Lives" Campaign Agency: McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati Client: Fully Booked Philippines Category: Broadcast / Any Length - Campaign
Disclaimer Campaign Agency: The Martin Agency / Richmond Client: GEICO Category: Broadcast / Any Length - Campaign
Some News Need a Week Agency: Y&R Prague / Prague Client: Newsweek Category: Broadcast / Any Length - Campaign
Christmas 2117 Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London Client: EDEKA ZENTRALE AG & Co. KG  Category: Craft - Visual Effects / Single
Opportunity Roars Agency: The Mill / New York + KBS / New York + MJZ / New York + MPC / New York Client: Monster.com Category: Craft - Visual Effects / Single
Lufthansa "#LifeChangingPlaces" Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft - Editing / Campaign
7-Second Resumes Agency: 22squared / Tampa, Atlanta Client: Ad Council/Grads of Life Category: Integrated Campaign
#ForceofNature: Women Finding Freedom Outdoors Agency: Edelman / Seattle Client: REI Category: Integrated Campaign
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Use of Technology
Disappearing Person Alerts Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Use of Technology
Qibla Finder Agency: Google Brand Studio / London Client: Google Brand Studio Category: Use of Technology
@Wendys Wit Agency: VML / Kansas City + Wendy's / Dublin Client: Wendy's Category: Branded Social Channel
#BackedByAxe Agency: WP Narrative_ / New York Client: SHOWTIME Networks Inc. Category: Branded Social Channel
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: Use of Technology
Live Design Agency: Wieden+Kennedy / Portland Client: Nike Category: Use of Technology
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Illustration - Campaign
Capture Agency: McCann Worldgroup / Bangkok Client: Verena International Co., Ltd. Category: Branded Content
iGugu Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg Client: Cell C Category: Craft / Use of Music - Single or Campaign
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Craft / Use of Music - Single or Campaign
Sea Hero Quest - Virtual Reality Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London Client: Deutsche Telekom Category: Experiential / Virtual Reality (VR)
Elton John - Farewell Yellow Brick Road Global Launch Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Experiential / Virtual Reality (VR)
Device Free Dinner on Funny or Die Agency: Goodby Silverstein & Partners / San Francisco Client: Common Sense Media Category: Online Films & Video / Short Form - Single
Moments Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Direction / Single
Alexa Loses Her Voice Agency: Hungry Man Productions / Los Angeles + Lucky Generals / London + D1 / Los Angeles Client: Amazon Category: Craft - Direction / Single
Emergency Collectibles Agency: DENTSU INC. / TOKYO Client: Kobe Shimbun Category: Promotional / Periodicals - Full Page or Spread
IKEA´s response to Balenciaga Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Real-Time Response / Activity / Proactive Communications
Levi's Circles :60 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Broadcast / Short Form - Single
The Archives Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Cinematography / Single
Sway Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Cinematography / Single
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Innovation in Film / Online
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Innovation in Film / Online
Escalating GIFs Agency: Ogilvy / Germany Client: European Anti-Bullying Network (EAN) Category: Innovation in Film / Online
Rockstar Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Film / Long Form
SOUNDS OF TRAUMA Agency: Herezie Group / Paris Client: DAVID LYNCH FOUNDATION Category: Film / Long Form
Device Free Dinner Agency: Goodby Silverstein & Partners / San Francisco Client: Common Sense Media Category: Television / Short Form - Campaign
Uk'shona Kwelanga - a WhatsApp Drama series Agency: King James Group / Cape Town Client: Sanlam Category: Innovation in Mobile
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Innovation in Mobile
RIMOWA ELECTRONIC TAG Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne Client: RIMOWA Category: Innovation in Mobile
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Print / Flat & Dimensional
Pass The Heinz Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York Client: The Kraft Heinz Company Category: Print / Flat & Dimensional

2018 Interactive Bronze Pencil

King James Group / Cape Town

Sanlam

Uk'shona Kwelanga - a WhatsApp Drama series

Innovation in Interactive / Online

OS_IN18035B

2018 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Stacy's Pita Chips

Stacy's Stands with You

Packaging / Specialty

OS_DE18037B

2018 Design Bronze Pencil

IMPROVIDE Co.,Ltd. / Sapporo

BIEISENKA

BIEI JAM

Packaging / Specialty

OS_DE18038B

2018 Design Bronze Pencil

Jones Knowles Ritchie / New York

AB-InBev – Budweiser

Budweiser Summer 2017 LTO State Packaging

Packaging / Specialty

OS_DE18039B

2018 Moving Image Craft Bronze Pencil

adam&eveDDB / London

H&M

Fall Fashion

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18047B

2018 Moving Image Craft Bronze Pencil

Ari Merkin / Miami + m ss ng p eces / Brooklyn

Face The Music/Recovery Unplugged

I Got This

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18048B

2018 Interactive Bronze Pencil

DENTSU INC. / Tokyo + STRIPES, INC. / Tokyo

KING JIM CO., LTD.

HITOTOKI CLOCK

Craft / Art Direction

OS_IN18031B

2018 Health, Wellness & Pharma Bronze Pencil

Cheil Greater China / Beijing

RC PHARMA

Butty&Belly

Film / Short Form

OS_HW18012B

2018 Cross-Platform Bronze Pencil

Colenso BBDO / Auckland

DB Breweries / Heineken NZ

DB Export Beer Bottle Sand

Innovation in Cross-Platform / Experiential

OS_CP18021B

2018 Radio Bronze Pencil

McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati

Fully Booked Philippines

Fully Booked "Lives" Campaign

Broadcast / Any Length - Campaign

OS_RA18005B

2018 Radio Bronze Pencil

The Martin Agency / Richmond

GEICO

Disclaimer Campaign

Broadcast / Any Length - Campaign

OS_RA18006B

2018 Radio Bronze Pencil

Y&R Prague / Prague

Newsweek

Some News Need a Week

Broadcast / Any Length - Campaign

OS_RA18007B

2018 Moving Image Craft Bronze Pencil

Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London

EDEKA ZENTRALE AG & Co. KG 

Christmas 2117

Craft - Visual Effects / Single

OS_MI18033B

2018 Moving Image Craft Bronze Pencil

The Mill / New York + KBS / New York + MJZ / New York + MPC / New York

Monster.com

Opportunity Roars

Craft - Visual Effects / Single

OS_MI18034B

2018 Moving Image Craft Bronze Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

Lufthansa "#LifeChangingPlaces"

Craft - Editing / Campaign

OS_MI18021B

2018 Public Relations Bronze Pencil

22squared / Tampa, Atlanta

Ad Council/Grads of Life

7-Second Resumes

Integrated Campaign

OS_PR18030B

2018 Public Relations Bronze Pencil

Edelman / Seattle

REI

#ForceofNature: Women Finding Freedom Outdoors

Integrated Campaign

OS_PR18031B

2018 Mobile Bronze Pencil

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Use of Technology

OS_MO18018B

2018 Mobile Bronze Pencil

BWM Dentsu / Melbourne + Cox Inall Change / Melbourne

Queensland Police

Disappearing Person Alerts

Use of Technology

OS_MO18019B

2018 Mobile Bronze Pencil

Google Brand Studio / London

Google Brand Studio

Qibla Finder

Use of Technology

OS_MO18020B

2018 Social Media Bronze Pencil

VML / Kansas City + Wendy's / Dublin

Wendy's

@Wendys Wit

Branded Social Channel

OS_SM18001B

2018 Social Media Bronze Pencil

WP Narrative_ / New York

SHOWTIME Networks Inc.

#BackedByAxe

Branded Social Channel

OS_SM18002B

2018 Responsive Environments Bronze Pencil

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

Use of Technology

OS_RE18005B

2018 Responsive Environments Bronze Pencil

Wieden+Kennedy / Portland

Nike

Live Design

Use of Technology

OS_RE18006B

2018 Cross-Platform Bronze Pencil

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Craft / Illustration - Campaign

OS_CP18018B

2018 Health, Wellness & Pharma Bronze Pencil

McCann Worldgroup / Bangkok

Verena International Co., Ltd.

Capture

Branded Content

OS_HW18003B

2018 Radio Bronze Pencil

FCB 1886 / Johannesburg + Cell C / Johannesburg

Cell C

iGugu

Craft / Use of Music - Single or Campaign

OS_RA18024B

2018 Radio Bronze Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Craft / Use of Music - Single or Campaign

OS_RA18025B

2018 Interactive Bronze Pencil

Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London

Deutsche Telekom

Sea Hero Quest - Virtual Reality

Experiential / Virtual Reality (VR)

OS_IN18016B

2018 Interactive Bronze Pencil

Spinifex Group / Torrance

Sir Elton John

Elton John - Farewell Yellow Brick Road Global Launch

Experiential / Virtual Reality (VR)

OS_IN18017B

2018 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Common Sense Media

Device Free Dinner on Funny or Die

Online Films & Video / Short Form - Single

OS_FI18023B

2018 Moving Image Craft Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

Moments

Craft - Direction / Single

OS_MI18006B

2018 Moving Image Craft Bronze Pencil

Hungry Man Productions / Los Angeles + Lucky Generals / London + D1 / Los Angeles

Amazon

Alexa Loses Her Voice

Craft - Direction / Single

OS_MI18007B

2018 Design Bronze Pencil

DENTSU INC. / TOKYO

Kobe Shimbun

Emergency Collectibles

Promotional / Periodicals - Full Page or Spread

OS_DE18023B

2018 Public Relations Bronze Pencil

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA´s response to Balenciaga

Real-Time Response / Activity / Proactive Communications

OS_PR18028B

2018 Branded Entertainment Bronze Pencil

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :60

Broadcast / Short Form - Single

OS_BE18003B

2018 Moving Image Craft Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

The Archives

Craft - Cinematography / Single

OS_MI18025B

2018 Moving Image Craft Bronze Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Sway

Craft - Cinematography / Single

OS_MI18026B

2018 Film Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Innovation in Film / Online

OS_FI18049B

2018 Film Bronze Pencil

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Innovation in Film / Online

OS_FI18050B

2018 Film Bronze Pencil

Ogilvy / Germany

European Anti-Bullying Network (EAN)

Escalating GIFs

Innovation in Film / Online

OS_FI18051B

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Rockstar

Publishing / Newspaper - Single

OS_PO18002B

2018 Health, Wellness & Pharma Bronze Pencil

CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney

Cochlear

The Hearing Test in Disguise

Film / Long Form

OS_HW18017B

2018 Health, Wellness & Pharma Bronze Pencil

Herezie Group / Paris

DAVID LYNCH FOUNDATION

SOUNDS OF TRAUMA

Film / Long Form

OS_HW18018B

2018 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Common Sense Media

Device Free Dinner

Television / Short Form - Campaign

OS_FI18007B

2018 Mobile Bronze Pencil

King James Group / Cape Town

Sanlam

Uk'shona Kwelanga - a WhatsApp Drama series

Innovation in Mobile

OS_MO18027B

2018 Mobile Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Innovation in Mobile

OS_MO18028B

2018 Mobile Bronze Pencil

Philipp und Keuntje / Hamburg + RIMOWA / Cologne

RIMOWA

RIMOWA ELECTRONIC TAG

Innovation in Mobile

OS_MO18029B

2018 Direct Marketing Bronze Pencil

Colenso BBDO / Auckland

Mars

The Pedigree Child Replacement Programme

Print / Flat & Dimensional

OS_DI18001B

2018 Direct Marketing Bronze Pencil

DAVID / Miami + Sterling Cooper Draper Pryce / New York

The Kraft Heinz Company

Pass The Heinz

Print / Flat & Dimensional

OS_DI18002B

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